Etsy celebrates uniqueness with new marketing campaign: Difference Makes Us

Etsy celebrates uniqueness with new marketing campaign: Difference Makes Us
Etsy celebrates uniqueness with new marketing campaign: Difference Makes Us

 

Dumbo, Brooklyn, 2016-Sep-16 — /EPR Retail News/ — The Etsy market is a celebration of people’s unique tastes and expressions, allowing individuals to find items that cannot be found anywhere else. Today (Sep 14, 2016), to celebrate the differences that make us all unique, we’re excited to announce the launch of a new global brand marketing campaign: Difference Makes Us.

Difference Makes Us speaks to the breadth of the items for sale in the Etsy market, and highlights the people that browse and discover them on Etsy every day. These choices and expressions are what make us all who we are—they’re what make us different, what make us original, and what make us ourselves. Those differences, and how we express them as both buyers and sellers, are also what bring all of us together, on Etsy, every day.

Coming to life today through a series of digital, video, and social placements, in addition to content generated by the Etsy community, the campaign highlights how Etsy fits into the daily routines of people around the world, from the time you wake up to the time you go to bed. That’s why we chose to focus on everyday, relatable items, starting with mugs and bedside tables. Everyone has a favorite mug, and it is such a subtle, but approachable way of expressing personality, with infinite variety. Bedside tables, while practical, have an intimate connection to our daily lives that is unique for each of us.

Through the Difference Makes Us campaign we set out to showcase the breadth of these products and more available on Etsy, and offer a glimpse into the unique lives they inhabit around the globe. As a global company with people buying or selling in nearly every country in the world, we wanted to celebrate Etsy on a global scale. Everyone, regardless of where they call home, can identify with having a favorite item that they love, and with making or buying something that makes them feel like themselves—it’s a universal and unifying concept.

To produce the Difference Makes Us campaign, we partnered with New York City-based creative agency Office of Baby. “When we started collaborating, the idea of Difference Makes Us felt natural, coming right out of the core of what Etsy has always been doing. It was an incredible honor to work with Etsy, a company that’s been celebrating creativity and uniqueness since its inception,” says Paul Caiozzo, Creative Director, Office of Baby.

The Difference Makes Us campaign will run on multiple channels to engage the Etsy community and raise awareness of Etsy’s brand around the globe. We’re excited to invite Etsy’s global community into the campaign, to engage with Difference Makes Us and contribute to an ever-evolving conversation by sharing their favorite items on social media with #DifferenceMakesUs to demonstrate how they express their originality. We’re also calling on Etsy’s passionate community of creative entrepreneurs to recreate and bring the campaign to life by making their own short videos, creatively integrating their unique products. Sellers can learn more about how to participate here.

The campaign will continue through the holiday season and beyond. We’re excited to see how the campaign evolves and celebrate the myriad ways that Difference Makes Us Etsy.

Contact Etsy’s press and media folks: press@etsy.com

Source: Etsy

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Etsy sellers in the U.S. and U.K. can now export their Etsy sales and expenses directly into QuickBooks Self-Employed™

Etsy sellers in the U.S. and U.K. can now export their Etsy sales and expenses directly into QuickBooks Self-Employed™
Etsy sellers in the U.S. and U.K. can now export their Etsy sales and expenses directly into QuickBooks Self-Employed™

Brooklyn, NY, 2016-Aug-15 — /EPR Retail News/ — Today (Aug 11, 2016) we’re excited to announce that Etsy is partnering with Intuit to offer Etsy sellers in the U.S. and the U.K. access to top-tier accounting software that will give them greater insight into their Etsy sales and expenses at a discounted price. By enabling Etsy sellers in the U.S. and U.K. to seamlessly export their Etsy sales and expenses directly into QuickBooks Self-Employed™, we’re thrilled to help sellers focus on their businesses, not their bookkeeping.

At Etsy, we’re focused on supporting our sellers as they start, manage, and grow their creative businesses on their own terms. We know that for every hour a seller spends making her products, on average, she spends another hour on the administrative tasks associated with running her business. Accounting is one area that we’ve repeatedly heard Etsy sellers identify as challenging and time consuming—in fact, a September 2015 survey of U.S. Etsy sellers found that almost half of sellers say accounting or tax prep is a challenge for their creative business. We believe in listening to the needs of our community and in offering services that add value, so we set out to find a way to address this particular pain point and free up more time for sellers to devote to their creative endeavors.

As a company, when we identify a new opportunity to help our sellers manage and grow their creative businesses, we carefully consider the best way to bring helpful tools to life. Sometimes we decide to build a new tool or service to offer our sellers; other times we opt to partner with industry leaders to develop solutions together. We believe Intuit to be the best-in-class accounting software and, in our conversations with the Intuit team, it was clear they share our passion for supporting creative entrepreneurs.

We asked Intuit to share a few words on the partnership and Alex Chriss, Vice President and General Manager of Self-Employed Solutions said, “At Intuit, we’re on a mission to create easy to use tools that make it easier for self-employed entrepreneurs to manage their business finances. We’re proud to offer Etsy sellers a tailor-made version of QuickBooks Self-Employed that simplifies tax time, and provides clear visibility into ‘real’ income throughout the year.”

Starting today, Etsy sellers in the U.S. and U.K. will be able to seamlessly export their sales data and business expenses directly into QuickBooks Self-Employed, which will help sellers differentiate business and personal expenses, and accurately track their profits and losses in one central hub. Using QuickBooks Self-Employed, sellers will be able to easily categorize fees, profits and business expenses, import sales and expense data from other channels like Square and PayPal, and estimate their quarterly taxes. These features will provide instant insights into cash flow and capture an accurate snapshot of the financial health of their business. Etsy sellers in the U.S. will also have the option to upgrade to the QuickBooks Self-Employed Tax Bundle, which will allow sellers to pay their quarterly and year-end taxes easily online.

Interested sellers in the U.S can head here, and U.K. sellers can head here, to learn more about Etsy’s integration with QuickBooks Self-Employed, and sign up to start simplifying their finances today.

Hailey Suyumov
Hailey Suyumov is a Product Manager on the Seller Services team at Etsy. She works with her team to create tools for sellers to start, grow and manage their shops.

Contact Etsy’s press and media folks: press@etsy.com

Source: Etsy

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