Gap announces the holiday ‘Meet Me in the Gap’ campaign with Janelle Monáe

MONÁE JOINS A CAST OF GAP’S MUSICAL FAMILIES TO HIGHLIGHT ALL OF THE LITTLE THINGS THAT UNITE US

NEW YORK, 2017-Oct-26 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (October 24, 2017) announces the holiday ‘Meet Me in the Gap’ campaign starring actress and Grammy nominated recording artist Janelle Monáe alongside a cast of individuals from different places, backgrounds and genres to collaborate and celebrate the festive season.

The hero campaign video captures Monáe harmonizing with six talented choirs as they “meet in the gap,” performing an optimistic and cheerful song to invite all families to get together, spend real time with one another and find the little things that unite us. Directed by legendary Director Paul Hunter, the video, set in a blank space, embraces the magic of the holidays with the entire cast outfitted in classic Gap crazy stripes styled with cozy seasonal essentials. Through an acapella rendition of Freddie Scott’s original version of “(You) Got What I Need,” Janelle and the accompanying choirs embody the melody and its message of togetherness.

“The Gap has been a part of my life since I was a little girl so it was very exciting to be involved in this campaign,” said Monáe. “I love the unity of the ‘Meet Me in the Gap’ concept. It really reflects the idea that although we may be from different parts of the world, when we come together, we can create something magical.”

In addition to the hero video, there are a series of short videos and a print campaign that feature a mix of families, models and influencers who come together and inspire by creating optimistic energy that ties back to the theme of togetherness and appreciating the different families we develop over time and celebrate with during the holidays.

“As a brand, holiday has always been a memorable and emotional moment for Gap, marked by crazy stripes and togetherness,” said Gap chief marketing officer Craig Brommers. “This holiday season, we offer an invitation to families from all over the world to get together, spend real time with one another, and ultimately, meet in the Gap.”

Launching on November 6, the campaign spans television, mobile, social, in store and digital. The television spots will air on major networks and be incorporated into high impact moments including digital takeovers on ABC, YouTube, Vevo, Hulu and Spotify and live commercial integration with “Late Late show with James Corden” during the week of Thanksgiving. Lastly, we are continuing our partnership with Spotify to sponsor one of Spotify’s most popular holiday playlists, ‘Pop Christmas.’

For more information on ‘Meet Me in the Gap,’ visit gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,600 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

New Research: Consumers Expect to Spend $422 on Holiday Gifts in 2016

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NEW YORK, Nov. 15, 2016 — /EPR Retail News/ — New research undertaken by Fit Small Business has revealed trends around projected holiday spending this year. The study included questions on how much consumers expected to spend, their willingness to shop at small businesses, and reasons they may choose larger companies. The findings identified room for growth in marketing initiatives for the small business space, as well as overall support for local business.

Some of these findings included:

  • 52% of consumers plan to shop the weekend following Thanksgiving. Of those aged 35-54 surveyed, over 60% expect to spend $300 or more on gifts this holiday season.
  • Supporting local business emerged as the #1 reason consumers shop small, with 50% of respondents listing it as a major reason they would do so.
  • However, consumers are unaware of Small Business Saturday: over half (54%) said they had never heard of it, and only 15% said they planned to shop on Small Business Saturday.

David Waring, co-founder of Fit Small Business, commented on the findings, saying, “This research illustrates the work small businesses need to put in to make sure Small Business Saturday is a success for them this holiday season. While consumers are happy to support small, local business, they’re not always aware of initiatives to boost spending here. With marketing strategy from business owners it can be a successful and lucrative holiday season.”

This is a huge marketing opportunity for small businesses: Small Business Saturday offers small businesses the context to encourage consumers to shop small, allowing them to emphasize the most pertinent reason people do so – to support small businesses. The full results of the research can be found here.

For further information, please contact:
Katie Biggs, Digital Marketing
133399@email4pr.com
+1 718-709-4697

Fit Small Business: Marc Prosser and David Waring launched Fit Small Business in 2013 to help small business owners navigate the questions and difficulties that arise when running a business. Fit Small Business covers topics ranging from small business financing to managing employees to finding customers and building relationships.

David Waring: David Waring served as a top executive at Forex Capital Markets LLC, which he joined as an initial employee and grew to a publicly traded company with over 700 employees. Since then, David has launched several successful websites including Fit Small Business, which offers small businesses the advice and information they need to make the best decisions possible.

Big Lots extends holiday hours

COLUMBUS, OHIO, 2015-11-23 — /EPR Retail News/ — Big Lots is extending its “Black Friday” to offer great deals every day on seasonal décor, gifts and entertaining goods. Big Lots makes shopping easier by extending holiday hours and offering the best values of the season.

Big Lots will be open 7a.m. – midnight on Thanksgiving and Black Friday from 6 a.m. through 11 p.m. The store will be open from 8 a.m. through 11 p.m. for most of December and from 7 a.m. to 11 p.m. the week of Christmas.

“Big Lots is thrilled to be offering some of the best deals of the season with Black Friday Deals Every Day,’ said Andrew Stein, Senior Vice President, Chief Customer Officer, Big Lots. “The holidays can be stressful, but with our extended store hours, and great deals every day in November and December, Big Lots makes shopping easier and fun, even for customers on a budget.”

With a fashionable assortment of furniture, home and seasonal décor, namebrand toys, and the best deals on Black Friday, Big Lots has everything customers need to make the holiday special for their friends and family.

Some of the Black Friday Every Day deals available in store this week are:

  • Buy any Serta mattress, get the matching box spring free
  • Android 7” Tablet $29
  • 20% off Pre-lit Urn Trees

Thanksgiving Day Deals

  • Select 2pc sectionals $589 (Save $110)
  • Simmons recliners $189 (save $96)
  • 2pc Vanity table with tri-fold mirror $99 (save $60)
  • 60” Console Fireplaces $389 each (save $110)

Three-Day Deals (valid Nov. 26-28)

  • Buy One, Get One 50% off Electronic Accessories, including ALL headphones & earbuds, ALL cell & tablet accessories, ALL cell & tablet chargers
  • Dyson $175
  • Radio Control Drone $24 (save 40%)
  • Buy One, Get One 50% off Toys, including Monster High Dolls, Fisher Price, Mega Bloks, Playdoh, WWE Action Figures and Marvel Avengers Action Figures

To learn more about Big Lots’ extended hours, speak with a company representative or arrange a store visit this holiday season, contact Colleen Cleary at 631-921-5320.

*Big Lots stores in Massachusetts, Rhode Island and Maine will not be open on Thanksgiving Day, per their respective state laws. Stores will open Friday at 1am, and the one-day only Thanksgiving deals will be available on Wednesday. Customers can check http://local.biglots.com/ to confirm the hours of their neighborhood Big Lots.

About Big Lots, Inc.
Headquartered in Columbus, Ohio, Big Lots, Inc. (NYSE: BIG) is a unique, nontraditional, discount retailer operating 1,463 BIG LOTS stores in 47 states with product assortments in the merchandise categories of Food, Consumables, Furniture, Seasonal, Soft Home, Hard Home, and Electronics & Accessories. Our vision is to be recognized for providing an outstanding shopping experience for our customers, valuing and developing our associates, and creating growth for our shareholders. Big Lots supports the communities it serves through the Big Lots Foundation, a charitable organization focused on four areas of need: hunger, housing, healthcare and education. For more information about the company, visit www.biglots.com or call the Big Lots Holiday Hotline at 1-877-251- 0243.

Media Contact: Colleen Cleary 1-631-921-5320 Colleen.Cleary@havasww.com

SOURCE:  Big Lots, Inc.