Ernest Jones Launches Customer Stories Campaign

Ernest Jones, the jewellery and watch retailer, has launched an online campaign with luxury Swiss timepiece brand Gc watches to encourage customers to share stories of their greatest moments of joy and achievement.

The campaign supports the new Ernest Jones proposition of ‘Love & Life’ and continues the retailer’s commitment to celebrating those moments that matter in life. Ernest Jones ‘Love & Life’ campaign also ties in perfectly with Swiss made Gc watches’ new brand proposition – ‘Gc Smart Luxury’, an intelligent way to embody luxury.

In order to incentivise customers to share their stories, Ernest Jones has teamed up with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new ‘Smart Luxury’ brand proposition which signifies an intelligent way to embody luxury. Ernest Jones is proud to support this exclusive Gc campaign in the UK through their customer stories campaign which asks customers to share their ‘Smart Luxury’ moments of their greatest joy and achievement and will reward the teller of the best tale with a Swiss made Gc watch to remember those moments all over again. Two winners will be selected with each winner selecting a Gc watch of their choosing from the collection at Ernest Jones.

Ernest Jones customers are being directed to enter the customer stories competition from in-store marketing in the Ernest Jones stores across the UK that stock the Gc brand. Ernest Jones is also driving traffic and awareness of the campaign through tailored email communication and social media activity to engage customers as well as featuring prominently on the Ernest Jones website.

In addition the Ernest Jones customer stories campaign is being supported by leading woman’s fashion and lifestyle magazine Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the December issue and is also supported by a dedicated online advertisement on marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories campaign from Marie Claire online and can also browse and share their favourite watches from the Gc watch collections available at Ernest Jones.

Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a chance of winning one of two Gc watches. As well as submitting their stories, customers can also add photo and video content, as well as recommending watches and jewellery from the Ernest Jones catalogue to complement their stories.

After 60 years of working with many prestigious brands, Ernest Jones brings customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The jeweller has also collaborated with London-based bridal wear and fashion designer Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its customers luxury fashion jewellery and watches in storeand online.

Via EPR Network
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Ernest Jones Has Announced The Launch Of Amanda Wakeley Jewellery

Ernest Jones, the diamond and watch specialist has announced the launch of Amanda Wakeley jewellery, exclusively designed for Ernest Jones. Winner of three British Fashion Awards for Glamour, Amanda Wakeley is synonymous with luxury and sophistication. The collection at Ernest Jones features four key themes of stylish jewellery; ‘The Statement’, ‘Linear Vintage’, ‘Skinny Diamonds’, The Drop and ‘The Zodiac’. Each theme captures a mood and look perfectly, whilst remaining glamorous, fashionable and elegant.

Inspired by the understated allure of her fashion collections, the Amanda Wakeley jewellery collection has been created exclusively for Ernest Jones. Each luxurious piece is crafted from chic sterling silver and hand-set with dazzling white, black or coffee-coloured diamonds.

Commenting on The Statement Collection, an elegant collection of jewellery for every day or evening wear, Amanda Wakeley said: “I wanted to create some bold pieces within the range by juxtaposing large sculptural shapes with tiny pavé diamond strips.”

The Linear Vintage Collection from Amanda Wakeley combines the ‘contemporary, clean lines of dazzling diamonds with classic vintage inspired milgrain finishing, with key pieces including vibrant sterling silver and diamond pendants, hoop earrings, rings and bangles.’

The Skinny Diamonds Collection is ‘designed to be equally beautiful worn alone or stacked to give an endless layering combinations for a truly personalised look.’

Via EPR Network
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