European Union Cookie Regulations May Change Online Shopping

The Privacy and Electronic Communications Regulations (PECR) have recently (26 th May) a mandate which dictating that website operators with the EU gain explicit consent from their visitors before using cookies to track their interaction with the site.

Cookies are, at their most basic, a short line of text placed on to your computer when you access specific sites. The text file is then used to help the browser remember details about the visitor such as what items are held in the basket or whether this is a first time visit or a returning customer.

Forcing visitors to consent to these cookies is designed to make the internet safer. However, many argue this will come at the expense of functionality. It is currently unclear what form displaying consent will come in, it may simply be an opt-in box.

Simon Crisp, Director of shopsafe.co.uk has voiced his concern about this directive, “This is going to add a regulatory and cost burden to digital economy at a time when we don’t need it” Crisp felt that further cookie regulations may add further complications to online shopping which users, new to online retail, would be put off by.

Further issues have been raised by those online experts who use these tracking methods to prove return on investment for their campaigns. Matthew Barker, managing partner of Hit Riddle was keen to mention that without being able to measure the performance of selected ads internet marketers may begin to struggle proving the efficacy of their campaigns.

Via EPR Network
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Cloggs.co.uk Won’t Let Royal Mail Strikes Affect Delivery Times

Royal Mail is experiencing a series of one day strikes that will cripple the UK postal service, but Cloggs is determined not to let it affect delivery of shoes to its customers. Offering an alternative, free delivery service via another carrier, Cloggs.co.uk has put its customers first once again.

Just like any other online retail business, Cloggs relies completely on the UK postal service to deliver shoes and boots to its customers on time. With Royal Mail strikes posing a real threat to online traders, Cloggs.co.uk didn’t want its customers to worry unnecessarily, especially in the run up to Christmas. Cloggs’ proactive, forward thinking attitude has ensured that this will not be the case.

Even though Cloggs only use Royal Mail ‘Tracked’ services (which they have been assured by senior management at Royal Mail will remain unaffected by the strike – even if senior managers have to hand deliver them themselves), Cloggs wanted to completely reassure customers and offer them alternative delivery methods.

Instead of customers wondering when their top brand shoes and boots like the latest UGGs would show up once they have ordered, Cloggs is offering people the choice, at checkout, to opt for a Priority free delivery service via HDNL (the UK’s largest home delivery service).

It’s easy to opt for the free 1-2 day priority service via HDNL on the Cloggs.co.uk website. Whether purchasers want to buy a pair of UGG Boots like the latest UGG Bailey Button, Fitflop Boots, Dr Martens Boots and Timberland Boots, or even a pair of winter Crocs, this delivery option is selected as standard on the order summary page. All buyers have to do is fill out the details required and let Cloggs do the rest.

Via EPR Network
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Cloggs Has Announced The Opening Of A New Flagship Retail Shoe Store In Birmingham

The new Midlands shoe store opened its doors in the Bull Ring Shopping Centre on September 12th, and marks a huge milestone for the company.

Until recently, Cloggs had concentrated on growing its business online. Now, the opening of the new store in the heart of the Bullring Shopping Centre will put it at the forefront of one of Europe’s largest shopping venues, alongside some of the UK’s largest brands.

Stocking all of the major brands Cloggs sells online in a state-of- the-art shop, retail customers are now able to buy UGG Boots, including all the latest must-have styles such as UGG Bailey Button and Cardy UGGs. Shoppers at the new Cloggs.co.uk Bullring store will also be able to purchase all the classic boot brands ready for the winter such as Dr Martens, Fitflop Boots and Timberland Boots.

Fans of Cloggs will also be pleased to know that the new Birmingham store is able to offer a pre-order service, next day delivery and touch screen terminals where they can view and interact with the Cloggs.co.uk website from the comfort of the shop.

Cloggs are also introducing a new MBT collection of boots and shoes, which can only be bought from the Bullring store. Commonly known by their slogan ‘The anti-shoe’, MBT is a healthy brand of footwear designed to stabilise the body by supporting the body and preventing joint and back pain.

Nick Thomas, Cloggs.co.uk Director, said:

“The opening of this flagship store is a landmark moment for us. We’ve been able to showcase our amazing selection of footwear brands in a retail environment, whereas we’ve always focused entirely on online sales before. It is a great opportunity for shoppers to get the best selection of brand-name footwear on the market at really competitive prices. In addition to all the top brands we sell, there are store exclusives such as the MBT collection and really handy pre-order and next day delivery services.”

At present the Bullring is the 10th largest shopping centre in the UK, just behind St David’s Centre in Cardiff and Liverpool One in Liverpool. Commercial activity in the Bullring dates back to the Middle Ages and – thanks to the 36.5 million visitors it attracted in its first year of opening – it’s one of the most important retail landmarks in the UK. 2000sq feet of this landmark now houses Cloggs.

Via EPR Network
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