Calvin Klein launches new CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign

Calvin Klein launches new CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign

First Chapter of New Campaign Led by Solange and Her Curated Cast of Artists

 

NEW YORK, 2017-Nov-21 — /EPR Retail News/ — Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today (Nov. 20, 2017) announced its new CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign. The campaign introduces an evolution in the CALVIN KLEIN brand’s globally recognized #MYCALVINS call to action: “Our Family. #MYCALVINS.”

The group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.

This launch marks the first moment of the new Our Family. #MYCALVINScampaign rollout, with a series of campaign launches that will run from Holiday 2017 through the Spring 2018 season. The talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.

For the first time, the brand is embracing a digital first, socially powered mindset in communicating the evolution of the globally successful #MYCALVINS campaign originally launched in 2014. The #MYCALVINS campaign leverages influencers’ and existing consumer behavior to express themselves, and maximizes the cultural ‘selfie’ and viral image-sharing phenomenon. With dedicated digital support in 12 countries and key high impact outdoor in several key markets throughout the holiday season, the Our Family. #MYCALVINS initiative will be communicated to a global audience.

About Calvin Klein

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. CALVIN KLEIN employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

About PVH Corp.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD,ARROW, Speedo*, Warner’s and Olga brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

EDITORIAL CREDIT: CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS
IMAGE CREDITS: © 2017 Willy Vanderperre
SOCIAL MEDIA: facebook.com/calvinkleincalvinklein.tumblr.com;google.com/+calvinklein;
youtube.com/calvinkleintwitter.com/calvinklein;instagram.com/calvinklein;
pinterest.com/calvinklein
snapchat: calvinklein
brand handle: @calvinklein
OUR FAMILY. #MYCALVINS

Contact:
Alexandra Wagner
SVP
Corporate Communications
212-292-9794
alexandrawagner@ck.com

Amanda Peña
Director
Corporate Communications
212-292-9223
amandapena@ck.com

Source: Calvin Klein, Inc.

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Calvin Klein Chief Creative Officer Raf Simons honoured at the 2017 CFDA Fashion Awards

Calvin Klein Chief Creative Officer Raf Simons honoured at the 2017 CFDA Fashion Awards

 

NEW YORK, 2017-Jun-07 — /EPR Retail News/ — Calvin Klein, Inc. today (Jun. 6, 2017) announced that Chief Creative Officer Raf Simons was presented with both the Womenswear Designer of the Year and the Menswear Designer of the Year awards at last evening’s 2017 CFDA Fashion Awards, held at The Manhattan Center’s Hammerstein Ballroom in New York City.

Womenswear Designer of the Year and Menswear Designer of the Year awards are given by the Council of Fashion Designers of America to American designers who have made the most outstanding contributions to and have influenced the direction of women’s and men’s ready-to-wear fashion with his or her Spring and Fall 2017 collections.

Mr. Simons attended the event with models and current faces of the brand Lulu and Julia Nobis, who were each wardrobed in looks from Mr. Simons’ Fall 2017 CALVIN KLEIN 205W39NYC collection.

Lulu wore a Fall 2017 CALVIN KLEIN 205W39NYC black “205” turtleneck under a crimson red long sleeve denim shirt and straight leg jean. Lulu also wore CALVIN KLEIN 205W39NYC black western boots.

Ms. Nobis wore a Fall 2017 CALVIN KLEIN 205W39NYC navy double-breasted overcoat, white and burgundy sleeveless marching band uniform top and dark green straight leg marching band pant. Ms. Nobis also wore CALVIN KLEIN 205W39NYC black patent leather high heeled deco pumps.

About Calvin Klein

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

About PVH Corp.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD,ARROW, Speedo*, Warner’s and Olga brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.

Contact:
Alexandra Wagner
212-292-9794
VP, Corporate Communications
alexandrawagner@ck.com

Amanda Peña
212-292-9223
Director, Corporate Communications
amandapena@ck.com

Source: Calvin Klein, Inc.

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Get Great Nails on a Budget This Winter with Fragrance Direct

As winter rolls in, this doesn’t mean our nails should have to suffer. Online perfume retailer Fragrance Direct are also specialists in budget beauty and cosmetics, and here are just a handful of their most popular nail polishes that will brighten up nails without harming the bank balance.

Calvin Klein Splendid Colour Nail Polish 10ml (£1.99 each)

Calvin Klein is not immediately known for its range of beauty products, but this Splendid Colour Nail Polish is one of the highlights of their cosmetic collection. Fragrance Direct customers are big fans of this Splendid Colour Nail Polish for its smooth application, quick-drying nature and its gorgeous selection of colours that ranges from Hint of Pink to Electric Blue.

OPI Nail Lacquer 15ml (£5.99 each)

OPI is one of the leading names in nail beauty, and this fast-drying, chip-resistant Nail Lacquer is a popular purchase. There are dozens of bold colour shades available in the OPI Nail Lacquer range at Fragrance Direct, all of which come with eccentric names such as Who The Shrek Are You? and A Taupe The Space Needle.

Revlon Nail Enamel 14.7ml (99p each)

With its incredibly low price tag, this Revlon Nail Enamel provides the ultimate value for money when it comes to budget nail care. This nail polish will produce a smooth application and luminous, pearlescent finish, and the Nail Enamel is available from Fragrance Direct in luscious pastel colours such as Touch of Mauve, Peach Nectar and Scene Stealer.

L’Oreal Resist and Shine Titanium Nail Polish 9ml (£1.25 each)

L’Oreal Resist and Shine Titanium Nail is an extremely robust nail polish, providing a smooth finish that will resist chipping and damage for up to seven days. With a blend of Ceramide R and a unique SiliProtect Complex, this nail polish works to strengthen the nail and fix the nail colour firmly into place, giving it a long lasting shine.

Rimmel 60 Seconds Nail Polish 12ml (99p each)

For those who can’t afford to hang around waiting for their nails to dry, this Rimmel 60 Seconds Nail Polish is the perfect solution. With a bold selection of colours ranging from Portobello Pink to Deliciously Dark, this Rimmel nail polish needs to just one coat on your nails, and will dry in as little as one minute so you can hit the road as quickly as possible.

There are plenty more high quality nail polishes, varnishes and other nail care products on offer at Fragrance Direct, so if you are looking for the perfect budget nail beauty items this winter, be sure to visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
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Finding the Perfect Perfume to Suit Your Personality

A lot of people will have found themselves standing in the perfume aisles, endlessly trying on various different scents until they find the one that perfectly suits their style. But not many people know that there is a scientific reason why people are attracted to certain scents.

The section of the brain that registers different smells is also the part that controls emotions, so finding the ideal perfume could all come down to a person’s typical characteristics. Here, online perfume retailer Fragrance Direct highlights some of the most popular perfume aromas, and how each one matches up to our personalities.

FLORALS

From roses and jasmine flowers, to peonies and freesia, floral perfumes are for indulging the feminine side, leaving an aroma that is flirtatious, delicate and blooming with confidence. For the perfect floral perfume, Fragrance Direct suggests Giorgio Armani Code Pour Femme (30ml, £33.99), which is built around orange flowers and jasmine.

CITRUS AND GREENS

The citrus perfumes on the market will most likely engage with sporty, active females. With a laid-back nature and a tomboy-ish charm, these girls are willing to take risks and are up for anything. An ideal citrus perfume for sporty girls at Fragrance Direct is Donna Karan DKNY Be Delicious (30ml, £25.99), its apple shaped bottle hinting at the fresh green aromas that lie within.

ORIENTALS

Infused with spices from all over the world, oriental perfumes are for girls who dare to be unique. Not everyone will find the rich, intoxicating aromas of these scents to their tastes, but those who do are often considered to be mysterious and enigmatic, like the perfumes themselves. Fragrance Direct recommends Calvin Klein Euphoria (30ml, £27.99) for reflecting your one of a kind personality.

WOODS

Some might mistake a “woody” perfume as being bland and unadventurous, but the opposite is true. A “woody” girl is for loving, compassionate women who love the earth and its sensual nature. The luxurious Gucci by Gucci (30ml, £32.50) is available from Fragrance Direct, and is sure to encompass the warm, free spirited nature of those who wear it.

There are plenty of perfumes on the market to suit all manner of personalities, from floral aromas to woody scents, and all of these can be ordered at discounted prices by visiting the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
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Lara Stone and Alexander Skarsgard Front Campaign for New Calvin Klein Encounter Perfume for Men

Calvin Klein have developed something of a reputation over the years when it comes to their provocative advertising campaigns, and their latest perfume for men, Encounter, is no different.

The New York fashion house drafting in some celebrity heavyweights to act as the faces for the new fragrance; supermodel Lara Stone and Alexander Skarsgard, star of the hit US TV series True Blood.

In the seductive campaign shots, Lara and Alexander are seen sharing some intimate moments on camera, in a series of images and videos that will form part of an elaborate campaign that encompasses TV, press and social media.

The visuals have been shot in a classic film noir style to add an intense atmosphere, and the narrative is deliberately left open-ended in order to let the viewer imagine infinite possibilities for the story to develop.

As for the perfume itself, Encounter is described as having a crisp and sensual aroma, opening with intoxicating top notes of spices, mandarin, cardamom and rum, which then flows seamlessly into a floral heart of pepper, jasmine, patchouli and cognac, and finally, the Encounter scent is smoothly rounded off with a rich base of agarwood, cedarwood and musks.

Via EPR Network
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Perfume Gift Ideas for Fathers Day Now Available from Fragrance Direct

Fathers Day is fast approaching, and if you are looking for the perfect gift to give to your dad on 17th June, then why not check out these fantastic men’s perfumes which are available at discounted prices at online perfume retailer Fragrance Direct:

Joop Homme (125ml, £27.95)
An oriental, ambery fragrance, Joop Homme eau de toilette spray opens with top notes of mandarin, lemon, bergamot and orange blossom, which then blends with a heart of jasmine, lily of the valley, heliotrope and cinnamon, finally rounded off with a base of vanilla, Tonka bean, patchouli and sandalwood. What’s more, this perfume also comes with a Joop Homme shower gel as a free gift.

Calvin Klein CK One (200ml, £26.95)
This unisex eau de toilette spray is one of the most iconic perfumes ever produced by the fashion giant, and blends notes of green tea, amber, jasmine, papaya and pineapple to create a light, modern scent that is ideal for your dad as we approach the summer season.

Paco Rabanne Ultraviolet Man (50ml, £23.50; 100ml, £29.40)
Produced and enhanced using the latest technology, Ultraviolet Man from Paco Rabanne is a sensual, woody perfume which consists of rich, masculine accords such as ambergris, liquid mint, the power of moss crystals and the masculinity of organic vetiver.

Boss Bottled (30ml – 200ml, £21.50 – £55.95)
Described as a “sharp, oriental and woody” perfume, Boss Bottled opens with top notes of apple, citrus accords and fruity notes, fusing with a heart of geranium, cinnamon and cloves, sitting atop a woody base of vetiver. The 50ml bottle of the Boss Bottled perfume also comes with a silver Boss branded football and hand pump as a free gift.

Carolina Herrera 212 Men (50ml, £22.50; 100ml, £30.95)
212 Men eau de toilette spray from Carolina Herrera is a perfume that is “woody yet floral” in its aroma, making use of a soft blend of notes such as grapefruit, ginger, mandarin and green leaves, all of which is rounded off with a fresh base of aqua musk accords.

These are just some of the fantastic perfumes for men that are sure to make the perfect Fathers Day presents for your dad this year. If none of these perfumes catch your eye as a suitable Fathers Day gift, then Fragrance Direct has plenty of other men’s perfumes, toiletries and other beauty essentials that are sure to suit his tastes.

For even more wonderful Fathers Day gift ideas, at prices that you won’t find on the high street, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
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Debenhams Exposes The Cougar Effect Driving Sexy Lingerie Sales

Debenhams, leading lingerie retailer, is reporting sales of sultry lingerie among women of a ‘certain age’ are booming thanks to the glamorous 40-somethings of Sex and the City 2 and Cougar Town.

The hit TV show, and forthcoming movie, showing the bedroom antics of women in their 40’s and 50’s and their much younger partners, is being credited by Debenhams with the rise in demand from women of the same age.

A nationwide analysis of the most popular lingerie styles from October 2009 to April 2010, by the high street store, revealed that empowered 40 plus women have given the more seductive side of the lingerie industry a big boost.

These women are rediscovering their figures, often after having children or getting divorced, and are enjoying the confidence boost that a great fitting bra can give.

Previously the peak purchasers of cleavage enhancing bras, basques, thongs, stockings and suspenders, have been women in their early 20s. However, the survey showed that women aged 40 plus are spending more time and money in the lingerie department.

Head Lingerie Buyer for Debenhams, Annette Warburton said: “It’s important that women at any age feel fantastic in their underwear.

“Over the last six months, our lingerie fitters have reported a sharp rise in the number of women in their 40’s and 50’s booking consultations to overhaul their lingerie wardrobes.

“We currently bra fit over 250,000 women a year and the 40 plus age group is now our fastest growing market.

Via EPR Network
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