Baby products retailer Babies“R”Us® redesigns its namesake diaper line to better deliver on parents’ needs for their little ones

New Assortment of Diapers and Training Pants Provide Babies with Better Fit, Absorbency and Comfort

WAYNE, NJ, 2015-10-3 — /EPR Retail News/ — Babies“R”Us®, the nation’s leading dedicated baby products retailer, has redesigned its namesake diaper line to better deliver on parents’ needs for their little ones. The enhanced assortment of diapers, available exclusively at Babies“R”Us, features better leak protection and comfier fit with an everyday competitive price as low as 15 cents per diaper. Providing parents with simple diapering solutions, the proprietary line of diapers offers moms, dads and caregivers a new, improved absorbency that helps keep baby drier – even through the night – and a flexible, stretch waistband so baby is comfortable and the diaper secure. New playful designs also add a touch of fashionable fun that won’t break the piggybank. Available in newborn through size six, the disposable line is offered in “jumbo,” “super” and “value” packs ranging in price from $7.99-$29.99.

Click to Tweet: Does your baby’s diaper need a change? We think so! @BabiesRUs announces better benefits, new design. Visit Babiesrus.com! #BRUNewDiapers

“Babies“R”Us is the destination and reliable resource for baby essentials, and as the industry authority, we continually strive to enhance the benefits of products that matter most to parents and that impact their everyday lives,” said Reg McLay, Senior Vice President, Babies“R”Us Business. “The redesigned diapers provide our value-conscious shoppers with a lower-priced alternative that matches the quality of other diapers found on the market.”

The collection of Babies“R”Us branded products, including Babies“R”Us diapers, first arrived on shelves in late 2009 with the introduction of a variety of essentials, such as wipes, laundry detergent and purified water. Since that time, the company has continued to innovate its proprietary products in an effort to offer families alternative, affordable options that provide the benefits they want and the care their children deserve.

Additionally, for toddlers making their way out of diapers, the company redesigned its training pants with a “Wetness Indicator,” alerting parents with a design that fades when their little one is wet. They also come with easy open sides for smooth, quick changes.

The exclusive line of Babies“R”Us essentials offers parents and caregivers a wide range of infant and toddler products for everyday needs at affordable prices. Customers can easily identify the assortment by its distinctive purple and white Babies“R”Us logo to know that the product will play an essential role in raising a happy and healthy baby.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus, Twitter.com/Babiesrus and Twitter.com/FAOSchwarz.

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Press Contacts:
Babies“R”Us, U.S.
Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com

Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

FuzziBunz Cloth Diapers Claim “Best New Product”

As the inventor of modern day reusable and eco-friendly diapering products for babies, FuzziBunz Cloth Diapers today announces it has taken home top honors in two categories at the prestigious Stevie Awards for Women in Business. The FuzziBunz One-Size Cloth Diaper, the most adjustable one-size cloth diaper, was named “Best New Product of the Year,” and FuzziBunz was named “Most Innovative Company of the Year” for its efforts to bring quality eco-friendly diapering products to moms around the world.

The Stevie Awards for Women in Business is an international competition recognizing the accomplishments of outstanding women executives, entrepreneurs, and the organizations they run.

Tereson Dupuy, the inventor of FuzziBunz Cloth Diapers and the Mother of the Modern Cloth Diapering Movement, says she is humbled by this attention. “While there are many adjustable cloth diapers these days to choose from, it’s inspiring to know that so many moms consider FuzziBunz One-Size Cloth Diapers the ‘best cloth diapers’ around. It motivates me to continue to bring eco-friendly and money-saving diapering solutions to moms.”

Stevie Awards were handed out in categories including Best Entrepreneur, Lifetime Achievement, and Women Helping Women at the gala event in New York City on November 12. More than 1,200 entries from organizations of all sizes and in virtually every industry were submitted for consideration.

Finalists were chosen by business professionals during preliminary judging. The Stevie Awards’ Board of Distinguished Judges & Advisors chose the winners from among the finalists.

More information can be found online at www.FuzziBunz.com and www.StevieAwards.com/women.

Via EPR Network
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