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Colruyt launches new functionalities for MyColruyt

Halle, Belgium, 2017-Sep-08 — /EPR Retail News/ — Colruyt keeps investing in the digital world and launches a few new functionalities for MyColruyt with which customers can compose shopping lists. From now on, they can use the app to send their shopping directly to Collect&Go, the store chain’s online shopping service. Furthermore, customers can sort their list according to the layout of their familiar Colruyt store.

Link with Collect&Go

Since it’s launch in October 2016, MyColruyt has been downloaded more than 240,000 times. Colruyt kept working on improvements of the app and asked feedback from the users. “Since the app was launched last year, we have received a lot of useful information from our customers. A clear and direct link between MyColruyt and Collect&Go was mentioned regularly”, says Guy Elewaut, marketing manager of Colruyt Lowest Prices. “From now on, our customers can reserve online with one click on the Collect&Go icon in their shopping list and pick up their purchases afterwards in one of the Collect&Go pick-up points.” Geert Boel, business unit manager Collect&Go: “At Collect&Go we want to make shopping easier and easier for our customers. This new collaboration fits in perfectly with our view.”

Sorted by aisle

The customers also suggested the possibility to sort their shopping list in the MyColruyt app according to the layout of their Colruyt store. “Thanks to the handy guide, they can sort their shopping according to the order of the aisles. This makes shopping even more efficient and faster, and they are sure to have everything in their shopping carts when they arrive at the check-out”, says Elewaut. The Colruyt stores layout is the same in general, but there can be local differences. “At the beginning of July, we started to integrate the new functionality and today it is available for more than 150 Colruyt stores”, according to Elewaut.

Many more updates are scheduled. The search function will be extended with additional filters, for vegetarian products for instance. In the fall, Colruyt will also work on better correspondence between MyColruyt and the Xtra app launched in April.

Digital shopping lists

My Colruyt is freely available for iOS and Android. Customers compose digital shopping lists from the complete assortment of their store and can select ingredients from 7,000 Colruyt recipes in the app. They can also find all the prices in their store, see all products with Red Prices or a discount and save their favourites. Thanks to the open Wi-Fi in the stores, they can check off their purchases on the list as they shop.

More information

Hanne Poppe, press officer Colruyt Group.
+32 (0)473 92 45 10

SOURCE: Colruyt Group


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