Tag Archives: Liz Ruggles

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ALDI and Venmo launch new campaign to raise one million meals for families in need in honor of Friendsgiving

First-of-Its-Kind Emoji Will Help Provide One Million Meals to Families in Need Through Feeding America®

Batavia, Ill., 2017-Nov-08 — /EPR Retail News/ — ALDI and Venmo, a popular mobile app that makes it easy for friends to exchange money, announced a new campaign that lets Americans help give one million meals to families in need in honor of Friendsgiving.

By using a custom-designed Friendsgiving emoji on Venmo this November, people can instantly add a new tradition of giving to their holiday celebrations. With the help of Venmo, every time friends share the Turkey Hand Friendsgiving emoji in a Venmo payment note, ALDI will donate 10 meals to Feeding
America®, the nation’s largest domestic hunger-relief organization.

“It feels good to give back, especially during the holidays,” said ALDI spokesperson Liz Ruggles. “Teaming up with Venmo makes it easy. By simply using the Turkey Hand emoji, people can help ALDI give meals while planning Friendsgiving meals of their own.”

The program marks the first time Venmo has created a custom emoji with a partner. The Turkey Hand, inspired by the popular childhood craft project, symbolizes the spirit of giving.

“Delicious food is key to Friendsgiving, but the centerpiece is the people,” said Venmo spokesperson Josh Criscoe. “By creating the first-ever Friendsgiving emoji and teaming up with ALDI, Venmo is happy to help feed hungry families in America while celebrating the season with friends and family.”

When Venmo users include the Turkey Hand emoji in transactions by selecting the icon from the emoji picker or typing ‘Friendsgiving’ to autocomplete, ALDI will donate up to 1 million meals to Feeding America on behalf of local member food banks. ALDI is a Leadership Partner of Feeding America and has supported its mission to help Americans facing hunger for several years, through contributions, employee volunteerism and food donations.

“As friends and family gather around the dinner table this November, they can also help provide nutritious food to people in need,” said Andy Wilson, Chief Development Officer at Feeding America. “We’re proud to work with ALDI and Venmo to raise awareness and engagement in hunger relief.”

About ALDI Inc.
A leader in the grocery retailing industry since 1976, ALDI operates nearly 1,700 U.S. stores in 35 states. More than 40 million customers each month benefit from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which are designed to meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For the seventh year in a row, ALDI was recognized as a value leader among U.S. grocery stores by a Market Force Information® survey of U.S. consumers. For more information about ALDI, visit aldi.us.

About Venmo
Venmo, a service of PayPal, Inc., is a leading mobile app in the U.S. used to move money between friends and family and pay at millions of retailers. Venmo makes payment a fun, social experience that eliminates the awkwardness that comes with cash or checks. For more information, visit https://www.venmo.com.

About Feeding America
Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. With Feeding America, every $1 helps to provide at least 10 meals to people facing hunger in the U.S. through our nation network of food banks. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter. To learn more about how ALDI is helping Feeding America fight domestic hunger visit blog.aldi.us.

Contact:
Nisa Kiang
312-988-2266
nkiang@webershandwick.com

Melisa Yunlu
312-988-2427
myunlu@webershandwick.com

Source: ALDI Inc.

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Timothy Goodman to bring his signature hand-illustrated style to the labels of award-winning ALDI wines

Batavia, Ill., 2017-Nov-02 — /EPR Retail News/ — ALDI has partnered with acclaimed artist, designer and illustrator Timothy Goodman for the upcoming release of a limited edition reserve wine collection. Known for his bold, text-based murals, Goodman traded walls for wine labels to bring his signature hand-illustrated style to a selection of award-winning ALDI wines. The reserve collection, which includes three varietals under the William Wright label, will be sold exclusively at ALDI stores and hit shelves just in time for the holidays.

Goodman’s label art lifts inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles. “As a visual person, shopping for wine begins with the label,” he says. “I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on shelf. Each bottle has a unique design, so you can collect all three to display on your bar or give as gifts over the holidays.”

Its impressive portfolio of award-winning wines makes ALDI a destination for wine enthusiasts looking for diversity of region and varietal at a great value. This limited edition reserve collection consists of a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend and comes highly recommended by experts at the Beverage Testing Institute. The collection will be available exclusively at ALDI stores nationwide on December 13 and will retail at $9.99 per bottle.

“The holidays are the perfect time for sharing or gifting a bottle of wine and we knew Timothy’s designs could elevate that tradition by pairing modern art with award-winning taste,” said ALDI spokeswoman Liz Ruggles.

For more information on Timothy Goodman and his art, check out TGoodman.com. For more on ALDI and the release of this exclusive wine collaboration, follow ALDI on Facebook, YouTube, Twitter, Instagram, Pinterest and the ALDI Simply Smarter Living Blog.

About ALDI Inc.
A leader in the grocery retailing industry since 1976, ALDI operates nearly 1,700 U.S. stores in 35 states. More than 40 million customers each month benefit from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which are designed to meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product  and refund the purchase price. For the seventh year in a row, ALDI was recognized as a value leader among U.S. grocery stores by a Market Force Information ® survey of U.S. consumers. For more information about ALDI, visit aldi.us.

Contact:
Nisa Kiang
312-988-2266
nkiang@webershandwick.com

Melisa Yunlu
312-988-2427
myunlu@webershandwick.com

Source: ALDI Inc.

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ALDI commits to more than $4 Million in kids’ health and wellness programs

Grocer to Invest More Than $4 Million in Kids’ Health and Wellness Programs in Next Two Years

Batavia, Ill., 2017-Apr-27 — /EPR Retail News/ — This week, ALDI, one of America’s favorite grocers*, joins thousands across the country celebrating Every Kid Healthy Week by supporting kids and families who live active, healthy lives. By funding national organizations that share the passion for supporting communities, the company continues its focus on advocating for healthy living in school and at home. This year, ALDI nearly doubled its commitment to kids’ health and wellness programs, totaling more than $2 million in partnerships, grants and education resources.

“Access to nutritious food and physical fitness should be available to kids everywhere, and we’re thrilled to make this a reality in the communities where we live and play,” said ALDI Spokeswoman Liz Ruggles. “Together with all of our partners, we’re helping to ensure that kids and families have the resources, programming and better-for-you food options that can lead to healthier lives.”

For ALDI, being a smarter grocer means more than just providing high-quality products at low prices; it means helping to build strong communities and contributing to a better world. This year, the company is investing in partnerships that reach kids at all stages of their day, including:

  • Supporting Healthy School Programming: ALDI builds on a long-standing partnership with Action for Healthy Kids, funding $650,000 in Parents for Healthy Kids grants, which provides resources and technical support to 25 schools this school year and 150 schools in the 2017-2018 school year, expanding student access to in-school physical activity and nutrition programs.
  • Helping Every Kid Be Healthy: As part of its partnership with Action for Healthy Kids, ALDI is a national sponsor of Every Kid Healthy Week, held April 24-28 this year, which celebrates school health and wellness accomplishments and helps students make the link between nutrition, physical activity and learning.
  • Empowering Parents at Home and School: ALDI has teamed up with Action for Healthy Kids and National PTA to support the development of a new online community, Parents for Healthy Kids, which will offer parents resources to positively impact school health and make healthy living easy at home. This new website is set to launch later this summer. ALDI is also a Proud National Sponsor of National PTA, helping to power the association’s programs and initiatives to make a difference for the health and well-being of every child through family and community involvement.
  • Supporting Kids During Critical After-School Hours: Working with the Boys & Girls Clubs in Southern California, ALDI has given $100,000 to 36 local Clubs, promoting healthy lifestyles for Club members who attend after-school and summer programs.

But it doesn’t stop there. ALDI is also launching its own online grant application program, ALDI Smart Kids. It will give local organizations the opportunity to request grants or gift cards that support youth programs focusing on education, physical activity, nutrition, social skills and the arts.

As part of its overall commitment to well-being, ALDI continues to focus on offering more product options that customers can feel good about. This includes an expanded selection of fresh and organic produce, rolling out Healthier Checklanes that offer smarter options at checkout, and continuing to grow its product lines to offer better-for-you options for families to enjoy, including more gluten-free options and a range of products free of additives, antibiotics and added hormones.

In the coming years, ALDI plans to continue to grow its commitment to kids and families as part of its Corporate Responsibility programming. For more information about how ALDI supports local communities, visit https://corporate.aldi.us/en/corporate-responsibility/community/.

About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,600 US stores in 35 states. More than 40 million customers each month save up to 50 percent** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.

*According to a survey of more than 6,000 consumers conducted in March 2014 by Market Force Information.
** Based upon a price comparison of comparable products sold at leading national retail grocery stores.

SOURCE: ALDI

Contact: Adrienne Caruso
312-988-2284
acaruso@webershandwick.com

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ALDI Kicks Off 2017 with Weekly Meal Plans and Better-for-You Foods

Batavia, Ill, 2017-Jan-11 — /EPR Retail News/ — For many, the start of the year means a re-focus and commitment to healthier lifestyle habits. According to a recent survey, more than 56 percent of New Year’s resolutions are based around healthier eating, weight loss or fitness1 . These healthy hopefuls can now turn to an affordable ally to help them reach their goals this year – ALDI.

In addition to significantly expanding their fresh produce and organic offerings, the retailer, one of America’s favorite grocery stores2 , is offering customers fresh online resources at ALDI.us/hellohealthy to help them say “hello, healthy” in the New Year. Starting in January 2017 and continuing through March, visitors can find new resources each week, including weekly meal plans, new recipes, inspiring videos, and tips on how to shop for a variety of eating styles like paleo, vegan and plant-based.

“It’s the time of year when everyone is thinking about making a fresh start and resolving to eat better, and I’m so excited that ALDI is offering these resources to help introduce better-for-you foods, whether it’s a new fruit or vegetable, or a smarter way of preparing a favorite recipe,” said Sally Kuzemchak, registered dietitian, author and ALDI Advisory Council member. “And, many people don’t realize that ALDI carries several dietitian-recommended products – at a fraction of the cost compared to other grocery retailers.”

Overcoming Barriers to Better Eating

Research shows people often give up on healthy living resolutions because they are overwhelmed by a number of factors, including the perceived higher cost of healthy foods. In fact, 41 percent of people surveyed note that lower prices on healthy food would best help them stick to their New Year’s resolutions to eat healthier1 . Now, customers can easily find all of the products to support their healthy living endeavors at ALDI, all while saving up to 50 percent3 on their grocery bills.

“At ALDI, we want our customers to know we are dedicated to making living healthier not only attainable, but affordable, too,” said ALDI spokeswoman Liz Ruggles. “In addition to providing high quality groceries at the lowest possible prices, we developed these new resources to help our shoppers achieve their goals in health and wellness.”

More than 50 percent of survey respondents say that lack of planning was a reason for not sticking to healthy eating resolutions in the past1 . To be able to offer up a variety of meal plans and shopping guides to fit every lifestyle, ALDI has teamed up with well-known food and lifestyle partners Cookie and Kate, A Couple Cooks, The Healthy Apple, and My Heart Beets to curate better-for-you recipes and meal plans to help ALDI customers stick to healthier eating habits.

In addition to these partners, ALDI is proud to work with a team of dietitians who specialize in family nutrition, sports performance and promoting a positive body image. This team, also known as the ALDI Advisory Council of Registered Dietitians, select their ‘Dietitian’s Picks’ to help more than 32 million monthly shoppers easily find smart choices and kick-start healthy eating habits at home. These products, hand-picked for their nutritional value, can be found by the ‘Dietitian’s Picks’ emblem online at ALDI.us and include gluten-free and organic items, fresh meat and produce options, kid-friendly choices as well as fresh bakery goods.

That’s not all ALDI has done with a focus on the well-being of its customers. Over the past several years, ALDI has improved its product offerings and resources to provide customers with even more options they can feel good about, including:

Store Developments: Introduced Healthier Checklanes which replaced high calorie and high sugar content candy and treats with smarter options like single-serve nuts and trail mixes, dried fruits and assorted granola bars.

Product Changes: Removed added MSG, certified synthetic colors, and partially hydrogenated oils from all exclusive brand food products – which make up 90 percent of the items in ALDI stores.

New Product Lines: Ever-growing SimplyNature line of products, which is free from more than 125 artificial ingredients, as well as a gluten-free line of products under the ALDI exclusive brand, liveGfree, and Never Any! meat products that contain no added antibiotics, hormones, animal by-products or other additives.

Fresh Produce: Expanded selection of fresh, organic produce offerings, including organic bananas, apples, tomatoes, avocados and salad mixes.

ALDI is ready to help Americans stick to those resolutions for good. For deliciously healthy recipes, eating tips, and to learn more about how ALDI is helping customers say “hello, healthy” this year, check out ALDI.us/hellohealthy.

About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,600 US stores in 35 states. More than 36 million customers each month save up to 50 percent 3 on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.

1 Based on a survey of 1,051 adults based in the continental United States conducted by ALDI in association with Google Consumer Survey, December 2016 2 According to a survey of US consumers conducted in 2016 by Market Force Information 3 Based upon a price comparison of comparable products sold at leading national retail grocery stores

Contact:
Katie Green
(312) 988-2168
KGreen@webershandwick.com

Source: ALDI

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ALDI and celebrity chef Carla Hall partner to inspire at-home master chefs and kitchen newbies alike

Batavia, Ill., 2016-Nov-16 — /EPR Retail News/ — ALDI, one of America’s favorite grocery stores*, today (November 14, 2016) announced a partnership with chef, restaurateur and co-host of ABC’s The Chew, Carla Hall. Bringing her signature flair and innovative twists on comfort food favorites, Hall is joining forces with ALDI to serve up recipes, cooking tips and videos that’ll inspire at-home master chefs and kitchen newbies alike.

The partnership kicked off with a taste test: could Hall taste the difference between ALDI products in comparison to the national brands? Spoiler alert: she discovered what millions of ALDI customers already know – ALDI products taste the same, if not better, than the big brands, but cost up to 50 percent less**. Check out Hall’s taste test video at aldi.us/holidays.

“ALDI is the best because they take the guess work out of grocery shopping. You know you’re going to get quality, delicious products at amazing prices every time you shop there,” said Carla Hall. “I love the holidays, but I know how crazy expensive they can be. With ALDI, you can host a feast on a budget that will impress your family and friends.”

Known for making shopping easy and affordable, ALDI wants to take the stress out of the holiday season. That’s why ALDI built a go-to source for its customers to find entertaining ideas, holiday must-haves and simple, delicious recipes. Like an advent calendar, the ALDI holiday website will count down to New Year’s, revealing new tips, tricks, and recipes, including many from Hall, to help make the holidays happen without a hitch. ALDI is encouraging fans to share their holiday moments by posting their favorite recipes, tips and photos using #MakeHolidaysHappen.

“Carla’s fun, infectious personality is a perfect fit for ALDI this holiday season,” said ALDI spokeswoman Liz Ruggles. “Her crowd-pleasing recipes and genius kitchen hacks, combined with our premium products that won’t break the bank, will help make your holiday celebrations a bit more magical and a lot less stressful.”

For more on ALDI and Carla Hall this season, follow ALDI on Facebook, YouTube, Twitter, Instagram, Pinterest and the ALDI Simply Smarter Living Blog.

About ALDI Inc.

A leader in the grocery retailing industry, ALDI operates nearly 1,600 US stores in 34 states. More than 32 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.

Contacts:
Jodie Kehoe
(312) 988-2230
jkehoe@webershandwick.com

Melisa Yunlu
(312) 988-2427
myunlu@webershandwick.com

Source: ALDI Inc.

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ALDI to support schools in creating healthier environments through Action for Healthy Kids® and National PTA Game On program

CHICAGO, 2016-Nov-05 — /EPR Retail News/ — Action for Healthy Kids® (AFHK) and National PTA have teamed up to support schools in creating healthier environments and help children and families develop healthy lifestyles. To kick off the program, 25 schools will receive Game On Grants for the 2016-2017 school year. The grants, funded by ALDI, aim to expand student access to inschool physical activity and healthy foods, improve knowledge and behaviors around exercise and nutrition, and provide funding and support to PTAs and other parent groups in engaging parents and families in these efforts both at school and at home.

“Parents are a powerful force for change in schools and can help bring together school staff and community partners to create healthier learning environments for students,” said Rob Bisceglie, CEO, Action for Healthy Kids. “The complementary missions of AFHK and National PTA, combined with the ALDI commitment to helping all families live healthier lives, makes our collaboration and these grants powerful tools, starting with these 25 deserving schools.”

Through its Game On program, AFHK provides schools with technical support to activate their grants, assistance with developing their school health teams and assessing their school health environment, as well as other tools and resources. Twenty-five schools in five states— California, Illinois, Kansas, Missouri and Texas—will each receive up to a $1,000 grant that will be used for a variety of wellness purposes including: • Nutrition education, school gardens, taste tests, and healthy classroom parties and celebrations that introduce students to the value of a healthy lifestyle; and • Funding for physical education, active indoor and outdoor recess, classroom energizers, walking and running clubs, and before- and after-school programs.

“Ensuring children have access to physical activity and nutritious foods in schools is critical to their success and to set the stage for a healthy lifestyle into adulthood,” said Laura Bay, president of National PTA. “PTA leaders, members and families play an important role in helping schools deliver physical activity programs and implement improved meal offerings. We are pleased to team up with Action for Healthy Kids and ALDI to equip PTAs and schools with resources to engage families and provide a healthier environment for students.”

“In working with Action for Healthy Kids over the years, we know firsthand the great work schools can do when supported with the right resources and people power,” said ALDI spokeswoman Liz Ruggles. “This new collaboration with Action for Healthy Kids and National PTA truly demonstrates what it means to bring schools, parents and community partners together to make a difference in the lives of children and families. We’re honored to be able to support families in the communities where we operate.”

For more information and a complete list of schools awarded Game On Grants for the 2016- 2017 school year, visit www.actionforhealthykids.org/ALDI.

About Action for Healthy Kids®

Action for Healthy Kids® is a nationwide grassroots network mobilizing school professionals, families and communities to take actions that improve school foods, nutrition education, physical activity and physical education for all students. Through funding opportunities, expert technical assistance, and our flagship program, Game On, Action for Healthy Kids supports schools in developing healthy environments where children thrive. To learn more about the ways our 100,000+ volunteer network is helping to make every kid healthy, active and ready to learn, visit us at www.ActionforHealthyKids.org, on Facebook (https://www.facebook.com/act4healthykids) and on Twitter (https://twitter.com/Act4HlthyKids).

About National PTA

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of family engagement in schools. PTA is a registered 501(c)(3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.

About ALDI Inc.

A leader in the grocery retailing industry, ALDI operates nearly 1,600 US stores in 34 states. More than 32 million customers each month save up to 50 percent on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.

Contact:

Loren Coleman
Action for Healthy Kids
(312) 878-7672
lcoleman@ActionforHealthyKids.org

Source: ALDI Inc.

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ALDI survey reveals how much parents could save on their grocery bills each month

Batavia, Ill., 2016-Oct-06 — /EPR Retail News/ — Dedicated to understanding the needs of its customers, ALDI released new survey results today (October 4, 2016) revealing just how much parents spend each month to provide the very best for their little ones. The responses were telling, with almost half of parents indicating that they spend more than $200 a month on diapers and formula alone. The results come on the heels of the recent Little Journey™ launch, the grocer’s first exclusive line of baby products which hit ALDI shelves nationwide last month. With award-winning baby changing and feeding essentials, including organic puree pouches in a dozen varieties, parents who choose ALDI for their baby essentials can save up to 50 percentii on their grocery bills.

“Since the launch of Little Journey, the response from parents and caregivers alike has been overwhelmingly positive,” said Liz Ruggles, director of marketing, ALDI and a mom. “They are thrilled they can now find quality baby changing and feeding essentials in one easy location, all at a fraction of the cost.”

Oh Baby! Big Savings on Little Bundles
As one of America’s favorite grocery storesiii, ALDI is proud to offer shoppers high quality products at surprisingly affordable prices, and Little Journey is no exception. With Little Journey poised to help parents save big on their monthly changing and feeding needs, ALDI wanted to better understand the spending habits of today’s busy parents. The grocer conducted a survey of 1,000 moms and dads in the US with kids under the age of threeiv to find out what everyday baby items parents spend the most on:

 Nearly three quarters (72 percent) of parents said they spend more on diapers than on date nights every month.
 40 percent of parents report spending more than $80 on diapers every month.
 60 percent of parents report spending at least $120 on formula every month.
 More than half of parents (59 percent) are open to trying new products that claim to work as well as national brands and cost 50 percent less.

Overall, the survey findings showed that by switching to Little Journey-brand products, parents could save more than $1,200 per year:
 Nearly a quarter of parents could expect to save upwards of $400 annually on diapers. v
 33 percent of parents who purchase formula, one of the biggest baby costs, could save as much as $720 a year. vi
 To make snack time even tastier, parents who purchase Little Journey infant-to-toddler snacks, like Yogurt Bites, Puffs and Little Munchers® baked corn snacks, can expect to save $110 a year. vii

Adult Answers for Baby Business
Passionate about providing real-life solutions to help tackle whatever life brings – or spits up – ALDI also introduced its first Little Journey Parenting Panel. Teaming up with a group of parenting pros, together ALDI and the Little Journey Parent Panel will provide useful first-hand tips, tricks and truths to help today’s busy parents. The new panel includes four (4) online parenting and lifestyle experts:

 Blogger Audrey McClelland, founder of MomGenerations.com
 Vloggers Austin and Brittany Null of The Nive Nulls
 Blogger Joni Lay, author of Lay Baby Lay blog

“With Little Journey, ALDI is making it really easy for parents to give their little ones the best products and the best care, all at a great price,” said Audrey McClelland, founder of MomGenerations.com and a mother of five. “With five kids, we’re constantly on the go, so I’m obsessed with the organic pouches! They’re made with the best ingredients, and I can easily pop them in my diaper bag for a quick, healthy snack.”

With 10 kids ranging in age from six months to 11 years old between them, the Little Journey Parent Panel members have seen it all, lived to tell the tale, and are here to help other ALDI parents do the same. Visit aldi.us/littlejourney to learn more about the Little Journey Parent Panel and check out their parenting advice.

About ALDI Inc.

A leader in the grocery retailing industry, ALDI operates more than 1,500 US stores in 34 states. More than 32 million customers each month save up to 50 percent on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us

Contacts:

Kim Morrison
(312) 988-2244
kmorrison@webershandwick.com

Jodie Kehoe
(312) 988-2230
jkehoe@webershandwick.com

Source: Aldi

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ALDI launches its first full line of baby products, Little Journey

Grocer Announces Baby Photo Contest and $30,000 Cash Prize to Find the “Face” of New Product Line

Batavia, Ill., 2016-Jun-09 — /EPR Retail News/ — ALDI understands the joy, love and excitement parenthood brings – and how action-packed life becomes when caring for little ones. To help today’s busy moms and dads along their parenting journey, ALDI announced today its first full line of baby products, Little Journey, is set to hit all stores in August. From newborn diapers to training pants, cleansing wipes to gentle baby wash, formula to organic pouches, Little Journey will feature nearly 50 high-quality, affordably priced everyday essentials parents and little ones need.

“Our ALDI customers spoke, and we listened. The Little Journey product line is another way we’re using our shoppers’ feedback to make grocery shopping as simple and convenient as possible,” explained Liz Ruggles, director of marketing, ALDI, and a mom. “With Little Journey we’re able to better support and grow with our shoppers and their families – from those first smiles to the first day of preschool and beyond.”

Say “Cheese,” Babies!
ALDI helps shoppers embrace life’s honest moments – the good, the bad and the messy. So, to commemorate the Little Journey launch, ALDI is hosting a baby photo contest on Facebook* in search of its first, real-life Little Journey star. ALDI aims to celebrate those real baby moments with photos of babies showcasing the personality, expressiveness and enthusiasm behind life’s littlest adventures.

Starting today, June 1, and continuing through June 22, 2016, parents and legal guardians of children up to 24 months or younger can visit ALDI USA on Facebook (https://www.facebook.com/ALDI.USA) to upload sweet snaps of their adorable little ones for the chance to see their child become the first “face” of Little Journey and star in online and in-store marketing materials. On June 22, 2016 at 12:00 p.m. CST, photo submissions will close and public voting will begin.

From June 22 – 29, 2016, fans of ALDI USA on Facebook will be invited to help choose 10 finalists by voting for their favorite baby photo submissions online*. From the 10 frontrunners, a panel of ALDI judges will choose the baby whose photo best meets the brand criteria to become the first Little Journey star and participate in a fun-filled photoshoot in the winner’s hometown. In addition to the photoshoot, the lucky contest winner will receive $500 in baby products from the Little Journey line and a $30,000 cash prize to help support the winner’s journey towards higher education. The nine finalists will also each be awarded a prize of $100 in baby products from the Little Journey line.

Big Expansions for Small Bundles
As one of America’s favorite grocers**, ALDI is known for providing the highest quality products at the lowest possible prices and the Little Journey line is no exception. Every Little Journey product is tested to meet or beat the national brands on quality, durability and taste. And, with affordably priced diapers, snacks, wipes and more, the Little Journey line will help ALDI parents save money today so there’s more to invest in their children’s futures.

The Little Journey product line was developed to grow with and meet the varying needs of the littlest ALDI fans – from infants to toddlers. And, recognizing every child’s journey is unique, the Little Journey line includes products for every giggle, gurgle, grin (and epic meltdown) along the way:

  • Changing time: It may not be glamorous, but diaper changing and parenting go hand in hand. ALDI has parents and little ones covered with the Little Journey full line of changing essentials, including gentle cleansing wipes, diapers and training pants.
  • First feedings: ALDI knows every feeding journey is different and a baby’s nutritional needs evolve over time. That’s why Little Journey includes four infant powder formulas and one toddler formula to provide expert-recommended nutrition for little tummies.
  • Toddler tastings: The Little Journey infant-to-toddler snacks make healthy eating easy with yummy foods– including infant cereals, organic puree pouches, Little Munchers® baked whole grain corn snacks, Yogurt Bites and whole grain Puffs– little ones will love, made from ingredients parents will feel good about.

About ALDI Inc.
A leader in the grocery retailing industry, ALDI operates more than 1,500 US stores in 34 states. More than 32 million customers each month save up to 50 percent*** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.

*For official contest rules and conditions please visit https://blog.aldi.us/aldi-little-journey-baby-photocontest/.
**According to a survey of US consumers conducted in March 2016 by Market Force Information.
***Based upon a price comparison of comparable products sold at leading national retail grocery stores.
Contacts:

Kim Morrison
(312) 988-2244
kmorrison@webershandwick.com

Jodie Kehoe
(312) 988-2230
jkehoe@webershandwick.com