Kelly Ripa Stars in Public Service Announcements for “QVC Presents Super Saturday LIVE,” Benefitting Ovarian Cancer Research Fund
WEST CHESTER, Pa., 2014-6-12 — /EPR Retail News/ — Kelly Ripa is shopping to save lives as she fills up her bag with designer deals that will contribute to the cure for ovarian cancer. Ripa, one of the most renowned hosts in morning television, will appear in both the print and television public service announcements promoting “QVC Presents Super Saturday LIVE” on QVC Saturday, July 26 at 2 PM (ET), to benefit Ovarian Cancer Research Fund (OCRF).
A longtime supporter of OCRF’s unique “designer garage sale” in the Hamptons, Ripa, who is best known as the co-star of “LIVE with Kelly and Michael,” will once again serve as its host. Currently in its 17th year, Super Saturday will air live on QVCduring the “QVC Presents Super Saturday LIVE” broadcast to take viewers inside the prestigious event.
“Super Saturday is a powerful demonstration of the ongoing relationship between OCRF and QVC,” said Claire Watts, CEO, QVC, U.S. “Each year, we unite with OCRF to help them gain greater support for their important research and expand access to their innovative patient support program, Woman to Woman. Working on this initiative with OCRF aligns with our charitable mission to support the success and wellness of women through the power of relationships.”
QVC began broadcasting from the exclusive Super Saturday sale in 2006 to help bring the fun and excitement of the event to more than 100 million U.S. households. Viewers are offered premier fashion, beauty, jewelry, accessories and home items for HALF the manufacturer’s suggested retail price* with 80 percent of the purchase price** of donated merchandise benefitting OCRF.
“Being involved with this event for almost 10 years now, and watching it grow, has been an incredible experience,” said Ripa. “It is truly a feel-good event because it allows women to splurge and spoil themselves while simultaneously supporting such an important cause.”
Often undetected in the early stages due to lack of specific testing, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women. QVC’s PSA campaign was designed to bring more awareness to this disease and, with the help of Ripa, spread the word to women across the country.
“QVC and Kelly Ripa have proven to be some of our greatest supporters over the years as we strive to bring attention to the importance of research for ovarian cancer,” said Audra Moran, CEO, OCRF. “QVC’s involvement allows millions of viewers across the U.S. to experience the event and contribute to the cause.”
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 27-year history and the company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Ovarian Cancer Research Fund (OCRF) is the oldest and largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease. Currently there is no effective means of early detection.
Since 1998, OCRF has awarded 217 grants to scientists at more than 65 leading medical centers in the U.S., an investment of nearly $60 million for ovarian cancer research. Thanks to the generosity of our donors, OCRF-sponsored investigators are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it. To learn more or join us in the fight, please visit www.ocrf.org.
*The manufacturer’s suggested retail price is based upon the supplier’s representation of value. No sales may have been made at these prices.**Purchase price excludes shipping, handling and tax.