O’KEY Group S.A. announces the opening of its new hypermarket in Tyumen (Siberia)

MOSCOW, Russia, 2016-Sep-10 — /EPR Retail News/ — O’KEY Group S.A. (LSE: OKEY), one of the largest food retailers in Russia, announces the opening of a new hypermarket in Tyumen (Siberia), the Group’s 73rd hypermarket in Russia and 159th store in the total Group portfolio.

The new store is located on a busy highway, Profsoyuznaya Street, connecting the center of Tyumen with the part of the city beyond the river and serving massive traffic flows going out of the city to Tobolsk, Verkhny Bor and Salairsky Tract, including those heading to the countryside. A new residential complex is to be built in the territory adjacent to the hypermarket.

There is a spacious indoor parking for 416 cars on the first floor. The second floor is given to the hypermarket and smaller shops/food service facilities.

The 30,000 m2 building with the approximately 8,000 m2 O’KEY store is owned by the Group.

Previously, the Company opened two hypermarkets in Tyumen – at Shirotnaya Street in 2012 and Fedyuninskogo Street in 2015. What makes the new store different is not only the size (it is the largest O’KEY store in the city) but also the brand new look & feel of the selling space. Tyumen is the third city after Moscow and St Petersburg where the Company has implemented elements of the new in-store concept, navigation and merchandising.

Mr. Heigo Kera, the Chairman of the Board and the CEO of the Group, commented: “Tyumen offers considerable opportunities to O’KEY as the city keeps a high level of consumption and demand for high quality food products and the local residents are sensitive to the customer service level in stores. The region is among the leaders by the size of capital invested in the food production industry. This allows us to offer high-demand goods manufactured in the Tyumen Region with the lowest logistics burden. Today we have 36 local companies supplying their products to our stores and will make this list longer in the near term.”

COMPANY OVERVIEW

O’KEY is one of the largest retail chains in Russia. Its primary retail format is the modern Western European style hypermarket under the “O’KEY” brand reinforced by O’KEY supermarket. The Group is developing the innovative discounter format under the “DA!” brand. O’KEY is the first among Russian food retailers to launch e-commerce operations in St. Petersburg and Moscow based on hypermarket assortment. The Group opened its first hypermarket in St. Petersburg in 2002 and has demonstrated continuous growth ever since. As of September 9, 2016, O’KEY operates 159 stores across Russia – 73 hypermarkets, 37 supermarkets and 49 discounters.

For further information please contact:
Investor Relations
e-mail: ir@okmarket.ru www.okeyinvestors.ru

Source: O’KEY Group S.A.

O’KEY Group S.A announces the opening of its 72nd hypermarket in Moscow

MOSCOW, Russia, 2016-Aug-12 — /EPR Retail News/ — O’KEY Group S.A (LSE: OKEY), one of the largest food retailers in Russia, announces the opening of a new hypermarket in Moscow, the Group’s 72 d hypermarket in Russia and 158th store in the total Group portfolio.

The new hypermarket with the total area of over 10,000 sq.m. and sales area of 6,500 sq.m. opened in Kosino Park mall at 1a, Svyatoozerskaya street. It will target the inhabitants of the fast-growing Kosino-Ukhtomskiy district and the transit traffic towards Lubertsy. Part of the mall where the hypermarket is located is owned by the Group.

New store is a typical example of a “compact/сity hypermarket”. Good transport infrastructure within this area and a parking lot for 900 cars make it easily accessible for customers coming in cars to do their weekly shopping. And the store is located within walking distance from residential buildings, making it convenient for daily shopping. The store is also equipped with a pick-up point for deliveries made at our online store www.okeydostavka.ru.

Mr. Heigo Kera, the Chairman of the Board and the CEO of the Group, commented,
“The Moscow market with its strong growth potential is strategically important for the Group. We are growing our footprint in the region both in hypermarket/supermarket format and in the discounter format under the DA! brand. In the new store at Svyatoozerskaya street we have for the first time introduced in the Moscow market the renewed approach to zoning and design of the selling space in hypermarkets. We are catering to the needs of modern, rational сonsumers who want the stores to be convenient and well-organized. New zoning and easier in-store navigation enable customers to easily find the products they need and spend less time on shopping, while this approach also allows us to use selling space in a more efficient way.”

COMPANY OVERVIEW

O’KEY is one of the largest retail chains in Russia. Its primary retail format is the modern Western European style hypermarket under the “O’KEY” brand reinforced by O’KEY supermarket. The Group is developing the innovative discounter format under the “DA!” brand. O’KEY is the first among Russian food retailers to launch e-commerce operations in St. Petersburg and Moscow based on hypermarket assortment.

The Group opened its first hypermarket in St. Petersburg in 2002 and has demonstrated continuous growth ever since. As of 10 August 2016, O’KEY operates 158 stores across Russia: 72 hypermarkets, 37 supermarkets and 49 discounters.

For further information please contact:
Nikolai Minashin
Head of Investor Relations Ph.
+7(495)663-6677, ext. 127
e-mail: Nikolay.Minashin@okmarket.ru www.okeyinvestors.ru

Source: O’KEY

Russian food retailer O’KEY Group S.A. announces the appointment of commercial directors

Moscow, 2016-Jul-13 — /EPR Retail News/ — O’KEY Group S.A. (LSE: OKEY), one of the largest food retailers in Russia, announces the appointment of commercial directors responsible for purchasing of food and non-food products for hypermarkets and supermarkets.

In April 2016, the Group established three divisions responsible for implementation of commercial policies in the areas of: (1) Products with long shelf life, including drinks and alcohol; (2) Products with short shelf life and “Fresh” products; (3) Non-food products. Each division is headed by commercial director overseeing assortment, turnover and profitability of these categories and reporting to Mr. Heigo Kera, the CEO of the Group.

Alla Sinko manages purchasing of the products with long shelf life, drinks and alcohol. As a commercial director with expanded responsibilities, she is also responsible for control of the commercial margin of the Company, development of private labels and other areas.

Oxana Shuliko manages the purchasing of short shelf life products and “Fresh” products. She is also in charge of the own production of the Group: bakery and culinary.

Maxim Platonov appointed as commercial director of non-food division is in charge of the assortment of non-food products, including products for kids and shoes & clothes for adults.

Mr. Hego Kera, Chairman and CEO of the Group, commented,

“We have completed the build-up of our commercial team under a new structure. As I had commented previously, the rationale behind the organisational changes is to increase the focus on specific categories and their profitability, to offer assortment that our customers need and generate higher sales. Given the changes to the Retail Law, it is equally important for us to build partner relations with producers and suppliers during the autumn negotiating campaign and to ensure reliable supplies and attractive price offerings before and after 01 January 2017.”

All of the newly appointed directors know O’KEY well having served in various roles in commercial and operations departments,

Biographies
Alla Sinko joined the Group from Kesko FoodRus where she has worked for four years as commercial director. She started working at O’KEY in 2005 as a category manager and was later promoted to head of purchasing for North-West region. In 2010, she was appointed as operations director for supermarkets. Alla graduated from the Saint-Petersburg University of Economics and Finance with a degree in economics.

Oxana Shuliko joined O’KEY from Lenta where she worked as director for products with short shelf life for six years. Prior to joining Lenta, she worked at X5 Retail Group. She started her career at O’KEY in 2001, at the founding of the Company and served as a category manager, launched sales of culinary products before being promoted to head of products with short shelf life and fresh products. Oxana graduated from the Saint-Petersburg State Electrotechnic University.

Maxim Platonov joined O’KEY from Intertorg where he was responsible for hypermarkets operating under the SPAR brand. In 2001 – 2010 he worked at O’KEY as head of assortment in the purchasing department in Saint-Petersburg, assortment director and director for purchasing of non-food products. Maxim graduated from the Saint-Petersburg University of Economics and Finance with a degree in management.

COMPANY OVERVIEW
O’KEY is one of the largest retail chains in Russia. Its primary retail format is the modern Western European style hypermarket under the “O’KEY” brand reinforced by O’KEY supermarket. The Group is developing the innovative discounter format under the “DA!” brand. O’KEY is the first among Russian food retailers to launch e-commerce operations in St. Petersburg and Moscow based on hypermarket assortment.

The Group opened its first hypermarket in St. Petersburg in 2002 and has demonstrated continuous growth ever since. As of 11 July 2016, O’KEY operates 157 stores across Russia: 71 hypermarkets, 37 supermarkets and 49 discounters.

Disclaimer
These materials contain statements about future events and expectations that are forward-looking statements. These statements typically contain words such as “expects” and “anticipates” and words of similar import. Any statement in these materials that is not a statement of historical fact is a forward-looking statement that involves known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. None of the future projections, expectations, estimates or prospects in this announcement should be taken as forecasts or promises nor should they be taken as implying any indication, assurance or guarantee that the assumptions on which such future projections, expectations, estimates or prospects have been prepared are correct or exhaustive or, in the case of the assumptions, fully stated in this announcement. We assume no obligations to update the forward-looking statements contained herein to reflect actual results, changes in assumptions or changes in factors affecting these statements.

For further information please contact:
Nikolai Minashin
Head of Investor Relations
Phone: +7(495)663-6677, ext. 127
Mobile: + 7 985 180 31 07
e-mail: Nikolay.Minashin@okmarket.ru www.okeyinvestors.ru

Source: O’KEY