Colruyt launches new functionalities for MyColruyt

Halle, Belgium, 2017-Sep-08 — /EPR Retail News/ — Colruyt keeps investing in the digital world and launches a few new functionalities for MyColruyt with which customers can compose shopping lists. From now on, they can use the app to send their shopping directly to Collect&Go, the store chain’s online shopping service. Furthermore, customers can sort their list according to the layout of their familiar Colruyt store.

Link with Collect&Go

Since it’s launch in October 2016, MyColruyt has been downloaded more than 240,000 times. Colruyt kept working on improvements of the app and asked feedback from the users. “Since the app was launched last year, we have received a lot of useful information from our customers. A clear and direct link between MyColruyt and Collect&Go was mentioned regularly”, says Guy Elewaut, marketing manager of Colruyt Lowest Prices. “From now on, our customers can reserve online with one click on the Collect&Go icon in their shopping list and pick up their purchases afterwards in one of the Collect&Go pick-up points.” Geert Boel, business unit manager Collect&Go: “At Collect&Go we want to make shopping easier and easier for our customers. This new collaboration fits in perfectly with our view.”

Sorted by aisle

The customers also suggested the possibility to sort their shopping list in the MyColruyt app according to the layout of their Colruyt store. “Thanks to the handy guide, they can sort their shopping according to the order of the aisles. This makes shopping even more efficient and faster, and they are sure to have everything in their shopping carts when they arrive at the check-out”, says Elewaut. The Colruyt stores layout is the same in general, but there can be local differences. “At the beginning of July, we started to integrate the new functionality and today it is available for more than 150 Colruyt stores”, according to Elewaut.

Many more updates are scheduled. The search function will be extended with additional filters, for vegetarian products for instance. In the fall, Colruyt will also work on better correspondence between MyColruyt and the Xtra app launched in April.

Digital shopping lists

My Colruyt is freely available for iOS and Android. Customers compose digital shopping lists from the complete assortment of their store and can select ingredients from 7,000 Colruyt recipes in the app. They can also find all the prices in their store, see all products with Red Prices or a discount and save their favourites. Thanks to the open Wi-Fi in the stores, they can check off their purchases on the list as they shop.

More information

Hanne Poppe, press officer Colruyt Group.
+32 (0)473 92 45 10

SOURCE: Colruyt Group


Colruyt makes shopping efficient and quick with ‘MyColruyt’ smartphone app

Halle, Belgium, 2016-Oct-12 — /EPR Retail News/ — Colruyt makes things easy for its customers with the new, simple and functional ‘MyColruyt’ smartphone app. It enables you to shop even more efficiently and quickly. The distributor thus continues his digital efforts. The application is available for Android and iOS.

A digital shopping list
Helping customers prepare for shopping more easily, that’s what this Colruyt app is all about. And that’s why it focuses on the shopping list. Customers can compose their list from the whole range of products in their Colruyt store by entering general terms (coffee, butter or milk as in a traditional shopping list) or specific products (Graindor Mocha ground coffee 500 g for instance). Or they select ingredients from one of the 6,000 Colruyt recipes in the app. Products with Red Price or Extra discount can also be added to the list.

Custom-made for the customer
By means of the Extra card, the app also focuses on personalisation for the customer’s comfort. If he logs in with the card, he can save his favourite products and consult all current prices in his Colruyt store. With MyColruyt, he can also add products from his personal offers or most recent receipt. Moreover, Colruyt developed a ‘gluten’ filter showing customers whether a recipe or private label product is gluten-free. In time, more filters will be added.

Open Wi-Fi at the store
A few months ago, nearly all 230 Colruyt stores started offering open Wi-Fi. An ideal addition to MyColruyt enabling customers to quickly find what they are looking for.

David Legrand
regional manager
02 360 10 40

Patricia Verdoodt
Colruyt Group Press Officer
0473 92 45 10


Colruyt makes shopping efficient and quick with 'MyColruyt' smartphone app
Colruyt makes shopping efficient and quick with ‘MyColruyt’ smartphone app


Source: Colruyt