View history of NRF logos
Logo includes distinguishable symbol for “Retail” and represents history of industry, association
WASHINGTON, 2014-3-27 — /EPR Retail News/ — The National Retail Federation today unveiled a new logo for the 103 year-old industry association. The logo, revealed on NRF.com, reflects the progressive, innovative industry that NRF represents, and also recognizes the historic significance of retail and the National Retail Federation.
In an open letter to more than 12,000 member companies sent today and posted on NRF.com, NRF President and CEO Matthew Shay stated, “For more than 100 years, the National Retail Federation has been your eyes and ears – and your voice – on the most important issues of the day. Our rich history as an organization has mirrored the industry we represent – an industry that is exciting, resilient and one of the most dynamic in the world. And in that, we see a bright and limitless future.
“And now we’d like to introduce you to a new NRF…you’ll notice a new logo with a modern, updated image of NRF that speaks both to our past and our future.”
Because the industry has evolved in dramatic fashion over the past decade, NRF decided to remove the iconic shopping bag from its logo and instead add a shopping tag, indicative of all of retail – brick-and-mortar, online, omnichannel, large and small. The most recent logo change for NRF was in 1994.
The unveiling of the new logo is part of a multi-step strategic plan, created in 2010 by the Board of Directors when Shay came on board. As part of the strategic plan, NRF will also launch a new content-focused, user-friendly website and will move its headquarters in Washington D.C.
New York based full-service digital agency Rain designed the logo for NRF.
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com.