Hotter Shoes reveals shoe collection for summer holidays

Hotter Shoes has revealed its stylish comfort shoe collection which features a range of comfortable and stylish footwear for summer holidays and weekend breaks.

Design Director, Ian Spedding commented: “We have created a collection of summer shoes that our customers will find comfortable no matter how they enjoy their holidays, from active sightseers to relaxed beach lovers. With on-trend style details and an array of fabulous colours our customers can be confident that our shoes will look just as good as they feel.

“For walks along the beach our designers have created a collection of lightweight sandals designed with comfort in mind; for sightseeing we have shoes such as sporty Leanne or bestseller Shake which have flexible soles filled with millions of tiny air bubbles to cushion feet and for glamorous evenings elegant heels Surabaya and Valetta have been carefully designed with hidden comfort features that feel sublime.”

Highlights for this season include new style Gaby, which is perfect for a glamorous summer getaway. With on-trend espadrille styling and pretty flower detailing, Gaby is available in a selection of colours; red, stone and classic nautical navy.

To keep feet feeling cool and fresh in exotic locations, gladiator sandal Livia is perfect. One for fashion conscious shoe fans, it’s full of comfort features like soft unlined leather, lightweight, flexible soles filled with millions of tiny air bubbles and an easy adjustable touch close fastening strap. The extra wide ladies sandals are available in black and tan.

For the male holidaymaker, Sahara men’s sandals include textured soles for added grip, adjustable straps and lightweight soles. For anyone planning a more active holiday there’s sporty styled Impact, with underfoot cushioning and long laces for adjustability.

The full Hotter collection is available at www.hotter.com where customers can download their personal shoe fitting guide to help them find the perfect fit. Hotter also offers a free personal shopping service where its experts provide help and advice on customers’ footwear queries.

Hotter has 29 stores nationwide, with plans to have 40 by the end of 2012. The company is the UK’s biggest shoe manufacturer and is expected to make 1.5 million pairs of shoes in its Lancashire factory in 2012. Hotter has been nominated by its local MP to be part of the Made by Britain campaign.

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Hotter Comfort Concept Launches Winter Boots Collection

Hotter Comfort Concept has launched a collection of women’s boots that have every occasion covered this winter.

The UK’s biggest shoe maker has been working hard to ensure that this winter ladies can enjoy every occasion in warm comfort, with casual boots for every day, smart boots for nights out and even waterproof boots for walking the dog.

“After the ice, snow and cold of the last two winters, we all know how the British weather can quickly cause discomfort and disruption, but people still have to carry on with their busy lives,” said Product and Range Director, Paul Sayers. “If you’re prepared for a cold snap then it becomes much easier to carry on regardless, and the correct winter footwear is just one part of those important preparations.

“Our design team have been working hard to create a functional and stylish collection of women’s boots which will help keep people on the move in comfort this season; each includes eponymous Comfort Concept features such as smooth internal seams, removable insoles and super light, shock absorbing soles.”

Hotter ladies boots Faith, Pixie and Isla are on-trend ankle high boots which come in a selection of neutral and seasonal shades, including warming Sangria and rich Teal. The extra wide calf length boot Heaven has a cosy faux fur lining, whilst full leather boot Jade will take wearers through the season in smart casual comfort.

For shearling fans, Hotter’s premium range of sheepskin boots combines the luxurious benefits of 100% pure wool with the support and comfort of Hotter.

“Our three sheepskin boots give women the opportunity to enjoy the warmth and comfort of this fashionable trend, but with the added benefits of Hotter’s lightweight, supportive sole,” explained Paul. “We also build in extra support at the heel of these boots; they will be hard to beat in terms of durability and stability.”

For smarter occasions Hotter’s knee length and heeled boots offer a more fashionable option, with designers including feature leathers, patents and smart buckle details. “Because we have been making footwear in the UK since 1959, we understand our customers completely: they lead busy, active lives and they want to look smart whatever their plans. Boots such as Verdi or Bossa Nova are perfect for party wear; higher boots will be perfect with skirts or skinny jeans, and can take our ladies from work through to a night out with ease.”

Hotter completes this range with the weatherproof comfort of its Terra boot, which incorporates GORE-TEX product technology to make it waterproof enough to cope with the British winter at its worst. Also available for the first time this season, the Terra extra wide fitting boots have a flexible ridged sole, padded collar and tongue and even water repelling laces.

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Hotter Shoes Uses Real Customers In Latest TV Ad Campaign

Hotter Shoes decided to feature fans of its footwear in its latest TV advert after discovering exactly how much its customers love its line of comfortable shoes.

After interviewing a panel of customers to find out what makes women so happy when they wear Hotter Shoes footwear, the company was so delighted the customers’ words that they became the inspiration for its new advert – with four of the customers recruited to take part in the final production.

Customers Marianne, Joan and Jenni own 46 pairs between them, having fallen in love with Hotter Shoes’ comfortable shoes and worn them for a total of 26 years.

Marianne Welsh, from Southport, is a local councillor and wears her shoes for everyday duties and to council conferences and events. She described her first experience of wearing Hotter shoes: “When the shoes came it really was something I’ll never forget, I put them on and instantly it felt like I was wearing a comfortable pair of slippers.”

Joan Shawcross, from Manchester, has recommended Hotter shoes to all her family and friends. She added: “I love my Hotter shoes, I love every pair I’ve got.”

Jenni Rhodes, from London, has been modelling for over 50 years and knows that style, comfort and fit of footwear are all vitally important. She commented: “The fit of Hotter shoes is absolutely perfect and whatever the occasion I can always find some comfy shoes in the catalogue.”

One in every three pairs of shoes that are currently made in the UK are now made in Hotter’s Lancashire factory, with ‘comfort concept’ features such aslightweight, flexible soles, wiggle room for toes and soft underfoot cushioning hidden in every pair. Hotter’s TV advert features a selection of footwear, including women’s boots for the winter season, casual shoes for catching up with friends, smart heels for work and sporty shoes for exercising.

With over fifty years’ experience making shoes, Hotter has gained insight into women’s shoe buying needs and desires. The comfy shoes featured in its TV advert have been carefully selected to appeal to a wide range of customers, offering styles suitable for every occasion including party shoes, sporty styles and everyday comfortable casuals.

Hotter women’s shoes come in size 3 to 9 with some half sizes, some extra wide fit and EEE fit options. The shoes, boots and slippers in the collection are made from top quality leather, nubuck and suede and come in an array of eye-catching seasonal shades including Bordeaux, Teal, Mustard and a selection of muted metallics.

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Hotter Shoes Reveals One In Three Women Carry Extra Pair Of Comfy Shoes In Case Of Pain

Hotter Shoes has revealed that one in three UK women carry a comfortable pair of shoes with them to swap into because they are anticipating pain, according to a new survey.

Women who work, rest and play are going to great lengths to remain on their feet longer, despite 81 per cent admitting to experiencing pain by wearing killer heels on a night out. But don’t think that it’s just fashionistas suffering for their art as an incredible 46 per cent of women admitted to walking in comfortable shoes to meet friends then changing into killer heels at the last minute.

The study into the footwear choices of 2,000 women was conducted by comfortable shoe specialist, Hotter Shoes which is looking at what motivates women’s shoe choices for occasions.

Lisa McCarten of Hotter Shoes said: “The research highlights the amount of pain women encounter in uncomfortable shoes but shows they are willing to do something about it – logically shoes that look good and feel fantastic are the answer.”

She added: “We were astounded to find comfy shoes often being seen as ‘handbag accessories’ in women’s daily lives. Shoes shouldn’t have to be worn in – it should be a pleasure to put on a brand new pair of shoes not a pain. At Hotter we know that women want shoes that look good and make them feel fantastic whatever they are doing.”

A staggering 84 per cent of women wear killer heels on a night out, despite only one in ten saying they can find comfortable high heels.

34 per cent of women anticipate experiencing pain from their shoes within an hour of leaving home and 60 per cent carry plasters because they expect a blister or cut. More than half have ended an evening bare foot as they couldn’t walk further in their uncomfortable shoes.

Half of the women surveyed said they buy new shoes to take on holiday and almost 60 per cent of them have experienced pain whilst abroad.

One in three has had to buy another pair of shoes when out of the house due to the level of discomfort experienced in the shoes they were wearing. A third of women in the UK walk to work in a comfortable pair of flats before changing into heels at their desk.

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Hotter Comfort Concept Launches New Range of Holiday Shoes

Hotter Comfort Concept has launched its new range of holiday shoes that are light and easy to pack, comfy enough for everyday and stylish for any occasion.

With cool sandals for beach holidays, sporty styles for city visits and smart, comfy heels for those special holiday nights out, there’s a Hotter option for every break type. Careful footwear selection can be the key to a happy holiday and no matter what the wearer is doing, or where they are travelling, comfort is essential.

“When luggage space is at a premium, versatile style is essential and comfort can’t be compromised, you need to pack smart and pack Hotter shoes for your holiday,” said range and merchandising director, Paul Sayers.

“We’ll be making 1.6 million pairs of shoes in our UK factory this year, and every pair will have polyurethane soles which are filled with millions of air bubbles, making them incredibly lightweight – so perfect holiday essentials to pack to beat those excess baggage fees.”

These same air bubbles act as tiny shock absorbers as the wearer walks, creating an enviable feeling of walking on air and making Hotter shoes some of the most comfortable ever made. But that’s not the end of the Comfort Concept, because Hotter’s experts carefully hide a myriad of comfort features in every pair of shoes they make. Luxuriously soft linings, hidden space for toes to wiggle and gentle cushioning to hold heels in place come as standard, but what takes the new Hotter shoes to the next level is the extra special attention the team makes to ensure they look good too, with handcrafted details, fashionable colourways and on trend styling.

Hotter’s holiday shoe collection starts with a selection of sandals that are ideal for the beach; gladiator style Livia is on trend and fashionable, with touch close fastening it is easy to slip on and off; classic Easy is completely adjustable with two touch close fastening straps to the front and a buckled sling back, strap.

Leanne is Hotter’s holiday shoe for a sightseeing break because it’s lightweight, comfy and the upper mesh will keep feet cool when the temperature rises – weighing 216g it’s perfect for packing.

If customers can only pack just one holiday shoe then Hotter’s design team have selected Shake as the perfect all-rounder thanks to its supportive, breathable leather upper and light supportive soles.

Hotter designs, makes and sells comfortable shoes for women and men. Ladies shoes are available in sizes 3 to 9 with some half sizes, extra fit and EEE fittings. Men’s shoes are available in sizes 6 to 12, with some half sizes and have a generous fit.

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Hotter Comfort Concept Shoes Reveals Office Staff Opting For Dressed Down Look

Hotter Comfort Concept Shoes has revealed that ties, killer heels and sharp suits are a thing of the past with the average office worker now opting for a dressed down look according to new research by the comfort shoe brand.

The image of smart office workers has been replaced by employees more likely to be wearing comfortable shoes, t-shirts and casual trousers.

When planning what to wear for a day at the office Brits are much more likely to consider their own comfort than worrying about tottering in heels. Nearly half (49%) saying they wear shoes to work that are comfortable with an additional 32% saying they wear practical smart work heels in the office.

However, more than one third of women wear different shoes for their commute – indicating that their work shoes may not offer the ultimate comfort for a walk, bus or tube ride to the office.

Company dress codes now allow casual smart comfort in the office which is great news for bosses and staff alike as more than half of those surveyed said they worked better if they were comfortable with what they were wearing and nearly half said that a casual outfit made them more confident in the work place.

Paul Sayers, product design director from Hotter Shoes, who was behind the research into 3,000 working Brits said: “The evidence is clear to see, comfort has officially made a comeback. We make shoes that feel like slippers, so it’s great to hear the majority of workers say they feel more confident and work more productively when they feel comfortable in what they wear.

“As comfort specialists we make sure that every pair of our shoes, whether smart work heels or casual comfy commuter-wear, is designed to combine comfort and style. We have always believed in the power of comfort and this proof underlines our commitment to making the nation’s feet happy.”

Only one third of women wear a shirt to work. Two thirds say they dress more casually now than they did 10 years ago with nearly all saying things had changed from 20 years ago.

Summer was also the time when most staff took a more casual approach to their wardrobe.

Most admit that they only look smart and wear smart shoes at work twice a week although over 83% said they made more of an effort if they have a meeting.

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Hotter Comfort Concept Shoes Reveal The Secrets Of Happy Feet

Hotter Comfort Concept Shoes decide to share their five decades of specialist shoe making knowledge by creating a new ‘how to’ guide to healthy happy feet.

As part of efforts to help keep today’s ‘on-the-go’ society on their feet, the experts at Hotter shoes have combined their in-depth knowledge of footwear design and manufacture with foot health advice to reveal top secrets to make happy feet, including:

– Shoe features to consider which actively promote comfort
– Tips for how and when to buy shoes for optimum comfort fit
– Foot health advice and suggestions from leading UK specialists
– Foot exercises to help build a healthier lifestyle
– Shoe tips for orthotics wearers

The handy guide also includes suggestions on which type of shoes to choose for a variety of health conditions including diabetes, painful heels, corns, calluses and bunions.

“There is an obvious synergy between shoes and feet. We’ve been working for decades to create the world’s most comfortable shoes and decided to share some of the knowledge we have accrued to help people make their own feet happy,” commented product design director Paul Sayers.

“Our Guide to Happy Healthy Feet combines insight from our own design team with foot health knowledge from respected professionals which should help anyone who has ever struggled to find a pair of shoes that fit well and feel comfortable”, added Paul.

With an enthusiasm and passion for comfort which runs right across the company’s design and manufacturing teams, every aspect of a Hotter shoe is given individual attention to guarantee the ultimate, lightweight comfort feel. Elements such as extra wide fitting shoes, soft leathers and padded heels can be seen straight away, but even more are discretely hidden within the footwear. Features can include extra space for toes to wiggle and flex, smooth internal seams and soles which are filled with millions of air bubbles to make them both light and shock absorbing. These comfort features are the perfect environment to create happy feet for people who are suffering from a number of foot problems and Hotter’s Happy Feet guide offers valuable, and often life improving, insight.

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Hotter Shoes Mission For Comfort Continues As It Widens Its Collection

Hotter Comfort Concept, the leading women’s comfort shoe specialist, has launched a new EEE width fitting as part of its mission to bring comfort to the nation’s feet.

Following research amongst its online, mail order and high street store customers, the UK shoemaker discovered an increased demand for wider fitting shoes mirroring longstanding trends that show that UK women’s feet are getting wider and longer. To cater for this growing market the company has introduced its best selling Dew and Leap styles in EEE fit for the first time and will be monitoring sales to decide whether to extend the range for Spring/Summer 2011.

“We’ve built our reputation designing and making comfortable women’s shoes that look good and which help keep our customers active,” commented Product Design Director Paul Sayers. “Over the years we have noticed that women’s feet are getting longer and wider, in fact our women’s extra fit (EE fit) shoes make up 45% of our collection and so moving to EEE fit is a logical step.”

Hotter’s new extra extra width shoes will give thousands more women the opportunity to enjoy their shoes and avoid the pain of having to break in new shoes that don’t fit properly. The brand’s design and manufacturing teams have decades of experience creating footwear that looks stylish but which incorporates discrete comfort features such as smooth internal seams, lightweight soles, padded heels and removable insoles.

Paul Sayers said “Nowadays women’s lifestyles in particular are so busy that they can’t afford to slow down because their shoes don’t fit properly and are causing them pain. In a recent YouGov survey we discovered that by far the majority of women refuse to endure pain caused by new shoes for longer than thirty minutes and for us even this is too long. Women’s shoes should be immediately comfortable and fit perfectly, which means offering plenty of half fit and width fitting options.”

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Hotter Comfort Concept Expands Its High Street Retail Presence

Hotter Comfort Concept, UK shoe manufacturer, is bucking high street trends by opening three new stores to provide shoppers with the ultimate shoe shopping experience.

Hotter Comfort Concept Expands Its High Street Retail Presence

Since they opened their doors the new stores, in Eastbourne, Bromley and Chichester, have provided record company sales, fuelling the company’s decision to commit to a revitalized store launch programme. With stores currently located in York, Chester, Southport, Bournemouth and Kendal the Lancashire based shoe manufacturer plans to strengthen its high street presence, by creating a portfolio of 25 Hotter stores across the UK within two years.

Hotter shoe stores stand out on the high street by offering good old fashioned customer service along with quality, stylish shoes which are designed to offer improved comfort. With more than 50 years experience in looking after people’s feet, Hotter prides itself on the quality of each shoe produced and the levels of comfort that accompany them. Every shoe comes with smooth internal seams to avoid rubbing, along with deep toe boxes to allow extra room for toes to move around and flex.

Sales Director at Hotter Comfort Concept, Clive Leverett commented: “We’re the biggest shoe manufacturer in the UK and are proud to be expanding this year with a programme of new store openings. We’re excited to have secured a significant presence along the south coast in prime high street locations and we are delighted with our first few weeks of trading, in fact our stores are breaking our own opening sales records time after time.

Julie Jobe, manager at Hotter’s new Bromley store, commented: “The Hotter team here is thrilled to be part of the store launch programme and plan to create an enjoyable shopping experience for both new and existing Hotter customers. We have an extensive range of both men’s shoes and women’s shoes including stylish daywear, tasteful eveningwear, extra wide shoes, laid back leisure, women’s sandals and a range of Gore-Tex walking boots for outdoor pursuits.”

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