New Limited-Edition Fundraising Tote Introduced by Avon, Featuring Artwork Designed by Three Children Who Resided with Their Mother at One of Sanctuary for Families’ Shelters
NEW YORK, 2017-May-08 — /EPR Retail News/ — Today (May 4, 2017), New Avon LLC (“Avon”) and the Avon Foundation for Women launch a new fundraising initiative in support of domestic violence victims, and announce a new grant to Sanctuary for Families (“Sanctuary”), New York City’s largest service provider for survivors of domestic violence and their children, bringing total amount contributed to over $675,000. The new $5,000 grant was presented to the organization by local-area Avon Representatives on Thursday, April 27, with all funds supporting the organization’s five New York City family shelters and their essential supportive services for domestic violence victims.
Avon’s new fundraising product, the Branching Out Empowerment Tote, launches just in time for Mother’s Day 2017. This limited-edition tote bag was created through Avon’s unique partnership with Sanctuary’s Children’s Collaborative Art Project. Through the program, Avon reviewed dozens of children’s artwork, and selected a painting created by three young children who resided with their mother at one of Sanctuary’s shelters. The painting features a large, colorful tree with many branches – symbolizing their family tree, filled with hope, healing and growth. To learn more about the project, visit Avon Insider at www.avon.com/blog.
“Avon has a longstanding commitment to empowering women,” said Scott White, Chief Executive Officer of New Avon, LLC. “We are proud to continue our support of Sanctuary for Families and are inspired by their work to bring hope and opportunity for domestic violence survivors and their families. It is an honor for us to partner with Sanctuary by introducing the Branching Out Empowerment Tote to raise critical awareness and funds to benefit the 1 in 4 women who are victims of domestic violence in the U.S.”
Christine Jaworsky, Director of the Avon Foundation and its leading Speak Out Against Domestic Violence Program added, “We’re excited to bring this project to life with Sanctuary for Families, an organization that shares the Avon Foundation for Women’s dedication to providing support and opportunities to domestic violence survivors.”
Avon’s Speak Out Against Domestic Violence program has provided more than $40 million for domestic and gender-based violence programs in the United States. It has funded hundreds of emergency domestic violence shelters, like those that Sanctuary provides, offering a safe space for women and children in imminent danger where they can heal emotionally, physically, and move toward self-sufficiency, and learn positive coping skills. Since 2010, Avon has helped serve more than 11 million domestic violence victims.
“We are grateful for our partnership with the Avon Foundation for Women, an organization that shares our deep commitment to empowering women and breaking the cycle of domestic violence,” said Judge Judy Harris Kluger, Executive Director of Sanctuary for Families. “For over 20 years, Avon has supported Sanctuary for Families, and through this funding we provide essential services to victims in New York City. We are thrilled to unveil the new Branching Out Empowerment Tote with the company and we honor the special artists from our shelter who helped create it.”
Avon’s Branching Out Empowerment Tote can be purchased exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com. For every Empowerment Product purchased, Avon will donate 20 percent of proceeds to the Avon Foundation for Women to support the Speak Out Against Domestic Violence Program.
About New Avon LLC
New Avon LLC (“Avon”) is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, mark., and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Together, Avon and the Avon Foundation for Women have contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at www.avon.com.
About Sanctuary for Families
Founded in 1984 as a small network of safe homes, Sanctuary for Families (Sanctuary) is New York’s leading service provider and advocate for survivors of domestic violence, sex trafficking, and related forms of gender violence. Sanctuary annually provides clinical, legal, shelter and career training services for over 15,000 of New York City’s most vulnerable abuse victims and children. Sanctuary’s Legal Center is the largest domestic violence legal program in the U.S., and their model clinical programs are at the forefront in developing targeted services for immigrants, children, and other at-risk populations. These direct services are complemented by extensive outreach, training and education which annually reaches over 40,000 community leaders, professionals, government officials and others concerned about the crime of domestic violence and resources available for victims.
Media Contacts:
For Corporate Communications:
Liz Micci
Glover Park Group
+1 (646) 495-2700
emicci@gpg.com
Kristina Jorge
Avon Corporate Communications
+1 (212) 282- 5852
Kristina.Jorge@avonusa.com
Source: Avon