Build-A-Bear to mark its 20th Birthday by donating 20,000 teddy bears to children’s hospitals nationwide

Build-A-Bear to mark its 20th Birthday by donating 20,000 teddy bears to children’s hospitals nationwide

 

Cuddly Company Kicks Off Countdown to 20th Birthday on October 27 with 20,000-bear Donation and Announcement of a New Charitable Giving Focus

ST. LOUIS, 2017-Oct-11 — /EPR Retail News/ — In honor of the company’s 20th Birthday, Build-A-Bear today (Oct. 10, 2017) announced a donation of 20,000 teddy bears that will be distributed among two dozen children’s hospitals across the United States. Volunteer coordination for the nationwide donation is powered by United Way, and UPS is serving as the official logistics and shipping partner. Teddy bear deliveries have already begun to hospitals from coast to coast, including:

The initiative will culminate with a special delivery to patients at NewYork-Presbyterian Morgan Stanley Children’s Hospital in New York City by Build-A-Bear Workshop President and Chief Executive Officer Sharon Price John on Thursday, October 26, the day before the company’s 20th Birthday.

The donation was funded by Build-A-Bear Foundation to commemorate the past 20 years of giving and to introduce a new charitable focus as it looks toward the future.

“Since 1997, Build-A-Bear has donated nearly $50 million in funds and furry friends to a variety of organizations,” said Sharon John, president and CEO, Build-A-Bear Workshop. “We have always believed in the power of hugs and the simple comfort of having a furry friend by your side. Starting in November, Build-A-Bear Foundation will turn its focus to giving efforts that support the well-being of children through opportunities to make their days a little bit brighter. The delivery of tens of thousands of teddy bears to deserving patients at some of our country’s best hospitals would not have been possible without the generous support of our partners at United Way and UPS.”

Nearly 100 volunteers are helping to make the bear deliveries happen thanks to tireless coordination and support from United Way and HandsOn Network organizations located near the hospitals.

“United Way is excited to celebrate this milestone anniversary with Build-A-Bear, alongside UPS, through this donation,” said Orvin Kimbrough, president and CEO, United Way of Greater St. Louis. “We look forward to continuing our long-time partnership, working together to support child well-being and help people in communities across the country.”

Each teddy bear is accompanied by a personal message hand-written by representatives of Build-A-Bear, United Way and UPS. The finished bears were packaged with care by Build-A-Bear associates at the company’s Bearhouse in Groveport, Ohio. Dedicated teams of UPS drivers will make sure the furry friends journey safely and quickly to every corner of the country.

“A child’s smile can be the most telling sign you’ve made a positive impact in their life,” said David Hopkins, director of marketing and United Way coordinator for UPS. “UPS enjoys making a difference in our communities, including supporting the United Way as one of its largest givers. We’re honored to extend that relationship by helping Build-A-Bear Foundation deliver some happiness to children while they’re receiving treatment in their local hospitals.”

To learn more about the mission of Build-A-Bear Foundation, visit buildabear.com/giving. For more information about Build-A-Bear, visit buildabear.com and follow the brand on FacebookTwitterYouTube and Instagram.

About Build-A-Bear
Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the Fortune 100 Best Companies to Work For® list for the ninth year in a row in 2017. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $364.2 million in fiscal 2016. For more information, visit buildabear.com.

About United Way Worldwide
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.8 million volunteers, 9.8 million donors worldwide, and more than $4.7 billion raised every year, United Wayis the world’s largest privately-funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org.

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at ups.com® or pressroom.ups.com and its corporate blog can be found at longitudes.ups.com. To get UPS news direct, follow @UPS_News on Twitter.

Contact:

Marissa Eifert
314-982-1739
Marissa.eifert@fleishman.com

SOURCE: Build-A-Bear Workshop, Inc.

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New float from Build-A-Bear will roll through Manhattan during the 89th Annual Macy’s Thanksgiving Day Parade®

First New Build-A-Bear Float Since 2007 Reflects New Brand Look and Feel

ST. LOUIS & NEW YORK, 2015-10-15 — /EPR Retail News/ — On Nov. 26, a new float from Build-A-Bear, a global brand kids love and parents trust, will roll through Manhattan during the 89th Annual Macy’s Thanksgiving DayParade®. The latest Build-A-Bear float in the annual spectacle will feature a variety of scenes and of course, bears – all with one mission in mind: Discover Adventure! A part of the Macy’s Parade family since 2002, this year’s latest floating wonder marks the third Build-A-Bear float for the Parade which is sure to delight the more than 3.5 million spectators lining the Parade route on Thanksgiving Day.

“Making memories and celebrating life’s moments are at the heart of everything we do, and countless memories are made every year when the Macy’s Thanksgiving Day Parade, one of America’s most anticipated events, takes place,” said Gina Collins, chief marketing officer, Build-A-Bear. “We worked closely with the talented team at Macy’s to create exciting scenes that evoke a sense of adventure and incorporate teddy bears – the icons of our brand – into one incredible new float.”

“For nearly 90 years, Macy’s Thanksgiving Day Parade has brought generations of families together to enjoy the wonder and magic of the official kick off to the holiday season,” said Amy Kule, executive producer, Macy’sThanksgiving Day Parade. “Once again, we enthusiastically welcome Build-A-Bear and their new float to our glorious procession as together we celebrate the childlike spirit in everyone.”

The engineers and craftspeople at Macy’s Parade Studio began working with Build-A-Bear on the new concept in early 2015, and construction took approximately five months. The front view of the float begins with two bears playfully riding ocean waves, while a sailboat captained by a Sailor Bear rocks gently overhead. A castle featuring Build-A-Bear’s icon, Bearnard, serves as the centerpiece, complete with a friendly, smoke-breathing dragon climbing up to see a Princess Bear, who showers the crowds with confetti. The sides of the float feature different scenes of wonder and adventure including a classic teddy-bear tea party, as well as a trip to outer space on a rocket ship manned by an Astronaut Bear, who turns his head to gaze upon the world as he flies into the air with bouncing stars.

More than 50 million viewers tune in to watch the magic of the Macy’s Thanksgiving Day Parade each year. The latest design from Build-A-Bear is one of only five new floats that will take part in this year’s event.

“As we look ahead to our upcoming anniversary, we recently unveiled a fresh look and feel through our new Discovery concept stores, so it was important to reflect that into the design of our newest float in the Macy’s Parade,” added Collins. “On Thanksgiving Day, our float will allow millions to get a peek at the fresh face of Build-A-Bear.”

Build-A-Bear is a multi-generational brand that will celebrate its 20th anniversary in 2017. Since the company was founded in 1997, more than 145 million furry friends have been made.

In addition to the Parade experience, this holiday season, Build-A-Bear is once again teaming up with Macy’s to offer shop-in-shops at seven Macy’s locations nationwide so that shoppers can take part in the full Build-A-Bear Workshop experience inside a Macy’s store.

Build-A-Bear Workshop will also bring its wildly popular Merry Mission story to life with the return of everyone’s favorite eight reindeer, along with a brand-new face, to stores this season. Glisten, the strongest, fastest reindeer of all time will light the night and help Santa and his team deliver toys to everyone on the nice list. Her special medallion unlocks the Merry Mission app and its features, and additional outfits and accessories are sold separately. Fans can download the updated Merry Mission app on iTunes and Google Play starting Nov. 1.

For more information, visit buildabear.com and follow the brand on Facebook, Twitter, YouTube and Instagram. The 89th annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015, from 9 a.m. – noon; in all time zones.

About Build-A-Bear
Founded in St. Louis in 1997, Build-A-Bear, a global brand kids love and parents trust, seeks to add a little more heart to life. Build-A-Bear has approximately 400 stores worldwide where guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, and theUnited Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the FORTUNE 100 Best Companies to Work For® list for the seventh year in a row in 2015. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $392.4 million in fiscal 2014. For more information, visit the Investor Relations section of buildabear.com.

About the Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For almost 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Source: Macy’s

MEDIA:
Macy’s Thanksgiving Day Parade:
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine Olver, 646-429-5713
Christine.Olver@macys.com
or
Build-A-Bear:
Beth Kerley, 314-423-8000, ext. 5430
bethk@buildabear.com