SEATTLE, 2015-6-4 — /EPR Retail News/ — This June, Starbucks and thousands of restaurants, food trucks, and bars worldwide are uniting with one shared goal: the fight for a world in which every child is born HIV free.
Spearheaded by Mario Batali, the second annual EAT (RED) DRINK (RED) SAVE LIVES campaign offers a month-long program of special events and experiences, unique (RED) menu items and social media posts, all designed to raise money and awareness for the Global Fund to Fight AIDS.
It costs as little as 40 cents for two life-saving pills that, when taken daily, can keep an HIV+ mom alive, and prevent her from passing the virus to her unborn baby, according to the organization. Still, 600 babies are needlessly born with the virus every day. EAT (RED) DRINK (RED) SAVE LIVES rallies the culinary world to help get that number to zero.
“Food is a natural convener of people, and affords families and friends endless opportunities to share stories, ideas and discuss what’s happening in the world. For this reason, EAT (RED) DRINK (RED) SAVE LIVES is as much about raising money for The Global Fund to Fight AIDS as it is about inspiring conversation and action around the table,” said Deborah Dugan, CEO of (RED).
Starting in June, foodies everywhere will be able to eat and drink (RED) at more than 13,000 locations – from Los Angeles to London, Monaco to Mumbai and Sydney to Seattle.
Participating U.S. Starbucks locations are offering two (RED) menu items from June 2 through June 23. For every Raspberry Swirl Pound Cake or Red Berry Cheese Danish purchased, Starbucks will donate 10 cents (US currency) to the Global Fund to help fight AIDS. Similarly, participating Canadian Starbucks locations will donate 10 cents for every Raspberry Cheese Danish and Lemon Raspberry Loaf purchased.
About (RED)
(RED)® was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund.
To date, (RED) has generated more than $315 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.
Learn more at www.red.org and read:
Witnessing How $12 Million from Starbucks Changes Lives
For more information on this news release, contact the Starbucks Newsroom.