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Morrisons starts online food delivery service in Manchester and Hull

Bradford, England, 2014-6-4 — /EPR Retail News/ — Morrisons’ online delivery service is moving further into its Northern heartland, and will be making its first drop-offs around Manchester and Hull from 6.00am on Monday 2nd June 2014.

Its distinctive yellow vans will be delivering groceries to more than 807,000 homes across the Greater Manchester area and more than 148,000 homes over Hull & Beverley as it rolls out the service across the UK.

To coincide with this launch, Morrisons has added a unique new service to its online offering: customers will be able to have chilled beer, wine & soft drinks delivered to their doors. This is the first time any online retailer has been able to offer this and it is made possible due to Morrisons’ unique ‘central pick model’.

Morrisons expects its online service to receive a kick start. Many of its shoppers at the 28 stores based in these regions already also shop online but until now it has been with one of its rivals. They are expected to be the first shoppers to sign up.

The supermarket – working in partnership with Ocado – will look to maintain its existing 96% success rate for delivering on-time and a product substitution rate of less than 1%. Also, as part of Morrisons’ ‘Great Service Everyday’ approach, customers are able to book one hour time slots and are given the opportunity to check the freshness of the products before accepting them.

The offer replicates many in-store services provided by the company’s Market Street butchers, bakers and fishmongers.

For example, a virtual butcher, enables customers to choose how thickly their steak is cut. Orders will then be expertly prepared by Morrisons’ Academy-trained butchers in its manufacturing sites.

Jamie Winter, Trading Director of Online Food at Morrisons, said: “We’re proud of our Northern heritage and are delighted to arrive in Manchester and Hull.

“We want to challenge preconceived ideas of online grocery services by surprising shoppers with just how good an experience it can be with us.”

Residents can visit to determine whether their home is located within the serviced area.

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