Evolution Fresh announces five new juice blends to launch in March 2017

Evolution Fresh announces five new juice blends to launch in March 2017
Evolution Fresh announces five new juice blends to launch in March 2017

 

SEATTLE, 2016-Sep-24 — /EPR Retail News/ — Evolution Fresh, a market leader in cold-pressed, High-Pressure Processed (HPP) juice, announced five new juice blends will hit grocery shelves in March 2017: four nourishing Evolution Fresh™ Organic Superfoods Juices and a hydrating Evolution Fresh™ Watermelon Juice. Attendees of the September 2016 Natural Products Expo East tradeshow in Baltimore had a chance to preview the newest additions that will drive the next chapter of growth for the Evolution Fresh portfolio.

Cold-pressed, HPP juice trailblazer, Evolution Fresh, has leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks® stores nationwide. Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these new nourishing juices that support a range of consumers in their wellness goals. According to Evolution Fresh research, these 2017 innovations aim to deliver against the top two drivers for super premium juice purchases – healthy snacks and refreshment.*

New Organic Superfoods Juices Inspired by the Morning Ritual of Evolution Fresh founder, Jimmy Rosenberg
Immense growth has not swayed Evolution Fresh from their mission to bring high quality, cold-pressed HPP juices to the masses and inspire a healthy lifestyle. In fact, Evolution Fresh still looks to their founder for vision and inspiration. The idea for the new line of Organic Superfoods Juices was inspired by Rosenberg and the juices he blends in his own kitchen. He starts his day with a simple choice: a homemade superfood juice blend that is packed with nourishing, flavorful fresh seasonal produce, nut milk and a boost of his favorite ingredients such as kale, baobab, chia, turmeric, ginger, cocoa, acerola cherry and spirulina algae.

“For years I have craved this perfect blend of nutrients every morning. That tells me, if I’m craving it, it’s because it’s feeding my body in a very meaningful way,” said Rosenberg. “These organic superfood juices remind me of the reason I started selling juice 30 years ago. I discovered the nutritional choices that make me feel good and uncovered a deep passion to share this with others.”

Evolution Fresh thoughtfully picked more than 10 different types of unique ingredients to include across the four flavors of new Evolution Fresh Organic Superfoods Juices. For the first time, Evolution Fresh is featuring coconut milk in a new line of cold-pressed juices to satisfy a common request from consumers for nourishing cold-pressed juice blends that can be enjoyed as a snack. The Evolution Fresh™ Organic Superfoods Juice line-up includes:

Greens, Turmeric & Cocoa: A new twist on green juice, this Organic Superfoods Juice combines dark leafy greens, algae and cucumbers balanced with mellow coconut milk sweetened with apples and mangos, and finished with a dash of cinnamon, black pepper and salt for a complex sophisticated taste.

Cocoa, Turmeric & Ginger: Rich cocoa blended with ginger, turmeric, vanilla, cinnamon and a touch of cayenne for a warm finish.

Pineapple, Mint & Ginger: This sweet and tart blend of pineapples, mangos and oranges is balanced with cucumbers and spinach with hints of mint and ginger.

Turmeric Golden Milk: Turmeric is blended with coconut milk, orange, mango and pineapple and finished with vanilla, ginger and cinnamon. This juice provides 50 percent of the daily value of vitamin A per 11-ounce bottle.

New Evolution Fresh Watermelon Juice Naturally Hydrates and Replenishes Electrolytes

Evolution Fresh knows consumers look for refreshment and simple ingredients when purchasing cold-pressed juice, and with this thirst-quenching option, Evolution Fresh is now cold-pressing fresh watermelons and lemons into a naturally hydrating juice.

“Developing a signature, cold-pressed source of hydration and refreshment has been at the top of our list,” said Anne Williams, vice president, Evolution Fresh Marketing. “Watermelon juice replenishes without added sugars, artificial colors or flavors. Replacing one of your daily water servings with the freshness of watermelon makes hydrating more of a treat, a treat that delivers 330mg of potassium per eight-ounce serving.”

All new Evolution Fresh products mentioned here will be available in March 2017.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Evolution Fresh™ tapped some veggie-loving experts to help get more greens into your diet this summer

SEATTLE, 2015-6-26 — /EPR Retail News/ — Looking for new ways to freshen up your green routine?

Evolution Fresh™ tapped some veggie-loving experts for some fun ways to get more greens into your diet this summer.

Evolution Fresh™ founder Jimmy Rosenberg, Starbucks nutritionist Kate Schenk, professional runnerLauren Fleshman, and Jeanine Donofrio of the blog “Love and Lemons” provide some top tips on how to stay green while beating the heat using summer favorite Evolution Fresh Sweet Greens and Lemon.

1. Green Juice on a Stick 

 

Nothing beats cooling down in the summer sun with a refreshing ice-pop. Sneak some greens into your day with this simple three steps, three ingredients ice-pops made using cold-pressed Evolution Fresh Sweet Greens and Lemon, an avocado and banana. Just blend, pour, freeze and enjoy.

“This is one of my favorite summer recipes,” said Kate. “My kids love popsicles, but I like to avoid the added sugar found in most frozen treats. These homemade greensicles are a win-win. They’re a delicious, fun way to get more greens in your diet, plus kids love making them.”

Kate’s Recipe

Ingredients:

1 bottle of Evolution Fresh Sweet Greens and Lemon

½ an avocado

½ a banana

Blend the ingredients together, pour into ice-pop molds, freeze until set and enjoy.

2. Green Snack Pairings

In the current culture of rushing from one destination or task to the next, the key to easy and health snacking is organization and planning.

“Include a fruit or vegetable at every snack,” said Kate. “A fantastic on-the-go option is a green juice and a handful of walnuts. The natural fat in walnuts helps your body absorb some of the nutrients found in fruit and vegetable juice, making it one of my favorite green juice snack pairings.”

Whether you’re sitting at your desk or in the car, this snack pairing is easy and portable. “It helps keep you feeling replenished and fueled until your next meal,” she said.

3.  Blend a Greener Smoothie 

 

Evolution Fresh Founder, Jimmy Rosenberg, started squeezing and selling fresh juice on the beaches in Santa Monica, California about 30 years ago. Jimmy is passionate about high quality juice and flavor that is closest to nature. He advocates for people trying to make healthy choices and inspires those on a wellness journey.

“I love to point people towards incorporating green juice into their daily lives, and tell them to pay close attention to how it makes them feel,” he said. “Whether it’s by grabbing a green juice to get more vegetables in your diet or taking a quiet moment in the day to take a few deep breaths and love yourself – be aware of what makes you feel the best.”

Remaining true to his roots, Jimmy starts his day with a green superfood smoothie to replenish his body for a fresh start to the day.

Jimmy’s Recipe

Ingredients:

Evolution Fresh Sweet Greens and Lemon

A Handful of Fresh Kale

1 serving of superfoods: (i.e. chia or hemp seeds)

½ cup of seasonal fresh fruit

Blend the ingredients together with ice until smooth, serve and enjoy.

4. Get your Greens On-the-Run

 

For pro-runner Lauren Fleshman, travelling is the worst for getting in greens. “I don’t like eating a bunch of fiber before race day, but I don’t want to miss out on the nutrients,” she said.

Her trick: find the nearest Starbucks store to her hotel. “I pop my debit card into my running shorts pocket, and plan my run to finish at a Starbucks store where I pick up an Evolution Fresh Sweet Greens and Lemon.”

Lauren finds this a great way to enjoy the cold-pressed juice while walking through those last few city blocks back to the hotel while taking in the sights. Made from more than a pound of green vegetables, you’ll sip up the good nutrition without the risks of “fiber runner tummy.”

5. The Lighter & Greener Side of Pesto

 

Jeanine Donofrio, the voice behind the blog Love and Lemons, likes to add more green veggies to summer meals wherever she can.

“Barbecues are one of my favorite things about the summer season, and adding greens to any occasion is easier than we might think,” said Jeanine. “I love getting creative with my recipes and sauces, like my Sweet Green Lemony Pesto, to help jazz up every dish, from chicken, to fish, to pasta.”

When the weather is hot, we all naturally gravitate toward lighter dishes. By using a green juice in place of most of the olive oil, it makes this pesto an overall lighter version.

Jeanine’s Recipe

Ingredients:

6 table spoons of pine nuts, toasted

1 garlic clove

2 large handfuls of basil or a combo of basil and mint

1 teaspoon of lemon zest

¼ teaspoon of Dijon mustard

¼ teaspoon red pepper flakes

¼ cup of Evolution Fresh Sweet Greens and Lemon

11/2 tablespoons of olive oil

Sea salt and freshly ground black pepper

Instructions:

In a food processor, pulse together the pine nuts and garlic

Add the basil, lemon zest, Dijon mustard, red pepper flakes, a few generous pinches of salt, and a few grinds of pepper then pulse again until combined

With the food processor running, pour in the Evolution Fresh Sweet Greens and Lemon juice and olive oil and blend until smooth but still herb-flecked

Taste and add more olive oil, salt, pepper, and lemon zest to your liking

For more information on this news release, contact us.

 

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Evolution Fresh™ tapped some veggie-loving experts to help get more greens into your diet this summer

Evolution Fresh™ tapped some veggie-loving experts to help get more greens into your diet this summer

Starbucks: Evolution Fresh announces new suite of fruit and vegetable juices in 11 fl. oz. bottles

New Line of 11 fl. oz. Juices and Smoothies Extends Presence in the $1.6 Billion Super-Premium Juice Category

SEATTLE, 2015-4-21 — /EPR Retail News/ — Evolution Fresh, the market leader in cold-pressed, High Pressure Processed (HPP) juice, today announced a new suite of fruit and vegetable juices in 11 fl. oz. bottles. Available nationwide on grocery shelves this spring, this line includes five new cold-pressed juice blends and one current favorite, adding even more variety to Evolution Fresh’s portfolio of 42 cold-pressed juices available in original 15.2 fl. oz. and multi-serve bottles.

Super-premium cold-pressed juice continues to grow at a much faster rate than the $1.6 billion super-premium juice category as a whole(1) and greatly outpaces the growth of super-premium pasteurized juice by 130 percent(2). The new 11 fl. oz. line is an approachable size for those wanting to try cold-pressed juice for the first time or consumers seeking a nourishing beverage to pair with their lunch or afternoon snack.

“We know people are looking for ways to add more fruits and vegetables to their diets,” said Jeff Hansberry, president, Evolution Fresh. “As the demand for cold-pressed juice continues to grow, we’re launching our new line of fruit and vegetable juice blends and smoothies as an easy way to experience the taste and nutrition of Evolution Fresh cold-pressed juices. The new sizes provide an easy way to boost the nutrients in a meal or a snack and add more fruits and vegetables into a daily diet.”

Evolution Fresh spent two years developing this new line of 11 fl. oz. cold-pressed juices, designed to deliciously deliver more than one cup towards the combined daily recommended intake of fruits and vegetables without added sweeteners, artificial flavors or colors. Each variety is crafted from a unique recipe, and the full line-up of six differentiated flavors introduces cold-pressed juice to a broader audience.

Two New Green Juices and Essential Vegetable in a New Format

Adding to the already extensive portfolio of green juices and offering a current favorite, Essential Vegetable, in a new size, the 11 fl. oz. cold-pressed juices provide nutrition with great taste.

Green Devotion™: A smooth medley of greens – celery, cucumber, spinach, romaine lettuce and kale – finished with lemon and parsley. Each bottle contains 160 percent of the daily value of vitamin K and contains only 8 grams of naturally occurring sugar.

Emerald Greens™: A refreshing blend of cucumber and crisp apple combined with leafy greens – spinach, romaine lettuce and kale – and a squeeze of lime and lemon. Each bottle provides 120 percent of the daily value for vitamin K with only 14 grams of naturally occurring sugar per bottle.

Essential Vegetable: This existing Evolution Fresh favorite is a savory-sweet blend of hearty carrots, crisp apples, green vegetables, earthy beets and a hint of zesty ginger, which is now available in the new 11 fl. oz. bottles. Excellent source of vitamin A.

Fruit & Vegetable Smoothies

These fruit-forward juice blend smoothies pack vibrant fruit flavors, are made from powerhouse ingredients and include vegetable juice in each bottle.

Green Grove: This leafy green smoothie combines citrusy orange, mango, crisp apple and pineapple with cucumber, spinach, romaine lettuce and kale. Good source of vitamins A and C.

Berry Beet: This vibrant red hue blend combines apple, mangos and berries – strawberry, blueberry and raspberry – with hydrating coconut water, beet, black raspberry and cherry.

Mango Green: This tropical fruit smoothie blends the juice and purees of mango, orange, apple, cucumber, acerola cherries and coconut water, enlivened with a vegetable juice blend from spinach, romaine lettuce and kale. Good source of potassium and an excellent source of vitamins A and C.

The new varieties are available for a suggested retail price of $3.99 to $4.79 at grocery stores nationwide.

Green Juice 101

Evolution Fresh created several of the new juices for people looking to start a green juice habit.

Jimmy Rosenberg, founder of Evolution Fresh, started squeezing and selling fresh juice on the beaches of Santa Monica, California about 30 years ago. People embarking on a wellness effort often ask Jimmy for tips. He suggests starting with small, simple changes that feel good, are easily repeatable and lead to further wellness exploration.

“We have seen more and more people embrace vegetable juices, particularly green juice. But some can find green juice intimidating, or hard to adjust to at first. The vibrant green flavors in the juice may be too much for the beginner taste palate – and that’s okay.”

Jimmy suggests looking for a “starter” green juice like new Emerald Greens, which uses the coolness of cucumber and a hint of sweetness from apple to round out the flavors of leafy greens (romaine, spinach and kale), or the new Green Grove, which is a fruit and vegetable juice blend.

A Fresh New Look with Redesigned Packaging and Labels

This spring, Evolution Fresh bottles received a fresh new look through redesigned packaging and labels for both the new 11 fl. oz. and original 15.2 fl. oz. cold-pressed juices. The new packaging features a unique custom-designed clear, recyclable, PET bottle and vibrant redesigned labels that make it easy to see the goodness inside.

Inspired by the shape of a classic juice glass, the new bottle creates a jewel-like effect that showcases the vivid colors of Evolution Fresh™ juices. In addition, the new clear bottle allows consumers to see every drop of juice, including the natural separation that may occur in cold-pressed, High Pressure Processed juice. As long time fans of the brand know, Evolution Fresh instructs: shake away separation and drink up invigoration.

(1) 130.5% increase in sales of super-premium cold-pressed juice, versus YA 52 weeks ending 3.29.15. 6.7% increase in sales increase in sales of super-premium pasteurized juice, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks ending 3.29.15.

(2) Super premium cold-pressed and flash-pasteurized juice sales equivalent to $844.6 million, up 9.3% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending 3.29.15. Based on definition of Super Premium as follows: Refrigerated fruit and vegetable juice with no added sugar or preservatives and minimal processing.

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it takes pressed and squeezed vegetables and fruits, bottles the juice cold and uses High Pressure Processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available nationally in premium grocery stores, natural food stores, Starbucks® retail stores, and in the four company-operated Evolution Fresh™ retail locations.

For more information on this news release, contact us.

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Starbucks: Evolution Fresh announces new suite of fruit and vegetable juices in 11 fl. oz. bottles

Starbucks: Evolution Fresh announces new suite of fruit and vegetable juices in 11 fl. oz. bottles

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

SEATTLE, 2015-2-27 — /EPR Retail News/ — Jimmy Rosenberg, founder of Evolution Fresh, started squeezing and selling fresh juice on the beaches in Santa Monica, California about 30 years ago. His approach to finding and serving the highest quality, closest to nature juice has changed over the years as has the industry – from selling juice on the beach to starting one of the first companies to produce cold-pressed juice using high pressure processing (HPP).

Today, people expect maximum nutrition and a delicious taste from the juice they buy and the collective conversation has turned toward green juice. Contrary to the rest of the super-premium juice category, according to IRI data, green juice is greatly out-pacing the growth of the $1.6 billion super-premium juice category as a whole.*

Jimmy is often asked for tips from those who are beginning a wellness journey. He suggests starting with small, simple changes that feel good, are easily repeatable and lead to further wellness exploration.

“Most people have heard they should incorporate more vegetables in their diet, and a delicious green juice is an easy way to achieve this. We have seen more and more people embrace vegetable juices, particularly green juice. But some can find green juice intimidating, or hard to adjust to at first,” he said. “The vibrant green flavors in the juice may be too much for the beginner taste palate – and that’s OK.”

Mixing a green juice with a cold-pressed fruit juice to help soften the flavor, or look for a “starter” green juice like Coconut Water and Greens or Smooth Greens, which has a hint of mint to round out the flavor. “Mixing in a green juice with a smoothie is another great way to get the added goodness of a juice, but blended with some sweeter tasting fruits and berries,” he said.

Whether new to green juice or someone who drinks it regularly, look for a juice that is vegetable-forward, especially green vegetables which tend to naturally contain less sugar content than fruit as well as offering essential nutrients such as vitamins and minerals.

Four of Evolution Fresh’s green juices are made from more than a pound of green vegetables in each 15.2 ounce bottle including: Sweet Greens with Lemon (available at Starbucks retail locations), Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens. These juices also have 10 grams or less of naturally occurring sugar per 8-fluid ounce serving, no added flavors and green vegetable juices are three of the first four ingredients.

“I love to point people towards incorporating green juice into their daily lives, and tell them to pay close attention to how it makes them feel,” Jimmy said. “Whether it’s by grabbing a green juice to get more vegetables in your diet or taking a quiet moment in the day to take a few deep breaths and love yourself – be aware of what makes you feel the best.”

*Super-premium green juice is greatly outpacing the growth of the $1.6 billion super-premium juice category as a whole: 339% increase in sales vegetable juice excluding carrot as an ingredient, versus YA 52 weeks ending 3.9.14. 47% increase in sales increase in sales of vegetable juice including carrot as an ingredient, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14. Super premium cold-pressed and flash-pasteurized juice sales equivalent to $735 million, up 15% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14 . Based on definition of Super Premium as follows: Refrigerated fruit and vegetable juice with no added sugar or preservatives and minimal processing.

About Evolution Fresh, Inc.
Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit evolutionfresh.com.

For more information on this news release, contact the Starbucks Newsroom.

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Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice