QVC and Ovarian Cancer Research Fund Joining Forces for
“QVC Presents Super Saturday LIVE” Broadcast
WEST CHESTER, Pa., 2015-7-23 — /EPR Retail News/ — Help advance the fight against ovarian cancer with stylish steals and dazzling deals.QVC and Ovarian Cancer Research Fund (OCRF) are uniting once again for “QVC Presents Super Saturday LIVE,” an annual designer charity sale scheduled to be broadcast live from the Hamptons on Saturday, July 25 at 2 PM (ET). During the two-hour shopping extravaganza, premier fashion, beauty, jewelry and more will be offered for HALF the manufacturer’s suggested retail price* with 80 percent of the purchase price** of donated merchandise benefitting Ovarian Cancer Research Fund. Proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women undergoing treatment for gynecologic cancers.
“Ovarian cancer is often difficult to detect due to its subtle symptoms,” said Doug Rose, senior vice president of brand and communications for QVC. “‘QVC Presents Super Saturday LIVE’ represents QVC’s commitment to raising both the awareness necessary for early detection and the funds needed to help conquer this deadly disease.”
Now in its ninth year, “QVC Presents Super Saturday LIVE” has generated more than $8.9 million to benefit Ovarian Cancer Research Fund. The live broadcast from OCRF’s Super Saturday NY will feature an assortment of fabulous finds from top brands, including Alex and Ani Charity by Design, Dooney & Bourke, Henri Bendel, Judith Ripka, philosophy and many more. Viewers will also be treated to a behind-the-scenes glimpse of the summer’s ‘hautest’ shopping extravaganza with celebrity interviews straight from the star-studded red carpet.
“OCRF is proud to join forces with QVC once again to garner support and raise awareness of ovarian cancer,” said Audra Moran, president and CEO, OCRF. “Each year, the proceeds generated from QVC’s Super Saturday broadcast not only benefit women currently undergoing treatment for this horrible illness, but also bring us one step closer to eradicating the disease once and for all.”
Harnessing the power of social media, QVC will launch #KeepinItTeal, a social media campaign featuring videos of celebrities and the faces behind some of QVC’s favorite brands, designed to help raise awareness of ovarian cancer. Viewers will be encouraged to share the videos on social media platforms and explain why and for whom they are #KeepinItTeal.
It’s all part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships. “QVC Presents Super Saturday LIVE”products will be available through the QVC apps by calling 800.345.1515 or visiting QVC.com/SuperSaturday, while supplies last.
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Ovarian Cancer Research Fund (OCRF) is the oldest and largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and nearly 15,500 women will die of the disease. Currently there is no effective means of early detection.
Since 1998, OCRF has awarded over $65 million to ovarian cancer researchers around the country. OCRF-sponsored investigators are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it. OCRF also supports a national program, Woman to Woman, which in 2015 will be providing support through more than 20 hospitals around the country to women in treatment for any gynecologic cancer, as well as their families, by pairing them with survivor volunteers who offer one-on-one emotional support and mentoring.
If you’re interested in joining the fight, there are many ways to help. Make a donation, consider hosting one of our indoor spinning events, Ovarian Cycle, in your hometown, or contact us and we can help you create a fundraiser of your own. Visitwww.ocrf.org to learn more.
*The manufacturer’s suggested retail price is based upon the supplier’s representation of value. No sales may have been made at these prices.
**Purchase price excludes Shipping, Handling and Tax. QVC Presents Super Saturday LIVE has generated more than $8.9 million for OCRF since 2007.