BELGIUM, 2016-Jul-20 — /EPR Retail News/ — This 3rd edition of Summerdrive is marked by the desire to reach out even further to the customer, in particular by offering more delivery possibilities with the new application, Bip Bip. To do so, Summerdrive has hired a dozen people to simplify customers’ life this summer.
As in the two previous years, Carrefour Summerdrive is moving into the same premises (on the Knokke dyke, at the corner of Place Van Bunnen) and decorating them again with its emblematic fuchsia-coloured facade. From 11 July until the end of the summer, everyone who passes through Knokke can stock up with provisions in a few clicks from among a choice of 15,000 references. On the menu: spit-roasted chicken, ultra-fresh sushis prepared by the sushi masters of Carrefour Market in Knokke, which once again provides the stewardship of the pop-up drive.
Bip Bip, it’s the cocktail hour
To organise a last-minute cocktail or down a soft ice without having to budge from the beach, on 13 July Carrefour Summerdrive launched Bip Bip, its new application which lets you choose from among 400 references (soft drinks, wines, snacks, etc.). Once the order has been entered, delivery takes place within half an hour, by electric car, to wherever the customer wishes! This service is free of charge for orders of €10 and over.
3 ways to place an order for Summerdrive:
To do their other shopping, the Summerdrive customer has 3 possibilities, by going to the drive.be site, on which they choose Carrefour Market, place their order and indicate under comments:
– Summerdrive, if they want to collect their order themselves on the spot (from 17h30);
– Summerdrive and their address, for a delivery to be made to their home (between 17h30 and 20 h).
They can also place the order by going directly to Summerdrive (open from 11h) where terminals are available for that purpose.
Finally, two hostesses are also present on the beach, with an iPad at the disposal of holidaymakers, who can do their shopping with their feet in the sand.
100% ecological delivery
To ease of ordering is also added the pleasure of having one’s purchases delivered to the home. That’s why Carrefour Summerdrive has been equipped with 3 electric cars (2 Renault Zoés and one Renault Twizzy) as well as 2 bikes with trailer. Any order placed before 16h30 is delivered between 17h30 and 20h the same day (an SMS is sent half an hour before the arrival of the delivery person) free of charge for any basket of at least €20. For purchases of less than €20, a €5 delivery charge is added.
A Carrefour lounge on the beach
Doing one’s shopping is really becoming a party this year. Opposite Summerdrive, on the beach, a Carrefour lounge will feature events around the bar and will invite its customers, via a short competition, to spend the day in its family space (with deckchairs, children’s games, etc.).
Reductions and gifts
Plus, Summerdrive is granting a 5% reduction on all orders and offering the same promotions as Carrefour Market. In fact there will be 2 Summerdrive folders this summer. What’s more, a goody bag (worth €15) is on offer for every order of €20, as well as beach games for children. As for payment, nothing has changed, it is always made on receipt or on collection of the order exclusively by credit card (Visa, Mastercard, Bancontact).
For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:
. By phone:
Switchboard: +33 (0)1 41 04 26 00
For journalists: +33 (0)1 41 04 26 17
. By e-mail: presse_groupe@carrefour.com
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- Carrefour Summerdrive returns for the 3rd year with a new application, Bip Bip
Source: Carrefour Group