H&M: 18,000 tonnes of textiles collected globally as part of our Garment Collecting Initiative

STOCKHOLM, Sweden, 2015-9-4 — /EPR Retail News/ — Our mission is to close the loop on fashion. By collecting old clothes and turn them into new updated styles, instead of letting them go to waste, we can completely change the way fashion is made.

Since 2013, H&M customers worldwide CAN bring unwanted or worn out clothes from any brand to any of its stores as part of its Garment Collecting Initiative.  So far, over 18,000 tonnes of textiles have been collected globally.

H&M wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones. A closed loop on textile fibers will reduce the need for virgin resources as well as other impacts fashion has on our planet. It will take us a step in the right direction from a linear to a circular economy.

Brand new denim key pieces, made from textiles recycled from the Garment Collecting initiative, are now available in store and online.

GLOBAL MEDIA ENQUIRIES
Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries
H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

###

H&M: 18,000 tonnes of textiles collected globally as part of our Garment Collecting Initiative

H&M: 18,000 tonnes of textiles collected globally as part of our Garment Collecting Initiative

H&M to introduce 16 new denim styles made using recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores

STOCKHOLM, Sweden, 2015-8-24— /EPR Retail News/ — This September, H&M will introduce 16 new denim styles made using recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores. The pieces for men, women and kids, are the latest steps toward H&M’s goal towards creating a closed loop for fashion, and will be available in all stores worldwide, as well as online.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.

The new denim pieces, made from recycled cotton and organic cotton, include for women three styles of jeans, from skinny to distressed ‘girlfriend’ jeans, plus a denim jacket, flared dungarees and a denim jumpsuit. For men, there is a zip-up denim jacket, alongside two distressed slim leg styles, and a pair of joggers in coated denim. There are kids pieces too, including a zip-up hoodie with cute animal ears, along with stretch jeans sequined at the knee, or a street style hooded shirt, with distressed jeans.

H&M wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones. The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric.

Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative. So far, over 18,000 tonnes have been collected globally.

Right now, H&M is able to use 20% recycled cotton from collected clothes, and is investing in new technology to increase this share without losing quality. H&M has a target to increase the number of garments made with at least 20% recycled fabric by 300% compared to 2014.

GLOBAL MEDIA ENQUIRIES

Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries
H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

###

H&M to introduce 16 new denim styles made using recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores

H&M to introduce 16 new denim styles made using recycled cotton from textiles collected in the Garment Collecting initiative in H&M stores