Displaysense Announces Growing Trend For Plus Size Clothing Displays

Displaysense, the UK’s leading supplier of display cases and leaflet holders has seen a marked increase in requests from customers inquiring into purchasing display products able to accommodate clothes designed for the larger frame.

These requests range from larger mannequins that represent the fuller figure, to stronger and wider coat hangers that are able to display garments that use more material and weigh more than the average wire hanger is designed for.

Displaysense has also reported more unusual product requests including larger watch displays and a wider opening for their glass jars, both designed to appeal to those with wider wrists who may have been deterred from purchasing the products on offer for fear of embarrassment. These inquiries highlight the interest from companies that want to obtain displays that compliment products made for the growing population of overweight and obese individuals.

Whilst many retailers such as sports shops will want to keep their current designs and marketing strategies, others seem to be answering the publics call for a more varied and realistic depiction of the human body. Recent calls for the media to clearly label ‘touched-up’ and airbrushed photos are another indicator that consumers are losing patience with the growing disparity between what they see on the high streets and magazines and what they see in the mirror.

Steve Whittle, marketing director for Displaysense commented: “Staying relevant to your audience is one the most vital aspects of being a successful retailer. The fact that the population’s weight increase is driving shifts in consumer demands hasn’t really surprised us. Some of the more unusual requests have raised an eyebrow or two, but Displaysense is always open for fresh ideas when it comes to displays and visual merchandising.”

Via EPR Network
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Retailers Glamorising In-Store Environments To Encourage Up Sells

With the prospect of a rise in VAT to 20% after the general election, the retail sector faces a return to uncertain trading conditions at the latter part of the year. According to Displaysense figures, in order to counter this, retailers are investing more on their store fixtures to encourage customer up selling and make the most from every customer at the tills.

Retailers Glamorising In-Store Environments To Encourage Up Sells

Displaysense, the UK’s leading supplier of shop fittings and display cabinets has experienced a growing trend of customers over the past month who are searching for and purchasing more premium and designer display products to promote higher ticket items. This push for premium is a far cry from the promotion of budget ranges seen in stores this time last year.

As the country ushered in the new financial year at the start of April, this trend does not look set to slow, as high street chains and independents alike rush to glamorise the in-store experience to make the most of the pre VAT rise period.

According to Displaysense, its premium display cases and glass shelving units have been in unusually high demand for this time of year, leading the company to source a variety of other high end display products such as a new range of designer fashion busts. This sudden rush to reinvent the in-store experience could be mistaken for a seasonal high street change, however conversations with Displaysense customers uncovered the desire to encourage customers to break away from the budget ranges.

Steve Whittle, the marketing director at Displaysense commented: “Whoever wins the next general election will inevitably increase VAT and this is going to affect shoppers buying patterns towards the end of the year. What we are noticing is that retailers are getting ahead of the curve and are encouraging customers to trade up on their purchases. Retailers aren’t asking customers to buy the most expensive items in their stores, but simply trying to wean customers off of budget ranges.”

Michael Ward the managing director at Harrods recently highlighted that investing in the in-store environment is a necessity for retailers if they are looking to encourage customers to trade up during such unstable economic times. Such advice does not appear to be falling on deaf ears, as all sizes of retailers flock to companies like Displaysense for the next big thing in the display world.

Via EPR Network
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Displaysense Freeze Prices To Aid Cash Strapped Councils

With the UK economy still teetering on the cliff edge of economic recovery, everyone from small businesses to Alistair Darling are set for a new decade of belt tightening in order to reduce the countries debts. With more than 250,000 people currently employed in the public sector, this area is set to be hit hardest as budgets are slashed and the prospect of major job losses seem inevitable.

In order to help prevent future job losses, Displaysense, a leading supplier of display cabinets and cake stands to retailers and public bodies in the UK, has vowed to freeze the prices of its most popular ranges over the next couple of months.

The company, which has experienced price increases from their suppliers and who are also suffering from the ever escalating prices of fuel, has promised to absorb all of these costs until the start of June. As public sector bodies are set to start a new financial year in April, procurement managers are being encouraged to make the most of this price freeze and purchase their business card holders and display cases now.

With spending cuts being estimated between 5% and 20% from council to council, not only will those currently employment by a public sector body suffer, but also the general public who depend on grants or support from the government to get by.

Steve Whittle the marketing manager at Displaysense commented: “Throughout the 30 year history at Displaysense, we have always had a long standing relationship with councils. We appreciate their business and are trying to do what we can to ease their short term pressures and their long term concerns.”

According to a recent survey carried out by BBC English regions, some councils may experience up to 1000 job losses each, which will only push the level of unemployment back up and impact on the stability of the economies recovery.

Although the price freeze at Displaysense might not be the answer to the public sectors prayers, it is hoped that other suppliers will follow suit and play their part in keeping the countries unemployment level down and keeping the UK economy up.

Via EPR Network
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Displaysense Reports Public Sector Busting Budgets Before 2010

Displaysense has reported that many public sector bodies are rushing to meet their budgets before the end of 2009 in an effort to maximise budget allowances in 2010.

2009 has proven to be a troubling and uncertain year for the majority of companies and public sector bodies in the UK, resulting in procurement managers, store owners and accountants departments tightening their belts and keeping a watchful eye over the budgets.

Displaysense, the UK’s leading supplier of display products such as display cases andleaflet holders has recognised a growing trend of public sector organisations that are purchasing and stocking up on duplicates of products as the year comes to a close in order to meet budget and prevent a smaller budget in 2010.

In certain examples found by Displaysense, a growing number of customers were even purchasing shelving units to store their duplicate products. This over spending might seem to some as a poor use of tax payers money and certainly, with scandals such as MPs expenses still in people’s minds as well as the impending increases in VAT, not the best timing. However, spending under budget can result in a cut of annual allocation for the following year which, depending on the public body, can have a greater impact on the tax payer as public bodies are expected to do more for less.

For example, hospitals and schools will purchase many poster holders and pamphlet displays from the likes of Displaysense in order to offer advice and information on a range of topics, from helping the elderly avoid winter bugs to assisting parents in keeping up with changes at their children’s school. Local councils can help educate their community on the money saving options available to them in the local area, which is especially useful for those on an unpredictable income. This type of advice and guidance is hard to put a price on, but those that have already benefited from it will no doubt say it is priceless.

Steve Whittle, the marketing manager at Displaysense, commented: “During turbulent financial times such as these, it is not surprising that a number of public sector bodies have been cautious with their spending towards the start of the year. Holding off spending can be beneficial to a council as they have better buying power with multiple purchases as we are able to offer greater discounts. The result for us is an increase in sales on the likes of our business card holders and exhibition stands which we would not usually see at this time of year.”

With the year drawing to a close and local councils and public sector bodies having topped up on their supplies for the year ahead, it looks like companies such as Displaysense might have to wait until Christmas next year for another surge in spend. Christmas might come early in April however, as the end of the financial year will draw in other budget busting customers looking to capitalise on their left over funds.

Via EPR Network
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Displaysense To Revive Retail

Displaysense, who currently provide retail display and shop fitting equipment to the UK, Ireland and Europe has set its sights high this year by adding to its already extensive range with an additional 19,000 new products this March. Not only will Displaysense be able to provide greater choice for the retail display sector, but also exhibition, office, home and catering.

With new products such as furniture, stationary, and safety equipment to compliment the extended ranges of display cabinets, shelving units and literature holders, Displaysense is set to dominate this year with even more products on the way in April including a wide selection of exclusive display cases.

To keep all these new products in check and provide a simple purchasing experience for all customers, Displaysense has undergone months of website testing and design. Over the coming months it plans to add in even greater facilities and design developments to help customers find what they are looking for, f r o m the largest of cabinets to the smallest of business card holders.

Steve Whittle the marketing manager at Displaysense commented on the new developments by saying, “We have been working hard over the past few months with our web development agency to ensure that we not only provide excellent navigation around the new site, but offer a simple transaction process f r o m product to checkout. We enhanced our website back in February 2008, but this change is in a totally different league as we are dramatically increasing our product range and we hope our customers benefit f r o m a greater choice of products”.

Displaysense experienced considerable growth both online and offline over 2008 and is looking forward to seeing how far 2009 will take the company and is boldly proclaiming that this is just the beginning of the bang.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays and shop fittings. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1500 displays. The range is now extremely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network
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Displaysense Reports The High Street Is Struggling As Increased Demand By Stores For 90 Per Cent Off Sales Banners Leads To Stocks Running Out In Late October

As the recession strikes and tightens its grips on British high streets, Displaysense report a worrying time ahead for retailers, with shops going to extreme lengths to encourage customers to part with their cash. The result of some stores taking up to 90% off of their prices has lead to stocks of certain sales banners running out.

The move towards massive sales which reveals the desperation of some high street stores, comes at a time when spending is usually on the increase as a result of consumers flocking to the streets for Christmas related gift ideas. Displaysense, a supplier of sale banners and display stands, is one such company that has been overwhelmed with orders for their sale product range, highlighting that the panic surrounding this Christmas sales period is leading retailers into unchartered territory.

Displaysense has been selling sale related banners and signs as well as other retail supportive products such as display cabinets for some years now, but has suddenly noticed a sharp increase in the demand for their 70%, 80% and 90% off sale banners, so much so that they sold out in October. Good news for Displaysense that they are meeting their audiences needs for products but worrying for the wider economy.

The retail display company is attempting to restock the items as soon as possible but feel that the demand for these sale banners will continue into the New Year alongside the overwhelming amount of orders received for their new range of sale related products.

Steve Whittle the marketing manager of Displaysense commented on this startling high street move by saying, “It’s a worrying trend for the economy in this run up to Christmas and the high street stores are really taking a big gamble”. He continued,”Normally this is the time of year for stores to hold their nerve on their pricing but it looks as if some have shown their cards early and we’ve noticed a great deal of shops with literature holders displaying major discounts”.

Not only are some of the stores taking up to 90% off their prices to encourage Christmas sales, but some are already beginning to revamp their look for 2009 as Displaysense highlight an increase in sales of their shop fittings such as their range of display cases. With the economy not set to recover for some time, a store with a unique look just might have what it takes to prosper in the forthcoming year.

With a tough 2009 predicted, Displaysense is preparing for the tough times ahead for retailers and has already tripled the stock of their ‘buy one get one free’ sale signs but hope they don’t sell any ‘closing down’ signs .

About Displaysense:
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. They have a wealth of experience in design and manufacturing and have been able to develop their ever growing standard range of over 1500 displays. The range is now hugely diverse including acrylic containers, display cabinets, mannequins, slatwall, shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters,

Displaysense provide a full service to UK, Ireland and Europe with their dedicated websites www.displaysense.co.uk, www.displaysense.ie and www.displaysense.com.

Via EPR Network
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