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Intershop shares insights on how retailers can take advantage of the World Cup

  • The significance of mobile devices for e-commerce has skyrocketed since the last World Cup
  • Intershop client SportScheck becomes 2014 European tablet champion
  • The commerce specialist provides tips on how companies can take advantage of additional sales potential generated by the World Cup

Jena, Germany, 2014-5-16 — /EPR Retail News/ — In a comparison of well-known sporting goods retailers across Europe, the mobile web shop of Intershop client SportScheck has been named the 2014 European champion. This puts the retailer in an excellent position to benefit from one of the industry’s main drivers of sales—the men’s soccer World Cup in Brazil. Intershop congratulates SportScheck and, to mark the occasion, shares some last minute advice on how retailers can take advantage of additional sales potential from the World Cup by optimizing their online shops for mobile devices and running targeted, soccer-themed campaigns. As of today, there are just four weeks left until the World Cup gets underway.

Under the title “An open goal for increasing sales: Mobile commerce and the World Cup,” Volker John, Vice President of Sales at DACH Intershop, shares tips on which techniques can be used in online shops displayed on smartphones and tablets to stay ahead of the game. He also encourages companies to use the World Cup as an opportunity to use creative, service-oriented ideas that transcend this major sporting event in order to anchor mobile commerce activities in the minds of customers.

Please click here for the detailed article describing the tips in full.

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including online marketing. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.


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