LONDON, 2014-6-25 — /EPR Retail News/ — As part of it’s commitment to being the best retailer for food and health, Sainsbury’s has reduced the sugar content in its own brand chilled juice drinks by 83.5 tonnes a year, which equates to over 16.7 million teaspoons or 329 million fewer calories per year.
The new healthier range of chilled juices will be available from 18 June and follows the success of the 30% reduced Cranberry Juice launched in June 2013, which uses extracts from natural stevia leaf for sweetness and which has proved very popular with customers.
The new chilled juices include Fruit Cocktail, Summerfruits and Pomegranate & Blueberry juice, perfect for this time of year, and all with 30% less sugar than their regular counterparts.
As well as adding new lines, from next month all of Sainsbury’s 1ltr and 2ltr chilled juice drinks will have reduced sugar content. This alone will lead to a reduction in sugar of an impressive 55.5 tonnes per year.
As part of its 20×20 Sustainability Plan, Sainsbury’s has pledged to continue to reduce salt, saturated fat, fat and sugar on own brand products and will continue to lead the way on clear nutritional labelling, enabling customers to make informed choices about their diet.