METRO GROUP invests in mobile payment and customer engagement platform Yoyo Wallet

Düsseldorf, 2017-Jun-27 — /EPR Retail News/ — METRO GROUP invests in the London-based start-up Yoyo Wallet, a fast growing mobile payment and customer engagement platform operating in the European market. Founded in 2013, Yoyo provides a combination of fast and simple-to-use mobile payment, ordering, and personalised loyalty and reward programs, all backed by an analytics and campaign platform for retailers. The investment has been led by the investment arm of METRO’s digital unit and demonstrates its continued strategy to back digital business models helping hospitality and retail businesses improve their earnings potential through advanced digital tools. The round was supported by other financial investors and completion is subject to certain normal closing conditions and approval by the Financial Conduct Authority (FCA).

“Yoyo has convinced a growing number of customers to deploy its data-driven payment and loyalty marketing solutions, including most recently, Caffè Nero, the third largest coffee retail chain in the UK. With its strong track record of deploying digital technology at the customer interface, Yoyo’s solution can have a meaningful positive impact on a wide spectrum of retail businesses, in particular in the food and beverage segment. As digitization becomes mainstream in hospitality, Yoyo’s technology is a strong candidate for currently untapped market segments. As part of our engagement, METRO intends to contribute to this deployment,” says Hansjörg Sage, General Manager at the digital unit of METRO GROUP.

Yoyo’s technology allows retailers of all sizes to provide their customers with a best-in-class branded mobile experience, whilst customizing their offerings from an array of available Yoyo services. Besides quick and efficient mobile payment, these include personalised loyalty programs and reward schemes, as well as pre-ordering and order- and/or pay-at-table. As a consequence, retailers benefit from increased check-out speed, lower cash handling costs, whilst being able to get to “know” their customers and provide targeted rewards and offers on their customer’s phone, either at point of sale, or at any point of time through the customer relationship. These advantages are particularly applicable in quick service cafes, restaurants, pubs and bars as well as in convenience store environments.

“Yoyo is now delivering proven benefits to a rapidly growing number of retailers and their customers in universities, corporate campuses and on the high street. We know consumers are spending more than three hours a day on their smartphones and we also know 40% buy more when subject to a personalised shopping experience. Yoyo simply provides retailers with an accessible way of tapping into these behaviours,” said Alain Falys, Co-Founder and CEO of Yoyo Wallet. “This new funding will allow us to provide the benefits of mobile payment, customer identification and engagement to a wider array of retailers, large and small, in the UK and across Europe. We could not have found a better combination of Investors to support us through this next stage of growth.”

James Hook, Partner at METRO GROUP’s digital unit and to-be-elected board member of Yoyo Wallet, said: “we are delighted to be supporting Yoyo in its ambition to become the leading digital mobile payment and customer engagement platform. We are looking forward to working together with Alain and the rest of the Yoyo team to help support the development of Yoyo’s business.”

The METRO GROUP Wholesale & Food Specialist Company (W&FS Co.) is a leading international player in wholesale and foodservice distribution. With its sales lines METRO Cash & Carry and Real as well as its other associated companies, METRO GROUP W&FS Co. operates in 35 countries and employs more than 150,000 people around the world. In 2015/16, METRO GROUP W&FS Co. achieved sales of around €37 billion. The company provides custom solutions to meet the regional and international needs of its wholesale and retail customers.

Yoyo Wallet is one of the fastest growing and largest multi-retailer mobile wallets in the UK. Founded in 2013 by Alain Falys, Michael Rolph and Dave Nicholson, it was recently chosen by Marketing Week as one of the Top 100 Disruptor Brands and by KPMG as one of 50 FinTechs to watch globally. Now in its 4th year, Yoyo Wallet powers retailer experiences across the UK on the high street, in universities and in corporate locations. To find out more, please contact or visit

Corporate Communications
Metro-Straße 1
40235 Düsseldorf

Phone +49 (0) 211 68 86-42 52
Fax +49 (0) 211 68 86-20 01


Mobile payment: EuroShop to cover topic experts say will revolutionise retail in coming years

Düsseldorf, Germany, 2016-Oct-17 — /EPR Retail News/ — With mobile payment, EuroShop, The World´s No.1 Retail Trade Fair taking place from 5 to 9 March 2017, will cover a topic experts say will revolutionize retail in coming years. Mobile payments are fast, efficient for the retailer and convenient for the shopper. Few in the industry doubt that this innovative cashless payment method will prevail in the long run.

Shoppers using less cash

Acceptance of cashless payment methods is on the rise globally. Even German shoppers – traditionally rather devoted to cash – are increasingly paying with plastic. According to the latest credit card study by the Cologne-based EHI Retail Institute, the volume of card payments has tripled since the mid-1990s. Even in 2016, though, more than half of all sales are conducted as cash transactions.

Especially for small amounts. The majority of transactions in German retail ring up for less than €15. The EHI calculated an average purchase amount of €21.18 in retail chain stores across all industries. This figure falls well below the €25 threshold for contactless payments not requiring additional PIN or signature authentication. That rule is aimed at significantly reducing the time it takes to process the payment transaction at the register. For a long time, card payments haven’t been able to touch the average cash transaction processing times of 15 to 28 seconds, depending on industry, the EHI has calculated. Contactless payments using NFC (Near Field Communication) now make it possible.

NFC picking up speed

The technical perquisites for a more widespread dissemination of NFC technology are mostly in place now. The banking sector as well as credit card providers are in the process of issuing NFC-enabled cards. Things are already looking good from an acceptance point of view, as well. The EHI survey found that 60 per cent of the largest retail companies in Germany will be able to accept contactless payments by the end of 2016, which means they’ll also take NFC-based payments via mobile devices.

Not all mobile phones are equipped with NFC technology yet. This includes even newer iPhones, which are NFC-enabled but can only be used for the proprietary Apple Pay process. Transition technologies such as QR codes or retrofits using NFC codes embedded in stickers must be used to reach all smartphone users today. The mpass service offered by the mobile providers O2, Telekom and Vodafone deploys the latter solution.

The shopper decides

The reason user numbers in Germany are negligible so far has less to do with a lack of technical capabilities and more with a lack of consumer understanding and trust. For consumers, the situation is confusing and not particularly transparent. The various methods are based on different technologies and usage instructions. The procedures are unfamiliar and haven’t been learned yet. Making matters worse are security and privacy concerns.

A breakthrough requires shoppers to understand and accept the benefits of these new rapid payment methods, concludes the EHI study. International examples show that customers are principally willing to accept the new technology. A recent MasterCard study found that 41 per cent of consumers in the UK prefer mobile payments. A fifth of all credit card payments are already contactless in that country.

Market growing internationally

The payment provider has also discovered that acceptance is greatest in the Middle East, Africa and Asia. Looking at mobile payment amounts, the Euromonitor says China doubled in volume with $235 billion last year, surpassing the US. The market for mobile payment systems in that country grew by 42 per cent to $231 billion. By the end of the year, a total of about $600 billion in sales will have been handled using mobile payment. Current forecasts predict that volume to at least double over the next five years.

Providers positioning themselves

It’s hardly surprising, then, that lots of providers would love to grab a piece of this rapidly growing market. Besides the banking industry, mobile network operators and payment service providers, they include big data companies such as Apple, Google and Microsoft.

Among them, Apple Pay has probably made the biggest splash so far. Following a successful launch in the US, the NFC-based system exclusively for iPhone users has been made available in eight additional countries to date, including China, the UK, France and Switzerland; Russia was added in early October.

Other major competitors positioning themselves in the payment market include Google with Android Pay and Microsoft. It’s generally expected that they’ll gain a foothold in Germany, too. Because of our country’s complex banking system and the large number of partners with which conditions must be negotiated, that process will probably take a bit longer than in other markets.

Scoring points by adding value

In June of this year, Payback leapfrogged all of them. Germany’s leading bonus programme with 28 million customers stepped up to shake up the mobile payment market. Payback users shopping at retailers such as dm Drogerie Markt, Real, Galeria Kaufhof, Aral and Alnatura – plus future partners such as Rewe and Thalia – can now use a smartphone app for cashless payments while simultaneously earning points.

The emphasis, though, isn’t mobile payment per se, explains Payback’s managing director Dominik Dommick: “Entering the payment market isn’t Payback’s primary goal. Instead, we aim to reflect the entire POS benefits chain, from finding the store to collecting points, couponing and paying to electronic receipts. We use a customer mindset to digitally support this entire process.”

Payback is very pleased with the results. According to the service provider, the app has been downloaded nearly 10 million times. About 90 per cent of customers installed the update, which lets them make mobile payments. A majority of retailers use QR codes to facilitate this process, but NFC is also a possibility – that’s the solution implemented by Aral.

Dirk Königsfeld, Real’s marketing director, talks about his experiences from a retailer’s perspective: “The system works flawlessly; it’s fast and simple. Our customers have responded even more positively than we expected.” He’s convinced that Payback can take hold as a firmly established mobile payment system in Germany in just a few months. “That’s because we’re approaching the issue with a service mindset, not like others before us who wanted to set a standard”, says Königsfeld. “As a multi-partner programme, Payback is present in half of all German households. Who else could make mobile payment a success and a fixture in German retail”, he says, discussing Real’s involvement.

More than just numbers

Mobile payment plays a secondary role for Edeka, too. The retail group has introduced a shopping app enabling fast and easy purchases at its discounter Netto and a growing number of Edeka stores. Shoppers can make mobile payments while automatically redeeming coupons and earning points. The application was developed by Valuephone, a GK Software subsidiary. Managing director Stefan Krüger considers mobile payment a necessary feature for what he calls “mobile customer engagement”: “It’s all about giving customers who are digitally navigating retail a comfortable way to get information along with personalised offers and easy-to-use transaction functionality. Mobile payment is on that list.”

Krüger is convinced that the mobile payment market will slowly but surely gain steam both in Germany and internationally. An ever-tighter network of locations accepting the payment method is developing. PR efforts and incentives will help to boost the number of transactions – but only if the solution is an integrated one which offers more than just a payment method. “It must make sense for the customer and represent a combination of benefits”, as he puts it.

Volker Steinle, Germany director for payment service provider Adyen, also considers the issue as one component in a larger context. To him, mobile payment is the last missing piece in omnichannel retailing. “Retailers must abandon their silo mindset and merge their systems, which includes payment”, pleads Steinle. The provider’s product enables retailers to accept payments online, in-store and in-app using a single integrated solution.

Steinle advises retailers to refrain from saving sensitive financial information on their own computers since data breaches could lead to stiff penalties and enormous damage to the company’s reputation.  The systems deployed by financial institutions and payment service providers are much better suited for that task because they comply with the highest security standards, which are constantly checked and adjusted.

The future is mobile

Smartphones are increasingly becoming shopping companions for consumers, who use them to save shopping lists and compare prices, search for products and reviews, collect coupons and vouchers, and shop online. More and more often, they also want to use them to pay. Retailers have to adjust if they don’t want to lose future sales.

Now is the time to create the conditions that will enable mobile payments at the check-out arear. EuroShop 2017’s Retail Technology area (EuroCIS, Halls 6 and 7a), offers the ideal platform to learn everything there is to know about market-relevant solutions.

EuroShop 2017 is open for trade visitors from Sunday, 5 March 2017, to Thursday, 9 March 2017, daily from 10.00 am to 6.00 pm. 1-day tickets cost EUR 70.- (EUR 50.- purchased online beforehand (e-Ticket)),  2-day tickets cost EUR 90.- (EUR 70.- purchased online beforehand) and season tickets are EUR 150.- (EUR 130.- purchased online beforehand). Admission tickets include a free return trip to EuroShop on public transport marked VRR (Verkehrsverbund-Rhein-Ruhr).

EuroShop Basics:

In 1966 EuroShop was organised for the first time by Messe Düsseldorf and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries on over 116,000 m² of net exhibition space and 109,496 trade visitors, 63% of whom came from abroad.

For further information go to

Your Press Contact:
Dr. Cornelia Jokisch, Tanja Karl
Tel.: +49 (0)211/4560-998/-999
Fax: +49 (0)211/4560-8548

Source: EuroShop

Baskin-Robbins announces launch of its new mobile app featuring special mobile offers and mobile payment

Baskin-Robbins announces launch of its new mobile app featuring special mobile offers and mobile payment
Baskin-Robbins announces launch of its new mobile app featuring special mobile offers and mobile payment


CANTON, MA, 2016-Aug-04 — /EPR Retail News/ — Baskin-Robbins’ guests now have a cool new way to enjoy their favorite frozen treat as Baskin-Robbins today launched its new mobile app for iPhone and Android users. In addition to money-saving deals, ice cream fans can use the app to pay for their favorite flavored ice cream treats, frozen beverages and ice cream cakes with a Baskin-Robbins card and send virtual Baskin-Robbins cards to friends and family by text or email. To celebrate the launch, guests will receive a mobile offer for a free regular 4 oz. scoop of their favorite ice cream when they download the app.

The Baskin-Robbins Mobile App is free and available for download on iOS and Android devices. The app has a variety of interactive features, including:

  • Access deals and coupons: App users will receive various mobile coupons and deals; including deals that are only available through the app.
  • Purchase and reload Baskin-Robbins cards: Guests can add existing Baskin-Robbins cards, purchase new virtual Baskin-Robbins cards directly from the app and add money to an existing card.
  • Purchase and send Baskin-Robbins Cards to friends and family: The Baskin-Robbins Mobile App allows guests to gift the joy of ice cream by purchasing virtual Baskin-Robbins cards and sharing them with friends and family to make someone’s day a bit sweeter. Baskin-Robbins cards can be sent in denominations between $2 and $100.
  • Current and upcoming promotions and events: App users can stay informed on various Baskin-Robbins promotions and events throughout the year, including the current Flavor of the Month.
  • Locate the nearest Baskin-Robbins shop: A detailed store locator makes it easy to find directions and information about local Baskin-Robbins locations, including shop hours, online cake ordering availability, product offerings and more.
  • Browse the menu and sort frozen treats by nutritional preferences: The Baskin-Robbins Mobile App allows guests to easily browse the menu, including the brand’s classic and new ice cream flavors and frozen treats and sort by nutritional preferences. Guests can also view nutrition facts for some of their favorite Baskin-Robbins ice cream flavors, sundaes, frozen beverages and desserts.

The Baskin-Robbins Mobile App is powered by Tillster, the leading provider of restaurant digital ordering and customer engagement products and services, and was designed by DigitasLBI, a global marketing and technology agency, to feel seamless with Baskin-Robbins’ brand voice and in-store marketing.

“At Baskin-Robbins, we take pride in delighting guests with our wide variety of ice creams and frozen treats and we’re always looking for new and innovative ways to enhance the guest experience and to further connect with our customers,” said Weldon Spangler, Senior Vice President, Baskin-Robbins U.S. and Canada. “We are excited to introduce our new mobile app to guests nationwide, which includes a range of features including special mobile offers, mobile payment and information about our products. We hope guests will celebrate our launch by downloading the app and enjoying a free regular scoop of their favorite Baskin-Robbins ice cream flavor on us.”

Additionally, Baskin-Robbins guests can enjoy dessert inspired by breakfast with Baskin-Robbins’ new August Flavor of the Month, OREO® Milk ‘n Cereal, which features cereal milk-flavored ice cream with OREO® cookie pieces, frosted corn flake cereal pieces, and a frosted corn flake cereal ribbon. To help guests celebrate throughout the summer, Baskin-Robbins is also offering a range of other delicious OREO® desserts, including a newOREO® Ice Cream Cookie Sandwich Cake and its new Polar Pizza, an ice cream treat that can be eaten like a pizza, in four featured flavor varieties including OREO® Cookies ‘N Cream. The new OREO® Ice Cream Cookie Sandwich Cake serves 12-16 people and features chocolate-flavored frosted cake topped with OREO® Ice Cream Cookie Sandwiches. The OREO® Cookies ‘N Cream Polar Pizza features a double fudge brownie crust with OREO® Cookies ‘n Cream Ice Cream, topped with crushed OREO® cookie pieces and drizzled with marshmallow and fudge topping.

Finally, Baskin-Robbins is inviting guests to donate $1.00 to The Dunkin’ Donuts & Baskin-Robbins Community Foundation (DDBRCF) during their in-store visits throughout August as part of its Community Cones program. Funds raised will support local and national non-profit organizations that are focused on improving children’s health and providing food for the hungry.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit or follow us on Facebook (, Twitter ( or Instagram (

OREO is a registered trademark of Mondelēz International group, used under license.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit


Justin Drake
Phone: 781-737-5200

Source: Baskin-Robbins


Inditex announces the launch of mobile payment in all of the its retail brands’ stores in Spain from September

Arteixo, Spain, 2016-Jul-21 — /EPR Retail News/ — Inditex’s shareholders met today at the company’s headquarters in Arteixo for the Annual General Meeting.  During the meeting, Pablo Isla, the Group’s chairman and chief executive, reviewed Inditex’s earnings performance for 2015, noting that revenue and profits reached €20.9 billion and €2.89 billion, respectively, leading to a dividend payout of €0.60 per share. He also noted that the Group’s store count has now exceeded 7,000 across 88 markets with an online presence in 29 of those markets.

During his presentation, Mr Isla announced the launch of mobile payment in all of the Group’s stores in Spain from September. This new customer offering will be made available within the online apps of all eight of Inditex’s retail brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe), as well as via a new Inditex app, InWallet, which shoppers will be able to use to pay for purchases made in any of the Group’s stores in Spain. In both instances, the service will enable online and offline receipts, facilitating the elimination of paper receipts.

The new service has been designed to enhance the shopping experience and aims to significantly simplify the purchase and returns process. Customers can activate the service directly from the online app, adding the payment cards they want to use on the account in a safe and secure way.

The app has been developed entirely in-house by Inditex, as part of the Group’s efforts to continually upgrade technology to improve the overall customer experience. In the same vein, Mr Isla also noted the status of the RFID technology rollout across all Zara stores, which is on track for completion by the end of this year and due to be rolled out in the rest of the Group’s brands starting next year.

2,000 garment recycling containers in Spain

During his presentation, Inditex’s chairman also emphasized the progress made over the past four years through the Group’s 2011-2015 Environmental Strategy Plan. Specifically, he highlighted the following milestones:

  • Traceability of the production supply chain and monitoring initiatives throughout the Group’s supply chain, from raw material procurement to the end of the garments’ useful life.
  • Significant growth in the use of more sustainable raw materials.
  • Pioneering the implementation of environmental sustainability procedures for wet processes (dyeing and washing).
  • Development of the eco-efficient store model, which has already been implemented in 3,700 Group stores.

Building on this progress, Mr Isla unveiled Inditex’s new 2016-2020 Environmental Strategy Plan, which further builds on the circular economy model in all phases of the product cycle.

One of the initiatives outlined by Mr Isla includes the development of Inditex’s collection, reuse and recycling programme for end-of-life garments. In September, Zara will implement a scheme for free at-home collection of used clothing when delivering online orders. This pilot test – which is being conducted in collaboration with the Spanish charity Cáritas and transportation firm Seur – will initially trial in Madrid with the aim of gradually introducing the scheme all over Spain.

In addition, Inditex will install between 1,500 and 2,000 garment collection containers in Spain’s main cities, also in collaboration with Cáritas. The charity will sort the clothing to further the garment’s life through its distribution channels or allow for recycling for the development of new textile raw materials. Inditex will donate €3.5 million over two years to this project, which will also encompass the modernisation of Cáritas’s garment sorting and treatment plants. In parallel, Inditex will also place new containers throughout its stores, adding to the existing network, in order that all its bricks and mortar stores in Spain will have a container by September.

Research into and development of cutting-edge recycling technologies

In addition, as part of the Group’s commitment to the circular economy model, it continues to work hard to support the development of textile recycling technology for the creation of new raw materials.

As part of this, Inditex has signed an agreement with Lenzing, the Austrian producer of the plant-based sustainable textile fibre Lyocell TENCEL, for the manufacture of premium textile raw materials from textile waste generated by Inditex.

Throughout the project, Inditex will provide Lenzing with fabric for recycling into new materials. The pilot will start with a contribution of around 500 tonnes of textile waste, with the aim of raising this to around 3,000 tonnes within a few years. This is enough fabric to enable Lenzing to produce around 48 million garments.

Inditex is also championing research into technology for the creation of new textile fibres from recycled garments together with MIT and specific Spanish universities.

Group growth
During the presentation to shareholders, Pablo Isla also emphasised the Group’s sharp growth in all geographies, the progress made within the integrated offline-online store model and the pace of job creation in 2015, a year in which Inditex created 15,800 new jobs, some 4,120 of which were in Spain. In his closing remarks, Pablo Isla referred to Inditex as a people-centred company focused on creative talent, community investment and a sustainable growth strategy.

The company’s shareholders also ratified the 2015 financial statements, the re-election of Flora Pérez Marcote as a member of the Board of Directors and the appointment of Baroness Denise Kingsmill CBE as an independent director.


Communication and Corporate Affairs Division
Edificio Inditex
Avda. de la Diputación s/n
15143 – Arteixo
A Coruña – ESPAÑA

Tlf: +34 981 185 400
Fax: +34 981 185 544


Inditex announces the launch of mobile payment in all of the its retail brands' stores in Spain from September
Inditex announces the launch of mobile payment in all of the its retail brands’ stores in Spain from September


Source: Inditex

Starbucks mobile payment experience launches in China

SHANGHAI, 2016-Jul-14 — /EPR Retail News/ — As part of its continuous investments to deliver an exceptional customer experience in China, Starbucks (NASDAQ: SBUX) today announced the launch of the Starbucks mobile payment experience aimed at providing My Starbucks Rewards® (MSR) members access to a fast, seamless and convenient way to pay for purchases, using their pre-loaded Starbucks Gift Card, at more than 2,200 stores nationwide, via their mobile devices.

“Our customers in China have a very high expectation of their digital experience and we are thrilled that the new mobile payment experience will enhance and transform the way we connect and build a meaningful relationship with them,” said Belinda Wong, president, Starbucks China. “With the ongoing seismic shift in consumer behavior due to mobile technology, Starbucks is committed to exploring new ways to leverage digital innovations to deliver an elevated Starbucks Experience to our customers. We are confident our social, web, mobile, loyalty and card assets will deliver greater value and convenience to our customers, while further differentiating the brand in China.”

Digital and Loyalty Platforms Transforming Customer Connections Beyond Retail
The Starbucks mobile payment experience builds on a rapidly expanding portfolio of digital innovations in China. Starbucks first launched the Starbucks Gift cards in 2014 to enable its customers to foster deeper connections with their friends and loved ones by sharing a simple act of kindness and care, through a cup of handcrafted Starbucks beverage.

Starbucks MSR members can now pre-load their Starbucks gift cards in stores across China and bundle the cards to their password-protected Starbucks China Mobile App (version 4.0) to enjoy the convenience of the Starbucks mobile payment experience. In addition to the ease of paying for in-store purchases by scanning a bar code linked to a registered Starbucks MSR Card, Starbucks MSR members will also be able to manage their Starbucks Card account, check their card balance and find a nearby Starbucks store with the store locator feature. In addition, the app will engage and reward Starbucks most loyal customers by making it easier to earn, track and redeem rewards, like complimentary beverages and other special promotions.

Around the world, Starbucks occupies a front-row seat at the intersection of the physical and digital worlds like no other company anywhere in or out of retail. Starbucks will learn from it experiences around the world to bring to China the most relevant innovations to seamlessly integrate its store and the digital experience so as to consistently exceed the expectations of its Chinese customers.

Media contact:

Phone: 206 318 7100


Starbucks mobile payment experience launches in China
Starbucks mobile payment experience launches in China


Source: Starbucks

Starbucks mobile payment and eGifting introduced in Japan

Mobile apps for iPhone and Android introduce mobile payment, provide a faster and more convenient way to pay; e-Gift feature offers uniquely-designed digital cards for every occasion.

TOKYO, 2016-May-31 — /EPR Retail News/ — Starbucks today (May 25, 2016) announced the expansion of the company’s industry-leading digital ecosystem with the launch of Starbucks mobile app in Japan. The move introduces Starbucks mobile payment and eGifting to the company’s fourth largest market and one of the most dynamic markets for Starbucks.

“Extending our mobile app and e-Gifting to our customers in Japan helps us meet their needs while enabling us to provide an exceptional and convenient experience within our stores,” said John Culver, group president, Starbucks China/Asia Pacific region. “Our ability to bring our best-in-class mobile payment and gifting experience to Japan demonstrates Starbucks digital leadership and the impact we believe we can make on the future of retail. Starbucks is committed to exploring new ways to leverage digital innovations to delight customers and unlock growth opportunities across the country.”

Starbucks Mobile App, Payment Now Available in Japan

Beginning today, customers in Japan will be able to download and use the market’s first Starbucks mobile app. The Starbucks® Japan App for iPhone® and Android™ provides a fast and convenient way for customers to pay for their in-store purchases at more than 1,100 stores across the market.  Customers can quickly pay for their in-store purchases by scanning a bar code linked to their registered Starbucks Card. Customers can register multiple Starbucks Cards onto their account, all of which will also be available within the Starbucks mobile app.


“We are pleased to bring this digital innovation to our customers in Japan, who now have an unprecedented level of connection with Starbucks,” said Takafumi Minaguchi, chief operating officer, Starbucks Japan. “This is the latest way Starbucks is continuing to engage with our customers using digital and mobile experiences.”

In addition to mobile payment, the new Starbucks Japan mobile app provides customers with information on all the latest Starbucks products and the ability to redeem special offers and send eGifts in a few easy steps. The eGift experience offers customers uniquely-designed digital cards with a wide variety of themes and occasions they can send from within the app.

Expanding the Digital Portfolio Across Asia

The introduction of mobile payment builds on a rapidly expanding portfolio of digital innovations across markets in the China/Asia Pacific Region. In December 2015, Starbucks announced the opening of its first online store in China on the country’s popular e-commerce site, Tmall. The Starbucks Tmall store seamlessly connects the online shopping habits of Chinese customers with Starbucks unique in-store experience.

In 2014, Starbucks also introduced the first mobile ordering service of its kind in the industry with Siren Order in Korea, an app which allows customers to order and pay with their mobile device. Starbucks also made the digital experience more convenient last year with the launch of the company’s first Starbucks app on a wearable device in Asia, which allows customers in Korea to track their My Starbucks Rewards™ status and pay for Starbucks purchases directly from the wearable device.

Starbucks will continue to focus on connecting with customers through the Starbucks mobile apps, social media and the My Starbucks Rewards™ loyalty program, while exploring new ways to leverage digital innovations to unlock new business opportunities and extraordinary customer experiences across the globe.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-qualityarabica coffee. Today, with more than 23,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at and

For more information on this news release, contact us



Starbucks mobile payment and eGifting introduced in Japan

Starbucks mobile payment and eGifting introduced in Japan

Brazil becomes Starbucks first market in South America to enable mobile payment

BRAZIL, 2016-Jan-18 — /EPR Retail News/ — Starbucks Brazil has launched its mobile app, which includes mobile payment, allowing customers to pay for in-store purchases with their smartphones. Customers now have access to one of the largest mobile payment programs in Brazil and the fastest way to pay at Starbucks® stores.

Brazil is Starbucks first market in South America to enable mobile payment, following successful launches in the United States, Canada, U.K., and other select markets around the world.

In addition to the speed, ease and convenience of paying with a smartphone, the app allows customers to manage their Starbucks Card account, check their card balance, reload their card with any major credit card, and find a nearby Starbucks store with the store locator feature. This is all done through the password-protected app.

The app will engage and reward Starbucks most loyal customers – My Starbucks Rewards™ loyalty program members – by making it easier to earn, track and redeem rewards like free beverages and other special offers via their mobile device.

“Mobile payment is just one example of how we’re continually innovating on behalf of our customers to enhance the Starbucks Experience,” said Bianca Bader, marketing manager for Starbucks Brazil. “A growing segment of our customers here in Brazil are using smartphones, and we’re always thinking of new ways to add value and give them more reasons to choose Starbucks. After great success in other markets around the world, we’re very pleased to be launching our app in Brazil.”

About Starbucks Brazil
Starbucks opened its first store in Brazil in December 2006 and changed the specialty coffee market in the country. Today Starbucks operates over 100 stores in São Paulo, Guarulhos, Jundiaí, Campinas, São José dos Campos, Ribeirão Preto, São José do Rio Preto, Sorocaba, ABC Paulista, Santos, Piracicaba, Niterói and Rio de Janeiro.

In addition to its hot and cold handcrafted beverages and high-quality food products, Starbucks offers customers a “third place” – a welcoming and friendly environment between home and work where people can relax, listen to music and meet friends. The store environment, personalized service and the finest specialty coffees in the world together create the Starbucks Experience. To learn more about Starbucks Brazil, visit this website

For more information on this news release, contact the Starbucks Newsroom.

SOURCE: Starbucks Corporation


Brazil becomes Starbucks first market in South America to enable mobile payment

Brazil becomes Starbucks first market in South America to enable mobile payment