Ahold USA brands strengthen their digital capabilities and optimize their eCommerce offerings with new initiatives

Ahold USA brands strengthen their digital capabilities and optimize their eCommerce offerings with new initiatives

Zaandam, The Netherlands, 2017-Oct-16 — /EPR Retail News/ — Are you looking for more savings, faster shopping and a more transparent connection with your local grocer? The Ahold USA brands are working hard to make it happen.

Stop & Shop, Giant Food Stores, Martin’s Food Markets and Peapod have launched a series of initiatives to strengthen their digital capabilities and optimize their eCommerce offerings. With investments in digital coupons, new websites, mobile app improvements and a new recipe center, the brands are further improving the customer experience in the digital age.

Here are some of the milestones:

  • One million new digital users (and counting) over the last year
  • More than 179 million digital coupon activations so far this year — a 179% increase compared to the previous year
  • New responsive brand websites, leading to 20% growth in web traffic over the last year
  • A 76% increase in monthly app users and tripling of mobile app downloads
  • Over one million social media followers across platforms

The brands have improved the digital circular experience, letting customers quickly clip relevant items, browse bonus buys, add items to their shopping lists, and even load coupons directly onto their loyalty cards.

To help customers with meal planning, more than 3,700 recipes featured in Ahold USA’s monthly Savory consumer magazine are available in an online shopping tool and customers can transfer ingredients directly into their Peapod shopping carts.

Knowing that connecting digitally can create a stronger relationship with customers, this year the Ahold USA brands launched a new YouTube video campaign, “Fresh Stories,” with engaging videos about their fresh product suppliers, and expanded their social media presence by launching on Instagram.

SOURCE: Ahold Delhaize


Ellen van Ginkel
Director External Communications
+31 88 6595134

Peapod by GIANT expands its Pick Up service to Fairless Hills and Morrisville customers

Convenient shopping option to help customers save time

Carlisle, PA, 2015-12-11 — /EPR Retail News/ — GIANT Food Stores’ Peapod by GIANT Pick Up service is now available to Fairless Hills and Morrisville customers. In partnership with leading internet grocer and sister company, Peapod, shoppers can order their groceries online through Peapod.com for easy pick up at the GIANT located at 471 Oxford Valley Road in Fairless Hills and at the Morrisville GIANT at 833 W. Trenton Ave. This marks GIANT’s 20th and 21st Pick Up locations chain wide.

“Peapod by GIANT Pick Up is another way we are helping our customers save time, especially in the midst of the busy holiday season,” said Mary St. Ledger Baggett, director of marketing and external communications, GIANT. “With Peapod by GIANT Pick Up, our customers can shop when and how they want and schedule a pick up time that works best with their schedules, and they don’t even have to get out of their car.”

To take advantage of Peapod by GIANT Pick Up, shoppers visit Peapod.com or the Peapod app on their smartphone where they enter their zip code. Once there, they can add items to their cart, select a payment method and then choose a convenient one hour pick-up time. Peapod by GIANT Pick Up costs $2.95 per order with a minimum order of $60. When customers arrive at their designated Pick Up location, an attendant is waiting to put the bags directly into their car.

In addition, shoppers earn Gas Extra Rewards and A+ School Rewards on their pick-up orders. GIANT customers can even shop from a list of items they have bought at their local store simply by entering their GIANT BonusCard number online. They can also create personal lists, read nutritional information online, sort products rapidly by price or by nutrition criteria, and take advantage of thousands of weekly specials.

For more details on Peapod by GIANT Pick Up, visit Peapod.com or giantfoodstores.com.

About Peapod
Peapod – an Ahold USA company – is the country’s leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 34 million grocery orders. Customers can order online or on Peapod’s free mobile app for delivery to homes and workplaces or pick-up at many convenient locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail service@peapod.com or visit www.peapod.com.

GIANT/MARTIN’S is committed to helping its customers save money, save time and eat well. Founded in 1923 in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 33,000 associates and is a division of Ahold USA. In addition to working with hundreds of local and regional organizations annually, GIANT/MARTIN’S has a long-standing focus on efforts to eradicate hunger and improve the quality of life for children. GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. The company was also recognized as 2015 Chain Retailer of the Year by Grocery Headquarters. For more information visit the GIANT or MARTIN’S websites. Find GIANT and MARTIN’S on Facebook and on Twitter @GiantFoodStores or @MartinsFoodMkts.

Media contacts: GIANT: Samantha Krepps, 717-240-1017, samantha.krepps@giantmartins.com Peapod: Liz Psaros, 617-770-8987, epsaros@ahold.com