adidas becomes the first international brand partner to join Zalando’s fashion platform with local stock

BERLIN, 2016-Jun-14 — /EPR Retail News/ — Zalando welcomes adidas as the first international brand partner to join Zalando’s fashion platform with local stock. With its local performance store at Berlin Tauentzienstraße, adidas has made its local stock available via Zalando. For Zalando this strategic partnership means the next step towards the fashion platform’s vision of an integrated commerce that meets the needs of today’s online and mobile savvy customers. For customers it has become more important to have a single point of contact, where they can find all fashion items, no matter where they are. Therefore Zalandos’ long term vision is to establish a network of brands and stores for customers all over Europe if the pilot is proven successful.

David Schneider, co-founder and CEO of Zalando, said: “The new Integrated Commerce pilot with adidas is an important step for us. Today’s customers are online, however, most of the fashion items are still located in local stores. We want to give customers the access to any fashion item anywhere and enable local stores to engage with digital customers in a new way. The pilot with adidas shows how we connect fashion with people and how offline and online will merge together in the future.”

Harm Ohlmeyer, SVP adidas Digital Brand Commerce, commented: “This pilot with Zalando marks another important milestone in the digitalization of the adidas Group. Our goal is to provide our consumers with the best brand experience they can get, no matter where and when they choose to shop. Our consumers want the latest and newest product – and they want it now. Shipping products directly from our adidas stores addresses this need for speed. We are very excited about our pilot with Zalando in Berlin and look forward to implementing learnings in other areas of our business.”

Via Zalando’s app ZipCart, customers in Berlin can now see what is available in the store and easily shop items. Products will directly be delivered from the store same day between 7 and 9pm, if users place an order until 3pm. ZipCart offers products that can be delivered same day in Berlin, coming from Zalando directly, the now integrated adidas store or Bodycheck, an activewear shop in Berlin.

About Zalando
Zalando ( is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract about 160 million visits per month. In the first quarter of 2016, around 62 per cent of traffic came from mobile devices, resulting in 18.4 million active customers by the end of the quarter.

Katharina Heller / Corporate Communications
+49 176 1275 9514



Zalando Adidas Paket Shooting

Zalando Adidas Paket Shooting

adidas brings back Stella McCartney as the Creative Director for its Team GB official kit for Rio 2016

London, 2015-12-9 — /EPR Retail News/ — Three years since the huge success of Team GB in London adidas today revealed their plans for Rio 2016 by announcing Stella McCartney as the Creative Director for the adidas Team GB official kit.

The iconic British designer will reprise her role from 2012 and will implement her design aesthetic into the official team kit as well as ranges of supporter’s apparel. To allow Team GB athletes at the Olympic Games and Paralympics GB athletes at the Paralympic Games to be at their very best adidas will also implement their innovative performance technology into the official team kit.

Building on the momentum from 2012, where the adidas Team GB replica kits sold out all over the country and became the most successful Olympic range ever, the range for Rio will be a brand new design and is set to be unveiled in April 2016. It will also include cutting edge yet to be launched adidas innovations that will help athletes on the world’s biggest sporting stage.

With just over one year to go until the XXXI Olympic Games and the XV Paralympic Games sports brand adidas also revealed an insight into the design process with a selection of stills and a short piece of video content that showcases the unique collaboration with the designer.

The kit design process began 18 months ago with Stella McCartney commissioned in April 2014. The official team kit and supporter’s ranges have since been through months of testing and feedback which will continue up until the end of 2015. adidas athletes engaged to help in this process have included Olympic Games gold medalists Jessica Ennis-Hill and Laura Trott, Triathlete world beaters Alistair and Jonny Brownlee, Commonwealth Games gold medalist Tom Daley, British National Road Race Champion Lizzie Armistead, Ryder Cup hero Justin Rose, and star gymnast Max Whitlock.

Barry Moore, adidas UK Brand Director, said: “Three years ago we set the benchmark. Today we take the first step on our mission to create a new one. Bringing together our innovative sports technology with the designs from Stella McCartney will allow our athletes to perform better than ever before.”

Stella McCartney said; “”I am thrilled to be back with adidas as Creative Director for Team GB for the Rio 2016 Olympics Games. It is a great honour to work with our great athletes again to make them proud with the designs we are creating for them.”

Olympic gold medalist Jessica Ennis-Hill said; “It is fantastic that Stella McCartney is back working with adidas as the Creative Director for the Team GB Rio 2016 kit. The kit in London 2012 was so iconic and was part of so many special memories for me personally. I am looking forward to seeing the new designs made up and hopefully I will get to wear them and be part of another incredible Olympics in 2016.”

Bill Sweeney, Chief Executive Officer of the British Olympic Association, said; ““At the London 2012 Olympics, Team GB was instantly recognisable to fans thanks to Stella McCartney. We are therefore thrilled to have Stella back on board as the Creative Director for the Team GB adidas competition and village wear at the Rio 2016 Olympic Games. We can’t wait for fans to see our latest unique look when fashion meets sport created by Stella.”



About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.

SOURCE: Stella McCartney Ltd


adidas brings back Stella McCartney as the Creative Director for its Team GB official kit for Rio 2016

adidas brings back Stella McCartney as the Creative Director for its Team GB official kit for Rio 2016

Wynsors Offers Free Poncho With Welly Purchases

Wynsors, the footwear specialist, is offering a free poncho with any purchase of wellies for this year’s music festival season. This poncho can be used – not only to keep dry in the rain – but also to enter a competition on the Wynsors website to win £50 worth of vouchers to spend on iTunes.


The free, disposal poncho is available with any purchase of a pair of festival wellingtons while stocks last and is perfect for festival revellers who may get caught in adverse weather conditions.

On top of this promotion, anyone who receives a free poncho is invited to send in a photo of themselves wearing the garment. Poncho wearers are encouraged to photograph themselves in interesting, funny or unusual places to stand out from the crowd and to put them in with a chance of winning a £50 iTunes voucher.

Entries for the competition close on 13 September 2009 – the last day of the Isle of Wight Bestival, which this year sees the likes of Kraftwerk, Elbow, Bjorn Again and Fight Like Apes performing.

Wynsors’ festival wellies come in a number of different styles and sizes. While men only have the traditional black and green styles to choose from, women have a much greater choice. The range for ladies includes standard colours, metallic silver and gold, as well as a collection of fashion wellies with various patterns including flowers and love hearts.

In addition to wellies, Wynsors has a complete range of other festival footwear. Walking boots – perfect for trekking through the muddy conditions most notably seen at Glastonbury as well as other festivals – are available. Wynsors also has a variety of flip flops, canvas shoes and trainers for the good weather.

The disposable festival poncho is also available for shoppers who are not in the market for a new pair of wellies, in the bags and accessories section of the site.

About Wynsors
Wynsors World of Shoes is a chain of 40 stores across the north of England and a website that delivers to anywhere in mainland UK. Founded in 1956, Wynsors works by the philosophy to be the one stop shop for value footwear for the whole family. Wynsors stocks all the leading footwear brands including Adidas, Converse and Nike. Wynsors sell more than four million pairs of shoes per year through their stores and their website. Delivery on orders over £40 made online is free.

Via EPR Network
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