Marine Stewardship Council launches global campaign on sustainable seafood

Marine Stewardship Council launches global campaign on sustainable seafood

LONDON, 8-Jun-2020 — /EPR Retail News/ — High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans.

The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the way they choose and buy seafood in the last year in order to protect fish in our oceans.

Consumer activism includes switching to brands or products that say they help protect the oceans or fish (23%), buying different seafood species (17%) and changing where they buy seafood (15%). Eight in 10 seafood consumers (83%) are prepared to take further action in the future to safeguard our oceans.

That action is being fuelled by the worry held by nearly 1 in 3 people globally (31%) that their favourite fish won’t be available to eat in 20 years’ time. A higher proportion of 18 to 24-year-olds (37%) fear their favourite fish will be off the menu by 2040 than the over 55s (27%). Young people and parents are also more likely to have taken action in the last year1 and be willing to take action in the future to protect fish and seafood2.

For plenty more fish to be left in the sea, two thirds (65%) of seafood lovers say buying fish and seafood from sustainable sources is vital, and two fifths (41%) say they notice ecolabelled products when shopping.

Oceans contain up to 80 percent of life on earth3, with seafood providing an important source of protein to more than 3 billion people across the world4. However, a third of fisheries around the world have been fished beyond sustainable limits, and a further 60% are fished to their maximum capacity5.

This World Oceans Day (8th June), the independent, not-for-profit Marine Stewardship Council is launching a new global campaign Little Blue Label, Big Blue Future. The aim is to encourage more consumers to switch to seafood certified to its rigorous ‘blue label’ standard.

Rupert Howes, Chief Executive at the Marine Stewardship Council said: “With overfishing, climate change and pollution putting increasing pressure on our oceans, the choices we make as consumers have never been more important. This survey shows people really do care where their seafood comes from and how it is sourced.

“At a time when the seafood industry is facing unprecedented challenges as a result of the coronavirus pandemic, we can all play a part in supporting fishers committed to sustainable practises, helping to protect marine ecosystems and safeguarding our seafood supplies for future generations. Choose certified sustainable seafood by looking out for the blue MSC label.”

SOURCE: EuropaWire

Tesco announces measures to source even more of the seafood it sells in sustainable way

CHESHUNT, England, 2016-May-04 — /EPR Retail News/ — Tesco has today announced a number of measures which will see it source even more of the seafood it sells in a sustainable way, in partnership with the Marine Stewardship Council. To achieve this, Tesco is:

  • Rapidly expanding the MSC-ecolabel scheme for pre-packed and frozen fish sold in Tesco stores;
  • Introducing MSC-certified fish to its 656 fish counters, making sustainable fish accessible to shoppers across the UK; and
  • Ensuring that all tuna sold at Tesco stores is sourced in a sustainable way, whether own label or branded.

This month, Tesco introduced the Marine Stewardship Council (MSC) ecolabel across 28 different types of chilled prepacked fish – including cod fillets, smoked kippers, haddock fishcakes and fish fingers.  Next month, it will introduce the label to its 656 fish counters across the UK, and later this year will introduce it to relevant frozen fish lines too.

The MSC sets the world standard for sustainable fishing, and the ecolabel is an easily recognizable way for customers to be sure they are buying environmentally sustainable fish.

Tesco has also made a further commitment on sustainable tuna. Since 2012, all Tesco’s own-brand tuna has been fished using the sustainable pole and line method. This approach was then extended for tuna used as an ingredient in own-brand sandwiches, pastas and salads. Because of the importance of a collaborative industry effort to ensure globally sustainable tuna, Tesco is now extending the same sustainability requirements to branded tuna products. Tesco will allow brands sufficient time to meet these requirements but expect their plans to be ambitious, credible and publicly communicated.

Tim Smith, Group Quality Director for Tesco said:

“Customers tell us it’s important they can be sure the fish on our shelves is caught in a way that maintains healthy fish stocks and doesn’t cause harm to other sea life or the ocean environment.  Rapidly expanding the amount of MSC ecolabel fish on our shelves and counters will make sustainable sourced fish affordable and accessible for shoppers across Britain.”

Rupert Howes, Chief Executive of MSC said:

“Tesco’s commitment to MSC certified seafood is helping to ensure the future health of the world’s oceans. As the UK’s biggest supermarket chain, Tesco is uniquely positioned to help British shoppers to put MSC  ecolabelled, sustainable fish on the table. By helping their customers to choose certified sustainable seafood, they are also helping them to recognize and reward sustainable fishing, ensuring healthy fish stocks, and healthy oceans for generations to come.”

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Tesco announces measures to source even more of the seafood it sells in sustainable way

Tesco announces measures to source even more of the seafood it sells in sustainable way

 

For more information please contact the Tesco Press Office on 01707 918 701
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

Source: Tesco

US Foods announced certification to the Marine Stewardship Council (MSC) Chain of Custody Standard

Every US Foods Distribution Center is now certified to the global MSC Standard for sustainable, wild-caught seafood

Rosemont, Ill., 2015-10-1 — /EPR Retail News/ — US Foods, one of the country’s most innovative food companies and leading distributors today announced certification to the Marine Stewardship Council (MSC) Chain of Custody Standard. The MSC is recognized as the world’s leading certification program for sustainable, wild-caught seafood.

MSC Chain of Custody certification assures that in every step of the chain – from the fisherman, to the processor, to the distributor and the end user – MSC certified seafood is not mixed with or substituted for non-certified seafood. MSC Chain of Custody certification ensures that seafood products that carry the blue MSC ecolabel can be traced back to a fishery that has been certified as sustainable and well-managed against the global, science-based MSC Standard.

“Ensuring the integrity of the seafood we deliver is important to US Foods and to our customers,” said Steve Guberman, chief merchandising officer, US Foods. “We are pleased to be the first nationwide foodservice distributor to certify all our locations to the MSC Chain of Custody Standard. This certification is just another way to show our commitment to becoming a leader of sustainable foods in the industry.”

The MSC Chain of Custody certification underscores the company’s commitment to customers, to strengthening communities and helping to safeguard the environment. By offering certified sustainable foods and supplies with integrity, US Foods is helping customers to make easier and more sustainable menu choices. This certification along with additional internal programs is part of the company’s ongoing commitment to sustainability.

“The MSC congratulates US Foods, one of the leading foodservice distributors in North America, on the achievement of attaining MSC certification and offering sustainable, wild-caught seafood to consumers nationwide,” said Geoff Bolan, MSC’s U.S. Program Director. “Their commitment to sustainable seafood demonstrates US Foods’ leadership in the food service industry.”

About US Foods
As one of America’s great food companies and leading distributors, US Foods is Keeping Kitchens Cooking™ and making life easier for customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. With approximately $22 billion in annual revenue, the company offers more than 350,000 products, including high-quality, exclusive brands such as the innovative Chef’s Line®, a time-saving, chef-inspired line of scratch-quality products, and Rykoff Sexton®, a premium line of specialty ingredients sourced from around the world. The company proudly employs approximately 25,000 people in more than 60 locations nationwide. US Foods is headquartered in Rosemont, Ill., and jointly owned by affiliates of Clayton, Dubilier & Rice LLC and Kohlberg Kravis Roberts & Co. L.P. Discover more at www.usfoods.com.

Contact

Lisa Lecas, Manager
Corporate Communications, US Foods
Office: 847-720-8243
Lisa.Lecas@usfoods.com