JCPenney partners with leading manufacturers and service providers to help customers with their home improvement plans

JCPenney Home Services

Test stores feature service displays for HVAC, bathroom remodeling, home water solutions and more

PLANO, Texas, 2017-Mar-14 — /EPR Retail News/ — As homeowners continue to invest a larger percentage of their disposable income on home upgrades, JCPenney [NYSE: JCP] is capitalizing on the strong housing market by launching JCPenney Home Services this month. By partnering with the industry’s leading manufacturers and service providers, such as Samsung and Trane®, JCPenney Home Services is planning to test six programs in select markets to establish its relevance and appeal among shoppers. These programs will provide turn-key services for heating and cooling systems, bathroom remodeling, quick ship and installed blinds, whole home water solutions and awnings, as well as easy-to-install smart home devices.

“With the resurgence of the housing market, consumers are spending more than $300 billion annually to upgrade their homes since nearly two-thirds of the nation’s homes are over 30 years old.* There is a tremendous opportunity to capture additional revenue and minimize our dependence on apparel by catering our services to female homeowners who represent over 70 percent of our loyal customer base, and make the primary decisions regarding any home renovations,” said Marvin Ellison, chairman and chief executive officer of JCPenney. “These are categories that JCPenney offered in its assortment many years ago, and we believe the timing is right to re-enter home services in order to acquire available market share and differentiate our business from our traditional competitors and pure e-commerce retailers.”

Each program will be presented as an informative, compact display located within the home department in approximately 100 stores this spring, with services and marketing varying by location. The Company has also launched a digital storefront at, where users can shop the range of professional services offered and schedule an in-home consultation. An authorized contractor will then determine the scope of the job and provide an estimate for the total cost. JCPenney will introduce a JCPenney Home Services credit card this summer, enabling customers to take advantage of attractive promotional financing offers.

Established homeowners investing in older homes look to nationally recognized, trusted brands to help with their home improvement plans, which is why JCPenney has chosen to partner with some of the leading providers in each industry for installation and service. Customers will have the peace of mind that their project is completed to their total satisfaction, as these brands employ authorized installers who are experienced, licensed and insured. The Company is leveraging her confidence in JCPenney to deliver fast and efficient improvements from a retail brand she has long trusted to furnish her family’s home.

“JCPenney has the unique competitive advantage of a strong female customer base who has a vision for the home upgrade she wants, and will research various options and companies that offer a high level of quality and service. Much like our successful return to major appliances, we will pursue these new home services initiatives using the same multimarket test-and-learn approach,” Ellison added. “Home services presents a low-risk opportunity to drive sales with minimal investment in inventory and capital resources since we are partnering with the industry’s leading providers for service and installation.”

Living Smarter at Home
Smart home technology is surging in popularity as consumers are finding more convenience, safety and security in connected devices, as well as discovering energy savings with automation. One-third of U.S. homes have at least one connected device today and within four years, household penetration is expected to increase up to 60 percent.**

JCPenney has chosen to pilot a compelling selection of smart home technology in select stores this spring. A unique category addition to the home department, JCPenney has partnered with the industry’s leading brands like Samsung to provide simple smart home automation. With Samsung SmartThings, consumers can control and automate lighting, cameras, thermostats, door locks and more, from the iOS or Android SmartThings app or supported voice assistants. By offering shoppers the most intelligent technology available, JCPenney is helping to make customers’ homes smarter, safer and more comfortable.

JCPenney Home Services complements the soft and hard home furnishings available at JCPenney, including major appliances, furniture and flooring. A popular destination for ready-made curtains, blinds, shades and decorative hardware, JCPenney has also offered custom design and installation of in-home window treatments for nearly 60 years. This service is available today in more than 350 locations.

For historical images of home services at JCPenney, please contact DeGolyer Library, Southern Methodist University at

For current store images of the home department, please visit:

* John Burns Real Estate Consulting and the Harvard Joint Center for Housing Studies
** Statista, market research firm

JCPenney Media Relations:
(972) 431-3400 or
Follow @jcpnews on Twitter for the latest announcements, images, and Company information.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit

SOURCE: J.C. Penney Corporation, Inc.

Iris by Lowe’s Smart Home Survey: Home improvement stores rated the No. 1 place Americans are most likely to buy

MOORESVILLE, N.C., 2015-10-17 — /EPR Retail News/ — Today, Iris by Lowe’s released the results of its annual Smart Home Survey, revealing that when it comes to shopping for smart home products, home improvement stores (either in-store or online) were rated the No. 1 place Americans are most likely to buy. When asked why they would choose a home improvement store, most say it’s because it is a retailer they can trust (55 percent) that has knowledgeable staff (40 percent) and a variety of available products (48 percent).

The 2015 Smart Home Survey, conducted online in August by Harris Poll on behalf of Iris, Lowe’s Smart Home Business Unit, polled more than 2,000 U.S. adults aged 18+ and examined Americans’ attitudes toward and experiences with smart home products, homing in on the driving factors behind their purchasing and use preferences. Results from this year’s study indicate that when it comes to purchasing considerations, cost of equipment and monthly fees as a deciding factor has decreased (down from 56 percent in 2014), though it’s still the most commonly cited (43 percent). Ease of use is the second most important deciding factor (19 percent, up from 13 percent in 2014), followed by energy and efficiency features (15 percent) such as home temperature control and automated lighting. Two-thirds (66 percent) of Americans report they plan to purchase smart home products someday, with 17 percent planning to do so within the next year.

“We constantly aim to further understand the ways in which people evolve right along with smart homes. This year’s results show us the cost of smart home products is becoming less of a roadblock for consumers than in the past, and they are more inclined to purchase from retailers they can trust,” said Mick Koster, vice president and general manager of Iris Home Systems. “Insight around consumers’ attitudes toward home automation supports our year-round efforts to deliver better value with Iris and ultimately offer the best possible technology and products to help homeowners love where they live.”

Additional key findings:

Consumer Shopping Habits:

  • Among Americans who plan to buy any smart home products in the next 12 months, security cameras are the No. 1 smart home product they plan to buy (56 percent).
  • Very few Americans (5 percent) consider professional home monitoring to be the most important factor in deciding whether to purchase smart home products.
  • Parents with children under the age of 18 in their home are nearly three times as likely to purchase smart home products in the next year as those without – 31 percent vs. 11 percent, respectively.

Comfort and Confusion around Home Automation

  • More than 3 in 5 Americans claim security is the top beneficial reason to own smart home products (62 percent), with Millennials ages 18-34 (71 percent) and women (66 percent) being the most likely groups to indicate this need.
  • Close to half (48 percent) say smart home products would help cut costs and save money on energy bills, and nearly 37 percent say smart home products would make their home more convenient overall.
  • More than 43 percent of Americans are comfortable with what smart home technology does for them, but less than one-third (31 percent) are happy with the pace at which smart home technology is evolving.
  • Surprisingly, Millennials ages 18-34 (38 percent) are more confused about installation of smart home products than any other age group.

IoT Battle of the Sexes:

  • Upon arriving home, men want the house to be at the perfect temperature (56 percent), lights turned on (44 percent) and doors unlocked (38 percent), while women prefer dinner would start cooking (26 percent).
  • Women are more likely than men (42 percent vs. 26 percent) to cite retailer loyalty, as the main reason they’d be most likely to buy their smart home products at home improvement stores.
  • Among those who plan to buy smart home products in the next 12 months:
    • Most women want to add security cameras (61 percent) and motion sensor (62 percent) products to their home.
    • Most men want to add lighting (56 percent).

Cross-Country Breakdown:

  • Southerners (66 percent) are more likely than those in the Midwest (59 percent) to purchase smart home products for security benefits.
  • Over half (54 percent) of smart device owners living in the Northeast wish they could adjust the thermostat from bed, while over one-third (37 percent) would want to be able to start the coffee pot.

An infographic depicting the results of the survey can be downloaded here:

Lowe’s was the first company to target the mass consumer market with a broad home automation solution in Iris and the first to introduce a truly open platform – allowing devices across its stores to connect with one another. Iris by Lowe’s offers a wide variety of connected devices from well-known brands, a simple user experience, value-priced products, an easy DIY system setup, free service from the day of installation, customizable rules to connect devices and more. Iris by Lowe’s was developed and designed for the consumer, using nearly 70 years of home improvement experience and input from its 15 million shoppers a week.

For the complete list of products available for Iris, please visit

The survey was conducted online within the United States by Harris Poll on behalf of Lowe’s between Aug. 19-21, 2015 among 2,024 adults ages 18+, among which 912 are men, 1,112 are women, 1,573 are smartphone/tablet owners, and 267 would most likely purchase smart home products from home improvement. The 2014 survey was conducted online by Harris Poll on behalf of Lowe’s between July 10-14, 2014 among 2,088 U.S. adults. Results were weighted for age within gender, region, race/ethnicity, income, and education where necessary to align them with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customers a week in the United States, Canada andMexico through its stores and online at, and With fiscal year 2014 sales of $56.2 billion, Lowe’s has more than 1,845 home improvement and hardware stores and 265,000 employees. Founded in 1946 and based in Mooresville, North Carolina, Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit

About The Harris Poll
Over the last 5 decades, Harris Polls have become media staples.  With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.

SOURCE: Lowe’s Companies, Inc.

Kesko starts cooperation negotiations for the planned changes in its home and speciality goods trade, building and home improvement trade as well as the food trade

Helsinki, Finland, 2014-10-7— /EPR Retail News/ — Kesko seeks more competitive multi-channel home and speciality goods trade and aims to achieve synergies especially in the production of online services and the development of concepts. At the same time, a basis to improve profitability is formed, the organisational structure is evaluated, the combination of the building and home improvement trade division with the home and speciality goods trade division into the home improvement and speciality goods trade division is planned, and the non-food part of the K-citymarket chain, currently part of the home and speciality goods division, is planned to be integrated into Kesko Food operations as the grocery trade division starting from 1 January 2015.

In order for a more detailed discussion of the change plans, cooperation negotiations will be started in Kesko’s home and speciality goods trade companies and building and home improvement trade companies in Finland, as well as in Kesko Food Ltd, Kesko Corporation and K-Plus Oy. The planned changes would cause significant changes in the organisational structure and employees’ job descriptions, especially in functions that support sales and purchasing operations. A total of approximately 2,800 people will be included in the negotiations and the total reduction need in the companies is estimated at a maximum of 230 full-time equivalents. The impacts of the planned changes on personnel will be specified for the companies in more detail as the planning and the negotiations progress. Anttila, Kodin1 and K-citymarket department stores will not be included in the above cooperation negotiations.

Kesko has announced the matter previously in a stock exchange release on 24 September 2014.

A presentation of Kesko’s home and speciality goods division is available at

Cooperation negotiations for improving operational efficiency were also started in VV-Auto Group Oy and VV-Autotalot Oy on 23 September 2014. A total of approximately 700 people are included in the negotiations and the reduction need is estimated at a maximum of 49 full-time equivalents.

Further information:
Senior Vice President Matti Mettälä, Kesko Corporation, Human Resources and Stakeholder Relations, tel. +358 105 350 200.

Kesko Corporation

Merja Haverinen
Vice President, Group Communications

NASDAQ OMX Helsinki Ltd
Main news media

Door Furniture Direct Offer Biggest Cleaning and Maintenance Range Yet

Door Furniture Direct, a leading online retailer for door handles, locks and much more, now offers more a door cleaning and maintenance products than ever, in time for customers’ big spring clean.

The Door Furniture Direct online store has long been a popular destination for high quality door handles, locks and other furnishings, and now the site is also the perfect place to pick up cleaning and maintenance products for all of the door furniture available; with their largest cleaning range yet.

Now is the perfect time to purchase door cleaning and maintenance products, as many homeowners are carrying out their annual spring clean and sprucing up their homes. With the cleaning range from Door Furniture Direct, shoppers can find products to refurbish their door handles and improve the look of their rooms or house exterior.

The cleaning and maintenance collection includes all the necessary products to clean and re-lacquer tarnished brass and much more; Nitromours lacquer remover, Brasso cleaner, brass restorer, metal lacquer, grate polish, steel wool, graphite lubricant and much more.

All are extremely cost effective, and worth the price when it comes to improving the look of your door furnishings, and ensuring they last as long as possible.

Highlights of the range include a brass restorer for tarnished brass, available for just a few pounds, just brush on or dip small items.

After a few minutes the tarnished brass can be rubbed down with superfine grade 0000 wire wool then polished with Brasso, and if required, recoated in lacquer to keep the shine. The quality, quick drying metal lacquer does not yellow as it ages, and can be brushed or sprayed on brass door furniture. Cellulose thinners can be used to clean the lacquer brushes after use. Brass restorer can also be used to clean un-lacquered copper and bronze on the exterior of the home.

Remember to never use Brasso, wire wool, metal restorers or any chemical products on lacquered metals or the lacquer coating will get damaged.

Unlacquered brass around the home, or brass door furniture which has had the lacquer removed, can however be maintained using Brasso Cleaner or Brass Restorer; removing tarnish from exterior brass furniture and restoring their original colour.

For the bathroom why not try out some tile and grout reviver to spruce up your tiles, or our 3 in 1 mould killer to get rid of any unsightly black mould in damp areas. Sugar soap is available in a liquid form to clean any paintwork before repainting. For a finishing touch one of our designer cord pulls is a great way of improving your bathroom for very little cost.

Glass surfaces can be cleaned using the Glass Cleaner Spray Bottle, a fast acting all purpose glass cleaner with a non smear formula, perfect for windows, glass doors and mirrors.

Items from the Door Furniture Direct cleaning range are guaranteed to come in handy and keep your door furnishings looking great for longer, but they are also ideal if your checkout cost has fallen slightly short of the minimum cost for free delivery.

Orders of £50 or more enjoy free delivery, and cleaning products can help you to reach the minimum, and will also prove extremely useful.
Discover the door cleaning and maintenance range and many other fantastic door and window accessories today, at the a Door Furniture Direct online store.

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Force 8 Spreading the Word about Composite Doors

Force8, a leading door and window supplier based in Stockport, UK, are doing their bit for security in the UK. Their range of doors and windows has been extensively tested to ensure that all home owners have the most energy efficient and secure doors on the market.

The stats speak for themselves with 58% of burglaries occurring in the evening or night with a further 34% occurring at the weekend. Of all these burglaries, 70% are purely opportunistic where the burglar has seen an opportunity and taken it.

Force 8 Managing Director, Dennis Sumner, wanted to point out how avoidable this was;

“Composite doors are well known for being secure and have been stressed tested with everything from toothpicks to battering rams!

By installing them in your home, you can deter burglars who are just looking for a quick win. Here at Force 8, we pride ourselves on our customer service and we are here to advise all customers if they are unsure which door to choose.”

Force 8 are well versed in providing a range of high quality doors and with styles such as arched doors, French doors, folding doors and many
others available, customers are sure to find the right door when they visit

Security and style are the two boxes that must be ticked when home owners are looking to make some home improvements. Force 8 has a dedicated team of experts that are on hand to advise customers on their best options so that they get the best deal on the highest quality doors and windows.

Like all the best composite doors on the market, Force 8’s range is covered in Glass Reinforced Polymer (GRP) so customers will never have to varnish or repaint the door so it is feet up time!

With new styles and designs being added on regularly, home owners can see the doors and windows for themselves by visiting Force8’s showrooms in Altrincham and Stockport.

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Force8 Launch New Composite Bi-Folding Door Range

Stockport based Force8 Windows and Doors has just announced its brand new range of Bi-folding composite doors.

Dennis Sumner, Managing Director of Force8 made the announcement at the company’s head office on 9th July 2012.

The company already produces a large range of different designs of external composite doors in a choice of eight colours which has proved extremely popular. However, the launch of Bi-folds in a composite option is believed to be unique in the industry.

Composite materials have made great strides in recent years in enhancing the security of homes, this is based a great deal on the unprecedented strength to weight ratios achieved by composites in comparison with traditional door materials.

All Force8 composite doors are manufactured to exacting standards and the high quality locking systems found across the range makes them some of the most secure doors available anywhere in the UK.

Larger door openings have traditionally been a security weak spot in many homes, however this new combination of composite frame, security glass sealed units and high security locks means that homeowners now have added reassurance that their property is well protected from would-be intruders.

Security taken care of, homeowners definitely want an attractive looking door for their property and the Force8 Bi-fold doesn’t disappoint!

The new Bi-folding range also has an available option of integrated blinds. ‘This is a great innovation in the industry’ explains Dennis Sumner, ‘as it not only combines additional privacy but also reduces the already low level after care even further’.

The blinds are contained within the glass sealed unit which gives them the additional benefit of never having to be cleaned or gathering dust as ordinary blinds do. The discreet control mechanism is conveniently located on the side upright and is easy to use.

The range of colours currently available at the time of the launch is blue, green, black, light oak, golden oak, rosewood, white and red. Every colour is made from the same high quality GRP skin and all colours have been rigorously tested for colour stability to guard against the best and worst of the British weather and that includes strong sunshine should any be seen.

The launch price range of the new composite bi-folding doors begins at £800 for doors including the integrated blind options making them a competitive option to existing bi-fold door options already on the market.

To see the full range of products simply visit the Force8 website or visit the welcoming showrooms.

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