Walgreens partners with Netflix actor Brandon Larracuente to launch “#ItEndsWithUs” campaign to raise awareness on opioid epidemic

Netflix actor Brandon Larracuente to announce campaign at WE Day UN in New York

NEW YORK, 2017-Sep-25 — /EPR Retail News/ — Today (20 September 2017), Walgreens, one of the nation’s largest drugstore chains, launches its new campaign “#ItEndsWithUs” to educate teens nationwide on the opioid epidemic. The campaign will be unveiled by actor Brandon Larracuente from Netflix’s popular series “13 Reasons Why” and “Bloodline.” Larracuente, who lost a close friend to the opioid epidemic, will speak to an audience of more than 6,000 youth at the WE Day UN in New York event at Madison Square Garden.

“I have personally been affected by the opioid epidemic. My friend was only 19 when she died and it only took one wrong, risk-taking decision to cost her, her life,” said Larracuente. “I’m honored to work with Walgreens to raise awareness of the issue with my generation and let them know of the resources the company has made available to customers nationwide. This epidemic ends with our generation.”

The #ItEndsWithUs campaign provides teens with resources and positive steps they can take in their community, which are all available at the #ItEndsWithUs hub at www.walgreens.com/itendswithus. Once there, visitors are greeted with a message from Larracuente and a personal testimonial from Francesca Paparone, a young woman who overcame her addiction and is now working with Walgreens to raise awareness. Together, both Paparone and Larracuente will speak to Walgreens safe medication disposal program that began in 2016 in their messages.

The safe medication disposal kiosks allow individuals to safely and conveniently dispose of their unwanted, unused or expired prescriptions, including controlled substances, and over-the-counter medications, year-round at no cost. The kiosks at Walgreens pharmacies are available during regular pharmacy hours and offer one of the best ways to ensure medications are not accidentally used or intentionally misused by someone else. Most people who misuse prescription drugs first obtain them from a family member or friend, often from a home medicine cabinet.

Kiosks are available in more than 600 pharmacies across 45 states and the District of Columbia; that’s more than 100 kiosks above the program’s original goal. In its first year, the program has resulted in the collection and disposal of 72 tons of unwanted medication, or the equivalent weight of about 40 midsize cars.

The #ItEndsWithUs campaign launches at a time when the national opioid crisis has escalated into an epidemic of addiction and overdose. According to the Center for Disease Control and Prevention (CDC), overdose deaths among 15-to-19-year-olds spiked more than 19 percent between 2014 and 2015. The CDC also found that nearly half of all opioid overdose deaths involve a prescription opioid.

Walgreens will continue to raise awareness around the opioid epidemic at upcoming WE Day events in 2018, with the help of Larracuente engaging teens across the country. For more information about the #ItEndsWithUs campaign and how to get involved, visit www.walgreens.com/itendswithus.

About Walgreens

Walgreens (walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

SOURCE: Walgreens

Contact(s)

Walgreens
Emily Hartwig-Mekstan, 847-315-3316
emily.hartwig@walgreens.com
http://news.walgreens.com
@WalgreensNews
facebook.com/Walgreens

IGA to raise funds and awareness to help parents and families end the nation’s opioid epidemic

CHICAGO, 2017-Aug-10 — /EPR Retail News/ — IGA USA today (August 8, 2017) announced that it is collaborating with Partnership for Drug-Free Kids to launch the first-ever IGA Cares initiative. Through in-store fundraising activities and the sales of specially marked IGA Exclusive Brand products, the IGA Cares initiative will support the mission of the Partnership, a national nonprofit dedicated to supporting families struggling with their son or daughter’s substance use. During this national campaign – which began running in participating IGA stores on August 1st – IGA will raise both critical funds and awareness to help parents and families and help end the nation’s opioid epidemic.

A number of in-store fundraising activites are available from August to December through the sale of specially marked IGA Exclusive Brand products available for purchase in participating IGA stores, and an instore pin-up promotion that will run in stores from mid-August through October. In addition to fundraising, IGA will help to raise awareness of the nation’s opioid epidemic and spread the word about how families can get help through the Partnership’s resources with an informational web page on www.igabetterchoices.com.

“For more than 90 years now, IGA retailers have been building the brand’s reputation by doing their part to give back and support worthy causes in the communities they serve,” Dave Bennett, IGA senior vice president of Procurement & Private Brands, said. “It is only natural that we would use the power of our IGA Exclusive Brand line to align IGA and its retailers with the causes that matter to today’s consumer on a national level, as well. Working with Partnership for Drug-Free Kids to raise awareness and funds during our first-ever IGA Cares initiative, we can do our part to make sure families in IGA communities across the country who are impacted by their son or daughter’s substance use don’t have to suffer alone.”

“With the launch of this inaugural IGA Cares initiative, IGA is demonstrating the true spirit of corporate social responsibility and solidifying their commitment to making a difference in the lives of so many families,” said Marcia Lee Taylor, Chief Policy Advisor for the Partnership for Drug-Free Kids. “We are honored that IGA has chosen to partner with us, especially at this critical time when the country is facing an urgent opioid epidemic. Through this effort, IGA will help us support parents and families who are dealing with a child’s substance use or addiction, and in doing so, they will undoubtedly help local IGA communities nationwide.”

Learn more about the Partnership’s extensive resources for families at drugfree.org. Learn more about IGA at www.iga.com.

About IGA
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $36 billion per year. The Alliance includes nearly 5,000 Hometown Proud Supermarkets worldwide, supported by 29 distribution centers and more than 30 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items and retail services. IGA has operations in 46 of the United States and more than 32 countries, commonwealths and territories.

About the Partnership for Drug-Free Kids
Partnership for Drug-Free Kids is committed to helping families struggling with their son or daughter’s substance use. We empower families with information, support and guidance to get the help their loved one needs and deserves. On our website, drugfree.org, and through our toll-free helpline (1-855-DRUGFREE), we provide families with direct support and guidance to help them address teen substance use. Finally, we build healthy communities, advocating for greater understanding and more effective programs to treat the disease of addiction. As a national nonprofit, we depend on donations from individuals, corporations, foundations and the public sector and are thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity. We are proud to receive a Four-Star rating from Charity Navigator, America’s largest and most-utilized independent evaluator of charities, as well as a National Accredited Charity Seal from the Better Business Bureau’s Wise Giving Alliance.

Contact:

Phone: (773) 693-4520
Fax: (773) 693-4533

Source: IGA