Home Tour Squad Travels the Country to Transform Real Living Spaces with Simple Makeover Projects
CONSHOHOCKEN, PA, 2015-7-14 — /EPR Retail News/ — IKEA announced today the next leg of its successful “IKEA Home Tour,” kicking off this fall. A team of IKEA design experts, the “IKEA Home Tour Squad,” will again hit the road, traveling from city to city in an effort to help Americans tackle everyday furnishing and design challenges with smart, simple solutions that make everyday life at home better. People can vie for a chance for IKEA to help them with a room makeover project, whether they’re struggling with a small space, have a tight budget, or need a complete design reset. Launched last Spring, the Home Tour has logged more than 9,400 miles and completed 22 makeovers in nine cities to date.
The Home Tour Squad will continue to document their whole journey by filming, producing, and sharing their makeover stories at www.IKEA-USA.com/HomeTour. Content will include before & after home transformations, design tips, and behind-the-scenes interviews. To date, IKEA Home Tour videos have racked up more than 18 million views.
“We’re always looking for ways to help people achieve their dream homes, and it’s often simple solutions that make the largest impact,” said Orela Suku, IKEA Home Tour project manager. “As the Home Tour Squad visits new families around the country, we’re looking forward to sharing even more of those solutions to help make everyday life at home better for as many people as possible.”
IKEA again recruited coworkers from within the company to assemble a group of five passionate home furnishing and design experts who will leave their regular jobs at IKEA stores around the country for a year to hit the road and serve as the Home Tour Squad. At each stop, the Squad will help evaluate room needs and challenges, develop a plan, and work together with homeowners to implement smart solutions using IKEA product offerings.
Homeowners in tour markets can apply for a chance to receive a makeover by submitting a video entry at www.IKEA-USA.com/HomeTourSubmit. On this leg of the tour, the Squad will visit:
- Austin (Submission period 7/13 – 8/9) – OPEN NOW FOR SUBMISSIONS
- Dallas (Submission period 8/10 – 9/6)
- Kansas City (Submission period 10/5 – 11/1)
- St. Louis (Submission period 11/30 – 12/27)
- Detroit (Submission period 1/11 – 2/7)
- Chicago (Submission period 2/22 – 3/20)
- Minneapolis (Submission period 4/4 – 5/1)
Look for updates on the tour, including release of new videos, on Twitter (@IKEAUSA) with the hashtag #IKEAHomeTour. Also check out the Home Tour Pinterest board for before & after images and products used in the makeovers.
About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 360 IKEA stores in 47 countries, including 40 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.
Media Contact: Kathy Boerner
646-935-3914
Kathy.Boerner@Ketchum.com