Office Depot’s Elf Yourself® is back and better than ever

BOCA RATON, Fla., 2017-Nov-22 — /EPR Retail News/ — The jolly elf is a beloved icon of the holiday season. And this year, one of the most popular mainstays of holiday elf culture, Office Depot’s (NASDAQ:ODP) Elf Yourself® is back and better than ever with new augmented reality (AR) features¹ that will allow users to create holiday greetings with an even greater level of creativity and personalization.

“Over the past decade, the ‘Elf Yourself’ experience has brought over a billion elves into the world, bringing holiday cheer and excitement to all those who have ‘elfed’ themselves or been ‘elfed’ by someone else,” said Natalie Malaszenko, resident elf expert and vice president of digital and B2B marketing for Office Depot, Inc. “Our passion has always been rooted in finding new ways for people to unleash their inner elf, and this year we are able to kick this up to a whole new level due to our new AR capabilities.”

The AR features are easy to use – with a simple tap, you can have Santa’s little helpers rocking out on the screen of your phone as your friends and family dance alongside them. And this year you can turn your favorite frame into a custom holiday card, which can be easily ordered from any Office Depot or OfficeMax print center in store, online or through its mobile app. “You can really get creative – now that you can use any background you capture on your phone, the possibilities are endless,” said Malaszenko. “We can’t wait to see what #ElfYourself creations people will come up with this holiday season.”

Beyond the new AR features, you can expect to see all your favorite dances back this year joined by three fresh scenes. Mischievous elves are sneaking out of Santa’s workshop for some fresh air and sightseeing – shimmying under the Northern Lights in a magical winter wonderland. Back at Santa’s Workshop, elves are taking care of business, prepping for the big day with a little pep in their step.

For those gearing up for Hanukkah, Office Depot is teaming up with the Mensch on a Bench for another great Hanukkah dance. The Jewish a cappella group Six13 will be singing sweet tunes as Moshe the Mensch gets down with a street style dance-off.

“The Mensch on a Bench is thrilled to team up with Elf Yourself for the third year in a row to develop a fun new tradition for Jewish families,” said Neal Hoffman, creator of Mensch on a Bench. “Turning yourself into a mensch and dancing to Dreidel Dreidel Dreidel is guaranteed to bring smiles to everyone’s faces – just in time to celebrate Hanukkah!”

Since the inception of Elf Yourself® in 2006, 1.5 billion elves have been created and over 564 million sessions globally. The updated app is available to download today at elfyourself.com or through your mobile app store. To create videos with Elf Yourself®, users simply upload up to five photos from either their camera roll, Facebook or taken on the app, select a dance theme, and the app generates a custom Elf Yourself® video to share with friends and family via email and social media platforms, as well as embed into websites and blogs.

About Office Depot, Inc.

Office Depot, Inc. is a leading provider of office supplies, business products and services delivered through an omnichannel platform.

The company had 2016 annual sales of approximately $11 billion, employed approximately 38,000 associates, and served consumers and businesses in North America and abroad with approximately 1,400 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – with a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot®, OfficeMax®, BizBox, CompuCom®, Complete Office and Grand&Toy®. The company’s portfolio of exclusive product brands include TUL®, Foray®, Brenton Studio®, Ativa®, WorkPro®, Realspace® and Highmark®.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol “ODP.”

Office Depot, Foray, Ativa and Realspace are trademarks of The Office Club, Inc. OfficeMax, TUL, Brenton Studio, WorkPro and Highmark are trademarks of OMX, Inc. CompuCom is a trademark of CompuCom Systems, Inc. and Complete Office is a trademark of Complete Office Solutions, LLC. Grand&Toy is a trademark of Grand & Toy, LLC in Canada. ©2017 Office Depot, Inc. All rights reserved. Any other product or company names mentioned herein are the trademarks of their respective owners.

1 On AR enabled devices. Compatible with iOs 6S or higher and select Android devices

Source: Office Depot, Inc.

Office Depot’s popular app Elf Yourself® releases three new dances including Hip Hop Shop and Secret Santa

BOCA RATON, Fla., 2016-Nov-07 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office products, services, and solutions, through its Office Depot and OfficeMax brands, announced three new dances for Elf Yourself®, a mobile application that allows users to create videos of themselves and others dancing as elves in various settings.

To date, the holiday app has been downloaded more than 92 million times (2012-2015), and with three new dances this year, including “Chrismukkah,” Hip Hop Shop and Secret Santa, more users than ever are expected to kick off the 2016 holiday season with Elf Yourself®.

2016 marks only the fifth time in 111 years that Hanukkah coincides with Christmas Eve or Christmas Day. Families have increasingly combined both holidays to celebrate what’s been named “Chrismukkah.” In a recent Office Depot survey, out of those who plan to celebrate “Chrismukkah,” 20 percent said 2016 will be their first year doing so. Families and individuals will be able to truly celebrate “Chrismukkah” on one day with this rare alignment.

“As more and more people blend holiday traditions, particularly for ‘Chrismukkah,’ Office Depot wants to offer them an entertaining way to create new traditions and get into the spirit of the season,” said Diane Nick, senior vice president of marketing for Office Depot, Inc. “Elf Yourself® marks the beginning of the holiday seasons for many, and we are excited to share these fun, interactive dances with them.”

Such a unique date and celebration inspired the creation of a new “Chrismukkah” dance, which features aspects of the traditional Christmas and Hanukkah Elf Yourself® dances that users love, but with a new twist that is sure to spark the holiday spirit. The dance starts by presenting Christmas and Hanukkah dances separately and then blends the two into an exciting performance. The “Chrismukkah” dance will help users celebrate the differences in holiday traditions and mark this historical convergence with festivity.

The app will also feature a recently released Hip Hop Shop song and dance, in which the elves help Santa shop to the beat for trendy gifts from sneakers to hats to tablets.

The third dance released for 2016 invites users to celebrate the holiday season at work with Secret Santa gift giving. In this unique routine, the elves parade around their “office” – better known as Santa’s workshop – merrily distributing gifts to their “co-workers” – or fellow elves. Their generosity and glee is sure to enchant and inspire everyone to get into the holiday spirit.

Originally an online platform, the Elf Yourself® has created nearly 1.3 billion elves with more than 519 million users in over 200 countries, that’s enough elves for nearly four times the United States population! The updated app is available to download today at elfyourself.com or through your mobile app store. To create videos with Elf Yourself®, users can simply upload up to five photos, from either their camera roll, Facebook or taken on the app, select a dance theme, and the app will generate a custom Elf Yourself® video that they can share with friends and family via email and social media platforms, as well as embed into websites and blogs.

Survey Methodology/Sample Qualifications

Interviews are conducted via the Internet among a nationally representative sample of personal shoppers. The Quarter 3 wave of interviewing was conducted from July 15, 2016 to September 30, 2016 among a total of 1,609 personal shoppers. Interviewing will be conducted on a monthly basis in order to track shifts that occur over time.

About Office Depot, Inc.

Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has annual sales of approximately $14 billion, employs approximately 49,000 associates, and serves consumers and businesses in 59 countries with approximately 1,800 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, Grand & Toy, and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

Contact:
Julianne Embry
561-438-1451
julianne.embry@officedepot.com

Sarah England
561-438-1448
sarah.england@officedepot.com

Source: Office Depot, Inc.

Elf Yourself® the app that makes funny videos of you and your friends dancing as elves returns to Office Depot

Popular Holiday App Brings Two New Songs, Including a Cat Dance and a Hanukkah Celebration

BOCA RATON, Fla., 2015-11-04 — /EPR Retail News/ — Office Depot, Inc. (NASDAQ: ODP), a leading global provider of office products, services, and solutions and parent company of Office Depot and OfficeMax, announced today the return of Elf Yourself®, an app that allows you to make funny videos of you and your friends dancing as elves. One billion elves have been created on the platform since its launch in 2006, and more people than ever are expected to ring in the holiday season this year with the app. Elf Yourself® is now available for download at elfyourself.com.

With more than 480 million users in 215 countries, as many elves have been created as there are children in the world. Elf Yourself® has been downloaded over 65 million times since transitioning from an online platform to smartphone app in 2012, and it is back this year to bring holiday cheer to family and friends. Users can simply upload up to five photos, select a dance theme, and the app will generate a custom Elf Yourself® video that they can share via email and social media platforms, as well as embed into websites and blogs.

“Every year we look forward to sharing the latest additions to Elf Yourself® to help people spread the holiday spirit,” said Tim Rea, executive vice president and chief marketing officer for Office Depot, Inc.

New this year is a dance with cats based on their overwhelming popularity on the internet: more than 2 million cat videos were uploaded to YouTube in 2014, generating almost 26 billion views. The cat dance features a purr-fect mash-up of cute felines in festive scenes alongside the dancing elves, singing along to a Cat rendition of “The Twelve Days of Christmas.” Users are still able to choose from popular dances from prior years such as Hip Hop, House Party, Breakin’, Elfspañol, Jingle Pop and Feliz Navidad.

Office Depot and OfficeMax are also featuring the Hanukkah phenomenon, the Mensch on a Bench, to Elf Yourself® for a new song and dance in which fans can portray Moshe the Mensch, a character who shares the traditions of the Jewish holiday. The Hanukkah song and dance features new musical talent, starring the popular acapella group, the Maccabeats.

“This Hanukkah season, I’m excited about Moshe the Mensch starring in a new song by the Maccabeats for the Elf Yourself® app where Mensch on a Bench fans have the opportunity to dance and sing as if they were Moshe the Mensch,” said Neal Hoffman, creator of the award-winning The Mensch on a Bench.

For more information on the Office Depot and OfficeMax Elf Yourself®, visit elfyourself.com.

About The Mensch on a Bench
Created by Neal Hoffman, The Mensch on a Bench tells the wonderful story of Moshe the Mensch, who watched over the menorah during the great miracle of Hanukkah. The hardcover storybook comes with a 12” plush doll who holds the Shamash (leader) candle. With over 5 million Jewish people in the United States, Moshe serves to introduce children to the traditions of Hanukkah, as well as teaches them to be good and honorable people, also known as mensches. The Mensch on a Bench line of products includes a book and doll set, a plush menorah and dreidel, chocolates and more; all of which are available at Target, Bed Bath & Beyond, Michael’s, and other retailers this holiday season. To learn more, please visit TheMenschOnABench.com.

About Office Depot, Inc.
Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has annual sales of approximately $16 billion, employs approximately 56,000 associates, and serves consumers and businesses in 59 countries with approximately 1,800 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, OfficeMax Grand & Toy, Reliable and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, Brenton Studio, Ativa, WorkPro, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

Office Depot, Inc.
Julianne Embry, 561-438-1451
julianne.embry@officedepot.com