Trax and Nielsen partner to provide the FMCG industry with unprecedented shelf insights

Through this alliance, a new, joint-solution known as Shelf Intelligence Suite will be created.

Los Angeles, CA/ New York, NY, 2017-Jun-24 — /EPR Retail News/ — Trax, the world leader in computer vision for retail, and Nielsen (NYSE: NLSN) announced today (June 22 2017) an alliance that will provide the fast-moving consumer goods (FMCG) industry with unprecedented shelf insights.  This alliance, which will first service the U.S. market, is anticipated to grow to global markets in the future. Through this alliance, a new, joint-solution known as Shelf Intelligence Suite will be created.  This suite includes a new syndicated offering from Trax and Nielsen that digitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.

The new Shelf Intelligence Suite comprises of two solutions:

  • Shelf Pulse, which provides FMCG companies with ongoing digitized measurement of in-store shelving conditions for their brands and competitors, shelf compliance vs plan and visual proof for store activation.
  • Shelf Blueprint, which provides predictive analytics to help FMCG manufacturers set the best strategy for store merchandising (facings, adjacencies, shelf placement, flow, etc.)

At the core of the offering, a new category benchmark will also be introduced to the market called the Shelf Quality Index.  This index enables brands to measure their own shelf performance relative to shelf share, observed promotions, observed shelf pricing and many other KPIs against a category. With this new retail currency, Trax and Nielsen are set to deliver market shaping change to the retail industry.

Trax’s breakthrough computer vision and analytics platform turns photographs of a retail shelf into insights that can be used to improve in-store execution strategies. This enables companies to easily control performance gaps, identify category opportunities and maximize their sales velocity.  Nielsen, a global leader in retail measurement and analytics services, holds the largest FMCG point of sale dataset in the industry. Nielsen’s purchase data offers comprehensive information on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. Together, Nielsen’s Retail Measurement Services (RMS) and Trax’s computer vision platform will help FMCG companies better understand how shelf performance directly impacts product sales.

“Combining the powerful data assets from both companies will be a game changer for the consumer goods industry” says Dror Feldheim, Trax Chief Commercial Officer.  “The alliance with Nielsen, will not only see sales uplifts for FMCG companies, but will help drive continuous improvement and category growth between brands and retailers. Users will have access to a granular level of shelf measurement and analysis that has never been possible before.”

“The powerful visualization of sales and detailed store conditions will enable faster activation that yields greater financial outcomes for manufacturer and retail clients” says Doug Bennett, Nielsen EVP US Buy.  “This alliance is a natural fit – we are thrilled to bring our clients a holistic solution with greater analytical depth and measurement frequency for local action”

The Shelf Intelligence Suite is available in the U.S. market, now and expected to expand to other global markets in the near future.   For additional information, please go to


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.  Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Trax is the world leader in computer vision solutions for retail, ranking in the top 25 Fastest Growing Companies on Deloitte’s Technology Fast 500 list. The company enables tighter execution controls in-store and the ability to leverage competitive insights through their in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. Trax does this using smartphones and tablets to gain actionable shelf analytics in real-time.  With over 175 clients, in over 50 countries, top brands such as Coca-Cola, AB InBev, Nestle, Henkel, PepsiCo and many more, leverage Trax globally to manage their in-store execution and increase revenues at the shelf. Trax is headquartered in Singapore with offices worldwide. To learn more about Trax, please visit

Genevieve Aronson

Fei Fei Ho
+65 9775 5569

Source: Trax

NGA & Nielsen national grocery shoppers survey: high consumer satisfaction among independent supermarkets

Las Vegas, NV, 2017-Feb-15 — /EPR Retail News/ — The National Grocers Association (NGA), the trade association representing the independent supermarket industry, today (Feb 13, 2017) released topline results from its national grocery shoppers survey that was conducted by Nielsen on behalf of NGA. The survey segments data by independent shoppers from regional and national chain shoppers and provides analysis into consumer attitudes and behaviors. Insights from the survey, along with recommendations on how independents can identify trends and implement strategies to grow their bottom lines were presented during an educational session at The NGA Show.

The results revealed high consumer satisfaction among independent supermarkets. 82% of respondents who primarily shop at an independent supermarket reported being very/extremely satisfied compared to 65% of respondents who reported being very/extremely satisfied with a national chain. Findings from the survey also showed that independent grocers perform highly in featuring fresh food, the selection of locally grown produce and other packaged goods, and high quality fresh fruits and vegetables.

“In an extremely competitive industry, independents are finding innovative ways to differentiate themselves in the marketplace and are doing so with much success,” said Peter J. Larkin, president and CEO, National Grocers Association. “With their strong community roots and the agility to respond quickly to consumer demand, independent grocers are on the forefront of meeting customer demand, particularly in areas such as local and fresh.”

“Survey results show once again that grocery shoppers are extremely satisfied with the experience they are having with independent grocery stores. While independents can grow their market share by leveraging their strengths, there are areas of opportunity for growth, such as in the health and wellness categories and offering dietitian services,” said Laurie Rains, vice president, U.S. Retail Consumer & Shopper Analytics at Nielsen.

“The results from this survey provide good recommendations that independent grocers can implement to win in the marketplace. NGA is providing resources to our members to help them implement new business strategies to grow their bottom line,” Larkin noted.

Key findings of the research included:

Local Offerings – According to the survey results, independents shoppers value locally grown fresh foods and source traceability more than national and regional chain shoppers.

The Health and Wellness Wave – Six in ten shoppers believe that healthy foods should be displayed alongside other food items.

Digital Touch – Results show that 20% of shoppers shop online, up from 16% last year, with 74% who shop online use a delivery service and 44% use click and collect.

Community – A quarter of shoppers are strongly influenced by a store that engages in the community, up 4% higher than last year’s results.

These survey results will be released in full and further examined in a “The Independent Consumer” webinar series throughout 2017. This research report was sponsored by The Shelby Report.

Find more at

Methodology: The National Survey of Grocery Shoppers was conducted online within the United States by Harris Poll on behalf of The National Grocers Association (NGA) among 1902 adults, 18 and over between November 1 – November 25, 2016 using a sample from the Harris Poll Panel.  The sample was split into a geographic grouping of urban, suburban, and rural shoppers, and was segmented by consumers who shop at independent supermarkets.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. Because the sample is based on those who were invited to participate in the Harris Poll online research panel, no estimates of theoretical sampling error can be calculated. A complete survey method, including weighting variables, is available upon request.


Tel: (703) 516-0700
Fax: (703) 516-0115

Source: NGA

FMI and Nielsen announce partnership to uncover comprehensive insights on the “Digitally Engaged Food Shopper”

ARLINGTON, VA/NEW YORK, 2016-Aug-22 — /EPR Retail News/ — To help retailers and manufacturers better understand the forces and factors of change driven by digital technologies within the food marketplace, Food Marketing Institute (FMI) and Nielsen (NYSE: NLSN) announced today (August 17, 2016) a strategic analytic alliance to uncover comprehensive insights on the “Digitally Engaged Food Shopper.” Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers, along with extensive consumer research by FMI and Nielsen.

Mark Baum, FMI chief collaboration officer and senior vice president of industry relations said, “Fundamentally, we know the impact of digital on grocery shopping is significantly and quickly growing, which is creating a real urgency to explore the emerging technologies shaping the new norm in food and consumer products shopping. We’ll explore with Nielsen how a new generation of technology-enabled digital collaboration, including format, supply chain, and information capabilities, will be required for seamless engagement with the grocery customer. Connected commerce will become the norm.”

“The use of mobile and digital technologies are reshaping the food retail landscape and creating the immediate need for retailers and manufacturers to implement ‘connected commerce’ strategies to maintain retail relevance,” said Chris Morley, President of Nielsen U.S. Buy. “This analytic alliance between FMI and Nielsen will aim to better define the digital shopper and uncover deep insights on a topic that is strategically crucial for the industry.  Together, the combination of data and analytics across multiple sources will help provide 360 degree clarity on core factors for all FMI members navigating this new, digital retail topography.”

Initial survey findings of the FMI and Nielsen “Digitally Engaged Food Shopper” program will be available to all FMI members in 2017.  A preview of topline insights will be revealed at the FMI Midwinter Executive Conference in January 2017.


Tel: 202-452-8444
Fax: 202-429-4519

Source: FMI

BRC – NIELSEN March 2016: This month shoppers can celebrate three years of falling non-food prices


Period Covered: 07 – 11 March 2016

– Overall shop prices reported deflation of 1.7% in March from the 2.0% decline in February.
– Non-food deflation rose to 2.6% in March from the 3.0% fall in February.
– Food deflation remained at 0.4% for the second consecutive month.
– Fresh Food deflation reported annual deflation of 0.9% for the second month in a row.
– Ambient Food inflation rose to 0.4% in March, slightly above the 0.3% reported in February

LONDON, 2016-Apr-07 — /EPR Retail News/ — Helen Dickinson OBE, Chief Executive, British Retail Consortium

“This month shoppers can celebrate three years of falling non-food prices. While non-food deflation slowed to 2.6 per cent in March, lower than the 3.0 per cent reported over the last three months, March was the 36th month in which consumers have benefited from falling prices. March also marked the 35th month of falling overall prices.

“Overall, shop prices fell by 1.7 per cent last month compared to March 2015 as a result of continuing intense competition and retailers ongoing investment in price.

“Food prices dropped 0.4 per cent for the second consecutive month, driven largely by reductions in fresh food, while ambient prices rose slightly.

“Despite consumer confidence remaining at zero, a relatively benign economic environment (inflation remains very low and oil is trading at just under $40 per barrel) and a fiercely competitive market will see retailers continue to respond to their customers with prices and promotions to maintain market share as the Spring season kicks off.”

Mike Watkins, Head of Retailer and Business Insight, Nielsen

“Shoppers are still making changes to how they spend to stay within their household budget and looking out for price cuts and promotions is one of the ways to save money. So with shop prices continuing to be lower than a year ago this is good news for shoppers. With Spring arriving, retailers will be hoping that this drives store traffic as so far this year, retail sales have been rather unpredictable.”

For Media Enquiries:
Zoe Maddison
British Retail Consortium
T 0207 854 8924

BRC-NIELSEN: Shop prices fell by 2.1% in November from a 1.8% decline in October

  • Overall shop prices reported deflation of 2.1% in November from a 1.8% decline in October, a joint record low.
  • Food reported annual deflation of 0.3% from a 0.4% fall in October.
  • On a 12-month average basis, the Shop Price Index reported deflation of 1.7%.
  • Non-food deflation decelerated to 3.3% from 2.7% in October.

LONDON, 2015-12-4 — /EPR Retail News/ — BRC Chief Executive, Helen Dickinson, said: “Shop prices fell by 2.1% last month as a result of retailers continuing to invest in price, intense competition in the run up to Black Friday and lower commodity prices, marking a joint record low for falling prices (with March 2015).

“November also marked the 31st consecutive month of deflation and the 32nd consecutive month of non-food price drops. Non-food prices saw a remarkable 3.3% drop, driven largely by reductions in clothing, footwear, electricals, DIY, gardening and hardware prices. Although the survey period does not cover Black Friday, it is likely that some retailers were discounting early in November in order to spread consumer spending over a longer period. Electricals for instance saw prices down 4.3% on last year.

“Food prices fell by 0.3% as the impact of past falls in oil, weaker demand in emerging markets and a strong pound, helped support a continued deflationary environment. Lower commodity prices will help food retailers to continue to offer the best possible prices. Coffee, lean hogs, soybean, and cattle feeder all demonstrated double digit declines in the 12 months to the end of our survey period.

“This trading environment should be considered with the impact of the industry’s regulatory burden. BRC analysis shows that the combined cost of policy announcements since the General Election adds up to approximately £14 billion over the next five years. The industry will continue to make the case to government, which has extended its review of business rates to early 2016, to properly look at rebalancing this tax away from property intensive industries in order to ensure that the introduction of the living wage does not have unintended consequences on our local communities and jobs .”

Mike Watkins, Head of Retailer and Business Insight, Nielsen, said: “For best part of two years we have had shop price deflation which has helped overall consumer spend remain buoyant, and with consumer confidence back to an all-time high, shoppers are now feeling more optimistic about spending. Falling prices across the High Street and food retailers in November will be another welcome boost for shoppers as they plan their Christmas spending.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP. 020 7854 8900.

SOURCE: British Retail Consortium

BRC-NIELSEN SHOP PRICE INDEX: Shop prices fell by -1.3 per cent in June 2015; 26th consecutive month of prices drops

– Overall shop prices reported deflation of 1.3% in June up from 1.9% in May.

– Food reported annual deflation of 0.4% the lowest deflation rate since February 2015.

– On a 12-month average basis, the Shop Price Index reported deflation of 1.7%.

– Non-food deflation slowed to 1.9% in June from 2.5% in May.

LONDON, 2015-7-8 — /EPR Retail News/ — BRC Director General, Helen Dickinson, said: “Shop prices fell by -1.3 per cent this month marking the 26th consecutive month of prices drops. This is a slight slowdown in falling prices when compared with recent months.

“Consumer confidence hit a 15 year high which suggests that shoppers will feel more comfortable about buying major purchases. It also suggests that consumer spending, one of the main drivers of the recovery, should remain robust over the summer.

“While non-food prices fell at a slower rate this month (-1.9 per cent against -2.5 per cent in May), June marked the 27th month of non-food deflation. Shoppers wishing to invest in their home won’t be disappointed with great deals to be found in furniture and flooring and gardening and hardware in particular.

“Food has been deflationary throughout 2015 but the pace slowed in June, largely as the result of the rebound of oil prices in recent months.

“We’re seeing a strong appetite for consumer credit, inflation remains at an historic low, unemployment continues to fall and wages have started to rise, the wider macro-economic data continues to be supportive for the consumer.”

Mike Watkins, Head of Retailer and Business Insight, Nielsen, said: “Retailers continue to use price cuts and promotions to stimulate sales which is helping to maintain shop price deflation, and we see little evidence to suggest that prices will rise in the near future. With many food retailers still using price cuts to attract new shoppers, this is lowering the cost of the weekly shop and so the overall CPI figure in the UK. Deflation and price led competition will continue to be a key driver of sales growth for some time yet”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP.
020 7854 8900.


Tesco: Latest retail sales data reveals exotic salads are growing in popularity as a new lunchtime favourite

Cheshunt, England, 2015-6-9 — /EPR Retail News/ — Move over sandwiches – exotic salads are growing in popularity as a new lunchtime favourite for office workers and those on the go.

Increasing numbers of shoppers across the UK are now choosing a salad over a sarnie, wrap or roll and it’s the healthier end of the salad market that is growing the fastest.

Latest retail sales data* reveals that in the last year demand for leafy salads across all retailers have grown by nearly three times the rate of sandwiches.

At the same time demand for ‘light’ salads have grown at nearly four times the rate of sandwiches.

The growing trend has prompted Tesco to completely overhaul and more than treble its ‘on the go’ salad range to nearly 50 lines.

Included in the new range are such exotic salads:

  • finest* Crayfish and Mango Salad
  • finest* Coconut Asian Chicken Salad
  • finest* King Prawn, Spicy Charlotte Potato Salad with Sour Cream and Lime Dressing
  • Salmon and Edamame Sushi Rice Salad
  • Yakitori Chicken Sushi Salad

Tesco salad buyer Helen Dwyer said: “The quality and range of ready to eat salads has improved so much in recent years that they are attracting shoppers who might otherwise have bought a sandwich, roll or wrap.

“Traditionally, sales of prepared salads would rise during the summer months and drop again during the winter.

“Now, because of the exciting number of new gourmet salads available that demand is not only sustained throughout the year but is bringing in plenty of new customers who might otherwise have chosen a sandwich as a lunchtime snack.

“This current boom has prompted us to launch what we believe to be among the most sumptuous and wide-ranging ‘on the go’ salad range available on the high street but at equally mouth-watering prices.

“We’ve included something for everyone – from our finest* top of the range lines to lighter sushi rice salads and Healthy Living range for those looking to maintain a balanced diet.”

The new Tesco ‘on the go’ salad range also includes four new first to market lines that can be eaten hot or cold.

The full range of new Tesco salads can be seen here.


Note to editors:

*Latest IRI data shows that in the last 52 weeks demand for leafy salads has grown by 13 per cent whilst demand for lighter, healthy salads is up by 19 per cent.

*Latest Nielsen data shows that in the last 52 weeks the sandwich market has grown by 5 per cent.

For more information please contact the Tesco Press Office on
01992 644645

We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

BRC-NIELSEN SHOP PRICE INDEX JANUARY 2015: Overall shop prices reported deflation for the 21st consecutive month

LONDON, 2015-2-4 — /EPR Retail News/ — Overall shop prices reported deflation for the 21st consecutive month, decelerating to 1.3% in January, after reporting deflation of 1.7% in December.

Food reported annual deflation of 0.5% in January after reporting inflation of 0.1% in December.

On a 12 month average basis, the Shop Price Index reported deflation of 1.6%.

Non-food deflation slowed to 1.8% in January from 2.8% in December.

BRC Director General, Helen Dickinson, said: “For twenty-one consecutive months prices in Britain’s shops have fallen, this month by -1.3 per cent. It’s the second time in three months that we’ve seen food prices fall, accelerating to their lowest levels on record”.

“Clearly customers were taking advantage of the January sales with good bargains for furniture, flooring and electricals resulting in plenty of stock shifting.

“There is some evidence that the heavy discounting in early December resulted in some retailers pulling their new season stock forward, which meant a significant amount of goods were sold at full price in January.

“The halving of the oil price since the summer has helped the retail supply chains with the impact of these falls, continuing to make their way through to shop prices.

“With the outlook for inflation low, the jobs market robust and rising real incomes gathering pace, the outlook for consumer spending looks positive. Deflation doesn’t always translate into bad news for retailers. The Producers Price Index (which tracks the cost of raw materials to producers) remains deflationary, so retail businesses will continue to see decreases in their own input costs for the foreseeable future. To remain competitive, retailers will continue passing these savings on to the consumer.

“2015 is shaping up to be win-win year for shoppers and retailers alike.”

Mike Watkins, Head of Retailer and Business Insight, Nielsen, said: “Over the last six months we have seen food inflation falling and as we start 2015, we now have food deflation. Whilst falling prices are of course welcomed by shoppers, the impact is that there is only marginal value sales growth across the industry. With further price cutting expected by the major Supermarkets the near term outlook is for the continuation of a low growth trading environment. Deflation also continues in clothing and electrical with non-food retailers still able to pass on the benefit of falling supply chain costs to the consumer.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP.
020 7854 8900.

BRC-NIELSEN SHOP PRICE INDEX DECEMBER 2014: Overall shop prices reported deflation for the twentieth consecutive month

LONDON, 2015-1-7 — /EPR Retail News/ — Overall shop prices reported deflation for the twentieth consecutive month, decelerating to 1.7% in December, after reporting deflation of 1.9% in November.

Food reported annual inflation of 0.1% in December after reporting deflation of 0.2% in November.

On a 12 month average basis, the Shop Price Index reported deflation of 1.6%.

Non-food deflation slowed marginally to 2.8% in December from 2.9% in November.

BRC Director General, Helen Dickinson, said: “Prices in Britain’s shops have continued to tumble, this month by -1.7 per cent. This is the twentieth consecutive month that customers have been able to go to the shops, fill their baskets and pay less for their goods than the year before. This is an incredible run of good fortune for consumers and in the medium term at least looks set to continue. A number of key commodities in the retail supply chain (in particular, oil) have fallen dramatically recently and the impact of these falls will continue to make its way through to shop prices for some time to come.

“This significant run of deflation isn’t all bad news for retailers. The Producers Price Index (which tracks the cost of raw materials to producers) is deflationary so retail business have seen significant decreases in their own input costs. However, fierce competition – the hallmark of the UK retail industry – has seen these savings passed on directly to consumers. It’s a win-win scenario that many are predicting will continue long into 2015.”

Mike Watkins, Head of Retailer and Business Insight, Nielsen, said: “The high levels of discounting across most retail channels in 2014 will have given a boost to sales and the year ended with shop price inflation close to record lows in December, so it’s the consumer who has been the winner all round.

‘’With little external pressure to move prices upwards and an uncertain level of consumer demand, retailers will be cautious about price increases so we can expect a continuation of deflation for at least the first part of 2015”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP.
020 7854 8900.