Jessica Simpson, Camuto Group and Sequential Brands Group launch performance footwear collection

Jessica Simpson, Camuto Group and Sequential Brands Group launch performance footwear collection
Jessica Simpson, Camuto Group and Sequential Brands Group launch performance footwear collection

 

NEW YORK, 2016-Aug-16 — /EPR Retail News/ — Jessica Simpson, in partnership with Sequential Brands Group, Inc. (Nasdaq:SQBG) and footwear partner, Camuto Group, launches a collection of performance footwear as part of her athleisure line, The Warm Up.  The introduction of sneakers expands upon the success of active apparel, which launched in December 2015.  The footwear line features modern, feminine designs and, in line with the apparel, touts a focus on technical attributes.  The offering boasts lightweight, flexible constructions, breathable linings, mesh, custom knits and a sock-like fit designed to move with you to meet the needs of a multi-hyphenate lifestyle.

“I don’t always have time to do a quick change from a workout to playing with my kids to going out to lunch or approval meetings, so being able to create active apparel and sneaker styles that work both at the gym and on the go, fits well for my lifestyle and my collection,” Simpson says.  “It’s all about working out and wearing out for women these days; we deserve to feel sporty, stylish and comfortable.”

Simpson, who appears on the cover of the September issue of Women’s Health magazine, fronts a multi-media campaign for the fall 2016 collection, including an exclusive new video.

Exclusive video accompanying this announcement is available at www.jessicasimpson.com

The Warm Up video accompanies a vibrant campaign, both shot by renowned photographer and director, Anthony Mandler in Beverly Hills, California.  The imagery juxtaposes Simpson’s iconic brand of carefree styling with the resilient passion she brings to her designs.  The campaign video is brought to life with new music and lyrics co-written by Simpson and Grammy nominated singer-songwriter and producer, Linda Perry.

“For the launch of active footwear, we felt it was important to create content that connects to our customer the way they consume media,” said Jameel Spencer, president of the fashion division at Sequential.  “Jessica has been at the center of so many incredible campaigns over the years, and as we move the brand forward, we hope to translate that energy into multiple mediums.  Fashion, film or music – she brings the same passion, so she felt it was important that she create original music as the soundtrack.”

The Warm Up campaign will launch across multiple digital platforms and outdoor advertising will run in New York and Los Angeles.  Campaign footage and additional creative content will be featured on www.jessicasimpson.com.

ABOUT THE JESSICA SIMPSON® COLLECTION
This lifestyle collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon, along with her mother, Tina. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable. The product offering spans 35 classifications –including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, athletic and leisure, tween footwear, coats, swimwear, legwear and apparel, activewear, maternity apparel, toddler apparel, baby footwear and home. The collection, like jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment. The Jessica Simpson® lifestyle collection is currently available in over 3,000 points of distribution globally.

www.jessicasimpson.com / Instagram @JessicaSimpson @JessicaSimpsonStyle

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, lifestyle, and fashion categories, which includes the Jessica Simpson Collection. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Media Contacts:
For Sequential Brands Group

Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com

Jessica Simpson Collection
The Warm Up Peggy Merck
(212) 376-7281
pmerck@sbg-ny.com

Source: Sequential Brands Group / GlobeNewswire

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Macy’s Black Friday commercial features Ariana Grande, Clinton Kelly, Heidi Klum, Ryan Seacrest, Jessica Simpson, Thalia Sodi and Martha Stewart

Ariana Grande, Clinton Kelly, Heidi Klum, Ryan Seacrest, Jessica Simpson, Thalia Sodi and Martha Stewart help Macy’s get ready for one of the biggest shopping weekends of the season

NEW YORK, 2015-11-20 — /EPR Retail News/ — Beginning today, Macy’s (NYSE:M) customers will get a sneak preview of what happens behind the scenes in preparation for one of the biggest shopping events of the season in the retailer’s new Black Friday commercial. The TV spot’s star-filled storyline features Ariana Grande, Clinton Kelly, Heidi Klum, Ryan Seacrest, Jessica Simpson, Thalia Sodi and Martha Stewart helping prep for the big weekend. Previewing today on youtube.com/macys and scheduled to break on television on Sunday, Nov. 22, the commercial reminds customers to shop Macy’s starting at 6 p.m. on Thanksgiving for the best deals, plus a chance to instantly win $1 million in Macy’s gift codes and branded prizes.

Macy’s stars, including Ryan Seacrest, prep for one of the biggest shopping events of the season in Macy’s new Black Friday commercial. (Photo: Business Wire)

“Who better than an ensemble of Macy’s stars to bring a new level of fun and excitement to this year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer. “From Clinton Kelly helping an elf dress her best and Jessica Simpson slashing prices toThalia Sodi leading a dance in her department and Ryan Seacrest hosting it all, fans will see their favorite celebrities getting Macy’s ready to offer the best deals on the most desirable gifts this holiday season. Only Macy’s can give America a Parade on Thanksgiving and the biggest sale of the year on Black Friday.”

Reinforcing why America’sDepartment Store is the best place to shop on Black Friday weekend, Macy’s Black Friday Ensemble features Macy’s stars as they spend Wednesday night prepping the store for one of the biggest sales of the season.

From 6 p.m. Thursday, Nov. 26 through 1 p.m. Friday, Nov. 27, and Saturday, Nov. 28 from 8 a.m. to 1 p.m, Macy’s will offer more than 400 doorbuster specials across apparel, cosmetics and fragrances, home and more, while supplies last. For shoppers looking to get a head start on their Christmas lists, Black Friday prices will be available at macys.com all day on Thanksgiving. Click here for a complete list of doorbuster specials.

Beginning at store opening on Thursday, Nov. 26 through Sunday, Nov. 29 at store close, customers shopping at Macy’s stores with Macy’s mobile app will have a chance to instantly win $1 million in Macy’s gift codes and branded prizes – including a Macy’s shopping spree, home makeover and trips to New York City. To register for “Macy’s Black Friday Walk In & Win” and view Official Rules, visit macys.com/win.

Visit macys.com/stores for local information, as Black Friday hours may vary by store.

For more information on Macy’s Black Friday event, merchandise images and a full list of all doorbuster specials, please visit http://pimsmultimedia.com/macys-holiday2015/black-friday.php.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Source: Macy’s

Macy’s Media Relations
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com

 

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Macy’s stars, including Ryan Seacrest, prep for one of the biggest shopping events of the season in Macy’s new Black Friday commercial. (Photo: Business Wire)

Macy’s stars, including Ryan Seacrest, prep for one of the biggest shopping events of the season in Macy’s new Black Friday commercial. (Photo: Business Wire)