A Ivry, 2016-Oct-20 — /EPR Retail News/ — By joining forces to launch the Daphni Purple fund, Fnac Darty is taking part in the creation of a new funding and support model for start-ups, once again reaffirming its commitment to digital technology and innovation in Europe.
Fnac has been investing for years in innovation and has formed close relationships with the start-up ecosystem. As new brands and technologies have emerged, Fnac has been a pioneer in the market for connected objects.
The partnership with Daphni is in keeping with the commitment on the part of the new venture Fnac Darty to bolster its role as an innovative player in a community of over 200 entrepreneurs, investors, researchers, and corporate leaders. Specifically, this partnership will allow the two companies to be on the ground as new technologies and new uses emerge, and to strengthen the leadership of Fnac Darty when it comes to omni-channel commerce and the distribution of technological products.
Fnac Darty is using the unique community platform designed by Daphni to participate in a new virtuous venture-capital model built on a range of experiences and know-how. Its goal is to support the development of new European start-ups worldwide based on new digital uses. Fnac Darty employees fitting a variety of profiles have already joined the “daphnipolitan” community and will be working toward selecting and supporting the start-ups.
“Innovation,” says Alexandre Bompard, Chairman and Chief Executive Officer of Fnac Darty, “is an integral part of the history of Fnac and Darty. It is central to our strategy, as digital advances have enabled us to imagine a customer experience that’s more fluid and personalized than ever, both online and in our stores. Innovation is, of course, the focal point of our departments, especially at Fnac whose mission has always been to showcase innovative companies by putting their products in front of customers. When this adventure started, we were captivated by the Daphni project spearheaded by Marie Ekeland and her associates, a team full of talent, creativity and passion that has echoed our convictions when it comes to the opportunities of economic transformation offered by digital technology and new uses.”
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