The Future’s Bright And Brightly Coloured For Crocs

With the anticipated launch of their latest collection of light and flexible footwear called ‘Light on Your Feet’ the first of four amazing new ranges, due to be released anytime, Crocs are well and truly back on the radar and are taking us in a whole new direction. For a start these unisex designs will include a lot more cushioning and are a lot lighter than your typical running shoe.

The new collection is rumoured to have more appeal to the fashion-conscious among us and the first to be launched is aimed in particular at an altogether younger audience. The new additions to the existing Crocs range are a totally new range of Crocs sneakers that will be available in four gorgeous colour-ways, black/white, navy/white, true red/white and white pearl/white and in two new styles, a lace-up called the Hover and the Bowen. Exciting stuff!

The success of Crocs, from the highs when they first began in 2002 with their injection of fun and colour to these holey and easy-to-wear shoes to the lows some years later when the market was literally flooded with cheaper copy-cat knock-off styles that pushed Crocs out of the way for a while, and then back to recent years when Crocs have been doing some very interesting things with their resin footwear that has once again had people sitting up and taking notice.

Crocs have long been associated with fun and colour but people don’t always see the other fantastic attributes that these shoes can also offer, they are light-weight (which can be really refreshing after a hard day in work shoes) they’re odour-resistant (again, a great quality in a pair of shoes), they don’t mark easily and they are soft and flexible so they’re perfect for all kinds of jobs, inside or out. Their comfort is also worth mentioning since Crocs really do massage your feet when you wear them, those well-placed nubs on the foot bed are so welcome and really do a great job to help you relax at the end of the day, or during the day if you wear these shoes to go about your daily job or whilst at home.

Via EPR Network
More Retail press releases Shortlisted For Drapers Award, the Birmingham based shoe retailer, has been shortlisted in the Drapers Footwear Awards 2010. Shortlisted For Drapers Award

The 2000 sq ft store next to Selfridges in the Bullring opened in September 2009 and is one of the finalists in the Best New Store category.

The awards celebrate the best footwear independents, multiple specialists and high street fashion chains, as well as recognising the best brands of the year and the most promising student footwear designers. This year, names such as Schuh, Barratts and Clarks are among the contenders for the various awards., which is run by local brothers Nick and Chris Thomas and business partner Damian Scarlett, faces stiff competition from The Natural Shoe Store in London, Gerry McGuire’s in Ireland, Lily T in Buckinghamshire, Shoefair in Northern Ireland and SoleLution in Bristol.

Nick Thomas, company director of, said: “We’re really pleased that the Bullring store has made it onto the shortlist.

“As far as shoe shops go it’s pretty unique, incorporating many of the features of our online shop, such as free next day delivery if the customer requests it and access to the full range of available styles via touch screen internet terminals.

“We also offer the same deals and discounts in store as we do online, which is unusual amongst most high street retailers.

“Our focus is on offering an extensive selection of seasonal fashion footwear, quality customer service and competitive prices.

“It’s an honour to be shortlisted for these prestigious awards and we’re really looking forward to the event.”

The team behind has more than 35 years’ experience of trading on the high street and began operating online ten years ago. now stocks more than 20,000 items, including popular brands such as FitFlop, UGG, Converse, Birkenstock and Crocs, online and in the Bullring store.

Via EPR Network
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Cloggs Put Fitflops On Trial In The Bullring is giving sceptics in Birmingham (UK) the chance to put the thigh toning sandals Fitflops to the test. On 7th May the Bullring based shoe retailer will be giving everyone the chance to try the so-called ‘shoes with the gym built in’.

At the event, will be demonstrating how Fitflops use biomechanical engineering to help wearers improve their posture and burn more calories than they would through walking normally. The sandals have specially designed soles that destabilise the feet, making the muscles in the lower body work harder when the wearer is walking around.

Fitflops have been available since 2007, and when they first came out the huge demand for the shoes saw them sell out all over the world. director, Nick Thomas, believes that even more people are likely to be wearing them this summer.

“Fitflops have universal appeal because of the way they combine comfort, style and fitness, things which people of all ages are looking for in a summer shoe.

“This year we have bought as much stock as we possibly can because as soon as spring arrives Fitflops always start selling really quickly.

Via EPR Network
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Cloggs Predicts Massive Fitflops Sell Out This Spring

Cloggs has started packing its warehouse with the Spring/Summer collection of Fitflops.

Cloggs Predicts Massive Fitflops Sell Out This Spring

Since 2008, Fitflops have proved to be a massive hit in the UK, with everyone clamouring to get hold of a pair so that they can get a Workout While They Walk. This trend is set to continue throughout Spring 2010, and whilst official Fitflops retailers like are packing out their warehouses with all the top styles in all the latest colours in an effort to satisfy demand, sales are still set to soar and outstrip supply.

Fitflops have become an iconic fitness footwear brand and a massive fashion trend, ever since being endorsed by Opera Winfrey on her show in 2008. Loved by celebrities including Mischa Barton, Hilary Swank and Marcia Cross, Fitflop fever has spread throughout the UK like wildfire.

People across the world are reaping the fitness benefits from this shoe with the gym built in, which has actually been biomechanically engineered to give the wearer a workout while they walk. The unique Microwobbleboard technology that has been inbuilt into the sole actually destabilises the foot making the muscles in the lower body work harder. Wearers burn more calories than they would do walking normally, and posture is improved too.

With all of these benefits, Fitflops have proved to be a phenomenal success. So much so that Fitlops have introduced a massive new colour range of mens Fitflops and womens Fitflops for Spring and Summer 2010 including the Electra in delicious pewter, the new red Fitflop Walkstar and Fitflop sandals like the Oasis in grey. Official retailers like Cloggs are buying as much stock as they can physically get hold of to satisfy consumer demand, but it is forecast that Fitflops will sell out very quickly.

Nick Thomas, director, stated: “Fitflops sales have always outstripped our expectations, the demand is absolutely massive. We have always tried to buy as much stock as we can, but demand is consistently outstripping the manufacturing runs. The new Spring/Summer 2010 styles have just come into stock but as soon as we are uploading them onto our website they are flying out again. We do advise eager customers to start thinking about their Spring/Summer Fitflop footwear now to avoid disappointment.”

Via EPR Network
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