This week sees the launch of the new Halfords summer campaign by DLKW Lowe.
The campaign centres around a 60” TVC execution, written by DLKW Lowe’s Executive Creative Directors Richard Denney and David Henderson and directed by Academy’s Frederic Planchon. The story follows 4 children on a summer family trip. A boy and girl…
Bike thefts could be costing British cyclists more than £80 million a year, new figures from Halfords reveal.*
According to police crime statistics, a total of 115,147 bikes were reported stolen in the UK last year. But the actual figure is much higher, according to the British Crime Survey, due to a high proportion of thefts that…
Following in the tracks of ‘middle aged men in Lycra’ (Mamil), trick obsessed BMXers are set to become the next driving force behind the UK’s continued love affair with two wheels.
Data shows sales of BMX have grown more than any other cycling category this year. BMX now accounts for 16% of the total cycle market and…