Milan, Italy, 2014-6-6 — /EPR Retail News/ — From June 5 to July 13, Carrefour will refund 50% of the cost of all products promoted on flyers and thousands of products in store. Every time Italy wins the refund will be 100%
During Italy’s World Cup matches, shopping in Carrefour will be 100% rewarding. This is the idea behind Operation World Cup Savings by Carrefour Italy, a promotion tied to every match played by the Italian national team, in all Carrefour, Carrefour Market and Carrefour Express stores from 5 June to 13 July.
By purchasing products included in the flyer or chosen from among thousands of other partner products in store and belonging to all categories of goods, the customer will receive two shopping coupons, one for 100% of the amount spent and usable if the national team wins the game immediately following the date of purchase and one for 50% in case of a defeat or draw. The promotion will be repeated for each game played by the Azzurri and, even in the event of their exit from the tournament, a refund of 50% is guaranteed for the entire duration of the World Cup.
The vouchers can be combined with each other, can be used without a minimum spending limit in the issuing store and are valid for seven days after the Italy game.
“During the soccer World Cup – says Grégoire Kaufman, director of sales and marketing for Carrefour Italy – the whole country takes to the field and every Italian takes part in the event. Carrefour Italy will do the same with this initiative, giving a double victory to those rooting for the Azzurri.
We believe that the promotion, which combines the sporting fate of the Azzurri with unprecedented savings on spending, can make the matches of the national team even more compelling and at the same time give practical help to Italian shoppers.
The “Operation World Cup Savings” promotion is supported by an advertising campaign on television, the web and social networks.