Kroger launches television and radio ads to boost awareness of its Zero Hunger | Zero Waste initiative

Kroger launches television and radio ads to boost awareness of its Zero Hunger | Zero Waste initiative

 

CINCINNATI, 2017-Nov-27 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) today (Nov. 24, 2017) announced it has introduced television and radio ads in 191 media markets across the U.S. to increase awareness of its Zero Hunger | Zero Waste initiative, established last September.

“Yesterday millions of families came together to enjoy Thanksgiving,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “Kroger and our family of stores love being a part of America’s Thanksgiving celebrations. At the same time, we acknowledge the absurdity that one in eight people struggle with hunger while 40 percent of the food produced in the U.S. each year goes to waste. That just doesn’t make sense to us. And this season, we are grateful for our associates and trusted partners who are committed to doing something about it.”

Zero Hunger | Zero Waste is aimed at ending hunger in the communities Kroger calls home and eliminating waste across its company by 2025. Across the U.S., 42 million Americans struggle with hunger. At the same time, an estimated 72 billion pounds of food ends up in a landfill every year.

Earlier this month, Kroger launched a strategic media campaign and introduced television and radio advertisements in key markets to boost its customers’ awareness and engagement with the initiative. The campaign will run through the holiday season supported by store-level customer giving programs benefiting local food banks and hunger-relief organizations and Kroger’s year-round, industry-leading, fresh food donations program.

“Our Purpose is to Feed the Human Spirit™ by uplifting each other, our customers and our communities. Kroger is inviting everyone who is passionate about feeding people and protecting the planet to join us in helping us realize our vision of Zero Hunger | Zero Waste,” Ms. Adelman added.

Kroger has partnered with Feeding America and World Wildlife Fund to achieve its vision, and is crowdsourcing for solutions and asking communities, partners and other stakeholders for ideas, feedback and best practices.

Follow the journey and join the conversation at thekrogerco.com and #ZeroHungerZeroWaste.

About Kroger

At The Kroger Co., we are dedicated to our Purpose: to Feed The Human SpiritTM.

SOURCE: The Kroger Co.

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Greggs signs the Time to Change Employer Pledge to raise awareness about mental health

Greggs signs the Time to Change Employer Pledge to raise awareness about mental health

 

Newcastle upon Tyne, United Kingdom, 2017-Oct-19 — /EPR Retail News/ — Roger Whiteside, chief executive at Greggs has taken the first step to break the silence around mental health by signing the Time to Change Employer Pledge.

By putting pen to paper on the pledge, Roger is keen to illustrate Greggs long-term commitment to raising awareness about mental health problems and putting in place the foundations to:

• raise awareness around the importance of mental health and wellbeing at work
• champion the issue by providing the resources and tools for all colleagues
• help break the culture of silence around mental health

Roger said: “I am proud to sign the Time to Change Employer Pledge on behalf of everyone involved with Greggs. The health and wellbeing of all of our colleagues is of the utmost importance to us and is a key feature of our business plan which aims to have a positive impact on people’s lives. This pledge is extremely important to us and has dedicated focus at the highest level of the business.”

Earlier this year, Greggs launched its health and wellbeing initiative, Balanced You, which covers four key areas: healthy eating and drinking, keeping active and physically well, healthy social life and good relationships and positive mental wellbeing.

Roisin Currie, people and retail director at Greggs said: “One in four people will experience a mental health issue and nine in 10 people with a mental health problem experience stigma and discrimination. With over 20,000 colleagues and millions of customers visiting our shops every week, it is our responsibility to do our bit and take action against the stigma and discrimination and help end the silence surrounding mental illness.”

Contact:

getintouch@greggs.co.uk

Source: Greggs

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IGA to raise funds and awareness to help parents and families end the nation’s opioid epidemic

CHICAGO, 2017-Aug-10 — /EPR Retail News/ — IGA USA today (August 8, 2017) announced that it is collaborating with Partnership for Drug-Free Kids to launch the first-ever IGA Cares initiative. Through in-store fundraising activities and the sales of specially marked IGA Exclusive Brand products, the IGA Cares initiative will support the mission of the Partnership, a national nonprofit dedicated to supporting families struggling with their son or daughter’s substance use. During this national campaign – which began running in participating IGA stores on August 1st – IGA will raise both critical funds and awareness to help parents and families and help end the nation’s opioid epidemic.

A number of in-store fundraising activites are available from August to December through the sale of specially marked IGA Exclusive Brand products available for purchase in participating IGA stores, and an instore pin-up promotion that will run in stores from mid-August through October. In addition to fundraising, IGA will help to raise awareness of the nation’s opioid epidemic and spread the word about how families can get help through the Partnership’s resources with an informational web page on www.igabetterchoices.com.

“For more than 90 years now, IGA retailers have been building the brand’s reputation by doing their part to give back and support worthy causes in the communities they serve,” Dave Bennett, IGA senior vice president of Procurement & Private Brands, said. “It is only natural that we would use the power of our IGA Exclusive Brand line to align IGA and its retailers with the causes that matter to today’s consumer on a national level, as well. Working with Partnership for Drug-Free Kids to raise awareness and funds during our first-ever IGA Cares initiative, we can do our part to make sure families in IGA communities across the country who are impacted by their son or daughter’s substance use don’t have to suffer alone.”

“With the launch of this inaugural IGA Cares initiative, IGA is demonstrating the true spirit of corporate social responsibility and solidifying their commitment to making a difference in the lives of so many families,” said Marcia Lee Taylor, Chief Policy Advisor for the Partnership for Drug-Free Kids. “We are honored that IGA has chosen to partner with us, especially at this critical time when the country is facing an urgent opioid epidemic. Through this effort, IGA will help us support parents and families who are dealing with a child’s substance use or addiction, and in doing so, they will undoubtedly help local IGA communities nationwide.”

Learn more about the Partnership’s extensive resources for families at drugfree.org. Learn more about IGA at www.iga.com.

About IGA
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $36 billion per year. The Alliance includes nearly 5,000 Hometown Proud Supermarkets worldwide, supported by 29 distribution centers and more than 30 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items and retail services. IGA has operations in 46 of the United States and more than 32 countries, commonwealths and territories.

About the Partnership for Drug-Free Kids
Partnership for Drug-Free Kids is committed to helping families struggling with their son or daughter’s substance use. We empower families with information, support and guidance to get the help their loved one needs and deserves. On our website, drugfree.org, and through our toll-free helpline (1-855-DRUGFREE), we provide families with direct support and guidance to help them address teen substance use. Finally, we build healthy communities, advocating for greater understanding and more effective programs to treat the disease of addiction. As a national nonprofit, we depend on donations from individuals, corporations, foundations and the public sector and are thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity. We are proud to receive a Four-Star rating from Charity Navigator, America’s largest and most-utilized independent evaluator of charities, as well as a National Accredited Charity Seal from the Better Business Bureau’s Wise Giving Alliance.

Contact:

Phone: (773) 693-4520
Fax: (773) 693-4533

Source: IGA

New World and dietitian Sarah Elliott to raise awareness of digestive health

Auckland, New Zealand, 2017-Jul-07 — /EPR Retail News/ — New World is partnering with well-known Registered Dietitian, Sarah Elliott from FoodSavvy, to raise awareness of the important role that food plays in bowel health.

Sarah will do this by sharing practical advice with consumers, in-store at the five New World stores located in the Hutt Valley and Wairarapa, during the first half of July 2017.

The timing and location coincides with the roll-out of the National Bowel Screening Programme, starting with those living in the Hutt Valley and Wairarapa DHBs, from July.

“What we eat and drink plays an important role in the health of our bowel,” says Sarah. “A healthy diet can help prevent bowel cancer, which kills more than 100 Kiwis every month. It can also help alleviate some of the symptoms of inflammatory bowel diseases such as Crohn’s and ulcerative colitis, which an estimated 15,000 Kiwis suffer from and which can lead to bowel cancer, as well as the far more common set of symptoms known as Irritable Bowel Syndrome (IBS), which is thought to affect one in seven people.”

Sarah was herself diagnosed with Crohn’s disease 21 years ago, and today specialises in the dietary management of digestive issues such as IBS.

“IBS is something that affects so many Kiwis on a daily basis – it appears about 70% of them women – with symptoms that include abdominal pain, diarrhoea or constipation. Yet it’s been proven that diet can alleviate it.”

She says there’s now medical proof – and growing public awareness – that IBS can be exacerbated by foods that are high in FODMAP compounds (Fermentable, Oligo-Di-Monosaccharides, Polyols).

“These are carbohydrates that are poorly absorbed by the intestine and affect those of us who are susceptible to IBS by creating an over-production of gas which causes their intestines to bloat, and unfortunately, some of our most favourite foods are high in FODMAPs: apples, pears, peas, onions, garlic, cow’s milk, yoghurt and ice cream, and wheat-based bread, biscuits, cereals and pasta.”

Sarah will be available to answer queries about the FODMAP diet and food choices in general that can improve bowel health and overall wellbeing, from 10 am – 2 pm, on these dates at these stores:

• Tuesday, 4 July at New World Hutt City
• Friday, 7 July at New World Silverstream
• Wednesday, 12 July at New World Stokes Valley
• Friday, 14 July at New World Carterton
• Tuesday, 18 July at New World Masterton

Her advice will not constitute a formal consultation, and people with IBS symptoms or an interest in a low-FODMAP diet should first have a private appointment with a registered health professional.

“A low-FODMAP should ideally be trialled for 2 – 6 weeks, followed by review, and then a structured re-introduction of FODMAP-containing foods into the diet, to determine which can trigger IBS. For those who don’t suffer from IBS, FODMAP-containing foods can actually benefit the gut flora.”

Doug Cochrane, General Manager Retail, Foodstuffs North Island, says bringing a registered dietitian into select stores ties in with New World’s commitment to providing a quality shopping experience.

“That commitment includes helping shoppers make healthy food choices, and having someone of Sarah’s calibre providing in-store advice in the same areas where the Bowel Screening Programme will begin was a way of showing our support for the programme and our care for our shoppers.”

“We are looking forward to see the outcome of Sarah’s appearances at those five stores in the Hutt Valley and Wairarapa. We may also consider the same activity in other stores.”

For more information on the National Bowel Screening Programme, see http://bowelscreening.health.govt.nz/

Contact:
Tel: +64 4 472 6435
Fax:+64 4 472 6412

Source: Foodstuffs NZ

New initiative launched to drive awareness of the importance of mammography

CHICAGO, 2017-Jun-06 — /EPR Retail News/ — Susan G. Komen Chicago has set a big, bold goal of helping reduce breast cancer deaths by 50% in the U.S. by 2026. In an effort to reach this momentous goal, one initiative the organization is embarking on is the Rewards For Mammograms program, a collaboration with Walgreens and major healthcare providers in the Chicagoland area. As part of Rewards For Mammograms, Komen Chicago, along with its collaborators, have a program goal of encouraging at least 100,000 Chicagoland women to get mammograms by October 31, 2017.

Women who get a mammogram by October 31, 2017 from a participating healthcare facility will have the opportunity to be rewarded with 1,000 Walgreens Balance® Rewards points.* Walgreens will also donate $1, up to $30,000, to Susan G. Komen Chicago, for each valid program voucher redeemed in-store through October 31.**

“Susan G. Komen Chicago is excited to launch this ambitious initiative as we continue to drive awareness of the importance of mammography,” says Bonnie Gordon, Executive Director of Susan G. Komen Chicago. “With Rewards For Mammograms, we want Chicagoland women to know getting a mammogram is easy, but more importantly, it is vital as early detection is key in the fight to reduce breast cancer deaths in Chicago and the U.S.”

Today through October 31, participants can go to any participating healthcare facility, including all Chicagoland Presence Health Hospitals, to have a mammogram. From there, getting a mammogram and being rewarded for it is as easy as 1, 2, and 3 for program participants:

  1. Make an appointment with any participating Chicagoland healthcare facility
  2. Complete an appointment
    • Upon completion of the appointment, participants will receive a Walgreens Balance® Rewards voucher from their participating healthcare provider
  3. Redeem completed voucher at any Chicagoland Walgreens
    • Participant must present a completed voucher by October 31, 2017 to  receive 1,000 Walgreens Balance®Rewards points at checkout‡

“We’re proud to be a part of the Rewards For Mammograms program, and to have the opportunity to collaborate with Komen Chicago as it focuses on an aggressive goal to reduce breast cancer deaths in the community,” says Matt Farber, Walgreens senior director of oncology disease state. “Walgreens has long been committed to the cancer community, helping patients get access to medications, connect with valuable educational resources and manage prescription therapies – supporting them throughout their journey from screening and diagnosis to treatment and into survivorship.”

Congresswoman Robin Kelly (D-IL 2nd District), a supporter of the program, adds, “Mammograms and early detection are our greatest weapons in the fight against breast cancer. This remarkable program will help save lives by making mammograms accessible to all, especially those who have been historically medically underserved.”

For additional information or questions regarding the Rewards For Mammograms program, please visit www.KomenChicago.org/Walgreens or call Susan G. Komen Chicago’s headquarters at (773) 444 – 0061.

About Komen Chicago: Susan G. Komen’s promise is to save lives and end breast cancer forever by energizing science to find cures, ensuring quality care for all and empowering people with knowledge. Komen Chicago donates 75 percent of net funds raised to community grants in the Chicago area and dedicates 25 percent to global research. For more information on Komen Chicago, please visit www.komenchicago.org.

*Offer valid 6/4/17 thru 10/31/17 with Walgreens Balance® Rewards card and completed redemption voucher in participating stores in Illinois, Indiana and Wisconsin. Must be a Balance® Rewards member to receive points. Limit one redemption voucher per card member. Points good on next purchase. Void if copied or transferred. Exclusions and restrictions apply to redeeming points. Complete Balance Rewards details at Walgreens.com/Balance.

** Between 6/4/17 and 10/31/17 for every valid program voucher presented and redeemed in store, Walgreens will give $1, up to $30,000, to Susan G. Komen Chicago.

‡Participants must either be existing Walgreens Balance® Rewards members or sign up onsite at a Walgreens store to be eligible to receive the 1,000 points.

Contact:

email media@walgreens.com
847-315-2921

Source: Walgreens

New World and PAK’nSAVE launch #MissingType campaign in support of NZBS to help raise awareness of the need for blood donors

Auckland, New Zealand, 2016-Aug-17 — /EPR Retail News/ — New World and PAK’nSAVE are pleased to be showing their support of New Zealand Blood Service (NZBS) by backing their #MissingType campaign, which aims to register 10,000 new blood donors.

A and O are the blood types most in demand due to the fact 85% of the population falls into one of these groups. To show our support, for the duration of the campaign both New World and PAK’nSAVE have removed the ‘A’ and ‘O’ letters from our brands to help raise awareness of the need for blood donors, particularly for these two blood groups.

New World and PAK’nSAVE advertisements, Facebook pages, websites and customers communications will all be #MissingType as we show our support for the NZBS campaign over the coming week.

Steve Anderson, Managing Director, Foodstuffs (NZ) Ltd says, “NZBS is the sole provider of blood and blood products throughout the country – the job they do saves thousands of Kiwi lives. But without the gift of blood from the public the lives of many New Zealanders and their families would not be the same.”

“Foodstuffs supports NZBS each year by holding blood drives in our distribution and support centre’s in both the North and the South Island,” adds Anderson. “We appreciate that NZBS needs to collect approximately 3,000 donations each week, and to achieve this raising public awareness is critical. The #MissingType campaign is one that we are proud to support and we encourage all Kiwis’ to step up and register to be a blood donor.”

Asuka Burge, NZBS National Manager Marketing and Communications says, “People rarely think about their blood type, but we thought if these letters or ‘types’ were suddenly to be missing from everyday life people might stand up and notice.”

“Blood is a lifesaver, one that saves the lives of tens of thousands of New Zealanders every year. But NZBS data shows that currently less than four per cent of eligible New Zealander’s donate blood,” says Burge.

“New and young donors are the key to safeguarding New Zealand’s future blood supply and we want this campaign to encourage more people to find out if they are eligible and register to become a blood donor.”

NZBS admits the target of 10,000 new donors is ambitious but Burge is confident New Zealanders will step up and the number of A and O donors registered to donate with NZBS will be bolstered.

To find out if you are eligible to donate blood in New Zealand go to www.nzblood.co.nz  and for more information or to register to become a new blood donor please visit www.nzblood.co.nz/MissingType

Contact:

Tel: +64 9 621 0600
Fax: +64 9 621 0601

Source: Foodstuffs