Chipotle’s Halloween Boorito celebration: Get the chance to win free burritos for an entire year!

No trick: Costumed customers score entrees for three bucks, plus a chance to win free burritos for a year

DENVER, 2017-Oct-18 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) will be holding their annual Halloween Boorito celebration on Tuesday, Oct. 31, from 3 p.m. to closing, at all Chipotle locations. Customers who show up in costume will be treated to a three-dollar burrito, bowl, salad or order of tacos. This year, Chipotle is also sweetening the deal with a sweepstakes. Customers can text “BOORITO” to 888222 between Oct. 16 and Oct. 31 at midnight to be entered to win free burritos for an entire year.

“Boorito is a Chipotle tradition. Our customers love it, and our restaurant teams have a great time, too,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Whether your costume is elaborate, or you just grab some aluminum foil and arrive as a burrito, it’s a great way to add some delicious food to your Halloween celebration.”

Boorito has long been a Chipotle tradition, when customers and fans of all ages have fun dressing up all in the spirit of Halloween (and burritos). For more information about this year’s Boorito celebration, and the Burritos for a Year sweepstakes, please visit www.chipotle.com/boorito.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using only real, whole ingredients, and is the only national restaurant brand that uses absolutely no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com.

Contact:

Chipotle Mexican Grill
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle offers all day, buy-one-get-one (BOGO) promotion to all nurses on Wednesday, June 14

Chipotle offers all day, buy-one-get-one (BOGO) promotion to all nurses on Wednesday, June 14

 

Cure the Craving: Chipotle Announces Buy One, Get One Offer for Nurses All Day on Wednesday, June 14

DENVER, 2017-Jun-08 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) is offering a special, one-day, buy-one-get-one (BOGO) promotion to all nurses to celebrate their hard work and contributions. All day on Wednesday, June 14, from open to close, any nurse with a valid ID can take advantage of a special BOGO promotion at any Chipotle Mexican Grill restaurant nationwide or in Canada.

“Nurses take care of people day in and day out and we want to do our small part to take care of them,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Their jobs aren’t easy, but hopefully this small gesture makes lunch or dinner a little easier and a little tastier.”

The BOGO is valid for all types of nurses (RN, NP, CRNA, CNS, CNM, LVN, CAN), who present a nursing license or hospital/medical office nurse ID at any Chipotle location in the U.S. and Canada. This promotion may not be combined with other coupons, promotions or special offers. The promotion is valid in-store only and excludes online, mobile, fax, Burritos by the Box or catering orders. Limit is one free menu item per nurse ID.

For more information, please visit http://www.Chipotle.com/nurseappreciation.

About Chipotle

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using real, whole ingredients, and is the only national restaurant brand that prepares its food using no added colors, flavors or other industrial additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants. For more information, visit Chipotle.com

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle to treat teachers to a Buy One, Get One offer on May 2

Chipotle to treat teachers to a Buy One, Get One offer on May 2

 

DENVER, 2017-May-01 — /EPR Retail News/ — In celebration of the important contributions made by teachers, Chipotle Mexican Grill(NYSE: CMG) is offering a special, one-day, buy-one-get-one (BOGO) promotion to all educators. From 3:00 p.m. to close on Tuesday, May 2, 2017, Chipotle will host a Teachers’ Appreciation promotion where teachers, faculty and staff at schools and universities across the country can receive a BOGO with a valid school ID.

“Chipotle appreciates the educational community and all they do for their students, day in and day out,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “This is a small — but tasty — gesture from us to them to say thanks for their contributions to our classrooms and communities.”

The BOGO is valid for educators and staff at all levels, including pre-school, elementary, middle and high school, university and homeschooling parents who present valid identification recognizing them as staff or support on May 2. It is available for in-restaurant orders only and is not valid for online, mobile, fax or catering. There is a limit of one free entrée item per educator customer with the purchase of an entrée item of equal or greater value.

Chipotle has long been a champion for education and literacy. The company has provided reading rewards for libraries across the United States’ summer reading programs, offers tuition reimbursement to their employees and partners with Guild Education to provide discounted tuition programs for employees as well.

Earlier this year, Chipotle also unveiled “RAD Lands,” an unbranded, educational video series for kids about food and where it comes from, available through Discovery Education. The program gives teachers and parents tools to educate children on the benefits of eating fresh food, the importance of caring for our environment and how to create healthy, tasty snacks.

For more information about the BOGO promotion, please visit http://www.Chipotle.com/teacherappreciation. To learn more about Reading Rewards visit https://www.chipotle.com/reading. For more information on “RAD Lands” and how to bring it for free to schools visit http://www.radlandsinschool.com/.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and is the only national restaurant brand that uses of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

Chipotle launches “As Real as It Gets” advertising campaign highlighting its commitment to using only real ingredients

Chipotle launches “As Real as It Gets” advertising campaign highlighting its commitment to using only real ingredients

 

“As Real as It Gets” Campaign to Use National Television to Convey Brand’s Commitment to Using Only Real Ingredients in Their Food

DENVER, 2017-Apr-12 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Apr. 10, 2017) the launch of the “As Real as It Gets” advertising campaign created to support the company’s commitment to using only real ingredients. The launch of the campaign follows the recent announcement that Chipotle is the only national restaurant brand without added colors, flavors or preservatives – artificial or natural – in any of the ingredients it uses to prepare its food (except for lemon and lime juice which can be used as preservatives, though Chipotle uses them only for taste).

The “As Real as It Gets” campaign includes a series of videos with Sam Richardson, Jillian Bell and John Mulaney ‘getting real’ as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor. The comedians get real by revealing their fears, desires and secrets inside the burrito. The campaign also features radio, outdoor, digital video and banners, and social advertising that similarly conveys Chipotle’s commitment to being real.

“In a world full of fakery and half-truths, it’s invigorating to hear a brand tell it like it is,” said Mark Crumpacker, chief marketing and development officer for Chipotle. “This campaign challenges the conventions of fast food advertising by being completely real — not only about our food, but about the world we live in — and it does so with an optimism and playful humor that’s very much in line with our brand.”

Developed with Venables Bell & Partners (VB&P), “As Real as It Gets” represents the company’s first use of national broadcast television as a significant component of an advertising campaign. Last year, Chipotle tested television advertising in some markets, but this campaign represents a broader use of video across broadcast, cable and digital. Examples of the ads from the campaign can be seen at http://www.chipotle.com/realcampaign.

“We’re thrilled to help create the next chapter for this great brand with a campaign that conveys Chipotle’s commitment to doing the right thing and offering real, quality food,” said Will McGinness, partner and executive creative director at Venables Bell & Partners. “We set out to avoid all the conventions of fast food advertising. Using humor and a commitment to telling it like it is, we cut through the clutter of confusing claims, limited time offers or farmers holding produce, and created a campaign that is very true to who they are.”

Media planning and buying for the campaign was done by MullenLowe MediaHub.

The release of the “As Real as it Gets” campaign supports Chipotle’s commitment to using only real ingredients in its food. The company recently announced that it had rolled out new tortillas — used for their burritos, tacos and chips — that eliminated the use of preservatives and dough conditioners leaving the brand with only 51 real ingredients that are readily available at a farmer’s market or grocery store. The milestone furthers the company’s mission to ensure that better food, prepared from whole, unprocessed ingredients is accessible to everyone.

Chipotle has championed quality ingredients and the use of local, organically grown produce when practical, dairy from cows raised in pasture, meats from animals raised without hormones or non-therapeutic antibiotics, and the use of ingredients that have not been genetically modified throughout the company’s tenure. To highlight its entire ingredient list, the company released a new section of its website dedicated to its ingredients at http://www.chipotle.com/real.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using without the use of added colors, flavors or preservative typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

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Chipotle launches “Spot the Imposter” game in celebration of becoming the only restaurant brand without additives and preservatives in its food

Chipotle launches “Spot the Imposter” game in celebration of becoming the only restaurant brand without additives and preservatives in its food

 

Players search for “imposter” ingredients hidden among the company’s 51 real ingredients

DENVER, 2017-Apr-04 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) today (Apr. 3, 2017) launched “Spot the Imposter,” an online game designed to support its milestone achievement of becoming the only national restaurant brand without added colors, flavors or preservatives – artificial or natural – in any of the ingredients it uses to prepare its food (except for lemon and lime juice which can be used as preservatives, though the company uses them only for taste).

To play the game, users search through Chipotle’s 51 real ingredients hunting for commonly used industrial additives — including added flavors, colors, preservatives, gluten and gums — masquerading as real ingredients. Successful players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the U.S., and a chance to enter the sweepstakes to win other food prizes.

“At Chipotle, our real ingredients have nothing to hide,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Other restaurants are trying to make their ingredients sound better by switching artificial colors, flavors and preservatives for friendlier sounding additives that serve the same purpose. Our food is made entirely with real ingredients that consumers easily recognize – the kinds of ingredients you can buy yourself at a farmers’ market or grocery store. This new game encourages customers to learn about what’s real in their food and what’s not, while reinforcing our commitment to high-quality ingredients.”

“Spot the Imposter” can be played starting April 3rd and ending April 7th. Spotting the hidden imposter ingredient earns the player the mobile offer while supplies last. Successful players are also entered to win Burritos for a Year or Dinner for 10. As an added element, a new hidden imposter ingredient will be released at 9 a.m. EDT each day of the contest so users can come back each day to find the new hidden imposter ingredient. Each day the customer plays and spots the imposter, they can receive an additional sweeps entry. Up to five sweepstakes entries (one per day) will be allowed per person with sweeps winners getting free Burritos for a Year or Dinner for 10. There is a limit of one free chips and guac offer, with entrée purchase, per person, per mobile number, with all offers expiring April 30, 2017.

To play the game and enter the sweepstakes, visit http://www.chipotle.com/real. For more information and rules on the sweepstakes, visit http://www.chipotle.com/spottheimposter-faq. For official rules, visit http://www.chipotle.com/spottheimposter-rules.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out the finest ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food without the use of added colors, flavors or preservatives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

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Chipotle becomes the only national restaurant brand to eliminate unnecessary additives and preservatives in its food

Multi-Year Quest to Develop Better Tasting, Preservative-Free Tortilla Complete; Company’s Food Now Includes Only 51 Real, Delicious Ingredients

DENVER, 2017-Mar-30 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced that it has become the only national restaurant brand with no added colors, flavors or preservatives in any of the ingredients it uses to prepare its food (except for lemon and lime juices which can be used as preservatives, though Chipotle uses them only for taste). This applies to all Chipotle restaurants in the United States and does not include beverages. The accomplishment furthers the company’s mission to make better food accessible to everyone. Details about each of the company’s ingredients can be seen at http://www.chipotle.com/real.

Two years ago, the company began working to eliminate unnecessary additives and preservatives from the tortillas it uses to make burritos, tacos and chips. The new tortillas are now served in all the company’s U.S. restaurants, and were tested extensively in Chipotle restaurants around the country beginning in January. The new recipes for corn and flour tortillas now contain between two and five ingredients. For example, the new flour tortillas are made using only flour, water, canola oil, salt and yeast. The corn tortillas used for the chips are made only with corn masa flour and water.

“We have always used high quality ingredients and prepared them using classic cooking techniques,” said Steve Ells, Chipotle Founder, Chairman and CEO. “We never resorted to using added colors or flavors like many other fast food companies do simply because these industrial additives often interfere with the taste of the food. However, commercially available tortillas, whether they are for us or someone else, use dough conditioners and preservatives. I’ve been on a quest for a better tasting tortilla for years, and we finally achieved a tortilla made the way you would make them at home, and they are simply delicious. Ultimately, all of the decisions we make about the ingredients we use are about making the very best tasting food we can.”

Chipotle has long been a pioneer in serving better quality ingredients. This includes the use of local and organically grown produce when available and practical, dairy from cows raised on pasture and meats from animals raised without hormones or non-therapeutic antibiotics. Additionally, none of the ingredients used in Chipotle’s food have been genetically modified. With the introduction of its new tortillas, the company now touts only 51 real ingredients used to prepare all of its food. This is in stark contrast to most other fast food chains where a single menu item can contain 40 or more ingredients — many of which are added flavors, colors, preservatives and other industrial additives.

“When helping people find ways to eat well, I always encourage them to look for food made with simple ingredients, and without unnecessary additives. Even the word ‘natural,’ when it comes to additives, can be misleading because there are added colors and added flavors that can be labeled as ‘natural,’” said Ellie Krieger, RD, Nutritionist, Chef, and host of the public television show, “Ellie’s Real Good Food.” “And when I go out to eat, I seek out restaurants that use the same real, high-quality ingredients I use in my own kitchen. That’s why I absolutely love what Chipotle is doing here.”

Chipotle’s accomplishment comes at a time when other fast food brands are scrambling to clean up their ingredient statements as consumers turn away from processed foods and foods with added colors, flavors, preservatives and other industrial additives. But nearly every fast food chain has chosen the easier path of simply switching from artificial flavors and colors to “natural” versions of additives that serve the same purpose. Some fast food companies have gone so far as to designate the preservatives they use as “natural” even though nearly all preservatives identified in FDA rules are known as “chemical preservatives.”

Evidence of how confusing the distinction between artificial and natural additives can be is illustrated by looking at the ingredient statement from what is arguably fast food’s most popular offering: the French fry. Typical fast food French fries contain several ingredients including “natural beef flavor.” Even though it contains no beef, the “natural” beef designation can be used simply because the chemical is derived from plant material.

“Rather than switching from artificial colors, flavors, sweeteners and preservatives to ‘natural’ alternatives of the same additives, fast food companies should be asking why their food needs added colors, flavors, sweeteners and preservatives in the first place,” said Mark Crumpacker, Chief Marketing and Development Officer for Chipotle. “Because we prepare our fresh food using classic cooking techniques, we avoid using the industrial additives typically associated with fast food — but most importantly, that approach is the reason our food is so delicious.”

The company also released a “visual ingredient statement” which visually depicts the ingredients in each of its menu items. The visual ingredient statement can be seen at http://www.chipotle.com/ingredients.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out the finest ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food without the use of added colors, flavors or preservatives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle and Discovery Education Launch Television Series about Good Food Choices on iTunes

Chipotle and Discovery Education Launch Television Series about Good Food Choices on iTunes

 

Available exclusively on iTunes and in partnership with Discovery Education, the original series highlights ways for parents and kids to make good food choices

DENVER, 2017-Mar-27 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) today (Mar. 22, 2017) released “RAD Lands,” an original video series about food for kids between the ages of 7 and 10. The show is available exclusively on iTunes at iTunes.com/RadLands. The unbranded series, created in partnership with CAA Marketing and The Magic Store (the team behind the Daytime Emmy-nominated series “Yo Gabba Gabba!”), features celebrity chefs, musicians and YouTube personalities, and is aimed at educating families about where their food comes from and how it is prepared.

“Chipotle is ensuring that better food is accessible to everyone,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “We created ‘RAD Lands’ to educate young eaters and their parents about food in an entertaining and engaging way. We don’t advertise to kids so the show is completely unbranded. We hope that it sparks conversation and curiosity among families, ideally leading to smarter and more informed choices about food.”

The main storytelling component of “RAD Lands” is an animated segment called “The Cultivators” that follows a small rebel squad’s epic journey to help save the galaxy’s plants and animals to preserve their access to real, fresh food. The squad is challenged by a nemesis trying to homogenize food across the galaxy and turn it all into highly processed junk food.

Season one will be available exclusively on iTunes in the US and Canada for $4.99, bringing the series to a wide and digital savvy audience on the world’s premium destination for music, TV and movie content. Alternatively, families can download the first episode for free, and the remaining five episodes for $1.99 each. As part of the “RAD Lands” launch and to support school lunches, Chipotle will donate $100,000 to the Chef Ann Foundation, a non-profit organization that works with schools nationwide to provide the tools and resources they need to serve healthy, nutritious, and delicious food to every student, every day.

“RAD Lands” continues Chipotle’s tradition of producing innovative unbranded content focusing on fresh ingredients and a wholesome lifestyle. The series was created by Chipotle in partnership with CAA Marketing and The Magic Store, one of the most respected producers of children’s television and the team behind the popular television series “Yo Gabba Gabba!” The culinary and musical talent appearing in “RAD Lands” includes chefs Amanda Freitag, Michael Voltaggio, and Duff Goldman, along with musicians Neon Trees, Wayne Coyne of the Flaming Lips, Biz Markie and Portugal. The Man, among others.

“Chipotle and the ‘RAD Lands’ series are a great fit with the values of my foundation,” said Ann Cooper, founder of the Chef Ann Foundation. “We are thrilled with the generous support from Chipotle and iTunes through this program, and hope it encourages others to contribute what they can to influence future generations’ views on food.”

Discovery Education Partnership Enhances Program Benefits

To enhance the program’s reach to educators and students, Chipotle is partnering with Discovery Education, a leading provider of digital education content for K-12 classrooms, for RAD Lands In School. In this online program for elementary students launching later this spring, RAD Lands episodes will be paired with lesson plans and activities that have been developed by Discovery Education’s award-winning curriculum team. These no-cost resources incorporate music, animation, and live-action segments to teach students key health and science content, including the benefits of eating fresh food, the importance of caring for our environment, and how to create healthy and tasty snacks. These engaging lessons and activities can be used as stand-alone materials or integrated into elementary health and science curriculum. Additionally, Discovery Education will host an original, nationwide virtual field trip this fall for students and teachers that will combine food literacy experts and the RAD Lands content for a real-time learning experience. More information can be found at www.RADlandsinschool.com.

“RAD Lands In School offers educators and students a way to explore where fresh food comes from and how it can support a healthy lifestyle in a fun and compelling way,” said Lori McFarling, senior vice president and chief marketing officer of Discovery Education. “We are pleased to partner with Chipotle on this effort to start conversations with students about health and nutrition, farming and food, through vibrant content and easy to use activities.”

“Every student should be knowledgeable about making good food choices and RAD Lands In School will help to support my health classroom lessons in a new and engaging way while also providing activities for the family at home,” said Brandon Wislocki, fifth grade teacher at Stonegate Elementary (Irvine Unified School District) in Rancho Santa Margarita, Calif.

“Through ‘RAD Lands,’ we wanted to create a show for families to watch together that engages and teaches without preaching,” said Scott Schultz, “Yo Gabba Gabba!” creator and executive producer at The Magic Store. “We achieved that goal through a combination of animation, music and live action throughout the series.”

To learn more about RAD Lands, visit chipotle.com/radlands. To download episodes of the show, visit iTunes.com/RadLands.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle Mexican Grill rolls out “Smarter Pickup Times” technology for better digital ordering

“Smarter Pickup Times” Rolled Out Across the U.S.; Reduces Wait Times and Allows for Greater Digital Order Volume

DENVER, 2017-Feb-22 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) has completed the rollout of its “Smarter Pickup Times” technology to all its restaurants that offer digital ordering. The advanced technology allows customers who order digitally to benefit from shorter and more accurate pickup times and the ability to reserve a future pickup time. The technology enhances all forms of digital ordering including web ordering (order.chipotle.com) as well as the company’s ordering apps for iOS and Android. “Smarter Pickup Times” also improves the company’s ability to process more digital orders without disrupting service or throughput in its restaurants.

Chipotle has extensively tested the “Smarter Pickup Times” system in restaurants around the country. In tests, the company saw a reduction of wait times for digital orders by as much as 50%, and an increase in the total number of digital orders to record levels.

“Most people don’t know that nearly every Chipotle has an extra make-line in the back of the restaurant where orders can be prepared without disrupting service on the main line,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Smarter Pickup Times enhances this capability by dynamically scheduling orders and generating accurate wait times based on the current volume of orders. This allows us to prepare more digital orders while simultaneously improving the customer experience.”

Chipotle’s “Smarter Pickup Times” technology dynamically monitors digital order capacity to ensure that each restaurant can effectively manage the digital orders flowing into the second make-line. The company is also in the process of rolling out an enhanced version of this second make-line that will greatly improve ergonomics for the teams staffing the line, and allow for even greater order volume and accuracy.

“We have been evaluating all of our digital offerings with an eye toward removing friction,” explained Curt Garner, chief information officer at Chipotle. “That started with a redesign of our website to make it responsive to whatever device a customer is using – a computer, tablet or smart phone – followed by online catering and additional out of store payment options, and continues with the completion of our ‘Smarter Pickup Times’ initiative. With this change, we have reduced the wait time for digital orders and are able to keep our restaurants from being overwhelmed with digital orders, particularly at peak times.”

Chipotle is currently running a marketing campaign to drive digital orders that includes in-store promotions, social media advertising, search optimization, and digital advertising. Moving forward, nearly all of the company’s digital advertising will link customers directly to digital ordering.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Forward Looking Statements

Certain statements in this press release, including statements about digital initiatives and related marketing programs, are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We use words such as “anticipate,” “believe,” “could,” “should,” “estimate,” “expect,” “intend,” “may,” “predict,” “project,” “target,” and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: the uncertainty of our ability to achieve expected levels of comparable restaurant sales due to factors such as changes in consumers’ perceptions of our brand, including as a result of food-borne illness incidents beginning in late 2015, the impact of competition, including from sources outside the restaurant industry, decreased overall consumer spending, or our possible inability to increase menu prices or realize the benefits of menu price increases; the risk of food-borne illnesses and other health concerns about our food or dining out generally; factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified employees; the performance of new restaurants and their impact on existing restaurant sales; increases in the cost of food ingredients and other key supplies or higher food costs due to new supply chain protocols; the potential for increased labor costs or difficulty retaining qualified employees, including as a result of market pressures, enhanced food safety procedures in our restaurants, or new regulatory requirements; risks related to our marketing and advertising strategies, which may not be successful and may expose us to liabilities; risks relating to our expansion into new markets; the impact of federal, state or local government regulations relating to our employees, our restaurant design, or the sale of food or alcoholic beverages; risks associated with our Food With Integrity philosophy, including supply shortages and potential liabilities from advertising claims and other marketing activities related to Food With Integrity; security risks associated with the acceptance of electronic payment cards or electronic storage and processing of confidential customer or employee information; risks relating to litigation, including possible governmental actions related to food-borne illness incidents, as well as class action litigation regarding employment laws, advertising claims or other matters; risks relating to our insurance coverage and self-insurance; our dependence on key personnel and uncertainties arising from recent changes in our management team; risks regarding our ability to protect our brand and reputation; risks associated with our ability to effectively manage our growth; and other risk factors described from time to time in our SEC reports, including our most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q, all of which are available on the investor relations page of our website at ir.Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle Mexican Grill expands its Chipotle Reading Rewards program

Chipotle motivates young readers with reading rewards, incentivizing book smarts with delicious food

DENVER, 2017-Feb-09 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today  (Feb. 8, 2017) the expansion of the Chipotle Reading Rewards program, which rewards young readers with free Chipotle kid’s meals for reaching their reading goals.

“We understand the importance of early literacy, and want to encourage kids of all ages to read,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Giving back is always a priority for us, and we are pleased to supply teachers and librarians with the motivational resources they need for successful reading programs.”

Chipotle has provided reading rewards for libraries across the country for summer reading programs for close to a decade. As part of the expanded program, Chipotle is making rewards available for application on its website and also opening up this resource to schools. While most schools and libraries have their own reading programs, Chipotle can provide a reading log for approved applicants who do not have an existing program in place.

Participants who reach their reading goals will be rewarded with a free kid’s meal card. The Chipotle kid’s meal consists of the “build your own” option or a cheese quesadilla, both of which are served with a drink and kid’s chips or fruit. Teen reading programs can also be supported if educators specify an older audience in their application. If approved, buy-one-get-one (BOGO) vouchers will be provided for teen readers.

To apply for the Chipotle Reading Rewards program, teachers and librarians can visit chipotle.com/reading. Each school or library may only apply for Chipotle reading rewards once per year. Applicants should be prepared to use a valid school or library email address and request the cards to ship directly to the school or library district.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle launches ‘Cado Crusher’ online game where players get a chance to win free chips and guac

DENVER, 2017-Jan-25 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) in partnership with Avocados From Mexico announced today (Jan. 24, 2017) a new online game called ‘Cado Crusher, where users have three rounds to smash and combine ingredients to make their own version of Chipotle’s delicious guacamole.

Players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the US. Users may play ‘Cado Crusher anytime January 24 through February 7, while supplies last, with all offers expiring February 28, 2017. There is a limit of one offer per person, per mobile number.

“This game provides a fun way for our customers to see the short list of quality ingredients that go into each and every batch of our scratch-made guacamole, while also giving them a chance to enjoy some chips and guac on us to complement their meal,” said Mark Crumpacker, chief marketing and development officer at Chipotle.

Chipotle’s guacamole is made from scratch throughout the day. Each batch of ripe avocados is hand-mashed and seasoned with freshly diced red onions, jalapeno peppers, cilantro, citrus juice and salt. Each of Chipotle’s 2,200-plus restaurants goes through approximately five cases of avocados a day, amounting to about 45,000 pounds of avocados in each restaurant annually. The company sources avocados exclusively from Mexico in certain months to ensure the taste and quality of its guacamole is the absolute best. Chipotle also buys avocados from California, Chile and Peru based on peak growing seasons.

“Avocados From Mexico is excited to partner with Chipotle this month to celebrate the star ingredient in their popular guacamole — fresh, great-tasting avocados,” said Alvaro Luque, president of Avocados From Mexico. “Guacamole super fans, and those new to Chipotle, will enjoy the ‘Cado Crusher game as part of our promotion around the Big Game, and we are thrilled to team up with Chipotle to provide free guacamole to their customers across the country.”

To learn more and play ‘Cado Crusher, please visit cadocrusher.com. To access Chipotle’s signature guacamole recipe, visit chipotle.com/guac-recipe.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

ABOUT AVOCADOS FROM MEXICO

Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle Mexican Grill announces Venables Bell & Partners and MullenLowe Mediahub as its Advertising and Media partners

Venables Bell & Partners Named for Advertising Responsibilities, MullenLowe Mediahub Tapped for Media Planning and Buying

DENVER, 2017-Jan-23 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced that it has selected two new agency partners. Venables Bell & Partners will take on advertising duties, and MullenLowe Mediahub was selected for media planning and buying. The decision comes at the end of a four-month agency review that included consideration of nearly 20 potential agency partners.

“After considering some extremely talented agencies, we decided that retaining two best in class partners to work with us on the advertising and media roles gave us the best combination of talent to help us as we continue to evolve our marketing programs,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “Venables impressed us from the beginning with their insights and ability to translate our strategy into really compelling advertising, while Mediahub demonstrated extraordinary analytic and media targeting capabilities. Working together with our internal marketing team and these new agency partners positions us well to improve the impact of our marketing programs over the coming months.”

Venables Bell is a San Francisco-based agency that has won accolades for its work for client companies such as Audi, REI, and Intel, among others, and was named breakthrough agency of the year in 2016 by AdWeek magazine. Boston-based Mediahub is the global media planning and buying arm of MullenLowe Group, and represents a variety of progressive brands including JetBlue, Netflix, Bose and Shinola, among many others. Mediahub was named 2016 Creative Media Agency of the Year by Mediapost.

“Chipotle and Mediahub share a belief in challenging the status quo to deliver extraordinary results,” said Keith Lusby, executive director at MullenLowe Mediahub. “Chipotle is the ultimate challenger brand, defying category norms about how food is sourced, prepared and served. This is an exciting time to be Chipotle’s partner as they evolve their amazing brand story and success with breakthrough, attention getting media.”

“Chipotle is a brand we have long admired, and we are excited to be working alongside a marketing team which has such a strong and compelling creative pedigree,” said Paul Birks-Hay, president of Venables Bell.

Chipotle will continue its work with GSD&M through the duration of its “Ingredients Reign” campaign. The company also continues to work with a number of other agency partners in such area as design, social media, public relations, and digital and mobile services.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle launches an online tool to help customers not just count calories, but make calories count

Chipotle’s online tool helps customers meet their dietary needs in the New Year without sacrificing freshness or taste

DENVER, 2017-Jan-05 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Jan. 4, 2017) its New Year’s resolution: an online tool to help customers not just count calories, but make calories count. Chipotle is launching a dietary options page that shows which ingredients are right for specific individual needs, so that customers can build a specifically customized meal, no matter their dietary restrictions or preferences. Whether eating vegan, avoiding gluten or looking to pump up the protein, Chipotle’s menu has the right combination for everyone.

“Many New Year’s resolutions involve a pledge to live a more active and healthy lifestyle,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “And our dietary options page can help you keep your New Year’s resolution this year. The tool makes it easy to customize your meal with fresh ingredients from our everyday menu so you can stay on track with your goals.”

To see which combinations are best for their personal health plan, customers can enter potential ingredient groupings into Chipotle’s nutrition calculator. This webpage also recommends healthy ingredient combinations, such as:

  • Chicken Salad (435 cal, 15.5g fat): Romaine lettuce, Responsibly Raised chicken, black beans, fresh mild tomato salsa and cheese (vinaigrette not included)
  • Vegetarian Salad (405 cal, 23.5g fat): Romaine lettuce, black beans, sautéed bell peppers and onions, fresh mild tomato salsa and guacamole (vinaigrette not included)
  • 3 Crispy Steak Tacos (490 cal, 21.5g fat): Crispy corn tortillas, marinated and grilled Responsibly Raised steak, fresh mild tomato salsa, cheese and romaine lettuce

For years Chipotle has been providing fresh, Responsibly Raised ingredients grown and raised with respect for farmers, animals and the environment, and now it’s making smart eating choices easy for customers, too.

Picky eaters welcome.

ABOUT CHIPOTLE

Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using whole, unprocessed ingredients and without the use of added colors, flavors or other additives typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303.222.5912
carnold@chipotle.com

Source: Chipotle Mexican Grill

Chipotle Mexican Grill announces new online game based on animated short film “A Love Story”

DENVER, 2016-Oct-12 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Oct. 11, 2016) a new online game based on the company’s original, animated short film “A Love Story.” The game is available online and allows users to test their memory skills by matching up real Chipotle ingredients while being careful not to select the imposters (added flavor or added color cards). Anyone who plays the game will receive a mobile Buy-One/Get-One (BOGO) free entrée offer (while supplies last) redeemable at any Chipotle in the U.S. orCanada just for playing.

“A Love Story” illustrates how competition among food businesses has caused food to become increasingly processed and filled with added colors and flavors. The film –- which has been viewed more than 61 million times — follows the story of two young entrepreneurs, Ivan and Evie, and the escalating rivalry that leads them to build competing fast food empires with vast menus and heavily processed food.

Since its release in July 2016, the film has been well received. Market researcher Ace Metrix noted that the film was the highest scoring quick-service restaurant ad it ever tested, an accomplishment made more impressive by the film’s three-minute length. Chipotle’s own research on “A Love Story” shows that 71% of consumers the company surveyed said that they would be more likely to agree that Chipotle uses high quality, whole ingredients, and 65% saying it made them more likely to trust the company.

“A commitment to real, unprocessed ingredients remains central to our mission,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “This new game furthers the important themes in ‘A Love Story’ while reinforcing our commitment to sourcing the very best ingredients and preparing them using classic cooking techniques.”

Users may play “A Love Story” Match Game starting October 11. To test your matchmaking skills, visit Chipotle.com/alovestorygame and to view the original “A Love Story” film and inspiration for the game, please visit Chipotle.com/alovestory.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly, with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 2,000 restaurants, including 26 Chipotle restaurants outside the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates four Pizzeria Locale restaurants. For more information, visit Chipotle.com.

Contact:

Chris Arnold
303-222-5912
carnold@chipotle.com

Source: Chipotle

Chipotle Mexican Grill announces the return of its annual Halloween celebration, Boorito on October 31st

DENVER, 2016-Oct-11 — /EPR Retail News/ — Go to any Chipotle in costume from 3 p.m. to close on Halloween and get a burrito, bowl, salad, or order of tacos for only $3. Proceeds will help raised $1 million for the Chipotle Cultivate Foundation.

“Boorito is a tradition that we started in 2000, to simply give a treat to our customers while celebrating Halloween. It’s gotten to the point that for our long-term customers, we don’t even need to mention Boorito anymore, as they’re coming in anyway knowing they’re going to have a great time enjoying the food they love, all while supporting a good cause.” said Mark Crumpacker, chief creative and development officer at Chipotle.

What started as just a fun way to celebrate Halloween has turned into a very effective fundraiser. Over the last four years, through Boorito Chipotle customers have helped raise $4 million for theChipotle Cultivate Foundation simply by coming in dressed in costume. Proceeds from this year’s event, up to $1 million, will benefit the foundation established in 2011 to allow Chipotle to extend its commitment to creating a more sustainable food future.

This is one event that really does put the “fun” in “fundraiser” — where Chipotle customers can have good fun and good food, for a good cause. For more information about this year’s Boorito celebration, and the Chipotle Cultivate Foundation, please visit www.chipotle.com/boorito.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly, with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 2,000 restaurants, including 20 Chipotle restaurants outside the U.S. and 15 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates three Pizzeria Locale restaurants. For more information, visit Chipotle.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

###

Chipotle Mexican Grill announces the return of its annual Halloween celebration, Boorito on October 31st
Chipotle Mexican Grill announces the return of its annual Halloween celebration, Boorito on October 31st

 

Source: Chipotle

Chipotle Mexican Grill spotlights their carefully selected ingredients on new advertising campaign

DENVER, 2016-Oct-03 — /EPR Retail News/ — A new advertising campaign by Chipotle Mexican Grill (NYSE:CMG) spotlights their carefully selected ingredients and reinforces Chipotle’s commitment to sourcing, preparing and serving only the very best ingredients.

“We prepare all of our food using a very short list of ingredients,” said Mark Crumpacker, chief creative and development officer at Chipotle. “This allows us to obsess over each one in order to ensure that our food is absolutely delicious. This campaign takes a playful look at how all that attention has inflated the egos of our ingredients, resulting in a world in which we live to serve them — in every sense of the word.”

The campaign features a series of animated stop-motion short films along with online, outdoor, and radio advertising that tout the tagline, “’Tis their world. We just cook in it.” In addition to print, online, digital and social media distribution, the short films will be shown in movie theaters across the country, and Chipotle is considering airing them as television spots. The campaign was created in partnership with Austin-based GSD&M and award-winning animation studio HouseSpecial.

“‘’Tis their world, we just cook in it’ was born from the reality that at Chipotle, there’s nothing more superior or respected than the ingredients,” said Jay Russell, chief creative officer at GSD&M. “So much so, that ingredients get the royal treatment—literally. Ingredients Reign captures that worshipping and pampering, bringing Chipotle’s obsession for fresh ingredients to life.”

“The tone of this campaign is just the right combination of surreal whimsy and crafted beauty,” said Kirk Kelley, creative director and partner at HouseSpecial. “By creating the spots in stop motion, HouseSpecial’s artists were able to give the regal Ingredients their proper home, set them into a playful – but decidedly noble – backdrop and capture the inherent intrigue and paparazzi-fueled frenzy that Royalty always garners.”

For years Chipotle has been providing fresh, responsibly raised ingredients grown and raised with respect for farmers, animals and the environment. This includes serving Responsibly Raised meats, ingredients that are not genetically engineered, certain organic produce items and a majority of dairy from cows raised on pasture.

For more information and to view the campaign, please visit chipotle.com/ingredientsreign.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 2,000 restaurants, including 24 Chipotle restaurants outside the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates four Pizzeria Locale restaurants. For more information, visit Chipotle.com.

ABOUT GSD&M

Founded in 1971, GSD&M is a creatively driven, full-service agency headquartered in Austin, Texas, that believes when you pay the price to understand the problem and apply that insight to solve courageously, the reward is ideas that make a difference. With a restless culture and purpose as a guiding force, GSD&M builds brands with a fully integrated creative, media and analytics approach. For more information, visit GSDM.com.

ABOUT HOUSESPECIAL

“Animation isn’t just a storytelling medium – it’s our life force and our passion.”

HouseSpecial, formerly LAIKA/house, can make anything move. We are animation experts. Our Portland creative team is globally known for our ability to develop characters in narrative environments for iconic brands like M&M’S, Supercell’s Boom Beach, Planters, Apple,ESPN, Target and Honey Nut Cheerios. We have collaborated with advertising agencies GSD&M, Barton F. Graf, Goodby, Silverstein & Partners, Wieden+Kennedy, TBWA\CHIAT\DAY, Leo Burnett and BBDO among others on hundreds of spots – many of which earned big awards and are part of advertising lore.

The studio, under the leadership of President EP Lourri Hammack, Chief Creative Officer and Creative Director Kirk Kelley and Chief Operating Officer Alvaro Cubillas, specializes in short- to mid-form animated content in 2D, CG and stop-motion mediums. Website: housespecial.com.

Contact:
Chris Arnold
303-222-5912
carnold@chipotle.com

###

Chipotle Mexican Grill spotlights their carefully selected ingredients on new advertising campaign
Chipotle Mexican Grill spotlights their carefully selected ingredients on new advertising campaign

 

Source: Chipotle Mexican Grill

Chipotle Mexican Grill announces the return of its popular Halloween fundraiser, Boorito

Customers are invited to add something “unnecessary” to their costumes to score a $3 burrito and to help raise $1 million for the Chipotle Cultivate Foundation

DENVER, 2015-10-6 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today the return of its longstanding and popular Halloween fundraiser, Boorito. On Saturday, October 31 between 5pm and closing, Chipotle will offer $3 burritos, bowls, salads, and tacos to customers dressed in a costume with an, “unnecessary” addition. Proceeds from the fundraiser, up to $1 million, will benefit theChipotle Cultivate Foundation.

Boorito has become one of the company’s most iconic promotions and this year, to showcase the simplicity of their ingredients, Chipotle is asking Boorito participants to add an unnecessary addition to their costumes in order to redeem the $3 Boorito offer. This twist on the costume guidelines supports the company’s larger vision of serving only the highest quality ingredients versus the complex array of unnecessary additives and preservatives that are typically found in fast food.

Unlike a typical fast food restaurant menu that includes hundreds, if not thousands of additives, including chemicals, processing aids, artificial colors and artificial flavors, Chipotle serves a simple menu of food made with only 68 ingredients that are raised or grown with respect for farmers, the environment, animals and consumers. These high quality ingredients are then prepared using classic cooking techniques.

“We’ve always focused on sourcing the highest quality ingredients, and we are challenging our customers to learn about the unnecessary ingredients used in typical fast food by adding something ‘unnecessary’ to their costume,” said Mark Crumpacker, chief creative and development officer. “In exchange for adding an unnecessary item to their costume, we’ll donate $1 from their purchase to the Chipotle Cultivate Foundation to help in its efforts to create a better food future.”

In support of this year’s Boorito fundraiser, Chipotle has produced a companion short film in conjunction with New York-based studio, Piro, entitled “Endless Line.” The humorous film features a customer entering a fictitious fast food restaurant where she discovers what Chipotle would be like if it served traditional fast food rather than cooking by hand. It follows her as she orders from an endless line of workers, each adding a different artificial additive to her meal. Rather than accept her artificially flavored, colored, and processed meal, she questions where the “real” ingredient are. The short video concludes with the line: “Unnecessary additives are creepy.”

Proceeds from Boorito, up to $1 million, will benefit the Chipotle Cultivate Foundation. To date, Chipotle customers have raised more than$4 million through the Boorito fundraising program to support the foundation’s work. The Chipotle Cultivate Foundation provides resources and promotes good stewardship for farmers; promotes better livestock husbandry; encourages regenerative agriculture practices; and fosters food literacy, cooking education, and nutritious eating.

For more information about this year’s Boorito fundraiser, please visit www.chipotle.com/boorito.

ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast-food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 1,850 restaurants, including 17 Chipotle restaurants outside the U.S. and 11 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates three Pizzeria Locale restaurants. For more information, visit Chipotle.com.

ABOUT THE CHIPOTLE CULTIVATE FOUNDATION
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation is committed to providing resources and promoting good stewardship for farmers; promoting better livestock husbandry; encouraging regenerative agriculture practices; and fostering better food literacy, cooking education, and nutritious eating. Since its inception, the foundation has contributed more than $3 million to likeminded organizations committed to cultivating a better world through food. Visit CultivateFoundation.org for more information.

Source: Chipotle Mexican Grill

Chipotle Mexican Grill
Chris Arnold, 303-222-5912
carnold@chipotle.com

 

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Chipotle says unnecessary additives are creepy for this year's Boorito fundraiser. (Photo: Business Wire)

Chipotle says unnecessary additives are creepy for this year’s Boorito fundraiser. (Photo: Business Wire)

Chipotle Mexican Grill makes it easier for students to find the food they love through partnership with Tapingo

New partnership enhances Chipotle’s delivery options; provides delivery access to students at 40 college campuses

DENVER, 2015-9-1 — /EPR Retail News/ — As college students make their way back to school for another year, Chipotle Mexican Grill(NYSE: CMG) is making it easier for students to find the food they love, allowing more time for study and less to search for burritos. Through a new partnership with Tapingo, a leading mobile commerce app that saves college students time by providing food pickup and delivery, Chipotle will be available for delivery through Tapingo at 40 college campuses nationwide this fall, and at more than 100 campuses by spring 2016.

The partnership with Tapingo expands Chipotle’s existing delivery program. The company also has nationwide delivery partnerships with Postmates, a delivery service that operates in several key Chipotle markets, and with OrderUp, which provides delivery service in several smaller Chipotle markets.

“Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers. That shared acceptance among younger customers made them a great choice for us to expand delivery aimed specifically at students.”

Tapingo has a rapidly growing user base, the large majority of whom are Millennials and Gen Zs. Chipotle resonates well with a similar audience. A recent survey by investment firm William Blair called Chipotle the “most favored restaurant” by younger consumers. Morgan Stanley notes that Millennials are more likely to dine out on a weekly basis than older consumers and states that “taste, value, and quality” drive their restaurant decision-making. “On those metrics, Chipotle wins,” the firm says.

“Tapingo has become the buy button for students and we are excited to expand into surrounding areas,” said Daniel Almog, chief executive officer at Tapingo. “Our network of students is hungry for Chipotle, and we’re excited to deliver it quickly and at a very reasonable delivery cost.”

Since its founding in 2012, Tapingo has leveraged mobile technology to create a more convenient and enjoyable experience for students to purchase a variety of products or services. With the average student transacting daily, using Tapingo has become habitual for college students. Users can order with a tap and then have their order delivered in a timely and efficient manner. Using the Club Tapingo feature, the average user pays $2.99, with no additional service fee. Tapingo also provides timely delivery, with an average of only 25 minutes between order placement and receipt.

Chipotle delivery is currently available through Tapingo at the following campuses:

  • Arizona State University
  • California State University Chico
  • Louisiana State University
  • University of Arizona
  • University of Southern California
  • Northern Arizona University

Delivery will expand to include the following campuses later this fall.

  • California State University – Fullerton
  • California State University Northridge
  • Carnegie Melon University
  • Case Western Reserve University
  • Cleveland State University
  • College of the Holy Cross
  • Columbia University
  • Eastern Michigan University
  • Emory University
  • Georgia Institute of Technology
  • Georgia State University
  • Johns Hopkins University
  • Loyola Marymount University
  • Loyola University Maryland
  • Michigan State University
  • New York University
  • North Carolina State University
  • Ohio State University
  • Pennsylvania State University
  • Rutgers University
  • San Jose State University
  • Santa Clara University
  • Towson University
  • Trinity College
  • University of Arkansas
  • University of California Los Angeles
  • University of Georgia
  • University of Louisville
  • University of Maryland
  • University of Miami
  • University of Michigan
  • University of Oklahoma
  • University of Oregon Eugene
  • University of Pittsburgh
  • University of the Pacific
  • University of Utah

Plans for additional rollouts or availability can be found on Tapingo.com/Chipotle.

ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast-food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that — where possible — are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 1,850 restaurants, including 17 Chipotle restaurants outside the U.S. and 11 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates three Pizzeria Locale restaurants. For more information, visit Chipotle.com.

ABOUT TAPINGO
Since its founding in 2012, Tapingo has leveraged mobile technology to solve a key problem for students: lack of time. Whether confronted with long lines while racing between classes, needing a midnight boost during late-night study sessions, or faced with a lack of options when living off campus, students are increasingly in need of a new solution to meet their needs. With just a few taps, users can browse menus, order and pay, then schedule pickup or have their order delivered. Tapingo provides a streamlined buying process that benefits both the students and the campuses, while driving habitual purchase and eliminating operational inefficiencies. Today, Tapingo processes tens of thousands of transactions per day, and the average user utilizes the service more than five times per week. Serving 46 markets fromAlaska to Miami, Tapingo is the ideal commerce solution for the on-the-go on-demand generation. Stop waiting at www.Tapingo.com.

Source: Chipotle Mexican Grill

Chipotle Mexican Grill
Chris Arnold, 303-222-5912
carnold@chipotle.com
or
Tapingo
Leanne Reis, 650-307-3575
leanne@tapingo.com