Sears opens first-of-its-kind DieHard Auto Center Driven by Sears in San Antonio, Texas

Sears opens first-of-its-kind DieHard Auto Center Driven by Sears in San Antonio, Texas

 

HOFFMAN ESTATES, Ill., 2017-Feb-17 — /EPR Retail News/ — Sears is opening a first-of-its-kind DieHard Auto Center Driven by Sears that is designed to meet the ever-changing needs of today’s driver. The new store at 8551 Wurzbach Road in San Antonio, Texas, opens on Friday, February 17.

The DieHard Auto Center leverages interactive in-store merchandise displays and advanced diagnostic technology. It offers a suite of services and amenities, including:

  • DieHard 360° Vehicle Assessment: Looking to buy or sell a used car? Customers can get a comprehensive 120-point inspection to assess the vehicle’s condition to help them buy, sell, or just maintain their vehicle with confidence.
  • DieHard Edge Maintenance Plans: Provides 36 months or 45,000 miles, (whichever comes first) of covered maintenance locked in at today’s discounted prices (savings range from 25% to 40% off regular retail prices), DieHard Edge is available in three flexible plans.
  • Digital Tire Journey: A web app that relies on IBM Watson Natural Language Classifier service to help customers identify the appropriate tires to fit their driving preferences. Customers can also use touchscreens in store to access the Digital Tire Journey.
  • Free Wi-Fi: Enabling customers to be productive or entertained while their vehicle is serviced.

“The new DieHard Auto Center Driven by Sears is another example of how we’re unleashing the power of the DieHard brand,” said Brian Kaner, president of Sears Automotive.  “It offers state-of-the-art technology and services in a contemporary, comfortable setting – that, combined with our experienced associates, can help today’s drivers make the right choices for their vehicle’s needs.”

“DieHard is America’s most trusted automotive battery brand,” said Tom Park, president of Kenmore, Craftsman and DieHard brands. “In 2016, we introduced DieHard tires, which have been well-received by our customers, as we have continued to see positive, strong sales since their introduction. As we have also expanded the brand into automotive consumer electronics accessories, it’s a natural evolution to extend the brand to automotive service. Now, when you bring your vehicle to a DieHard Auto Center, you can have the same peace of mind you expect from DieHard products.”

During Friday’s grand opening celebration, members and customers can enjoy free food and prizes, including: DieHard wi-fi maintainers valued at $99.99 and compact lithium jump starters valued at $69.99. In addition, KJ97 IHeart radio will be broadcasting from the store on Friday.

The celebration will continue over the weekend, with the DieHard Auto Center giving away a DieHard 360 Vehicle Assessment on Saturday, Feb. 18 and Sunday, Feb.19 to two lucky winners. In addition, key vendors including AutoZone®, Continental Tire®, Michelin Tire® and Valvoline® will participate in the celebration.

DieHard Auto Center specials throughout the grand opening weekend include:

  • An additional 10 percent off DieHard batteries, starting as low as $99.99 (offer valid in-store only through March 2, 2017).
  • Buy three, get one free on all DieHard tires with installation, plus get an additional 10 percent off (offer valid in-store only through March 2, 2017).
  • 50 percent off oil changes (offer valid through March 2, 2017)
    • $14.99 conventional oil
    • $24.99 blend oil
    • $34.99 synthetic oil
    • Includes up to 5 quarts of Valvoline® oil and $3.49 filter

Operating hours for the new DieHard Auto Center Driven by Sears are Monday through Saturday, from 8 a.m.– 7 p.m. and Sunday from 10 a.m.– 5 p.m. For more information about the new San AntonioDieHard Auto Center Driven by Sears, visit Searsauto.com/diehardauto.

About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin® and Goodyear®, DieHard tires, DieHard batteries, Craftsman®auto accessories and more. Sears has a long history as America’s trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto.

About the DieHard brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

About Sears, Roebuck and Co. 
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACT: 
Larry Costello
Sears Holdings
(847) 286-9036
Larry.Costello@searshc.com

SOURCE: Sears, Roebuck and Co.

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Sears Auto Center launches “Digital Tire Journey” web app to help customers identify the best tires to fit their driving needs

Sears Auto Center launches “Digital Tire Journey” web app to help customers identify the best tires to fit their driving needs

 

HOFFMAN ESTATES, Ill., 2017-Jan-19 — /EPR Retail News/ — Sears Auto Center introduced the pilot launch of the “Digital Tire Journey“, a web app that relies on IBM Watson Natural Language Classifier service to help Sears Automotive customers identify the appropriate tires to fit their driving preferences within the following categories: Comfort Warrior, Value Seeker, Off-Roader, High Performer, Safety Seeker and Winter Warrior.

Choosing the right tire can be tough for drivers when there are thousands of different tire brands, makes and models. Typical ecommerce websites selling tires often limit users to a drop-down menu of pre-selected tire terms without considering the driving and lifestyle preferences of shoppers. To find the best tire, consumers need to consider not only their vehicle’s make, model and tire size, but also how it supports their everyday routines and hobbies.

The Sears Auto Digital Tire Journey is being created to provide tire recommendations based on the driver style through a customer’s response to the question, “When it comes to tires, what’s most important to you?” A soccer dad may answer, “I am concerned about driving my kids safely” so tires that have higher safety ratings are presented. After the user types in an answer, the Digital Tire Journey shows what type of driving style they have with the help of the Watson Natural Language Classifier service. The tool then recommends tires with consumer ratings to assist drivers in making an informed purchasing decision.

“Our vision is to put our members’ lives in drive. We do that by investing in people, products and technology to keep them moving safely on the road of life,” said Brian Kaner, president of Sears Auto Centers. “The Digital Tire Journey is an innovative service that helps customers cut through the clutter while integrating digital, mobile and online with in-store shopping.”

Getting tire results is easy – simply enter a license plate or make/model of the vehicle to view tires from top brands that are right for the driver, along with objective ratings from previous customers. Users have several purchase options: buy the tires online, schedule an appointment for installation at the nearest Sears Auto Center or reach a call center agent to ask additional questions and purchase the tires by phone.

For more information, visit www.searsauto.com or Digital Tire Experience.

About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin and Goodyear; DieHard® batteries, Craftsman® auto accessories and more. Sears has a long history as America’s trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto.

About Sears, Roebuck and Co. 
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACT:
Larry Costello
Sears Holdings
847-286-9036
Larry.Costello@searshc.com

SOURCE: Sears Auto Center

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Sears Auto and DieHard® launches DieHard 360º Vehicle Assessment and DieHard Edge Maintenance Plan

  • DieHard Edge Maintenance Plans Protect Driver’s Investment
  • DieHard 360º Provides Peace of Mind with CARFAX® and Entertainment with SiriusXM®

HOFFMAN ESTATES, Ill., 2016-Dec-07 — /EPR Retail News/ — Sears Auto and DieHard®, America’s most trusted* auto battery brand, today ( Dec. 6, 2016) introduced DieHard Edge Maintenance Plans and DieHard 360° – services designed to provide peace of mind and protect drivers’ investments in their vehicles.

“Your vehicle is one of the largest investments you’ll make, second only to buying a home,” said Brian Kaner, president of Sears Auto. “That’s why it’s so important to take care of it through regular maintenance. Earlier this year, we introduced the first-ever DieHard tires. Now we’re expanding our product offering with the Diehard services: DieHard Edge Maintenance Plans and DieHard 360º. The DieHard Edge Maintenance Plans are designed to help our customers keep their vehicles running longer by providing pre-paid, flexible plans at an affordable price. The DieHard 360° vehicle assessment enables you to sell or buy a used vehicle in a safe meeting place and receive an unbiased, third-party evaluation. With DieHard 360°, we’ve established a partnership with both CARFAX and SiriusXM, so our customers will receive a full report and a two-month SiriusXM subscription which provide added value, security and entertainment.”

DieHard Edge Maintenance Plan – Provides 36 months or 45,000 miles, (whichever comes first) of covered maintenance locked in at today’s discounted prices (savings range from 25% to 40% off regular retail prices**), DieHard Edge is available in three flexible plans:

Basic– Includes:

  • Conventional Oil Change Plan $299.99 (Synthetic Oil Change Plan $599.99)
  • Tire rotations
  • Cabin and engine air filter replacement
  • Performance snapshot featuring a computerized diagnostics check and comprehensive visual inspection of key vehicle components
  • Brake evaluation

Premium– Conventional Oil Change Plan $699.99 (Synthetic Oil Change Plan $999.99). Includes all Basic Plan service, plus:

  • Battery replacement
  • Steering and suspension evaluation
  • Alignment
  • Brakes (pads, shoes and labor)

Elite–  Conventional Oil Change Plan – $1099.99 (Synthetic Oil Change Plan $1,399.99). Includes all Basic and Premium Plan services, plus:

  • Tire replacement, installation

Plans subject to applicable tax.

All maintenance is performed by professional, certified technicians. Maintenance plans are offered for 25% to 40% off** our regular retail price.

  • Road Hazard Protection – Entitles the purchaser to repair or for replacement of a covered tire that becomes unserviceable due to road hazards such as nails, potholes, etc.  Sears Road Hazard Plus is separate coverage issued by Sears when a tire is replaced under the DieHard Edge Elite Plan.  See Sears’ associate for details.

DieHard 360º Vehicle Assessment 
“Whether you’re selling or buying a used vehicle, the Diehard 360º Vehicle Assessment is a 120-point vehicle inspection available exclusively at Sears Auto Center, that provides confidence,” Kaner said. “If you’re selling a vehicle, DieHard 360º provides a third-party assessment of your vehicle that can help with the resale value. If you’re buying a vehicle, it provides a safe meeting place and an unbiased assessment of your vehicle’s true condition. And if you’re maintaining an existing vehicle, it helps eliminate the surprise and sting of unplanned services and expenses down the road.”

The DieHard 360º Vehicle Assessment, regular price $99.99 is available at an introductory price of $49.99 and Includes:

  • Performance snapshot with computerized diagnostics check and comprehensive visual inspection
  • DieHard service electrical system check
  • Brake evaluation
  • Steering and suspension evaluation
  • Tire rotation
  • Air conditioning system check
  • Exhaust evaluation
  • CARFAX Vehicle History Report
  • Two-month SiriusXM subscription (on eligible vehicles)

The DieHard brand offers a wide range of automotive and alkaline batteries, portable power products, phone cases, flashlights, high-performance work boots, tires and more. In addition, Sears Auto Center is the home of DieHard, trusted by generations of American drivers to keep them on the road with a full range of services and products. To learn more about the DieHard brand, visit http://www.DieHard.com.

*Among American drivers

About DieHard EdgeMaintenance Plans
Entire terms and conditions of agreement are included in the Sears DieHard Edge Maintenance Agreement; see your Sears Auto Center for eligibility requirements and a copy of the agreement to review full list of coverage, benefits, limitations, and exclusions. Services cannot be redeemed after the coverage term expires. Pre-Paid Maintenance coverage is provided and administered by AMT Warranty Corp., P.O. Box 1009, Bedford, TX 76095, (866) 652-1847. AMT Warranty Corp. is a Sears-approved provider but is not a related entity of Sears or Sears Auto Centers.

**Savings comparison varies by parts, service, vehicle and/or plan

For More Information visit searsauto.com.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way®, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore®, Craftsman®, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with more than 600 locations nationwide offering a full array of passenger and light truck tires, including RoadHandler™, Michelin and Goodyear; DieHard® batteries, Craftsman® auto accessories and more. Sears has a long history as America’s trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours – open seven days a week, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co. For more information on Sears Auto Center please visit www.SearsAuto.com. Facebook: www.Facebook.com/SearsAuto | Twitter @SearsAuto

About the DieHard brand
Introduced in 1967, Sears designed the original DieHard automotive battery to produce 35 percent more usable starting power than other similar batteries. Featuring a revolutionary tough, thin-walled case of translucent polypropylene plastic, which was 50 percent thinner than conventional black rubber-type battery enclosures, the design’s extra room meant bigger plates, more acid and extra starting power. During testing, not a single failure was reported in over 26,000 starts in temperatures ranging from sub-zero to more than 100 degrees, hence the name “DieHard.” See more DieHard history and compelling “Battery Torture” video at www.DieHard.com.

MEDIA CONTACT:
Larry Costello
Sears Holdings
847-286-9036
Larry.Costello@searshc.com

SOURCE: Sears, Roebuck and Co.