I.N.C International Concepts launches fall 2016 campaign and Iris Apfel emoji keyboard exclusively at Macy’s

I.N.C International Concepts, exclusively at Macy’s, revealed its fall 2016 campaign, “Iris meets I.N.C” with imagery and a corresponding emoji keyboard inspired by fashion icon Iris Apfel. (Photo: Business Wire)
I.N.C International Concepts, exclusively at Macy’s, revealed its fall 2016 campaign, “Iris meets I.N.C” with imagery and a corresponding emoji keyboard inspired by fashion icon Iris Apfel. (Photo: Business Wire)

 

NEW YORK, 2016-Aug-06 — /EPR Retail News/ — I.N.C International Concepts, exclusively at Macy’s, today reveals its fall 2016 campaign, “Iris Meets I.N.C,” and launches its corresponding emoji keyboard inspired by campaign star,Iris Apfel.

Designed by Snaps and with input from Apfel, the keyboard includes emojis, stickers and GIFs featuring Apfel, her signature quotes, and items from the “Iris Meets I.N.C” collection. The emojis also incorporate lifestyle categories, including beauty, food and beverage, and an assortment of birthday-themed graphics in celebration of Apfel’s upcoming 95th birthday on Aug. 29.

“I’m a little old for emojis and I didn’t know what they were,” said Apfel. “But everyone seems to like them, and I want everyone to have a good time. If my face makes people happy, I’m all for it.”

The creative advertising campaign, shot byBen Watts, features Apfel, both on her own and alongside model Linda Vojtova, wearing five looks from the collection. As previously announced, I.N.C teamed up with Apfel to develop a collection of approximately 40 must-have clothing and jewelry pieces that play into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design team and provided creative direction on the collection, which focuses on stylish and versatile wardrobe staples and a wide assortment of her signature bangles.

The emojis will appear throughout all elements of the campaign, including product hangtags, digital advertising and direct mail.

“This is Macy’s first foray into emojis, and Iris Apfel’s campaign for I.N.C was the perfect occasion to try something we’ve never done before,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “Iris has collaborated with other fashion brands in recent years, so we wanted to take a fresh approach. She’s an icon whose appeal spans multiple generations, and we see these emojis as a fun way to amplify the campaign through mobile first. Her fans are going to go crazy!”

Beginning Aug. 3, the emojis are available for free download on iOS and Android through the Apple App and Google Play stores.

The “Iris Meets I.N.C” collection will be available exclusively at Macy’s stores and on macys.com in early September 2016.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Macy’s Media Relations:

Billy Dumé
646-429-7449
billy.dume@macys.com

Factory PR
Liz Franco
212-941-7057
liz@factorypr.com

Source: Macy’s

NGA announces co-location of two educational programs exclusively designed for independent supermarket operators

ARLINGTON, VA, 2016-Aug-02 — /EPR Retail News/ — The National Grocers Association (NGA) today announced the co-location of two educational programs exclusively designed for independent supermarket operators. NGA’s Financial Management and Technology Conference will meet in conjunction with Trading Partner Business Sessions Program this October 4 – 7 at the Palmer House Hilton in Chicago, IL.

Sponsored by First Data (NYSE: FDC) and FMS Solutions Holding LLC, the NGA Fall Leadership Meetings will provide attendees with four days of educational sessions pertaining to financial and technological issues and high level networking opportunities.

“Our members continue to provide us with feedback on the importance of enhanced trading partner relationships and staying ahead of the curve of technology and financial solutions. Given this feedback and the steady growth of each event, we believe the synergies between the two platforms will allow for independent supermarket operators to take full advantage of the educational programming and networking opportunities that the Fall Leadership Meetings have to offer. We have been very pleased with the support this event has received from our industry partners at First Data and FMS,” said Peter J. Larkin, president and CEO of NGA.

“This is a one-of-a-kind opportunity for independent grocers. The unique presence of the Fall Leadership Conference and Trading Partner sessions combined with the always popular, Financial Management and Technology Conference makes this a must attend learning and sharing event for the independent grocer.  FMS is proud to be a long-standing key sponsor of this event,” stated Bob Graybill, CEO of FMS.

“Independent grocers and the wholesalers that serve them play an important role in the supermarket industry. At First Data, we strive to serve this segment with cutting-edge technology that facilitates secure and efficient commerce. We’re excited to join NGA and FMS in sponsoring this unique event that brings together key industry players to strengthen business relationships and foster deeper industry collaboration,” said Guy Chiarello, President, First Data.

Registration for these programs is now open. For more information, visit www.ngafall.com.

Media inquiries:

Please email communications@nationalgrocers.org.

Source: NGA

Carolina Reaper the hottest chilli pepper in the world goes on sale exclusively at Tesco

CHESHUNT, England, 2016-Jul-21 — /EPR Retail News/ — The world’s hottest chilli pepper, the Carolina Reaper, will go on sale today at Tesco stores across the UK.

  • Carolina Reaper is the world’s hottest chilli pepper
  • It’s now being commercially grown in the UK for the first time ever
  • It goes on sale exclusively at Tesco stores across the UK from tomorrow

Lovers of extreme hot food – you have been warned!

If you thought the notorious Komodo Dragon – a chilli pepper launched last year by Tesco – was hot stuff then just wait till you try the Carolina Reaper which goes on sale at the supermarket tomorrow.

It’s officially the hottest chilli pepper in the world according to the Guinness Book Of Records, measuring an average 1.5 million Scoville units*.

However another independent test is reported to have recorded the heat level of the Carolina Reaper – which is being commercially grown in Bedfordshire – at an incredible, mouth numbing 2.2 million Scovilles.

To give some idea of the phenomenal heat – it is about more than 400 times hotter than a jalapeno, the chilli pepper commonly used on spicy take away or supermarket made pizzas.

Tesco chilli pepper buyer Phoebe Burgess said:

“The Carolina Reaper is absolute meltdown material – it’s one for absolute hot food connoisseurs.

Despite it being astonishingly hot it also has a wonderful fruity taste. Only a sliver is needed to add exciting flavour to your favourite curry.

“Last year the Komodo Dragon became our most popular chilli pepper ever and since then we’ve been inundated with requests from customers to see if we could go one better and thanks to the fantastic growing skills of our chilli producer we’ve done that.”

The Carolina Reaper is being grown by the UK’s largest producer of chilli peppers, Salvatore Genovese whose seven acre farm is based in Blunham, Bedfordshire.

Salv, as he is known , only started growing chilli peppers 15 years ago after he took over his parents’ cucumber business.

Since then chilli peppers have become so popular that Salv now grows about one million, or 15 tonnes, each week just to satisfy UK demand.

Salv said:

“Chilli pepper culture has become very popular in the UK over the last five years and on the back of the acclaim I’ve received from supplying Tesco I now get requests from all over the world.

“The fantastic success of the Komodo Dragon proved that Brits are among the world’s greatest lovers of chilli peppers.

“But I wonder if the Carolina Reaper will test British palates just a touch too much?”

Tesco has become well known for its top of the heat range chilli peppers and over the last few years has stocked the Trinidad Scorpion, Bhut Jolokia and Bedfordshire Super Naga.

The Carolina Reaper will be on sale in more than 130 Tesco stores across the UK and will cost £1 for a packet containing two to three chilli peppers.

Note to editors:

The level of heat in a chilli pepper is measured in Scoville units. The Komodo Dragon, which is also on sale again this year at Tesco, has a 1.4 million Scoville heat rating.

The Carolina Reaper will be sold as part of Tesco’s new Komodo Dragon brand of super-hot chilli peppers and will be marked with a blue flash label.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on
01707 918 701

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Carolina Reaper the hottest chilli pepper in the world goes on sale exclusively at Tesco
Carolina Reaper the hottest chilli pepper in the world goes on sale exclusively at Tesco

 

Source: Tesco