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“12 Days of Inspiration”: Barnes & Noble announces its inaugural sales event showcasing exclusive offers this holiday season

Unwrapping Exclusive Daily Deals Both In-Store and Online at a Special Price Available for That Day Only

New York, NY, 2017-Nov-30 — /EPR Retail News/ — Barnes & Noble, Inc. (NYSE: BKS), the world’s largest retail bookseller, today announced its first-ever “12 Days of Inspiration,” an inaugural sales event showcasing a variety of exclusive offers for shoppers this holiday season.

“At Barnes & Noble, we’re always thinking about how we can make shopping a seamless experience for our customers, whether they are buying from us in-store or online,” said Demos Parneros, Chief Executive Officer, Barnes & Noble, Inc. “We think they are going to be surprised and delighted by our ‘12 Days of Inspiration’ promotion, which features the most exclusive deals on books and other products to be found this holiday season, as curated by our expert booksellers.”

From December 1 through December 12, shoppers can visit a Barnes & Noble store or go online at each day for a new, exclusive item available at an incredible deal for 24 hours. The holiday sales event is the most exciting collection of gifts and products ever assembled by Barnes & Noble, and each day, a new item will be revealed at a special price, available on that day only. The offers will be available on the most exclusive, hottest holiday gift items of the season, easing the woes of holiday shopping.

With 52 percent of consumers taking advantage of promotional days1, Barnes & Noble is excited to continue celebrating the season with consecutive offers that are fit for the whole family.  Additionally, with 58 percent of consumers spending more during the holiday than planned1, these discounts help capture the perfect gift at an affordable price. Throughout the course of the 12 days, shoppers are encouraged to visit in-store and online daily to check out these special deals and promotions.

In celebration of the sales event, Barnes & Noble has partnered with Evette Rios, lifestyle expert and host of The Way Home on Lifetime and A&E, and Recipe Rehab airing on CBS, Z Living and Hulu, to help guide shoppers in the right direction this holiday season. “Holiday shopping can take its toll as you dash from store to store to cross gifts off your ever-growing list. It leaves many people wishing for the gift of more time and less stress,” said Rios. “This year, I’m proud to be partnering with Barnes & Noble, because its mission aligns with my values of sharing knowledge and a love of reading. Plus, Barnes & Noble stores are one-stop-shops, where consumers can get their holiday gift shopping done, and even wrapped, all in one place, for every person on their gift list, allowing them to balance the stress and excitement that the holiday season brings.”

Customers are invited to Barnes & Noble’s 632 stores nationwide and browse the “12 Days of Inspiration” at to discover the hottest books and other great gift items available this holiday season. And for even greater value, customers are invited to join the Barnes & Noble Membership program. Designed for Barnes & Noble’s most loyal customers, the Barnes & Noble Membership program gives Members 40 percent off all hardcover bestsellers and 10 percent off virtually everything else in Barnes & Noble stores throughout the year. Customers should speak with one of the knowledgeable booksellers at their local Barnes & Noble store to learn more about the Membership program and to get details on how they can join.

Customers are encouraged to join in the conversation on their social media channels by using the hashtag, #12Days.

1T. Rowe Price’s 2017 Parents, Kids & Money Survey

SOURCE: Barnes & Noble, Inc.

Mary Ellen Keating

Senior Vice President, Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323

Mei Sanchez
Manager, Corporate Communications
Barnes & Noble, Inc.
(212) 633-3579

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