Halfords Summer Brand Campaign ‘The best trips last a lifetime’

This week sees the launch of the new Halfords summer campaign by DLKW Lowe. The campaign centres around a 60” TVC execution, written by DLKW Lowe’s Executive Creative Directors Richard Denney and David Henderson and directed by Academy’s Frederic Planchon. The story follows 4 children on a summer family trip. A boy and girl from […]

It’s Carry on Camping for Cash-strapped Brits

Canvas is increasingly the holiday shelter of choice for many Britons with tent sales and site bookings up before the season has even begun. Bookings for the Easter bank holiday, next weekend, are 28% up on 2010 and 5% up on last year, reports the Camping and Caravanning Club. Cycling and leisure retailer Halfords have […]

Hit TV Show ‘Call The Midwife’ Has Delivered A Bouncing Success For Victoria Pendleton

The Olympic gold medal winning cyclist’s “new baby”, her personally designed bike range, has sparked unprecedented demand at suppliers Halfords – and it is all being put down to the midwife-effect! The fact that the traditionally designed cycles bear an uncanny resemblance to those featured on the TV show, with star Miranda Hart recently photographed […]

Britons prepare to see out the Big Chill

Britons have reacted to the big freeze which finally hit the UK, sending temperatures plummeting and covering large parts of the country in snow. Car accessory retailer Halfords reports drivers stocking up on break down kits, de-icers, anti-freeze, scrapers and snow shovels. Householders are also determined not to get caught out with a rush on bags […]

Brits brace for snow in spades

Halfords are rushing snow shovels into stores in a major operation to keep motorists on the move. As wintry weather makes its way across the UK, Brits fearful of being caught out by snow have been racing to buy snow shovels. Halfords, which this year has ranged the foldable snow shovels for the first time, have […]

Halfords to the Rescue on Christmas Eve

Twas the night before Christmas, when all through the land, thousands of unprepared shoppers scrambled around. If this sounds familiar, worry not. Halfords has hundreds of gift ideas not only in store but online too. What’s more, customers on Christmas Eve can reserve their gifts online and can collect in store an hour after reservation. […]

Penny-Wise Motorists Spend Spare Car Cash

Cash-strapped British motorists are plundering loose change from their cars to the tune of an estimated £27million, as fears over the economy take hold. A new report by Halfords shows there has been a 16 per cent drop in the amount of petty cash kept in the country’s 34 million registered vehicles over the past […]

Millions of Motorists Face Costly Winter Reality Check

Almost ten million motorists are risking breakdowns in freezing conditions by failing to prepare for the hazards of winter driving. With gales, frost and even snow predicted to hit Britain by the end of this month, a worrying 32% of car owners have neglected to make the simplest check on the level of anti-freeze in […]

BBC Banned TomTom Exclusive Stocks Available At Halfords, While Stocks Last

A Halfords spokesman said: “We are disappointed with the decision by the BBC on behalf of our customers who told us they loved the product. It was proving hugely popular. “While we have plenty of stock at the moment we will not be able to replace them when they are gone, so the strident tones […]

White Out Warnings See Early Deliveries Of Sledges

It’s been the coldest summer for 18 years and already shops are getting ready for this winter’s big freeze, with Halfords taking early delivery of enough sledges to stretch end to end to the top of Mount Everest.* The retailer is preparing for the worst with everything from snow chains, shovels and metal spiked-shoe covers […]

Designs on Performance for Boardman Belles

The 2012 Boardman Fi (Female informed) Performance Series Bikes range is now available exclusively at Halfords.com. The range of four Boardman Fi bikes includes a Road Carbon bike at £1299.99, a Road bike at £799.99, a Mountain bike at £649.99 and a Hybrid bike at £599.99. The Road Comp, MTB Comp and Hybrid Comp Fi models each feature […]

Children’s Sleep Over Craze Under Canvas

The ever-changing world of children’s birthday parties has a new craze – camping sleepovers. Cash-strapped parents, fed up with spending hundreds of pounds hiring professional entertainers and caterers, are opting for a night under canvas and the excitement of the great outdoors to get their children in the party mood. The new “camp-over” trend has […]

Halfords Figures Reveal The True Cost Of Bike Theft In The UK

Bike thefts could be costing British cyclists more than £80 million a year, new figures from Halfords reveal.* According to police crime statistics, a total of 115,147 bikes were reported stolen in the UK last year. But the actual figure is much higher, according to the British Crime Survey, due to a high proportion of thefts […]

A New Breed of Wheely Cool Sees a Rise in BMX

Following in the tracks of ‘middle aged men in Lycra’ (Mamil), trick obsessed BMXers are set to become the next driving force behind the UK’s continued love affair with two wheels. Data shows sales of BMX have grown more than any other cycling category this year. BMX now accounts for 16% of the total cycle market […]