PetSmart launches its 2017 Fall and Halloween Collections

Retailer Celebrates One of its Busiest Seasons with Halloween Costumes, Fall Varsity Line Toys, Treats, In-Store Events and More

PHOENIX, AZ, 2017-Sep-27 — /EPR Retail News/ — Tomorrow (Sept. 22, 2017) officially marks the first day of Autumn, and to help usher in the season of ghosts and goblins and pumpkin spice-everything, PetSmart, the leading pet specialty retailer in North America, is launching its 2017 Fall and Halloween Collections. This year, pet parents will find hundreds of new, on-trend seasonal apparel and accessory items, Halloween costumes, beds, toys and treats to help pet parents celebrate this festive season with their pets. The collection is now available in all 1,500-plus PetSmart stores across the U.S. and Canada and online at petsmart.com and petsmart.ca.

“We know it’s important each season to offer an exciting assortment of products for a range of pet lifestyles. We see our collections for Fall and Halloween as an invitation to all pet parents to celebrate Autumn with all their family members – including our pets,” said Eran Cohen, chief customer experience officer, PetSmart.

ED Ellen DeGeneres Varsity Collection

With high schools and colleges across the country now back at school, PetSmart has launched the ED Ellen DeGeneres Varsity Collection that embodies the collegiate and youthful spirit synonymous with campus pride and school sports.

Pup Meets Preppy – The Maroon Ruffle Hoodie Dress, with its college crest and plaid ruffles, is the ultimate Varsity apparel for the preppy girl pup. Bandana collars, a PetSmart top-seller, are also included in the Varsity Collection with the Navy and Gold Two-Pack Bandana Collar set will turn heads for both its style and spirit.  Bow-Tie Collars adorned with preppy stripes in blue and navy and pink and gray color combinations ensure pets stay on-trend. Meanwhile, the Maroon Love Comfort Harness and Megaphone Embroidered Dressincorporate pleats indicative of cheerleading skirts.

“L” Stands for Love – With crisp fall weather around the corner, the change in seasons presents an ideal opportunity to freshen up pups’ everyday gear like beds and collars. The Varsity Collection includes two smart-looking beds to provide endless comfort and versatility. The navy and gold Love Hut Pet Bed, lined and padded with furry plush, was inspired by a traditional letterman’s jacket, complete with a bold varsity applique “L” — for love, of course. The velvety Varsity Cuddler Bed gives a nod to school spirit      with an iconic megaphone embroidered with the “L” as well.

Halloween Costumes to Fright and Delight

From food-inspired to superheroes and whimsical characters to classic costume favorites, PetSmart is all about fun for all pets this Halloween.

Food and Beverage Inspired – Taking a cue from rising trends on social media and creative DIY-ers, PetSmart presents a Food and Beverage costume collection sure to garner more than a few chuckles and admirers this Halloween. The Coffee Cup Dog Costume, complete with a soft “lid” hat, will make pups the cutest cup of Joe on the block. Wasabi anyone? Sushi fans will get a kick out of the Sushi Dog Costume. What pairs better with the Hot Dog Costume than a costume made to look      like a Can of Beer? For multi-dog families,      these costumes together can make for fun social media posts.

Superheroes to the Rescue – Superheroes are always a fan-favorite and PetSmart delivers this Halloween season. With the Marvel™ Thor Dog Costumeand Spiderman costumes, kids can bring their favorite superhero sidekicks with them to trick or treat.

Whimsical Enchantment – PetSmart offers a variety of costumes for pets to indulge their whimsical side like Rapunzel (complete with braids), a colorful Caterpillar and Dinosaur. The Halloween Butterfly Dog Wings are an ideal option for dogs who prefer not to sport a full costume as the colorful wings easily slip on and off.

Beloved Classics – Last year’s list of top costumes for pets published by the National Retail Federation included the pumpkin, bee and devil, all of which are returning to PetSmart stores this fall.

Spirited accessories like the “Happy Halloween” Glow-in-the-Dark BandanaWitch Dog Hat and hilarious Cat Ears make excellent alternatives to full costumes. Tees like “I’m here for the Boos” and the orange spider “Happy Halloween” tee, are ideal for commemorating Halloween all season long. Made of lightweight fabric, these dog-friendly tees are easy to slip on and off and provide optimum comfort on crisp fall days.

Small animals like dwarf hamsters and guinea pigs can be dressed up in costumes like a pirate or unicorn. Fish tanks will look extra spirited with spooky ornaments like the glow in the dark Top Fin® Floating Zombie Head or the Pumpkin Cave.

Halloween Toys and Décor

From Oct. 1 – 31, pet parents can receive a free toy box with any $20 pet toy purchase in-store.* Fill it with Halloween favorites like Plush Pumpkins, Peanuts® Snoopy and rope toys and new additions with candy corn and monster themes. Candy corn, a classic fall treat, is      depicted in this year’s toys like the Halloween Flattie Candy Corn and Halloween 5 Knot Rope Toy. Candy      corn can also be found on the Candy Corn Bow Tie Collar and on the “Sweet as Candy” dress.

Monsters are synonymous with Halloween, and PetSmart’s take on ghouls, goblins and monsters has a playful tone. The Monster Flattie Toy, with a silly expression and purple fur, is filled with crinkle material dogs love. Plush toys like the Zombie and Mummy have squeakers to encourage playtime. Cats will have plenty of spooky toys to choose from like teasers and toys made of plush material and colorful feathers. The Halloween Wicker Mummy Cat Toy is equally creepy and cute.

Infuse a little pet-inspired Halloween fun into your home décor this season with new pet beds and bowls. Available only at PetSmart, the Cat Hut and Pumpkin Hut pet beds are machine washable and feature an enclosure with a soft, cozy removable pillow.

“Creepy Cookies,” Pumpkin Spice Treats and More

Humans are all about pumpkin spice and so is PetSmart! Seasonal flavors like pumpkin and cinnamon are standouts in this year’s treat collection which includes pumpkin spice rawhide chews and pumpkin flavored stuffed bones. New this year are Pumpkin Spice Flavor GREENIES®. These limited-edition dental treats fight plaque and tarter, while providing dogs with delicious seasonal flavors.

Other seasonal favorites include apple cinnamon-flavored “creepy cookies” in a variety of festive shapes like skulls and bones. Also new this year is the grain-free Wellness® Soft Wellbites Halloween Pumpkin Treats and Ghost Grub dog biscuits from Bocce’s Bakery, as well as pumpkin and sweet potato flavored Chilling Chew Treats.

Attending a Halloween party? Bring your hostess a Creepy Cookies Gift Pack of frosted apple cinnamon cookies for the dogs in her life.

Game Day Essentials

PetSmart offers pet parents lots of ways to tailgate with pets this football season. This year’s Sunday Funday Collection includes licensed jerseys, hoodies, collars, leashes and toys regionally available in-store and with the full collection, starring every professional team, online at petsmart.com.

Can’t settle on which team to outfit your best friend in? Team-neutral football bandanas provide an easy way to celebrate without choosing a side. Bandana collars, a PetSmart top seller, include sayings like, “Sunday Funday,” “Fantasy Football Legend” and “Rufferee.”

Upcoming In-Store Family & Pet Events

Tailgating Event
Sept. 23
12 – 2 p.m. – local time
Bring pups and your team spirit to one of our hottest in-store events of the season. Your pup can enjoy free treat samples and free chalking of favorite collegiate and professional team’s colors or a football Pet Expressions Pet Paint stencil application. Pets who come dressed in their team’s favorite colors can also receive a $5 off coupon for their next pet sports apparel purchase. 2

Doggie Day Camp Howl O’ Ween Event
Oct. 26
All-day
Halloween is taking over PetSmart Doggie Day Camps with an all-day Halloween party. In addition to fun, games and toys, campers will receive a free pumpkin KONG treat and free Halloween digital keepsake photo. Space is limited, reserve your spot on petsmart.com.3

Halloween Photo Event with PetSmart’s Chance
Oct. 21 and 28
12 – 3 p.m. – local time
Dress your pet in their Halloween best for an exclusive photo-op with PetSmart’s Chance! This in-store event is fun for the whole family. In addition to photos with Chance, pets and pet parents can receive a free pet collar safety light, Halloween safety tips and exclusive Halloween treat and apparel coupons.4

Social Media Contest #SpookyTails

Show off your pet in costume! Oct. 13-29, submit a photo of your pet dressed for the Halloween season using the hashtag #SpookyTails! Fans will decide the winner out of 5 chosen finalists, who will be announced on Halloween and will receive some great prizes including a hand-picked selection of spooky toys. Visit PetSmart’s Facebook page on October 13 for more details and the official rules5.

About PetSmart®

PetSmart, Inc. is the largest  specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, OnlyNaturalPet.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 20176.  In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

Find PetSmart on Facebook:www.facebook.com/PetSmart
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on YouTube:www.YouTube.com/PetSmart

Turn your passion for pets into a career you’ll love! Visit careers.petsmart.comto learn more about corporate, retail store and Distribution Center opportunities.

*With PetPerks® membership. Toys not included. Free Top Paw® toy box offer valid 10/1/17-10/31/17 with purchase of any dog and cat toys of $20 or more, transaction total prior to taxes and after all other discounts applied. Discount of free item applied at register upon checkout. Limit 1 free item per customer, per transaction. Can mix & match any combination of toys valued at $20. While supplies last. In-store only. See store associate for details. Value of toy box $9.99.

2 At participating PetSmart stores.  While supplies last. Pet age, health and vaccinations requirements apply. Subject to availability. Excludes NFL, NCAA & MLB licensed Pet Expressions. Chalking and stenciling not available in SC, Boulder, CO & select cities in CA. See coupon for details.

3 Doggie Day Camp is available at select PetSmart store locations. Pet age, health and vaccinations requirements apply. Space is limited. Treats available while supplies last.

4 At participating PetSmart stores. While supplies last.

5 No purchase necessary to enter or win. Void where prohibited. Open to legal residents of the 50 United States (and the District of Columbia), who are 18 years old (or the age of majority under applicable law). The Contest begins at 12:00:00 a.m. ET on 10/13/17 and ends at 11:59:59 p.m. ET on 10/29/17 (“Entry Period”) and will include one round of Public Voting one round of Judging. Entrants may enter with a photo via Twitter, Facebook, or Instagram. First place and four runner-ups will be awarded prizes. Visit PetSmart’s Facebook page during the Entry Period for additional details and official rules

6 Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold. The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.

Contacts:
Danielle Bickelmann
Golin for PetSmart
469-680-2503
dbickelmann@golin.com

PetSmart Media Line:
623-587-2177

SOURCE: PetSmart

ED Ellen DeGeneres pet lifestyle brand expands offering to include cat products; exclusively available at PetSmart

PHOENIX, 2017-Aug-09 — /EPR Retail News/ — PetSmart, the leading pet specialty retailer in North America, and Ellen DeGeneres, passionate pet enthusiast and product design guru, announced today (Aug. 8, 2017) that they have expanded the ED Ellen DeGeneres pet lifestyle brand, which launched earlier this year with dog products, to now include products for cats. More than a dozen new items for cats, as well as several at-home grooming products with natural formulations, have been added to the expanding ED Ellen DeGeneres line.

This is Ellen’s first-ever pet lifestyle brand and is exclusively available at PetSmart. It is among the most comprehensive pet product collections done in collaboration with a celebrity in PetSmart’s 30-year history.
The expansion comes just months after the initial launch of the ED Ellen DeGeneres pet lifestyle brand, featuring products for dogs. The entire collection is exclusively available at 1,500-plus PetSmart stores across the North America and on PetSmart.com and PetSmart.ca.

“I am so happy to be launching my cat collection with PetSmart. I think you’ll love it if you like cats, have cats or just like toys that tickle,” said Ellen DeGeneres.

First-Ever Cat Collection Hits Stores, Online Now

Stuffed owl toys, cat scratchers featuring sisal and burlap detailing, and feathered teasers are part of the inaugural ED Ellen DeGeneres cat collection. Adhering to Ellen’s signature design aesthetic centered on classic detailing like dots and stripes with navy and red accents, the feline items feature key themes such as the signature scripted “love” detail, which is prominent across all ED products, from shoes to apparel and furniture and more.

In addition to time-tested cat favorites like playful balls and teasers, additional products in the collection include a toy bin with the phrase, “Take Life One Toy at a Time” and a gray cat bed with a basket-woven design and cozy plush lining.
The new cat products will be celebrated at CatCon, Aug. 12-13, in Pasadena, Calif., with the full collection showcased at PetSmart’s booth #223, as well as featured on social media that same weekend. PetSmart’s Facebook page will host an exciting Live Video at 11 a.m. PDT on Aug. 12 with influential cats – @nala_cat@white_coffee_cat, and @hello_luna_rose. These popular cats have a combined 5.2 million followers on Instagram. Topics covered in the Facebook Live include Ellen’s new cat line, PetSmart’s Buy a Bag, Give a Meal program, and CatCon along with a real-time Q&A from fans. PetSmart will go live on @nala_cat’s Instagram page at 11:30 a.m. PDT covering similar topics.
“What began as a collection for dogs with toys, apparel and accessories, as well as home items like bowls, toy bins and beds, has expanded into a comprehensive assortment, including natural at-home pet grooming items, products for cats and capsule collections that are seasonally relevant like our forthcoming Varsity collection due in stores next month for fall,” said Eran Cohen, chief customer experience officer for PetSmart. “We recreated our top-selling ED dog ideas – like bandana collars, toy bins and beds, to appeal specifically to cats and their pet parents. These products represent Ellen’s distinct design aesthetic in a way even the most discerning cats and their pet parents will love.”

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.4 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, OnlyNaturalPet.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*.

Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on Instagram: @PetSmart
Follow PetSmart on Twitter: @PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:
Virginia Hock
Golin for PetSmart
469-680-2611
vhock@golin.com

PetSmart Media Line:
623-587-2177

Source: PetSmart Inc.

ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores

Comprehensive Collection Includes Pet Apparel, Accessories, Toys, Beds,
At-Home Grooming Products and More

PHOENIX & LOS ANGELES, 2017-Feb-02 — /EPR Retail News/ — PetSmart Inc., the leading pet specialty retailer in North America, announced today (Feb. 1, 2017) the launch of the ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores across the continent. Ellen’s inaugural collection features hundreds of pet products perfect for the Spring season such as apparel and accessories, as well as toys, beds, feeding bowls and an at-home grooming naturals line. The products are available starting today at PetSmart.com and with a phased roll-out in nearly all of PetSmart’s more than 1,500 stores by next month.

PetSmart and DeGeneres, a pet enthusiast and design icon, signed a multi-year deal to collaborate and create this innovative pet lifestyle brand — Ellen’s first venture into pet products. The new pet lifestyle brand taps Ellen’s distinctive design sensibility and PetSmart’s pet know-how to create exciting new products for pet parents everywhere. The collection launches with a Spring collection for dogs with seasonal refreshes four times a year. Future collections plan to include products for cats.

“I am so excited to launch my pet collection with PetSmart.  I mean, they help pets and they’re smart. What more can I ask for? And if you think I’m excited about the pet collection, wait until I tell you how excited my pets are. At least I think they are. They’re either excited about the pet collection or they really need to go outside,” stated Ellen DeGeneres.

Inaugural ED Ellen DeGeneres Pet Collection

The Spring launch collection includes more than 250 items representing key design themes directed by Ellen as fitting for the pet lifestyle: Nautical, Love, Sport and an exclusive “Scribble Dog” where products such as toys, beds, a treat jar, collars and leashes feature a distinctive line-art sketch inspired by one of her own dogs. The ED Love collection includes tote carriers, dog treat wristlets, feeding bowls, placemats and apparel inscribed with the “Love” insignia, while Sport-themed toys include plush soccer, football and basketball toys and sporty tees. The on-trend Nautical line offers seafaring-themed products including a unique boat-shaped pet bed, a “first mate” tee and collars adorned with maritime flags, among other items.

The at-home grooming products include a variety of shampoos, conditioners, fragrance spritzes and wipes, as well as styling tools such as brushes, clippers and combs. All of the products in line contain naturally derived ingredients and are formulated specifically for dogs’ skin and coat.

“Without a doubt, Ellen DeGeneres is one of the most iconic people of our time, and we are tremendously pleased to partner with Ellen on her brand, ED Ellen DeGeneres, and her first-ever pet lifestyle collection,” said Eran Cohen, chief customer experience officer, PetSmart. “Ellen is well known for her distinctive design aesthetic and passion for pets, and we saw that come through with her thoughtful attention to details as we teamed up to create the launch collection. We are eager to see the line come to life not only in our stores and on our website, but also in homes, dog parks and streets across the U.S. and Canada.”

Co-Marketing Integrations

In addition to offering the product collection featuring Ellen’s unique style and taste, PetSmart is also the exclusive sponsor of “Ellen’s Pet Dish,” an animated and humorous look at the life of DeGeneres’ pets while she’s not at home. Products from her PetSmart pet collection will be integrated into the web-based episodes, which are set to premiere beginning in March on http://www.ellentube.com and on Ellen’s YouTube channel. The series will feature the voice of Ellen and her beloved, witty, cute, funny and sometimes sassy pets.

The ED Ellen DeGeneres PetSmart products are also expected to be featured on “The Ellen DeGeneres Show” throughout 2017.

Shoppers can find the exclusive collection featured in a dedicated ED Ellen DeGeneres brand shop at  www.petsmart.com/edellendegeneres, as well as a comprehensive, easy-to-shop ED Ellen DeGeneres fixture in nearly all PetSmart stores across North America.

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world. EDbyEllen.com

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico and 204 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.comPetFoodDirect.comPet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:
Golin for PetSmart Inc.
Danielle Bickelmann
dbickelmann@golin.com
469.680.2503

PetSmart Media Line:
623.587.2177

ED Brand:
Erika Stair
VP of PR, ED Ellen DeGeneres
646.214.2892

Source: PetSmart Inc.