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Belk announced grand opening of its new $7 million department store at The Palladium at Deep River Shopping Center in High Point, N.C.

  • Grand Opening ribbon-cutting ceremony begins at 9:30 a.m.
  • First 300 customers will receive Belk gift cards ranging in value from $5 to $500
  • New 75,000-square-foot fashion store features latest retail design and decor, expanded lines of premium brands, convenience and a continued focus on customer service and community involvement

CHARLOTTE, N.C., 2014-3-10 — /EPR Retail News/ — Belk is celebrating the grand opening of its new $7 million department store at The Palladium at Deep River Shopping Center in High Point, N.C. on Wednesday, March 12, with a ribbon-cutting ceremony and other special events and promotions.

The new store, located at 4135 Brian Jordan Place off of Wendover Road in High Point, incorporates the latest in retail design, lighting, visual presentation and décor with a bright, open interior featuring porcelain aisles that encircle the store and lead to dozens of merchandise departments.   Along with the store’s modern new look comes expanded assortments of favorite national brands, exclusive Belk private brands, and the latest styles of fashion apparel, shoes and accessories for the whole family, plus cosmetics, fine jewelry and home merchandise.

“The opening of our store marks the beginning of a new era of Belk fashion leadership, service and commitment to the High Point community,” said Laura Danclovic, store manager of Belk of the Palladium at Deep River Shopping Center.  “We invite all of our customers and friends to join us at the store on March 12 for the ribbon-cutting and other grand opening events.  We hope everyone will share our excitement as we open the doors to a beautiful new store and provide a modern, convenient and enjoyable shopping environment to our loyal customers.”

The grand opening event on March 12 will include:

  • A 9:30 a.m. ribbon-cutting with local community leaders and Belk representatives,
  • Presentation of a $5,000 grant from Belk to High Point University (HPU), which will use the funds to award two First Generation Scholarships to Guilford County high school students (from High Point) for one year’s tuition, fees and books, and
  • Free Belk gift cards to the first 300 customers with cards ranging in value from $5 to $500. 

Other in-store grand opening celebration events to be held include:

  • Thursday, March 13, 5 – 9 p.m. – Shoes and Accessories Party
    Customers can enjoy an evening of shopping, light refreshments and exclusive savings on shoes and accessories.
  • Thursday, March 27, 5 – 8:30 p.m. – Girls’ Night Out
    Celebrate the new store and the latest in spring fashion during this event and enjoy special savings and the chance to win exciting prizes.
  • Saturday, April 5, noon – 2 p.m. – Engagement Party
    Come to the store’s brand new home department for a fun and festive gathering for newly engaged couples.  Customers receive a beautiful strand of pearls from Belk and Co. Fine Jewelers by creating or adding to a bridal registry.  (Contact store for more details.)

The 75,000-square-foot building features a clean, contemporary exterior design reflecting Belk’s Modern.Southern.Style. brand and colors. The store’s exterior entrance has a distinctive bold look with a sleek canopy clad in blue metal. A large monolithic black granite slab provides a backdrop for Belk’s colorful multi-petal logo sign. The vestibule and entrance are accented with natural stone and the entrance is complemented by custom landscaping and seating areas.

The store’s ladies shoe department is now among the largest in the area, with more than 6,500-square-feet of space offering extensive selections of top name shoe brands and styles. The store also features wide assortments of premium, national and Belk private brand merchandise, including new and favorite brands such as:


Estée LauderClinique


Womens Apparel

Jones New York Sport & Signature
Sophie Max*
CYNTHIA Cynthia Rowley*
Crown & Ivy*
Nine West Vintage America (premium jeans)


Handbags and Accessories

Michael Kors
Dooney & Bourke
AK Anne Klein
Watches by Anne Klein and Michael Kors


Modern Jewelry

Nine West


Ladies Shoes

Ralph Lauren
Anne Klein
Kenneth Cole Reaction
Nine West
Tommy Hilfiger

Men’s Clothing

Polo Shop
Calvin Klein
MADE by Cam Newton*
Pro Tour*


Young Men’s, Boys and Girls

Under Armour
Calvin Klein dresswear (boys)



Ralph Lauren
Biltmore Estate for Your Home*
Luggage by Calvin Klein, Guess, Kenneth Cole, Tommy Hilfiger, Under Armour


*Exclusive Belk private brands


The new Belk at The Palladium features “open-sell” fixtures in select departments to make shopping easier and more convenient, including fragrances, fashion jewelry and sunglasses areas. Enhanced ladies and men’s fitting rooms will provide added customer convenience and comfort.

Belk has served the High Point community since opening its first downtown store in 1920 and previously operated a store at Oak Hollow Mall, which opened in 1995.

About Belk, Inc. 
Charlotte, N.C.-based Belk, Inc. ( is the nation’s largest family owned and operated department store company with 299 Belk stores located in 16 Southern states and a growing digital presence.  Its website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ending Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.


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For further information: Contact: Jessica Graham, vice president, corporate communications and community relations, 704-426-8333,

EPR Retail News