- Carrefour launches special shopping bag to support Small Change campaign
Boulogne-Billancourt, 2017-Jan-04 — /EPR Retail News/ — From 4 January through to 11 February 2017, Carrefour stores throughout France will be supporting the “Small Change” campaign to help improve the living conditions of sick children and teenagers in hospital. A special shopping bag, sold exclusively at Carrefour, has been produced for the campaign. Proceeds from sales will go to the Hôpitaux de Paris–Hôpitaux de France Foundation.
Carrefour has been supporting the Small Change campaign for 16 years
For the 16th year running, Carrefour is one of the Hôpitaux de Paris–Hôpitaux de France foundation’s partners for the Small Change campaign, which is aiming this year to fund even more projects to improve the day-to-day living conditions of sick children and teenagers in hospitals.
Between 4 January and 11 February 2017, Carrefour, Carrefour Market, Carrefour City, Carrefour Contact and Carrefour Express stores across France will be actively supporting the fund-raising campaign: customers will be able to donate via “Small Change” piggy banks at each checkout, as well as giant ones in hypermarkets. Altogether, more than 110,000 small piggy banks and 300 giant ones will be deployed in Carrefour stores throughout the country.
This year, Carrefour hypermarkets have created a special “Little Nicolas” branded shopping bag, based on the famous character created by French cartoonist Jean-Jacques Sempé. He will be featuring as the 2017 edition’s mascot. These bags – made of organic cotton – are manufactured and printed in France, and will be on sale exclusively at Carrefour for €2.50. For each bag sold, 10 cents will go to the association.
More than €1.2 million raised by Carrefour since 2003 for the Small Change campaign
The 2017 campaign will attempt to beat the 2016 record: more than 14 tonnes of coins (nearly €154,539) were raised thanks to the generosity and charitable contributions of Carrefour customers and employees.
Since 2003, more than 114 tonnes of coins – that’s equivalent to nearly €1,255,350 – have been collected by Carrefour.
For many years now, Carrefour’s teams have been getting involved in and investing in the charity sector, supporting numerous campaigns such as the Boucles du Cœur, Food Banks, the Secours populaire français, the Restos du Cœur and the Muscular Dystrophy Association Telethon.
“Little Nicolas for Small Change” shopping bag
Available from 4 January 2 11 February 17 in Carrefour hypermarkets.
Sales price: €2.50, 10 cents of which will go to the Hôpitaux de Paris–Hôpitaux de France foundation.
For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:
. By phone:
Switchboard: +33 (0)1 41 04 26 00
For journalists: +33 (0)1 41 04 26 17
. By e-mail: presse_groupe@
Source: Carrefour Group
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