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Carrenza and Intershop launched new joint omni-channel commerce offering

London, 2014-3-20 — /EPR Retail News/ — Carrenza, major specialist in cloud based technologies and Intershop, a leading provider of omni-channel commerce solutions, have announced their partnership and the launch of a new joint offering based on their technologies and services.

The joint offering will see Carrenza take the legacy Intershop client/server application and deliver it via a Software-as-a-Service model, enabling the firm to offer it to customers on a utility based pay-as-you-go op-ex model with flexible pricing options depending on the best fit for each individual customer.

The strong relationship between Carrenza and Intershop has been established by a growing list of successful deployments, delivered in conjunction with Intershop’s integration partners, such as Javelin Group. Since first coming together two years ago, Majestic Wine, Pottermore and de Bijenkorf are just some of the success stories.

Among the successes of this partnership is the support of Dutch retailer de Bijenkorf’s Three Crazy Days sale in October 2013. During this event, the client’s website was the second-busiest ecommerce platform in Europe, so it was vital the firm could rely on its partners to scale its offering quickly for the occasion.

Richard Weaver, Ecommerce Director at Majestic Wine says; “The service provided by Carrenza and Intershop provides the flexibility and scalability required to meet the needs of our online business, both today and for future growth. We wanted a best-of-breed product capable of meeting our requirements and the solution from Carrenza and Intershop delivers.”

Carrenza is using its market leading approach to automation to simplify the deployment and management of the Intershop omni-channel platform to enable a true “as-a-Service” model without having to rewrite the software. This consists of a range of open-source tools that are able to streamline all aspects of the deployment and management of the Intershop application, and well as the related databases and the underlying infrastructure. The result is a service with built in scalability and resiliency, perfect for even the most demanding of e-commerce environments.

Udo Rauch, VP Channel at Intershop said: “The partnership with Carrenza enables us to offer fully scalable on-demand solutions to our partners and customers. That trust and competence that we have built up with Carrenza has been the basis on which our relationship has flourished, and we’re now excited to engage further with them to take us to new markets and ensure even more customers can benefit from our omni-channel commerce solution.”

About Carrenza
Carrenza is an award winning end-to-end cloud services provider, delivering on-demand infrastructure as a service and platform as a service solutions. Carrenza provides organisations with proven expert advice and market leading services, using an innovative approach to delivering cloud solutions that meet ever changing business needs. Carrenza has been delivering Cloud services since 2006 and clients include; Comic Relief, Fulham Football Club, Cineworld, Government Digital Service, and RBS.

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About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including online marketing. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.


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