- I.N.C International Concepts, exclusively at Macy’s, revealed its fall 2016 campaign, “Iris meets I.N.C” with imagery and a corresponding emoji keyboard inspired by fashion icon Iris Apfel. (Photo: Business Wire)
NEW YORK, 2016-Aug-06 — /EPR Retail News/ — I.N.C International Concepts, exclusively at Macy’s, today reveals its fall 2016 campaign, “Iris Meets I.N.C,” and launches its corresponding emoji keyboard inspired by campaign star,Iris Apfel.
Designed by Snaps and with input from Apfel, the keyboard includes emojis, stickers and GIFs featuring Apfel, her signature quotes, and items from the “Iris Meets I.N.C” collection. The emojis also incorporate lifestyle categories, including beauty, food and beverage, and an assortment of birthday-themed graphics in celebration of Apfel’s upcoming 95th birthday on Aug. 29.
“I’m a little old for emojis and I didn’t know what they were,” said Apfel. “But everyone seems to like them, and I want everyone to have a good time. If my face makes people happy, I’m all for it.”
The creative advertising campaign, shot byBen Watts, features Apfel, both on her own and alongside model Linda Vojtova, wearing five looks from the collection. As previously announced, I.N.C teamed up with Apfel to develop a collection of approximately 40 must-have clothing and jewelry pieces that play into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design team and provided creative direction on the collection, which focuses on stylish and versatile wardrobe staples and a wide assortment of her signature bangles.
The emojis will appear throughout all elements of the campaign, including product hangtags, digital advertising and direct mail.
“This is Macy’s first foray into emojis, and Iris Apfel’s campaign for I.N.C was the perfect occasion to try something we’ve never done before,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “Iris has collaborated with other fashion brands in recent years, so we wanted to take a fresh approach. She’s an icon whose appeal spans multiple generations, and we see these emojis as a fun way to amplify the campaign through mobile first. Her fans are going to go crazy!”
Beginning Aug. 3, the emojis are available for free download on iOS and Android through the Apple App and Google Play stores.
The “Iris Meets I.N.C” collection will be available exclusively at Macy’s stores and on macys.com in early September 2016.
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