H&M announces 2017 Holiday campaign film featuring Nicki Minaj

H&M announces 2017 Holiday campaign film featuring Nicki Minaj


H&M is pleased to announce that the 2017 Holiday campaign film will star Nicki Minaj alongside Jesse Williams and John Turturro. Directed by Johan Renck, the film tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another.

STOCKHOLM, Sweden, 2017-Nov-09 — /EPR Retail News/ — A modern take on the classic fairytale, the film centres around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Nicki Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.

“I love the film’s over all empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays,”

Nicki Minaj

“It’s exciting to see our festive designs come to life together with such inspirational talents. They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

A wide range of festive fashion for the whole family and selected garments seen in the film will be available in stores and online at hm.com during the Holiday campaign period, which starts November 9.

Scroll down to see the teaser film. The full version of the Holiday film will go live on hm.com November 28. For more images, please visit our Image Gallery.

Press inqueries regarding H&M group please contact:
+46 8 796 53 00

Source: H&M group


Nicki Minaj: Partnering with H&M has been an incredible and unique experience

Nicki Minaj: Partnering with H&M has been an incredible and unique experience


H&M designed custom looks for Nicki Minaj, Future, Ashley Graham, Joe Jonas, Jourdan Dunn, Sasha Lane and Stella Maxwell for the 2017 Metropolitan Museum of Art Costume Institute Benefit.

STOCKHOLM, Sweden, 2017-May-02 — /EPR Retail News/ — Inspired by this year’s Costume Institute exhibition Rei Kawakubo/Comme des Garçons: Art of the In-Between, the H&M design team created one-of-a-kind looks that explored many of Kawakubo’s recurring themes. These included deconstruction, subverted tradition and asymmetry, mixed with the charm of bows, flowers and polka dots, with each look made especially for this exclusive evening of fashion. Attending the Costume Institute Benefit for the third year in a row, H&M was particularly pleased with this year’s theme having collaborated with Comme des Garçons for its 2008 H&M designer collection.

“It has been our honour at H&M to create these looks inspired by Rei Kawakubo/Comme des Garçons, one of fashion’s most important and influential designers. Each H&M look has been entirely custom-made, with both Kawakubo’s creative world and the style of our guests in mind,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

“Partnering with H&M has been an incredible and unique experience. The look we have created is so special to me and I’m looking forward to sharing this moment with everyone. Together with the H&M design team, we embodied the theme; from the dramatic train to Kawakubo’s face. it’s truly inspiring!” Nicki Minaj

“It’s been such a wonderful experience with H&M for my first Met Gala. I have loved collaborating with them every step of the way and I can’t wait to show off my dress. It’s everything I could have ever dreamed of!” said Ashley Graham.

“I always love wearing H&M, so it’s been an amazing experience to have H&M create this one-off look just for me. The tailoring is sharp and perfect for this special night, and it’s all so effortless,” said Joe Jonas.

Rapper and singer ‪Nicki Minaj‪ wore a sheer tulle gown with a long train in raw-edged silk taffeta, featuring extravagant black vinyl roses trapped at the hem and beneath the train. The dress was held by an off-the-shoulder silk duchesse kimono top, its leather Obi belt featuring a mask of the face of Kawakubo. The train was decorated with rays of black and red, with one red Swarovski crystal ray extending to the front.

Rapper Future was dressed in a slim-fitted black tail-coat made from organic silk, TENCEL® and wool, its back embellished with a hand-embroidered black skull with a red Swarowski crystal heart. He wore it with a dark navy shirt in organic silk and a bow tie.

Model Ashley Graham wore a corset dress influenced by Kawakubo’s interest in revealing the inner workings of garments. An off-white corset was subtly deconstructed, while a long red silk skirt was boned and fastened by hook-and-eyes, both decorated with exuberant ruffles of dark red silk organza.

Model Jourdan Dunn wore a body-skimming dress that played with the theme of deconstructing and subverting traditional garments. A top of off-white silk taffeta shirting appeared as if falling off a calico bodice, its skirt of deconstructed navy pinstripe suiting that was cut asymmetrically and into bows.

Actress Sasha Lane wore a sheer net-like structured dress embellished with various sizes of polka dots, one of Kawakubo’s key motifs. The dress was held by a sheer, boned upper body with black Swarovski crystals, the playful dots in tactile materials such as raffia and velvet.

Singer Joe Jonas was dressed in a deep red slim fit suit in Italian double-silk satin with black stripe and lapels. His black silk shirt was in 100% organic silk, finished with a black bowtie.

Model Stella Maxwell wore a sheer organic silk chiffon dress covered in strands of pearls. Beginning as a necklace that draped the open back, the pearls crossed the chest and formed the lines of a crinoline into the dress, before falling free to play around the body.

Watch the film here.

For more images and film, please visit our Images Gallery


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Source: H&M