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Barnes & Noble announces the return of Get Pop-Cultured campaign

New York, NY, 2016-Jun-29 — /EPR Retail News/ — Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, today announced that Get Pop-Cultured with Barnes & Noble (www.bn.com/getpop-cultured), a month-long celebration of pop culture with special events customers won’t want to miss, is back by popular demand for the third consecutive year. Running from July 6 through August 7, this year’s Get Pop-Cultured campaign continues the popular tradition with unique special events, author appearances, exclusive content, special offers and giveaways that the whole family can enjoy.

Barnes & Noble first launched the Get Pop-Cultured campaign back in 2014 to bring to life customers’ favorite books, characters, movies, artists, illustrators and pop-culture icons. It was such a hit with fans of all ages and interests that Barnes & Noble established the month-long celebration of pop culture as an annual tradition.This year’s lineup features some of the biggest media properties and names in pop culture today, including Finding Dory, Star Wars, Pokémon, tokidoki, Manga, DC Comics, Marvel, Comic Convention Collectibles and Harry Potter. In addition, throughout the Get Pop-Cultured campaign, Barnes & Noble stores across the country will welcome customers’ favorite authors, illustrators and celebrities including Michael Ian Black, Shane Dawson, Chris Colfer, Pen Jillette, Oli White and Issa Rae, plus more to be announced in the coming weeks.

Get Pop-Cultured with Barnes & Noble Lineup:
Below are the highlights from this year’s lineup, with more details to be announced in the coming days and weeks.

Finding Dory: Friday, July 8, at 7PM
Barnes & Noble invites customers to dive into the excitement as stores nationwide celebrate family and all things Dory. Children will have the opportunity to participate in a swimmingly fun scavenger hunt, as well as other activities and giveaways.

Star Wars: Friday, July 15, at 7PM
Barnes & Noble is calling fans of all ages who love Wookiees, Storm Troopers and Jedi Knights to participate in special offers, trivia, bingo, giveaways, cosplay and a special learn-to-play Star Wars X-Wing™ Game event.

Pokémon: Saturday, July 16, at 4PM
Customers can visit their local Barnes & Noble store at 4PM to learn how to become a Pokémon Champion, take a photo with a Pikachu and Charizard standee, enjoy a special offer, and more as we celebrate 20 years of Pokémon at stores nationwide.

Introducing tokidoki Back-To-School and Stationery Product Lines, Available Exclusively at Barnes & Noble Starting July 16
On July 16, Barnes & Noble will launch the never-before-seen tokidoki back-to-school and stationery product lines, which will be sold exclusively at all Barnes & Noble stores nationwide through Summer 2016. An innovative line of apparel, tokidoki has built a worldwide following with its larger-than-life characters and designs. All Barnes & Noble stores will feature a table with tokidoki stationery, coloring products and back-to-school items, including a backpack, messenger bag, duffle bag, keyring, coloring book, sketchbook, notebook, pencil case, and much more. To celebrate the arrival of tokidoki, Barnes & Noble will be giving away free limited edition character trading cards and buttons in stores nationwide on July 16, while supplies last.

Manga: Saturday, July 16, at 7PM
Fans of Manga can come to Barnes & Noble and enjoy drawing and coloring activities from renowned Manga artist Camilla d’Errico, in addition to other activities, cosplay and giveaways. Plus, they can receive a special offer on all Manga from July 6 through July 19, with the exciting details to be announced during Get Pop-Cultured.

Comic Convention Collectibles: Available Starting July 21
The massively popular Comic Convention Collectibles will be on sale exclusively at Barnes & Noble from July 21 through July 24, while supplies last, with a limit of two per customer. The assortment will feature Funko and Diamond Collectibles.

DC Comics: Saturday, July 23, at 7PM
Barnes & Noble customers can be the first to get a free Suicide Squad Special Edition #1comic and enjoy giveaways, activities and cosplay. Plus, customers can receive a special offer on all DC Comics Graphic Novels from July 20 through July 24, with the exciting details to be announced during Get Pop-Cultured.

Harry Potter Countdown to Midnight Party: Saturday, July 30, at 8PM
Harry Potter fans are invited to Countdown to Midnight and the release of Harry Potter and the Cursed Child Parts One & Two, a special rehearsal edition script book, which goes on sale July 31 at midnight. They are also invited to share their favorite memories of Harry Potter on Barnes & Noble’s special Muggle Wall, as well as participate in other activities and giveaways. Plus, fans can enter for a chance to win a set of 7 Harry PotterLimited Edition Cover Prints, available exclusively at Barnes & Noble. They can ask a bookseller for complete details and official rules.

On July 31, fans are invited back to their local Barnes & Noble store to celebrate the release of Harry Potter and the Cursed Child Parts One & Two all day with special events and activities, and to share perspectives on the new book.

Marvel: Saturday, August 6, at 7PM
Customers can come to Barnes & Noble and explore the Marvel Universe plus get exclusive samplers, including the first storyline for Mosaic. They can also enjoy trivia, coloring, cosplay, special offers and more. Plus, customers can receive a special offer on all Marvel Graphic Novels from July 25 through August 7, with the exciting details to be announced during Get Pop-Cultured.

Customers should stay tuned for upcoming Get Pop-Cultured announcements and visit their local Barnes & Noble store or go online at www.bn.com/getpop-cultured for more information.  They are encouraged to post pictures of themselves having fun at Get Pop-Cultured events to their social media channels using the hashtag, #GetPopCultured.

*Two (2) Winners from each store will be chosen at random on or about July 31 at 12:00AM to receive a set of seven (7) Harry Potter Limited Edition Cover Prints (ARV $140.00).  No Purchase necessary to enter or win.  Must be 13 years of age or older and a resident of the U.S. to enter.  Void where prohibited by law.  See a Bookseller for complete details and Official Rules.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s largest retail bookseller, and a leading retailer of content, digital media and educational products.  The Company operates 640 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com).  The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store features more than 4 million digital books in the US (www.nook.com), plus periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers®, Barnes & Noble.com® and Discover Great New Writers® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on Twitter, Instagram and Tumblr, and like us on Facebook. For more information on NOOK, follow us on Twitter and like us on Facebook.

CONTACTS:

Mary Ellen Keating
Senior Vice President
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3323
mkeating@bn.com

Alan McNamara
Director
Corporate Communications
Barnes & Noble, Inc.
(212) 633-3379
amcnamara@bn.com

Source: Barnes & Noble

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DeCA sales director Tracie Russ: Store promotions, giveaways and more opportunities for discounts and savings during October

FORT LEE, Va., 2015-9-28 — /EPR Retail News/ — October represents the unofficial start of the holiday season for commissary customers who want to see store promotions, giveaways and more opportunities for discounts beyond their usual 30 percent or more savings, said the Defense Commissary Agency’s director of sales.

“Whether it is celebrating Oktoberfest with friends or saluting friends and families from afar with a big, plump, roasted turkey, your commissary wants you to know we are here for you with extra savings and great opportunities to enhance your commissary benefit,” said Tracie Russ, DeCA sales director.

Russ is also reminding commissary patrons to check out their stores’ fresh produce section for coupon bundles offering even more savings, especially for events such as National Apple Month. Throughout October, DeCA’s industry partners – vendors, suppliers and brokers – are collaborating with commissaries to offer discounts beyond everyday savings. Overseas stores may have substitute events for certain promotional programs. Customers are asked to check their local commissary for details on dates and times for the following promotions:

  • “Drink To Pink.” In recognition of Breast Cancer Awareness Month, Apple and Eve’s Northland brand is donating 25 cents per bottle up to $25,000 for product sold Oct. 1-31. All proceeds will go to the Breast Cancer Research Fund. There will also be a $1-off coupon for the purchase of two bottles. Look for mass pink displays in your local stateside commissary.
  • Halloween treats. There is still a lot of Halloween candy to be purchased before All Hallow’s Eve. Look for the “frightening” displays at your local commissary.
  • Oktoberfest! Through mid-October, commissary customers can find in-store displays and coupons for imported items from Germany and other European countries. A full line of German products are available, including chocolates, cookies, sauerkraut, mustard, red cabbage, pickles, noodles, coffee and more. Guten Appetit!
  • Kraft Foods Group Tailgate Savings. Kraft is offering “Hot Deals” on key tailgating products from Oct. 19 to Nov. 1 worldwide. They will be providing a “Buy 6, save $5” tear pad on all tailgating essentials (100,000 in circulation). In addition, Kraft is providing over 100,000 coupons and recipe offers, $25 Commissary Gift Cards and over 800,000 high-value coupons.
  • “Italian & American Festival of Savings” Oct. 7-21 worldwide. There will be in-store coupon flyers and mass displays on Unilever brands such as Hellmann’s/Best Foods, Lipton, Knorr and Breyers as well as personal care brands including Dove, St. Ives, Vaseline, Q-Tips and Tresemme.
  • “We Honor and Thank You for All That You Do.” Oct. 7-21, General Mills will provide in-store, special-themed mass displays offering shoppers high-value in-store coupons in addition to online Commissary Rewards Card coupons.
  • “Believe in Heroes.” Beginning Oct. 22, this cause promotion will be supported by 300,000 high-value coupon flyers distributed worldwide. During the event, participating brands will provide a donation to the Wounded Warrior Project. “Believe in Heroes” was created in 2010 to help support a new generation of injured service members. Look for “Believe in Heroes” mass displays in commissaries worldwide.
  • Thanksgiving holiday meal. Start asking for the free Turkey Coupon Booklet around the last week of October. Commissary customers worldwide will be able to use high-value coupons in order to receive a free Thanksgiving turkey. The booklet will also include preparation tips and holiday recipes. Supplies of these booklets worldwide will be limited. Check out their customized turkey website at www.mymilitarysavings.com.

“The fall season is a busy time for the commissaries,” Russ said. “We’re offering daily specials throughout the stores and seasonal club packs at great savings for the upcoming holidays. And, if you don’t have your Commissary Rewards Card yet, get one now from your local commissary. You could be missing out on some really great deals and giveaways.”

Note: For photos related to this news release, please visit our Flickr page. To see a video, visit our DVIDS orYouTube page.

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices – savings amounting to thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773
kevin.robinson@deca.mil